ThE star and tamp An Educational Publication
OF PI KAPPA PHI
Imo Spring 1976
CAR Rolls Along "Your Vehicle for Continuing Alumni Relations"
information gathering techniques, It is known that a continuous CAR publishes these alumni articles, program of alumn i communication thus giving the alumni exactly what and participation will continue to The CAR Program, an acronym they want. build, year upon year, alumni for Continuing Alumni Relations, is By the use of an alumni associa- strength and partic ipation. They now well into its fourth year of tion or housing corporation as the will be there — and will be well operation. Its total effort is build- source of the program (CAR will informed and organized — as the ing a solid base of chapter alumni contract only with an alumni chapter needs them. support. organization), the long range comCAR, Inc. was created to provide Successful and strong chapters mitment to a sound progr am is such a service to alumni organizahave loyal and participating alumni. apparent. Also, the alumn i know tions and chapters of Pi Kappa Phi. This fact has had many chapters, their partic ipation will benefit It coordinates the entire program alumni and national fraternities on alumni purposes and will be con- from writing alumni articles to the quest to secure a method to structive. This in no way seeks to printing and mailing newsletters achieve alumni support. CAR is Pi indict student chapters' effort at and contributions requests in an Kappa Phi's answer to the quest. alumni relati ons. But, the fact is effective and professional manner. A professionally designed pro- that students often lack the time to In fact, they are so sure it will work gram, CAR seeks to establish three coordinate such an effort and, from that the program is guaranteed to areas: (1) continuous and regular the simple realization that students be self-supporting. CAR is reviewed communication of news that alumdo not know how it feels to be an regularly by the Administrative ni want to receive; (2) contact of alumnus, also lack the knowl- Office, which functions as a middlealumni to an alumni organization; edge by experience. It has been man, to assure that both the alumni and (3) support from alumni. This proven that only alumni can involve corporation and CAR are living up is accomplished through an alumni other alumn i — especially in the to their agreement. newsletter and voluntary contribu- area of financial contributions. This service is the only one of tions campaign. Financial support, or any fund such a compr ehensive nature in the The alumni newsletter gives the raising area for that matter, is truly entire fraternity world. Of course , alumnus what he wants — alumni a professional field. Many concepts there are some alumn i services news. Professional organizations in fund raising run contrary to available on some campu ses of a indicate that alumni interest in the "common sense" . For CAR pur- similar nature, but all cost more newsletter is as follows, in order: poses these are critical for success than CAR. The reason is that CAR, individual alumni profiles, alumni and are used most effectively. Some Inc. is a non-profit service corporafeature stories, alumni reunion concepts are: the use of alumni to tion and does not consti tute salary news, alumni organization news, gain alumni contribution s, timing for anyone. acknowledgements of contributions, of requests, recognition of contriEach year in the program shows alumni address changes, student butions, type of request, etc. The higher returns for the partic ipating chapter success stories, student financial suppo rt is of a low-level chapters. Now that CAR is beyond chapter overall status, campus news, type, reques ting only the contribu- its beginning days, we can see its recruiting news, and house improve- tions necess ary to give alumni impact and value increasing. For ments. Notice the high interest what they want — alumni news, more details , write CAR, Inc., Box in alumni information in relation to alumni organi zation and communi- 605, Matthews, NC 28105 or the chapter news. Through alumni cation. Administrative Office.