Sponsorship Brochure by East Carolina Alumni Association

EVENT SPONSORSHIP OPPORTUNITIES

“LOYAL and BOLD, we’re the PURPLE and GOLD, we are the PIRATES of ECU!” Taken from the ECU fight song, these are words not taken lightly by members of the Pirate Nation. East Carolina alumni are some of the most devoted in the country, and they are open to the opportunities and benefits presented by the East Carolina Alumni Association. It’s a marketer’s dream: to reach a welleducated, affluent audience that possess extremely high brand loyalty. In a 2015 survey of alumni, 87.5% described themselves as “loyal or very loyal” to ECU.

83%

The East Carolina Alumni Association provides the ideal platform on which to promote your brand, launch new products, meet new clients, and align yourself with the alumni association brand. Use the alumni association and its position with alumni as a partner to give your company significant promotion and presence.

We offer sponsors an opportunity to support the East Carolina Alumni Association through both yearlong sponsorships as well as individual events. Sponsorships are a wonderful opportunity for businesses and individuals to support alumni scholarships and programs while earning positive PR for your Recent East Carolina organization or business. As our premier event of the year, the alumni survey prestige of the Alumni Awards Dinner and Ceremony offers data shows alumni a valuable brand alignment opportunity for an organization satisfaction is higher that represents excellence and quality. Our Buccaneer Buffet tailgate is the alumni association’s highest capacity series than comparable of events and provides the best cost-to-benefit ratio. With institutions (83.75% roughly 400 people attending each versus 79.28%). event prior to all six home football games, the Buccaneer Buffet is a wonderful occasion to capitalize on the atmosphere of tradition and love for ECU.

ALUMNI SATISFACTION

58%

We offer companies and organizations a cost-effective and proven way to reach a wider, regional audience. We have various opportunities to fit a variety of budgets and a sponsorship program can be designed to meet your company’s needs and goals. The East Carolina Alumni Association is committed to working with our partners to offer excellent return on investment. From fall reunions and homecoming to golf tournaments and family-friendly events that highlight exciting programs at the university, the East Carolina Alumni Association can offer you the perfect marketing mix to reach alumni. We look forward to discussing your opportunities. 800-ECU-GRAD (328-4723)

ALUMNI LOYALTY Recent East Carolina alumni survey data shows alumni loyalty is 27 percentage points higher than the national average (58.1% versus 31%).

ecualumni@ecu.edu

OUR MARKETING CHANNELS East magazine

WINTER 2016

Coming in first

East is the university magazine of East Carolina University, published in partnership with the East Carolina Alumni Association. East tells stories that connect the university's impact and daily life with students, alumni, faculty, staff, supporters and the community.

Coach for life Aiming for the pros

ISSUES PER YEAR

29,500

A healthy MATCH

COPIES PRINTED

PirateAlumni.com

School wellness program stretches beyond N.C.

Email Marketing

861,537 PAGE VISITS* Social Media 10,362 CONNECTIONS 7,027 FOLLOWERS 11,117 MEMBERS 654 FOLLOWERS

6.5M 18,489 IMPRESSIONS* SOCIAL MEDIA CLICKS* *FY15 stats.

3,436,278 EMAILS SENT* 67,338

ALUMNI EMAIL ADDRESSES*

ABOUT OUR 165,000 ALUMNI CLASS YEARS 1910-69

12,817

1970-79

21,314

1980-89

24,706

1990-99

32,946

2000-09

44,570

2010-15

37,383

ALUMNI LIVE EAST OF I-95 1833

WILKES

158

YANCEY

SWAIN

CHEROKEE

279

JACKSON MACON

CLAY

TRANSYLVANIA

156

POLK

IREDELL

249

762

1,142

778

2,712

669

655

EDGECOMBE

1,083

2,295

MONTSTANLY GOMERY

231

HARNETT

MOORE

WAYNE

1,108

795

104

ANSON

1,048

RICHMOND

247

2,582

HOKE SCOTLAND

800

211

312

DARE

1,079

HYDE

124

PAMLICO

308

172

ONSLOW CARTERET

BLADEN

310

WASHINGTON TYRRELL

2,436

3,242

2,189

646

715 249

CRAVEN

DUPLIN

912

ROBESON

385

BEAUFORT

JONES

SAMPSON

204

N PA SQ PE UO RQ TA UI MA NK

600

3,228 LENOIR 2,284

CUMBERLAND

UNION

1,105

PITT

15,580

GREENE

2,840

LEE

696

CABARRUS

MARTIN

WILSON

JOHNSTON

MECKLENBURG

486

NASH

18,434

CHATHAM

RANDOLPH

452

874

BERTIE

FRANKLIN

2,190

5,038

572

ROWAN

GASTON

1,000

DURHAM

WAKE

DAVIDSON

739

LINCOLN CLEVELAND

303

950

HERTFORD

HALIFAX

ORANGE

240

CATAWBA

3,188

232

477

64 CA MD E

GATES

320

140

GRAN- VANCE VILLE 444

338

ALAMANCE

GUILFORD

2,405

DAVIE

728

RUTHERFORD HENDERSON

274

104

FORSYTH

126

ALEXANDER

BURKE MCDOWELL

857

115

GRAHAM

190

BUNCOMBE HAYWOOD

CALDWELL

572

YADKIN

166

368

NORTHAMPTON

WARREN

ROCKINGHAM CASWELL PERSON

166

AN OW CH

WATAUGA

MADISON

STOKES

292

MITCHELL AVERY

30 57

SURRY

CK TU

I RR CU

ALLEGHANY

ASHE

2,667

PENDER

523

NEW HANOVER

COLUMBUS

543

3,435 MAINE

BRUNSWICK

926

VERMONT

WASHINGTON

125

378

MONTANA

NORTH DAKOTA

MINNESOTA

193

NEW HAMPSHIRE

279

1,519

WISCONSIN

172

SOUTH DAKOTA

IDAHO

WYOMING

OHIO

NEVADA

185

ILLINOIS

595

UTAH

134

CALIFORNIA

1,789

PENNSYLVANIA

1,566

117

COLORADO

701

KANSAS

162

INDIANA

314

208

477

185

NEW MEXICO

134

MARYLAND VIRGINIA

9,211

1,147

ARKANSAS

153

MISSISSIPPI

ALABAMA

495

NORTH CAROLINA

110,891

SOUTH CAROLINA GEORGIA

3,607

2,845

195

TEXAS

1,839

TOP STATES 1. North Carolina 2. Virginia 3. Florida 4. South Carolina

5. Georgia 6. Maryland 7. Texas 8. California

2,811

DISTRICT OF COLUMBIA

296

KENTUCKY

TENNESSEE OKLAHOMA ARIZONA

1,627

364

WEST VIRGINIA

358

354

NEW JERSEY DELAWARE

748

MISSOURI

294

529

RHODE ISLAND CONNECTICUT

IOWA NEBRASKA

MASSACHUSETTS

MICHIGAN

394

151

NEW YORK

OREGON

LOUISIANA

282

FLORIDA

3,944

• The East Carolina Alumni Association’s premier event

ALUMNI AWARDS CEREMONY AND DINNER

SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Sponsorship listing included on marketing materials and print communications for the event

• A formal and high-profile event that advances the reputation of the university • ECU’s most active and generous supporters and leaders in attendance Commitment deadline: August 1 Payment deadline: August 1

Gold

Purple

Pirate

Table

$5,000

$2,500

$1,000

$500

• • •

•

Verbal recognition at event

• • •

•

Sponsorship listing on PirateAlumni.com event page

•

Recognition in the event program

• •

•

Sponsorship listing displayed at event Sponsorship listing in event email invitation

Table signage at event Tickets to event (cocktail reception and dinner seating)

ECU ALUMNI SCHOLARSHIP CLASSIC GOLF TOURNAMENT SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Opportunity to display company banner at event Sponsorship listing included on marketing materials and print communications for the event Verbal recognition at event Opportunity to host a table/booth Sponsorship listing in event email invitation Opportunity to display collateral at registration/check-in area Sponsorship listing on PirateAlumni.com event page Tee Box signage

Gold

Purple

$5,000

$3,500

• • • • • • • • • •

• • • • • • •

FULL PAGE COLOR

HALF PAGE COLOR

Golfer packages

Drawing tickets

Advertisement in golf program

• Gain exposure for your business and support a great cause! • The fall fundraising event for the Alumni Scholarship program • Connect with over 150 alumni in a relaxed setting • Winners represent ECU at the Acura College Alumni Championship Tournament in Pinehurst Commitment and payment deadline: June 1

Closest to the Pin

Longest Drive

Putting Green

$2,500

$2,000

• • • •

Pirate

Tee/Green

$1,000

$350

•

SHARED

• •

• • •

HALF PAGE B/W

QTR. PAGE B/W

BUSINESS CARD B/W

—

PIRATE ALUMNI ROAD RACE AND FUN RUN

SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Opportunity to display company banner at event Mentioned as a sponsor in ECUpdate enewsletter Sponsorship listing in event email invitation Sponsorship listing included on marketing materials and print communications for the event Opportunity to host a table/booth Opportunity to display collateral at registration/check-in area Sponsorship listing on PirateAlumni.com event page Logo on event T-shirt Verbal recognition at event Race entries

Gold

Purple

$5,000

$2,500

• • • • • • • • • • •

• • • • • • • •

• The spring fundraising event for the Alumni Scholarship program • One of the largest and most popular 5K races in the area, with a maximum of 700 participants • Gain exposure for your business and support scholarships through a healthy community event Commitment and payment deadline: January 30

Captain

Pirate

Mate

$1,000

$500

$350

• • • • • •

• • • •

• • •

• Brings together more than 300 alumni and their families

BUCCANEER BUFFET

• Features entertainment, family-friendly activities, and lots of Pirate pride • Capitalize on football excitement at this high-demand event • Best cost-benefit ratio Commitment deadline: May 1 Payment deadline: July 1

SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity for co-branded giveaway item Opportunity to address attendees Opportunity for table/booth and/or display collateral at registration/check-in area Mentioned as a sponsor in ECUpdate enewsletter Social media “shoutout” during each event Opportunity to display company banner at event Sponsorship listing included on marketing materials and print communications for the event Sponsorship listing on PirateAlumni.com event page Sponsorship listing in event email invitation

Season Gold

Season Purple

Season Pirate

$20,000

$10,000

$5,000

• • • • • • • • • •

• • • • •

• • •

10 FOR EACH GAME

8 FOR EACH GAME

4 FOR EACH GAME

Verbal recognition at event Tailgate tickets

Individual Game Gold $4,000

Individual Individual Game Purple Game Pirate $2,000

$1,000

• • • •

• •

“Being an East Carolina Alumni Association sponsor has been such an honor for The Sweet Couple. We are both proud alumni of East Carolina University and take pride in being able to give back to our alma mater in such a “sweet” way. Sponsoring the Sweet Zone for the Buccaneer Buffet for the first time in 2015 was absolutely amazing. We were able to meet so many fellow alumni which also lead to new clients. The marketing materials that included our logo and information provided by ECAA gave our business exposure outside of Greenville. It was such an outstanding feeling to see so many happy faces as they enjoyed our desserts. We look forward to participating in future ECAA events.”

• • 2

Barry and Amy White Owners, The Sweet Couple, LLC

STUDENT PROGRAMS

SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Social media “shoutout” during each event Photo area sponsor with logo on step-and-repeat backdrop Mentioned as a sponsor in ECUpdate enewsletter Opportunity to display collateral at registration/ check-in area Opportunity to host a table/booth

Tradition abounds at East Carolina, and the alumni association plays an important role in keeping these traditions alive and well. The East Carolina Alumni Association, in partnership with Student Affairs, has developed the Traditions Map mobile app which encourages students to find the Pirate within themselves by discovering our university’s history, traditions, and campus life. Among those traditions are a ring ceremony, legacy celebration, and senior celebration.

All 5 Events Gold

All 5 Events Purple

All 5 Events Pirate

$15,000

$7,500

$2,500

• • • • • • •

•

• • • •

Verbal recognition at event Opportunity to display company banner at event Sponsorship listing included on marketing materials and print communications for the event Sponsorship listing in event email Sponsorship listing on PirateAlumni.com event page

• • • •

LEGACY CELEBRATION Each year, the Alumni Association invites all ECU students with two or more generations of Pirates to participate in this event that recognizes tradition and loyalty to East Carolina. As part of the event, alumni family members “pin” current students with a special legacy pin that denotes their Pirate heritage.

Individual Event Gold $3,000

Individual Individual Event Purple Event Pirate $1,500

$500

• •

SENIOR CELEBRATION (spring and fall) Senior Celebration is a social event designed for all graduating students. Graduates are invited for decadent desserts and a toast to the graduating class by family and friends. In addition to the keepsake champagne flute, graduates learn how to stay connected to ECU through the Alumni Association and Pirate Club after graduation.

• • • • • •

RING CEREMONIES (spring and fall) Ring ceremonies present those students who have attained junior status with their ECU class rings and to share the moment with family and friends.

• • •

• •

• Reach a wide range of generations and locations/regions • Prime opportunity to reach those who only return to ECU periodically

REUNIONS

• Packages below are for individual reunions Commitment and payment deadline: July 1

SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Sponsorship listing in event email invitation Sponsorship listing included on marketing materials and print communications for the event Verbal recognition at event Opportunity to display collateral in welcome packets Sponsorship listing on PirateAlumni.com event page BLACK ALUMNI CHAPTER (BAC) The BAC celebrates their reunion at homecoming with a series of activities including a golf outing, meet and greet mixer, tailgate, football game, awards banquet and gala, ecumenical service and Sunday brunch.

Gold

Purple

Pirate

$2,500

$1,000

$500

• • • • • • •

• • • •

• • •

GOLDEN ALUMNI Celebrates the 50th anniversary of graduation from ECU. ECAA plans a fun, eventful reunion for golden alumni with plenty of opportunities to reconnect, reminisce, and renew your love for East Carolina. Members of the golden alumni culminate their reunion by leading the graduating class into commencement.

"We have had the honor and privilege to be a strong campus partner with the East Carolina Alumni Association for over 10 years. The ECAA is committed to high quality, well organized, and innovative events for current and future alumni.” Karen Burack

MILITARY ALUMNI CHAPTER Alumni from all branches of the Armed Forces return to ECU each November and are honored for their service to our country. Two days of events, tours, and tailgates culminate with special recognition at the Saturday football game.

MARCHING PIRATES ALUMNI Former members of the Marching Pirates gather to relive their days playing “E.C. Victory” for 50,000 Pirate fans in Dowdy-Ficklen Stadium. Reunion participants rehearse with the director of the Marching Pirates, take the field for the Homecoming pre-game show, and sit with current Marching Pirates during the football game.

YOU’RE IN GOOD COMPANY!

ECU ®

U.B.E.

INTERESTED IN SPONSORING ONE OF OUR EVENTS?