Sceyelines Magazine #3 (2004)

セイエラインズ マガジン, イシュー3

プロダクト オブ ダーク べーロゥ：ピクセルアイ インタラクティブ

3

sceyelines design & lifestyle magazine

BEASTIE BOYS To The 5 Boroughs

Product of Dirk Behlau : Pixeleye Interactive Digital. Free. Made in Germany

Includes features & interviews with: Beastie Boys | Mauritius Photographs | Toca Me | Freitag Taschen | Thomas Brodahl Rumble Roses | Pictoplasma Conference 25 Hours Designhotel | Great escape Asia imm cologne | Sam Gilbey | Float Bed Peugeot Concept Car | G.O.A.T | NitrolympX M Publications | All American Ads 70s | House Industries | Playstation PSP

Hello everybody!

This is the third issue of the Design & Lifestyle Magazine Sceyelines. It took a bit longer as planned (last issue came out in September 2003) but we finally made it happen.

This issue has a lovely mix of photography, design & travel books, illustrations, concept car, videogames, design & show events and much more. Extra special thanks goes to Anja Steinig, Marcus Weyerke and Georg Brüx from the Designbureau Formwechsel (www.formwechsel.de) in Düsseldorf/Germany for layouting some of the current articles. Not to forget my dear friend Jens Franke (www.jensfranke.com) from the fabulous WM Team for the interviews & layouts etc.

- without his help on this and the past issues wouldn´t exist in this form. Thank you!

We hope you enjoy it! The first two issues have been downloaded over a 200.00 times world wide until now - so please spread the word that the 3rd issue is out!

Thank you all for your enormous support :) We hope you like the current issue and are awaiting your comments and feedback: editors@sceyelines.de Have fun & enjoy the summer!

Rock´n´Roll, Dirk Behlau Publisher Sceyelines Magazine Sceyelines is a product of Dirk Behlau // Pixeleye Interactive E-Mail: dirk@pixeleye.net | Website: www.pixeleye.net Published by Pixeleye Interactive // Dirk Behlau in June 2004.

All rights reserved. Copyright 2004

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PROLOGUE

sceyelines design & lifestyle magazin

Sceyelines Magazine is a Visual Design & Lifestyle Magazine Website: www.sceyelines.net Published by: Dirk Behlau | Pixeleye Interactive Idea, Concept, Interviews, Design, Website: Dirk Behlau Website: www.pixeleye.net Kontakt: dirk@pixeleye.net Sceyelines Website, Interviews, Design: Jens Franke Website: www.jensfranke.com Kontakt: mail@jensfranke.com Design: Anja Steinig, Marcus Weyerke and Georg Brßx Website: www.formwechsel.de Photos by: EMI Electrola (Beastie Boys), Konami (Rumble Roses), Stefan Schulze (Peugeot 4002), Die Gestalten Verlag (House Industries), Dirk Behlau (Mauritius, imm, Background Images), NitrolympX, Pictoplasma (Pictoplasma Conference), TASCHEN Verlag (All American Ads, GOAT, Great Escapes Asia), Toca Me, Konrad Winkler, Freitag Taschen, Sam Gilbey, Thomas Brodahl (Stolen Shirts), Max Longin (Float Bed), M Publication Text by: Dirk Behlau, Jens Franke, EMI Electrola, Peugeot, Max Longin, TASCHEN Verlag, Pictoplasma Ads by: Die Gestalten Verlag, Galileo Design, MX Magazine, Encore Magazine, Emotion Effects, B-Tomic Hoster & Traffic Sponsor: Acta Divina + Peer 1 Network Thank you: Helga Beck (Die Gestalten), Marcel Eichner (Newsletter Programming), Christine Waiblinger (Taschen Verlag), Ralf Kaulisch (Galileo Design), Stefan D´Amore (MX Magazin), Rainer Michael (WM Team), all Designportals and supporters worldwide.

Release date: 23.06.2004

Official Sceyelines Supporters:

Concept Car Design Contest: „Design a Peugeot with a retro futurist style!“

Peugeot’s second Design Competition, launched at the 2002 Paris Motor Show, invited online amateur car designers to revisit the Marque’s heritage and design their own retro futuristic Peugeot.

Of the 2800 projects registered on the www.peugeot-concoursdesign.com site, the Peugeot 4002, a project by 32 year-old German graphic artist Stefan Schulze, received the most votes.

At the 2003 Geneva Motor Show in March, Mr Saint-Geours handed him the „La Griffe“ trophy, together with a cheque for 5000, and announced that a full-scale model of his design would be built and exhibited at the 2003 Frankfurt Show.

From October 2002, the launch date of the second Competition, the dedicated www.peugeot-concours-design.com site brought together a community of designers more than 12,000 strong, representing 100 nationalities, and allowed them to follow the selection and building phases, as well as the presentation of the concept car at the Frankfurt Show.

The Peugeot 4002

by Stefan Schulze

Identification with the Marque is immediately apparent. Indeed, the Peugeot 4002 is a Peugeot by hint of the design of its headlamps and its general character, which is resolutely dynamic. In addition, by adopting one of the Marque’s most characteristic stylistic features, namely the large radiator grille behind which are concealed two headlamps, the project by the young German graphic artist immediately reveals the source of its inspiration, the Peugeot 402 dating from 1936.

Finally, the symmetry accorded to the front and rear, and its architecture, which assigns a very forward position to the passenger compartment, make the project particularly original.

The overall effect is paradoxical: soft, elegant contours and seamless transition produce a highly resilient car, resting solidly on its 21 inch wheels.

Stefan Schulze discovered the Design Competition site whilst browsing on the Marque’s Internet site, www.peugeotavenue.com, in search of information on the RC Pique and RC After more than a century of car building and more than 40 Carreau concept cars. Aged 32, this graphic artist, who works in million units produced, Peugeot felt it was time to give the pu- publishing, based his ideas on the Peugeot 402. blic their say and invited designers and motoring enthusiasts to accept a challenge hitherto unexplored by the Marque: „Design The concept car derived from the sculptural studies by Stefan a Peugeot with a retro futurist style“. With 2800 top-quality Schulze was built under the auspices of the Peugeot Style Cenprojects, the second competition attracted a wider and more tre, according to principles used for concept car production. international public than the first.

Indeed, more than four months were required to reproduce the designer’s stylistic ideas, from the digitisation phase to the final Projects were assessed according to their consistency with the model exhibited at the Frankfurt Show. competition’s chosen theme. The project had to have a clear association with Peugeot, had to call to mind one of the Marque’s The digitisation phase is particularly important, since it „fixes“ historic models and, lastly, had to be innovative, creative and the car’s architecture and reference measurements: length, original. width, height, tracks, wheels and ground clearance.

Peugeot 4002: the theme, and nothing but the theme!

Sketches made by Stefan Schulze formed the basis of a digital temStefan Schulze satisfied each of the three requirements with his plate that provided the specifications for a 1⁄4 scale model. The latPeugeot 4002. ter, produced at the end of this phase and milled from „epowood“

resin, was in fact the first physical manifestation of the 4002.

Production of the body was the longest phase. Aluminium carbon, carbon fibre and resin honeycomb panels are the basic materials of the Peugeot 4002. After several successive milling operations, the wings adopt their curved profile, the look acquires more character and the concept car approaches its final shape.

For the Peugeot 4002, Stefan Schulze made extensive use of chrome. The grille, the arch that „joins“ the front to the rear of the concept car, and the side louvres were produced by means of a low press casting technique known as „choupage“. This consists of pouring a layer of molten aluminium alloy into a mould shaped according to the required part. The component is then reinforced with a fibreglass-charged resin.

Aluminium parts are then polished and mounted on the concept car. The exhaust nozzles, door mirrors, air intakes and 21 inch wheels further enhance the exclusive character of the Peugeot 4002.

A final assembly operation is devoted to the engine cowling.

The latter is installed centrally, lengthwise, in front of the rear wheels. A carbon cover is then placed on top, leaving visible specific intake pipes that strengthen the retro feel sought by Stefan Schulze.

Web: www.p4002.de www.peugeot-avenue.com www.firstsignal.de

The Peugeot 4002

Muhammad Ali and Benedikt Taschen, Frankfurt Book Fair, October 2003

Muhammad Ali is one of the most remarkable personalities of our time and the greatest sportsman ever to walk the earth. To honor this living legend, TASCHEN has created a work that is epic in scale and as unique and vibrant as the man himself. A worthy tribute to his life should reflect the scale of his achievements, and GOAT – GREATEST OF ALL TIME is fully up to that task.

Limited to 10,000 individually numbered copies, each one personally signed by Muhammad Ali and Jeff Koons. Over 3,000 images - photographs, art and memorabilia, much of it published for the first time - from over 150 photographers and artists. Original essays and the best interviews and writing on the Champ of the last five decades, from hundreds of writers, totaling 600,000 words.

XXL-format: 792 pages, including two gatefold sequences measuring 200 cm x 50 cm (80” x 20”) and nine gold-metallic double-page spreads printed in silkscreen, open each chapter. Measuring 50 cm x 50 cm (20” x 20”), GOAT tips the scales at 34 kgs (75 lbs). Each copy comes in a silk-covered box illustrated with Neil Leifer’s iconic 1966 photo, Ali vs Williams.

Bound by the official bindery for the Vatican, in pink leather, the color of Ali’s first Cadillac.

Utilizing state-of-the-art digital technology, no expense has been spared to restore the original photographic materials to the highest possible standards. The results of this effort create unparalleled intensity and range in the colors, and exquisite tone and density within the duotone images. Eight-color printing on Galaxi Keramik 200 gsm semi-matte paper with gloss varnish on all images. Liste Price: USD 3000.00 | GBP 2000.00 | EUR 3000.00 | JPY 390000.00 www.taschen-goat.com

Knock out!

A dramatic and perfect overhead shot by Neil Leifer, generally regarded as one of the greatest sporting images of all time, featuring the prostrate form of Cleveland Williams and in high contrast, Ali in victory pose, during a knockdown in their 1966 title fight.

Leifer captured the shot at the Houston Astrodome from 80 feet above the ring, correctly estimating the increased likelihood of capturing a perfect square of the ring from that height.

With equally unique good fortune, he then activated the remote control camera at the perfect moment. Leifer him-self regards this as his favorite photograph from a 40-year professional career.

Photo 1966 Š Neil Leifer GOAT: USA p 365

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Für die Leser, die Euch nicht kennen, stellt Euch bitte kurz vor. Wer seid ihr und wo lebt ihr?

Markus Freitag: 34 Jahre alt, seit über 10 Jahren autodidaktischer Taschenmacher, seit 17 Jahren Snowboarder, in Zürich zu Hause, Menschenfreund, Feinschmecker, Unternehmer, un-geduldig, geduldig, dunkelhaarig, leichtgewichtig, gesund, Do-it-your-selfer, Möchtegernhotelier, kein Autofahrer und Radiohörer...

Daniel Freitag: 33 Jahre alt, mehrseitig, neugierig, abgelenkt oder sehr konzentriert. Langstrecken Mentalität.

Fahrradfahrer mit Führerschein. Aus Freude sporadisch auf Rollbrett, Schneebrett, Wasserbrett unterwegs. Zürcher mit Bündner Vater und teutonischer Mutter.

Bevor wir zum Hauptthema kommen, lasst uns bitte über eueren gestalterischen Background/ euere Grundausbildung sprechen. Was habt ihr gelernt und wo?

MFR: Erst eine 4 jährige Berufslehre als Ausstellungs- und Dekorationsgestalter, dann eine abgebrochene Weiterbildungsklasse als visueller Gestalter an der HGKZ in Zürich und soeben noch 10 Jahre Schwergewebekonfektionär (FREITAG Taschen).

DFR: Erst der Vorkurs an der HGKZ, dann 4 jährige Berufslehre zum Grafiker, freier Freelance-Grafiker in div. fröhlichen Zürcher Werbeagenturen, dann 10 Jahre FREITAG individual recycled freewaybags....

Gehen wir zurück in das Jahr 1993. Gebt uns doch mal einen kleinen Einblick in die Idee, wieso ihr begonnen habt Taschen herzustellen? Was hat euch inspiriert und wo entstand die erste Tasche?

Der Schwerverkehr hat uns derart „inspiriert“, das wir uns dachten, am besten schneiden wir ihn in kleine Einzelstücke und nähen Fahrradkuriertaschen daraus. Die erste Plane haben wir mit dem Fahrradanhänger bei einer Spedition abgeholt. Die erste Industrie-Nähmaschine stand in meinem (MFR) WG Zimmer. Die LKW-Planen haben wir in der Badewanne gewaschen und die ersten Taschen haben wir auf der Autobahnbrücke in Zürich an einer kleinen F-Party an Freunde verkauft.

Zu dem grandiosen Erfolg und der unglaublichen Verbreitung trug sicherlich die Einzigartigkeit jeder einzelnen Tasche bei (Every bag is unique). Ist das in gewisser Weise exemplarisch für unsere Gesellschaft, jeder will einzigartig sein und das auch durch sein Style nach außen tragen? Wie sind euere Ansichten zu dieser Thematik?

Zu individuell kann auch schon wieder uniform wirken. So wie sich die Mode die letzten Jahre entwickelt hat, gibt es je länger je mehr, ganze Armeen von individuellen FashionVictims die gar nicht merken, dass sie schon lange nicht mehr individuell oder gar einzigartig daherkommen. Mit den FREITAG Produkten ist das etwas anders. Wir machen die Taschen nicht „künstlich“ individuell, sie sind es von Geburt aus. Echt unique, weil aus alten gebrauchten

Lkw‘s hergestellt. Dazu kommt, dass FREITAG Produkte auch funktionell sind und eben aus Recyclingmaterial gefertigt werden.

Sind die FREITAG Taschen durch den hohen Bekanntheitsgrad nicht schon eher wieder Massenware oder doch immer noch Unikate? Welche Intention wollt ihr mit eueren Taschen transportieren?

Ob ein Unikat jemals zur Massenware werden kann? Das ist eine gute Frage. Unikate massenhaft herstellen ist nicht einfach. Sie so zu vermarkten, dass die ihren individuellen Charakter behalten ist noch schwieriger. Wir geben uns Mühe den richtigen Weg zu finden.

Kommen wir zurück zur eigentlichen Taschenproduktion.

Mittlerweile gibt es unzählige Variationen an Taschen.

Wie kommt Ihr immer wieder auf neue Ideen?

Das sind die eigenen Bedürfnisse, die wir noch lange nicht abgedeckt haben. Man darf sich also, solange wir auch als FREITAG Kunden/User funktionieren, noch auf einige weitere Kreation freuen. Oder anders gesagt das bestehende stetig verbessern und immer wieder neues ausprobieren und so bleibt dann manchmal ein neues Produkt übrig, welches dann hoffentlich über Jahre bestehen kann.

Wenn die Idee steht… Woher bekommt ihr die Materialen und wie lange dauert die Produktion einer Tasche?

Wir kaufen die alten Planen bei Speditionen ein. „From truck till bag“ das ist ein Prozess, der läuft so zwischen 6 und 12 Wochen ab.

Wie sieht euer typisches Outfit aus, abgesehen von der obligatorischen Freitag-Tasche? Ist euch auch hier der Unikat-Gedanke wichtig?

MFR: Nein, wie gesagt, es gibt ja wenig echte Unikate die so toll sind das man sie erstens haben muss und sie sich zweitens sogar umhängen oder anziehen sollte. Bei mir geht bei der Verkleidung Funktionalität und Qualität vor Individualität.

DFR: Nein, zum Unikat wird die Kleidung mit dem Tragen.

Die Jeans zerreiße ich mir nach wie vor selber, dafür brauche ich keine amerikanische Marketingabteilung die mir das vorwegnimmt. Ich trage gerne Marken, gross auf den Sachen draufstehen tun diese aber nicht.

Eure letzten Worte?

MFR: Hoffentlich gibt es nächsten Winter viel Schnee damit uns die Gletscher nicht ganz davon fließen.

DFR: Wir sollten einen Fjord zum Mittelmeer graben.

Besten Dank für das Interview und weiterhin viel Erfolg.

Herausgeber: Lars Müller Publishers 16,5 x 24 cm, 492 seiten, 3000 Farbabbildungen, Hardcover mit individuellem buchrücken Text in Englisch ISBN: 3907078470

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Speed kings Nitrolympx 2004

European FIA Drag Racing Championships | Hockenheimring, Germany 20. - 22. of August 2004 | More info: www.dragster.de

Mauritius Welcome to paradise

PHOTOS BY: DIRK BEHLAU

Mauritius én detail Of volcanic origin and sheltered for its major part by barriers of coral reefs forming natural, safe, crystal clear lagoons, Mauritius has for long been a dream destination.

Known to Arabs as early as the 10th Century, but officially „discovered“ in 1505 by the Portugese navigator Pedro Mascarenhas, the island was occupied successively by the Dutch (1598-1712), the French (1715-1810), and was ceded to Great Britain in 1814 through the Treaty of Paris. On March 12, 1968 Mauritius acceded to Independence.

Mauritiusis situated at approximately 2000 kilometers to the south-eastern coast of Africa and lies east of Madagascar. The land has an area of 1865 square kilometers with 330 kilo-meters of coastline. Inland features include a vast central plateau, subtropical forests, rivers, steams and waterfalls.

In the central part of the island, 600 metres above the sea level, the average maximum daytime temperature varies from about 20 C in August to about 26 C in February.

Along coastalareas, the temperatures are generally 3 to 5 degrees higher. The western and northern regions are warmer and relatively drier than the East and the South.

Weather vegetation covers much of the country throughout the year.

Links: www.mauritius.net www.mauritius.com www.mauritius-links.de

MAURITIUS

PHOTO CD-ROM

Fifty royalty free stock photos in high resolution on one cd-rom for print and internet use.

149 Euro Payable with any major credit card via only

Paypal, worldwide shipping! Click here!

Click here for more infomation and to order the Mauritius CD-ROM.

Praying in sweet harmony...

Rumble Roses

Wrestling fans will have hands-on experience with the beautiful ladies of Rumble Roses as they dish out the dirt in Mud Mode. Modeled in revealing bikinis, these vicious vixens aren’t afraid of getting a little dirty. Delivering realistic mud matches, players will literally see mud sliding off these sexy wrestlers after each take down in the mud pit. Providing an experience not found in any other wrestling game, Mud Mode features jaw-dropping visuals and intense gameplay that plays as good as it looks.

Packing a roster of deadly moves, including traditional suplexes, kicks and elbows, virtual grapplers will also have special moves for each character at their disposal. Rumble Roses’ unique combat system allows for characters to humiliate their foes by insulting and taunting them – even placing them in compromising positions. The individual fighting style chosen for the 11 characters will influence each wrestler’s “good” or “bad” persona when players choose to fight dirty or fair.

With the game’s Superstar System, the more popular a character becomes with the virtual audience, the greater the benefits the players will receive, giving them an advantage in the match. Each wrestler will also have a costume change, new moves, different crowd reactions and attitudes depending on their persona, virtually giving players more than 20 ladies to grapple.

Rumble Roses™. Rumbles Roses is slated to ship in November 2004 for the PlayStation®2 computer entertainment system.

Game by: Konami Corporation To learn more about Rumble Roses, please visit: www.konami.com/rumbleroses/

THOMAS BRODAHL STOLEN.LA + SURFSTATION.LU Please tell us something about yourself. Who are you, where do you live and in how many projects are you involved at the moment?

Right now I’ve just moved to LA, and working on client sites while trying to set up a new company and new home is taking priority.

I‘m a norwegian designer. I grew up in Luxembourg.

I‘ve been living in London for the past two years, and just this last month moved to Los Angeles. I’ve recently stopped freelancing and started a company with my good friend/programmer Jessey White-Cinis.

The company is called Stolen (www.stolen.la) and is based out of Venice, CA.

Lets look back to the very beginning of the surfstation website. What were the greatest moments and the worst ones? Did you ever think of taking surfstation offline? Did surfstation changed your life?

What about the next version of surfstation?

Please tell us about the new features and the improvements! Do you already have an approx. launch time?

I’m sorry, but i really can’t talk too much about it. In this game, you’re only as good as your most original idea, and if you’re not the first one out with it, the game is lost. All i can say is that we have ideas that are fairly complex, and will take a lot of programming and structuring. It will solve all the problems we have with the site right now, and will bring it into a whole new direction. As for the launch date, its completely tied into my bank-account. Once i have enough money to actually take 2 months off and work hard on SRF.STN it will be done, but that doesn’t seem likely in the next few months.

I can’t really think of a worst moment. Obviously there are ups and downs depending on how people react to your designs and writings. I think the worst period is right now, when i wish i could work on it, because it needs it sooo badly, but i don’t have the chance because of my situation. Best moment is probably the first week of the first surfstation. I remember calling Yohan at 3 o’clock in the morning when i uploaded the index page. Was so great to see 4 months of hard work finally going live. We were nervous about what people would think of it, but it was greatly received. Happy days.

Surfstation has actually changed my life quite dramatically. It really brought me into the webdesign community. Got my name/work out there, and was a jump-start to my career. I don’t think i could have moved to London and worked freelance if it was not for my reputation and exposure from surfstation.

You have to remember that i was working in

Name: Thomas Brodahl Birthday: 19. October 1977 Nationality: Norwegian Job: Creative Director Top 3 of your favorite Websites: www.donniedarko.com www.non-stops.com www.werkburo.com

THOMAS BRODAHL STOLEN.LA + SURFSTATION.LU and only had a tiny personal portfolio site when i started. SRF.STN got me noticed and opened up a lot of doors.

stolenshirts at some point, but it takes time to build a brand. Its deffinitely something i plan to do for a long time.

What´s the difference in comparison to other Designportals like DIK, K10K, shift, linkdup etc.?

Why do you thing that Stolenshirt is such a big success? Is there a trend to more individual styling - are people tired of wearing the same T-Shirts like anybody else?

Well nowadays the difference is that we are the only ones that never update our content. Originally i think we tried to be more of a magazine. We had lots of interesting new sections that other people weren’t doing. Instead of just doing news and a few interviews we tried to broaden out and come up with new things that designers could participate in.

I think our problem was that we are too many people with too little time, after a while people just didn’t keep it up and the site slowly ground to a halt. The new site will hopefully take care of that problem.

Next topic: Your baby Stolenshirts. There are a lot of Shirtshops out there - why did you establish your own shop? Just to have your own shirts or maybe to earn some money?

Its something i’ve always wanted to do ever since i was a kid. I’ve always wanted to wear shirts with my designs on them. Once i started getting into illustrations i figured it was a good time to make shirts. Certainly i hope to have a steady income from

I think tshirts are a cheap and interesting way to differentiate yourself. There are so many small brands out there that make great shirts, so why go to Abercrombie and get the same shirt that everyone else has? As for stolenshirts, i don’t really know why they are doing so well. I just put designs on them that i knew i would wear, and that i thought people would like. I deffinitely didn’t want to make “designer” shirts, i wanted the shirts to have more of a mass appeal. Then again, i think 90% of our customers are designers, so i’m not sure if i succeeded or not? :) Is there a story behind the shirts? Do you have any plans to expand the product line with sweatshirts and other stuff?

Not really a story behind the shirts. I’d been working on different ideas for a long time, and was planning to do them with a company in London, but it was taking forever and no progress was being made.

Then Madmerch launched, and they proposed that i do the shirts with them. 2 months later the first season was available online. I’ve always wanted to expand into fashion, but for now shirts are the cheap/easy way to get your brand started. Once we get enough of a name, and we have enough of a turnover to make a big investment i hope to expand into all sorts of clothing.

What are your favourite clothes? Your typical outfit?

T-Shirt, jeans, and my birkenstocks. I’m a very simple dresser :)

THOMAS BRODAHL STOLEN.LA + SURFSTATION.LU How important are fashiontrends for yourself and your styling?

Not really that important. Mainly because i hate shopping. Never really find what i want, and if i do, the odds are they don’t have it in my size. Thats another reason for wanting to expand Stolen into other parts of fashion, so i can dress myself.

There have been rumors about the opening of your own studio in l.a. - what can we expect?

Well the studio is now open for business. When we decided to do this we didn’t want to just start another web-studio. We want to work on our own projects that will hopefully pay the rent at some point. That probably sounds like every other studio out there, but i think as long as we keep it small enough and we have good ideas that we execute well, we should be able to pull it off. We are both fairly tired of being stuck in the webscene in terms of commercial work, so this will be a good point to branch out into other media. I guess only time will tell if we pull it off.

Any last words....

Just that sceyelines is a great mag, and i’m honored to be a part of the new issue. Keep up the good work.

BEASTIE BOYS „To The 5 Boroughs“

wolf gedrehte Samples. Hardcore-Herz, was willst du mehr.

Ergo, eine Rückbesinnung auf die musikalischen Anfänge, als die Beastie Boys mit einer Mischung aus Hardcore-Punk und Rap New Yorker Clubs aufmischten, gleichwohl die Bässe an Tiefgang und die Beats an Gewicht hier und heute keine Wünsche offen lassen. Bereits ihr im letzten Jahr heftig gegen den Irak-Krieg zeternder Free-Download-Track „In A World Gone Mad…“ zeigte, wo es künftig musikalisch lang gehen sollte. „To The 5 Boroughs“, ihr erstes Studioalbum seit sechs Jahren und das erste in Eigenregie produzierte, schlägt in dieselbe Kerbe.

Vor zwei Jahren haben die Beastie Boys wieder in ihrer alten Heimatstadt New York ihr Lager aufgeschlagen. Adrock, MCA und Mike D richteten in Manhattan ein neues Studio ein, dessen schlichter Sperrholzboden sich frappant vom feinen Parkett ihrer G-Son-Studios in Los Angeles unterscheidet. Aus ähnlich derbem Holz geschnitzt sind die Songs, die das legendäre HipHop-Trio seitdem in dem Oscilloscope getauften Studio aufgenommen hat.

Schon die Single „Ch-Check It Out“ hat die Hoffnung geschürt, dass auf dem Album jeder Song so kurz und prägnant sein könnte wie eine Runde im Profiboxkampf. Mit „To The 5 Boroughs“ wird aus der Hoffnung Gewissheit. Im verbalen Clinch ist und bleibt dieses Trio unschlagbar. Kein Wunder, dass bereits die Single respektive der fulminante Videoclip ohne Umschweife auf die Spitzenplätze etlicher internationaler Playlists schossen.

Bronx, Brooklyn, Manhattan, Queens und Staten Island heißen die fünf großen Bezirke New Yorks und das Cover-Artwork von „To The 5 Boroughs“ zeigt eine Skyline von New York, auf der das World Trade Center noch steht. Allein der Song „An Open Letter To N.Y.“ ist eine einzige Liebeserklärung an ihre Heimatstadt.

Aber die Beastie Boys verteilen nicht nur Streicheleinheiten. In ihrer Kritik an George W. Bush und dessen Politik schlagen sie sich auf die Seite von Michael Moore, der mit seinem Film „Fahrenheit 9/11“ gegen die amtierende US-Regierung so gekonnt polemisierte, dass er in Cannes die Goldene Palme erhielt.

Auch die Beastie Boys formulieren ihre Kritik mit beißender Schärfe. Auf „Time To Build“ rappt MCA: „We’ve got a president we didn’t elect/the Kyoto treaty he decided to neglect/and still the U.S., just wants to flex”. Und gemeinsam stimmen sie auf “That’s It That’s All” überein, “cause George W’s got nothing on Old School deluxe – aber diesmal fast alles aus dem Rechner. me/we’ve got to take the power from he”. Zudem geben sich die Computer generierter Wahnsinn. Durch den digitalen Fleisch- Beastie Boys in ihren popkulturellen Referenzen zitatfreudiger

denn je. Fred Sanford, Lorne Greene, Keeber Elves, Ron Popeil, Herman Munster, Jabba the Hut, Foghorn Leghorn – man muss sich schon in der amerikanischen Film- und Fernsehwelt gut auskennen, um mit dem Tempo mithalten zu können, in dem die Beastie Boys hier amerikanische Kultfiguren zitieren. Wie heißt es so schön in “All Lifestyles”: “We gotta keep the party goin’ on/All lifestyles, sizes, shapes and forms”. MCA, Adrock und Mike D sind in bestechender Form, auch wenn sie die Zunft mit Zoten dissen („Hey Fuck You“) oder die Funk-Fetzen fliegen lassen („Shazam“).

Die Kompromisslosigkeit ihrer Sounds und der furiose Sprachwitz sind vielleicht die größten Stärken des Albums, das ein für alle mal klarstellt, dass die Beastie Boys zu den besten und zuverlässigsten HipHop-Acts dieses Erdenrunds gehören. „To

The 5 Boroughs“ ist ein 15 Tracks umfassender Parforce-Ritt, atemberaubend in seiner Fabulierkunst und unausweichlich in seiner Zielgenauigkeit. Ein bravouröses Statement fürs 21.

Jahrhundert. Eine eindrucksvolle Zwischenbilanz ihrer Karriere hatten die Beastie Boys bereits zur Jahrtausendwende gezogen.

Mit dem Doppelalbum „The Sounds Of Science“ (1999) legten die Beastie Boys zunächst eine Werkschau vor, die eindrucksvoll unterstrich, was dieses Trio für den US-amerikanischen HipHop geleistet hat.

Mit jedem neuen Album zwischen ihrem epochalen Debütalbum „Licensed To Ill“ und dem mit zwei Grammys ausgezeichneten „Hello Nasty“ haben sie ihre Lust auf Innovation und ihre immer wieder beeindruckende Spritzigkeit ein ums andere Mal unter Beweis gestellt.

Die Beastie Boys sind zu Galionsfiguren des weißen US-HipHop erwachsen, ohne die auch ein Eminem kaum denkbar wäre.

Nach „The Sounds Of Science“ folgte die DVD „The Beastie Boys Anthology“ (2000), deren technischen Finessen wahrlich à la bonne heure sind.

Diese in der renommierten Criterion Collection erschienene DVD gehört zu den wegweisenden Meisterwerken ihrer Art. Darüber hinaus investieren die Beastie Boys viel Zeit und Energie in zahlreiche politisch und sozial motivierte Aktionen.

Ihre diversen Tibetan Freedom Concerts sind in den letzten Jahren zu einer weltweiten Institution geworden. Und auch mit ihrem New Yorkers Against Violence Festival im Oktober 2001 waren sie einmal mehr zur rechten Zeit am rechten Ort. “Having fun in troubled times”, benennt MCA auch das Motto des neuen Albums. Und wenn es demnächst wieder auf Welttournee geht, heißt es für die Fans: Party for your right to fight! www.beastieboys.com

BEASTIE BOYS

never stop rockin´

Discofunkalicious Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists stu-

died focus groups with furious determination, thus producing such dumbed-down gems as “sisters are different from brothers,� the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

All-American Ads of the 70s STEVEN HELLER EDITED BY: JIM HEINMANN TASCHEN VERLAG

FLEXI-COVER 196 X 255 MM, 704 PAGES ENGLISH/FRENSH/GERMAN: 3-8228-1265-X (JUNE 2004) EUR 29.99

imm cologne 2004

PHOTOS BY: DIRK BEHLAU

Rückblick imm cologne 2004 Durchweg gute, bisweilen auch sehr gute Ergebnisse prägten die Stimmung auf der internationalen Möbelmesse in Köln. Die spürbare positive Grundstimmung zu Jahresbeginn prägte auch das Kaufverhalten des Handels auf der Messe.

1.368 Anbieter aus 48 Ländern präsentierten den insgesamt rund 120.000 Besuchern ihr Leistungsspektrum zwischen hochkarätigen Designmöbeln bis zu klassischen Wohnwelten.

Annähernd 63 Prozent ausländische Anbieter sorgten für eine schillernde, höchst internationale Messe-Atmosphäre.

Ob bei hochwertigen High-end-Produkten oder funktionalen Mitnahmemöbel: Individualisierung, Kultureinflüsse und Mischformen charakterisieren die Designtrends auf der imm cologne.

Im Gegensatz zu national orientierten Messen mit meist eng umgrenzten Angeboten bündelt sich auf der imm cologne die internationale Designkompetenz. Nach wie vor ist das Thema „homing“ noch nicht ausgereizt. Besonders bei der Gestaltung der eigenen vier Wände haben die Kunden klare Vorstellungen und Anforderungen an Design, Material, Verarbeitung, Funktion und immer mehr auch an die Farbauswahl. Dabei stehen Produkte und Anregungen für individuelle Gestaltungsmöglichkeiten im Vordergrund.

Innovationen aus technischen Bereichen begeistern immer mehr Männer für das Wohnen, und diese überlassen Kaufentscheidungen nicht mehr ausschließlich den Frauen. Neben großen Formaten bei Tisch und Polstermöbel werden einfache Formen und klare Muster nachgefragt. Darüber hinaus sind Wiederauflagen vergessener Entwürfe bei vielen Herstellern zu sehen.

imm cologne vom 17.-23.01.2005 Messegelände Köln-Deutz www.moebelmesse.de

imm cologne 2004

INTERVIEW: DIRK BEHLAU FOTOS: TOCA ME

1. Who are you? Please describe yourself...how did you find together?

We are Nina, Thorsten and Ron. We are TOCA ME. Nina and Thorsten: We are both graphic designers who met while working together on a project in an advertising agency two years ago. After quitting our permanent jobs, we decided to continue as a freelance team. besides this, we had the idea and the wish to start a project which brings people together, something like a platform for communication. So TOCA ME was born. Some weeks later we realized we'd need someone to help us to put ourcreative chaos into order, and so ron, who is our „business-man“, joined the team. And we were ready to start.

2. What is the intention of Toca Me? What´s the idea behind it? Whichpeople are you addressing to?

It's about bringing people together. No matter if this is done by a website, a magazine or a design conference. We want to show who is behind the works we admire. We want to talk with them, we want you to talk with them.We are addressing to anyone who is interested in good design, not only webdesign, but

all creative fields, like photography, architecture, fashion design, video...

3. Please tell us something about the Toca Me Events? What is it all about? How much time do you invest into an event before it starts?

The idea of TOCA ME events started while we we were traveling and meeting very interesting and nice people, like Joshua Davis, James Paterson and many others. We realized that we wanted to invite those people to Munich to have the possibilty to show their works to the german audience.

We don't want the TOCA ME events to be only a „conference“, we want it to be a combination of learning and feeling, of information and entertainment. So we spent a lot of time on creating a special environment in order to have an event with a great atmosphere. Using colors, light, decoration, music, a great location and many more details, just to make it special.It took us quite a lot of time to prepare everything, but, hey, it was fun and definitely worth it!

4. The conference in Munich in March 2004 was a big success. Are there any existing concepts for upcoming events? Will these events take only place in Munich or is it possible to present them in other cities like Cologne or Berlin, too?

We have thousends of ideas...could be Munich, New York, Tokio ;) We will tell you for sure! Promised.

5. How difficult was it to recrute people like Joshua Davis or 123Klan? Did you just wrote them an email and ask them if they are interested in a participation?

We already knew these people before the TOCA ME conference, we had met them in different locations (stalking Joshua all over the world, having some beers with James in bcn, 123Klan did already a piece for our magazine...), realizing more and more that they are not anly fantastic designers but also lovely people. This is an important aspect of TOCA ME: working with peole you really like! so work turns into fun.

6. What are your favorite design plattforms you visit regulary?

Design made in germany, Lounge72, Nervousroom and of couse all of our mediasponsors ;))) 7. What is the Toca Me Magazine? When will it be published?

TOCA ME magazine is a remix project. We set up a topic and each artist working on it hands his work over to the next artist, who is asked to remix the previous piece. the first issue's topic is flesh. As it is a long-term project, it is still in progress, but we hope to be able to publish it in a few months...end of this year?!

8. Any last words?

Talk to us. www.toca-me.com

Genevieve Gaukler

James Marshall

1st pictoplasma conference on contemporary character design and art October, 28th – 30th 2004 Berlin, Germany Character design on billboards incites us to consume and as street art, to fight the establishment. It appears as wellintentioned animation on our mobile phone displays and is a constant, if annoying companion to hours spent at the computer. Characters are taking over the advertising, art, media and urban landscapes across the globe.

As consume-promoting branding or its subversive inversion, loveable kitsch or urban art, Hello Kitty or Obey Giant, Emiliy the Strange or Takashi Murakami’s DOB - character representation, abstract and reduced to the essentials, has redefined the aesthetic standards of visual communication world-wide. Free at last from the restraints of narrative or cultural context, the contemporary character has gained full independence, reliant only upon its visual strengths and powers of communication.

The pictoplasma project began in 1999 as an extensive inventory, collection and archive of contemporary character design.

Through the countless images collected in its archives, publications and exhibitions, pictoplasma examines the vast array of possibilities characters offer as signs of an independent graphical language. By playfully sampling and remixing visual codes, these characters evade established pictorial norms, confronting the viewer head on, emotionally and regardless of cultural background.

are pushing through to the third dimension! The loveliest, cutest, and strangest characters stand tall as life-size cardboard stand-up soldiers arranged in a gigantic walkthrough battlefield installation! A classical war painting comes to life in a cut-throat competition of consumer icons and brutally violated copyrights!

And behind the foot soldiers of this enormous anthropomorphic army are none other than the heroes of the international design scene: Buero Destruct, Phunk Studio, Snowcat, Fawn GehFrom October 28th-30th 2004, pictoplasma will stage the first- weiler, Furi Furi, Francois Chalet, ESM, ACNE, James Marever conference on contemporary character design and art. So schall, ShagArt, Mari-chan, unit9, Jim Avignon and many, far pictoplasma has been mapping out the territory of character many more... visualization through its archives and publications. Now at last, the conference offers the opportunity for the pioneers, creators, With an extensive accompanying program of exhibitions, newcomers and enthusiasts to go offline and meet in the flesh! performances, film screenings, parties and VJ sessions, the For the very first time, the pictoplasma conference brings toge- pictoplasma conference offers you an inspirational overview of ther an international scene of artists, designers and agencies, the very latest trends in character design and an ideal opporoffering a unique forum for all those working with or interested tunity to explore the best of Berlin. Despite the never-ending in the visualization and application of character design. Whe- economic recession, the German capital is still clinging to its ther graphic design, illustration, animation, street or fine art - reputation as Europe’s most happening city for art and culture. the emphasis is NOT on the limits of style or format, but on the Starting right at Berlin’s central focus point, the Karl Marx Allee shared dedication to a character-driven language. is Europe’s “Moderneast” Cold War boulevard and an impressive Lectures, panel discussions and workshops will provide in- example of monumental Stalinist architecture. The Kino Interdepth examination of the global movement of contemporary national combines the spartan charms of Bauhaus design with character design. More than 20 style-setting yet stylistically di- a flourish of classy socialist decor - even back in the GDR days, verse artists and designers such as the Australian design Collec- it was the official East German showpiece movie-theater. The tive Rinzen, the American illustrator Gary Baseman or Japanese Cafe Moskau is just across the street. A former gentlemen’s club Character developers Furi Furi will talk about the meaning of for Russian generals; it is now enjoying a stylish comeback as characters in their work, provide insights into their production a magnet for Berlin’s club and party scene. Located directly at Alexanderplatz are the endless bookshelves of what used to be methods and engage in open discussion rounds. the biggest bookshop of East Germany. Today the Zentralbuero The accompanying design exhibition “Characters at war!” uses the empty sales rooms as a project space and exhibition will enable visitors to meet the elite of international character show room. design literally eye-to-eye. From Super Mario to Dalek’s Space Monkeys: Hundreds of all time favorites and shiny newcomers This architectural ensemble is a perfect host for all the lectufrom the flat-faced world of comics, graffiti and merchandising res, panel discussions, film screenings, exhibitions, workshops, lounging and parties that make up the pictoplasma conference.

ADVERT

FLOAT:

an innovative bed designed

by Max Longin The appearance of float is minimalist and playful at the same time.

Held by 4 tensioned stainless steel cords, the sleeping surface rests in the centre of the pulling strengths. The wooden rods of the outer frame take these strengths with proverbial ease.

Seemingly floating the sleeping plain is held by the wooden rods and stainless steel bows. The bows themselves rest in oak cones.

This progressive bedding doesn‘t inhibit or obstruct the movements of the lying or loving, it rather balances them and carries them to rest.

The construction of the bed is based on the idea of the central point of rest to which everything leads in a pliable and soft way. The stainless steel bows connect the conical/bevelled lumbers and create a furniture item with sculptural character.

About the Designer: Max Longin, born in 1964, is a mathematician who designs, produces and markets innovative furniture and interior objects since 1991. www.max-longin.com

North-America

House Industries is an independent type foundry and illustration and design studio famous for its impeccable tongue-in-cheek takes on American popular culture, on comic influences such as Ed „Big Daddy“ Roth and on modern design classics from Neutra to Charles Eames. Based in Delaware, its members have been producing premier league typefaces and designs for a huge and devoted fan base since 1993. Their sophisticated font and product catalog alone currently reaches a worldwide audience of over 80,000.

Now, ten years after House Industries' founding, Die Gestalten Verlag (dgv) has published the first book to focus solely on the company. This book presents a distilled collection of mechanicals, reference material, photographs, sketches and original illustrations that provide an intimate view into the House Industries aesthetic. In addition to these physical highlights, the book also contains personal anecdotes that give a new dimension to the featured products and projects.

The spot-varnished, linen-bound hardcover volume features 240 pages that employ 6-color-printing on a variety of paper types. In addition to providing a rich showcase for House Industries design, the publication also includes five original fonts created exclusively for the book that are not available anywhere else. The font CD also contains bonus audio tracks of stupid phone messages, appreciations and various other House hijinks, which may have occurred over the past few years. Because each House font is normally priced between $100 and $250, their inclusion is an added delight and makes the book an irresistible bargain for all aficionados.

The House Industries book is divided into these three major sections: 1. Introduction A chronological narrative, the introduction includes continuous flowing anecdotes of the trials and tribulations encountered by House in its first ten years as well as illustrations and photos documenting this period. House also discusses and illustrates its design philosophy in this section.

2. Process A combination of uncoated paper and transparent vellum gives the reader insight into House Industries' production process. This section includes numerous sketches and shows the development of several projects from start to finish. With four spot colors plus the transparent overlays, the production of the process section is as unique as the work itself.

3. Products This section is split up into subsections that provide in-depth case histories of House Industries products and major design projects. These case studies include detailed narratives that cover production challenges as well as the humorous events and big mistakes that went along with every House Industries undertaking.

Title: House Price: £45, $69, ¤59 (Germany) Authors: House Industries Editors: Andy Cruz, Ken Barber and Rich Roat Pages: 240 Size: 24 x 30 cm Features: Special varnished 6-color print on a variety of paper, hardcover, slipcase, five original typefaces included

PlayStation Portable

In einem avantgardistisch designten schwarzen Gehäuse mit High-End-Finish wartet die PSP mit einem TFT-LC-Display im 16:9-Breitbildformat auf. Durch das ergonomische Design des schlanken Gehäuses liegt die mobile Spielekonsole perfekt in der Hand. Mit Abmessungen von 170 x 74 x 23mm (L x B x H) und einem Gewicht von nur 260 Gramm entpuppt sich die PSP als handliches Leichtgewicht.

Bestechend ist auch die Qualität des hoch auflösenden TFT-LC-Displays, das 16,77 Millionen Farben mit einer Auflösung von 480 x 272 Pixel darstellen kann. Eingebaute Stereolautsprecher, ein externer Kopfhöreranschluss, Regler für die Helligkeit und verschiedene Einstellungsmöglichkeiten für die Auswahl diverser Audio-Modi sorgen dafür, dass die PSP auch als mobiles Musik- und Videoabspielgerät seine volle Leistungsfähigkeit entwickeln kann. www.playstation.de

Find your innerZen Hotel Book – Great Escapes Asia

Much more

than a travel or holiday guide, Great Escapes Asia is first and foremost a paradisiacal photo album. Featuring opulent photographs of places that seem too perfect to be real, some of which look like James Bond movie sets or National Geographic subjects, this book will quickly convince you that an Asian sojourn is crucial to your mental and physical wellbeing. The icing on the cake is that not only do these hotels really exist, but— thanks to the pricing and contact information provided—you can succumb to their mysterious charms and book yourself a room (or houseboat, hut, or tree house, whatever the case may be).

Paradise...

A

Private

Among the gems waiting for you in Great Escapes Asia: • In Kerala, India, choose between luxurious tree houses suspended 25 meters off the ground or futuristic-looking, Star Wars-style houseboats made of bamboo poles, palm leaves, and coconut fibers • Are you more the resplendent-resort or budgetbungalow type? Find the best of both in Bali • The best place for a delectable cup of joe: a luxury lodge and spa on a java plantation in (you guessed it) Java • In the Philippines, an organic resort composed of superimposed huts whose every room affords instant access to the beach via rope ladder • Tadao Ando’s sprawling minimalist concrete-andsteel hotel attached to the contemporary art museum in Naoshima, Japan—the perfect place to contemplate on the relationship between humans and nature • An exclusive hotel on a private island in Sri Lanka, once owned by Paul Bowles and frequented by Arthur C. Clarke and Peggy Guggenheim • Thatched-roof cottages in India whose gardens overflow with mangos, nutmeg, and cardamom • An Ayurvedic spa in the Himalayas where nothing matters but peace and relaxation • In Myanmar, an elegant river cruise boat and a hotel on a breathtaking archeological site • Chairman Mao’s former getaway in Beijing, where you can rent his lavish, traditionally-decorated suite complete with adjoining concubine rooms

The Hotel Book – Great Escapes Asia CHRISTIANE REITER EDITED BY: ANGELIKA TASCHEN HARDCOVER, 400 PAGES, 238 X 302 MM ENGLISH/FRENCH/GERMAN: 3-8228-1913-1 (MARCH 2004) EUR 29.99

ADVE RT

COUNTRIES: CAMBODIA, CHINA, INDONESIA, JAPAN, MALAYSIA, MYANMAR, NEPAL, PHILIPPINES, SINGAPORE, THAILAND, INDIA, SRI LANKA, VIETNAM

Sam Gilbey

Sam Gilbey (26) is based in the UK. He has been drawing since aged four, inspired by kung fu films, videogames and superheroes for as long as he can remember. He has a degree in Visual Arts and Music.

His portfolio, www.personalspaceinvaders.co.uk focuses on his illustration work, as well as his written and graphical contributions to www.pixelsurgeon.com, for which he acts as Music Editor.

He produces most of his illustrations in Painter, with occassional extra input from Photoshop. He sometimes incorporates his sketchbook drawings and digital photographs into the pieces.

sam@pixelsurgeon.com

INTERVIEW: DIRK BEHLAU

m publication

What is M Publication?

M is a M-etaphor, a M-ission, a M-ovement, a-M-usement and M-uch M-ore, a distillate of pure inspiration – M. M is the mirror of our inside world which we transfigure by images, words and graphics to the outside world. In a way M is also a melting pot for art and industry, for creatives in each and every discipline, as well as for open-minded brands that are initiators of a progressive method of communicating their visions. M is a resort for all those who are prepared for the 21st century and want to cultivate a movement with an authentic cradle of creativity behind the movement.

When and why did you start M publication?

In our heads M existed for quite a while, to be exact for many years until we finally established it in the year 2001.

The first volume of M was published in September 2002, after a struggle and research of a long time. We started this project because of two main reasons: First, we could not find any other print publication that we really liked. We ended up buying soul food from abroad. We devoured galleries in New York, London and Barcelona for the right piece of paper. This was very frustrating. Why is Germany well known for its beer and the BMW? Where is the art scene, where is the magazine culture? So our egoistic wish for pure nourishment made us work on this project – a ventilate for ourselves in a way. Second reason is that since we were consulting various clients in the lifestyle and design scene we saw a niche for a bookazine such as M Publication.

How many times a year is M published? Number of copies?

Only in Germany? Price?

M is a tri-annual publication with 13.000 copies worldwide with a strictly limited "Collector’s Edition" of 3.000 copies for each volume. Together with Gabriele Strehle, the chief designer of the fashion label Strenesse we have designed a special bag for M Volume 02 "Luxury". For M Publication Volume 03 Surprise we have a Lee Jeans box that goes with whole set of Stabilos and many little designed surprises. M is distributed worldwide from New York to Paris, from Sweden to Montreal at different hot spots but also at railway bookstores and airports. An updated list is to be found on our website. M Regular Edition goes for Eur 17 and our M Collector´s Edition goes for Eur 26.

Of course, we reach the outside world also through the Internet.

What is the purpose behind the publication?

M is an unium gatherum of art and industry, for creatives in each and every discipline, as well as for open-minded brand leaders who are initiators of a progressive method of communicating their visions. M is a resort for all those who are prepared for the 21st century and want to cultivate a movement with an authentic cradle of creativity behind the movement.

It's bilingual, why?

Our readers are cosmopolitans and are always moving.

Further, we believe in a M-ulti-lingual world. So we started with English and German but will also feature in French and Spanish soon.

Who are the readers?

Movers, rebels, individualists, risk takers, truth seekers, challengers, thinkers and visioniars all around the world. For those who have had enough of fast food.

KIMBERLY LLOYD STARTED ACTING AND MODELLING AT AGE 15. BEING THIS YOUNG ONLY, THE IDEA OF WORKING BEHIND THE SCENES VERY MUCH THRILLED HER. HOWEVER, THIS HAD TO WAIT A BIT. AT FIRST THE FUNDAMENTAL BASIS WAS TO SHAPE AND GIVE A FORM TO. SO, RIGHT AFTER SCHOOL KIMBERLY ACCEPTED DEUTSCHE BANK’S OFFER TO BOTH, WORK FOR THEM AND STUDY ECONOMICS AND BUSINESS MANAGEMENT AT THE UNIVERSITY OF FRANKFURT. SHE BECAME PART OF THE MARKETING DEPARTMENT AND AFTER 3 YEARS RECEIVED A DIPLOMA IN THIS DISCIPLINE. HAVING PUT EFFORT IN BOOKS, EXAMINATIONS, FACTS AND FIGURES IT WAS FINALLY TIME FOR KIMBERLY TO GET BACK TO HER ROOTS. ACTING IN FRONT OF THE CAMERA, CONSULTING SEVERAL BRANDS AND A FASHION DIRECTOR BEHIND THE SCENES. THIRSTY FOR MORE CREATIVITY AND PASSIONATE ABOUT ENTREPRENEURSHIP LLOYD MET PIERO BORSELLINO. TWO OF A KIND TO COLLABORATE ON NUMEROUS ASSIGNMENTS FOR CLIENTS SUCH AS MATTEL, LEE JEANS, STABILO, MOTOROLA, NIKE, STRENESSE AND NOT TO FORGET: GIVING BIRTH TO A LONGED-FOR BRAINCHILD: M PUBLICATION.

Do you think that trend magazines such as M are the real alternative to mainstream publications like Elle, Vogue or Harper’s Bazaar?

A bazaar in Morocco, a fish market in Thailand; Elle, Vogue et all are nothing else but bazaars in print form for a modern day consumer. A healthy capitalist society relies on these markets. And I am honest enough to say that we need mainstream publications to function. Why, I hear you say. How do you want to depict the difference between the independent scene and the commercial scene otherwise? We live on each other. Independent magazines inspire the big ones and vice versa; with the industry always seeking for effective ways to position their products. If independent magazines wouldn´t pop out like mushrooms after rain fall, believe me the industry would organize it all by themselves because they need progressive vehicles of communication for their products. It is the 21st century and we all have a totally new generation of needs to feed.

What is the concept of M Publication?

M is about dreaming in print: we are keen on using different paper qualities, embossings, hot foil techniques and so much more. When an artist paints he chooses unique materials. When we design, we experiment with different techniques. Paper and the printing methods are what makes design come to live. It is the perfume of paint on paper that makes a designer's heart beat; almost like falling in love with a man twice. Seriously, when you take a print medium in your hands there are two things that makes you want it: it is the content and it is the ingenuity of the material it is made of. M is not a publication you buy to

PIERO BORSELLINO DESIGNED HIS FIRST SIGNET FOR BELLAPHON RECORDS BASED IN FRANKFURT WITHOUT ANY KNOWLEDGE IN DESKTOP PUBLISHING WITH 14. AT THE SAME TIME HE DISCOVERED NIGHT LIFE BUSINESS, STARTED ORGANIZING BLACK MUSIC PARTIES AND MADE UP SPONSORSHIP CONCEPTS FOR MAJOR BRANDS LIKE PHILLIP MORRIS AND PEPSI. BORSELLINO´S GREATEST WISH WAS TO BECOME A RECORD SLEEVE DESIGNER OR A CONCERT ENTREPRENEUR. SOON - AGE 16 - HE FOUNDED HIS FIRST DESIGN AND EVENT AGENCY, HIS BEST FRIEND BEING HIS PARTNER. ONLY ONE YEAR LATER PIERO STARTED AS A GRAPHIC DESIGN TRAINEE AND - WITHIN A FEW MONTHS - GOT HIRED AS ART DIRECTOR BY BERND REISIG, ARTIST MANAGER OF THE RECORD COMPANY RMG MUSIC ON HIS 18TH BIRTHDAY. AFTER 3 YEARS AND NUMEROUS RECORD SLEEVES FOR GERMANY’S MOST POPULAR EXPORT ARTIST NENA, BORSELLINO AGAIN STARTED UP HIS SECOND DESIGN AGENCY. THIS TIME HE WAS WORKING WITH VARIOUS CLIENTS IN THE FIELDS OF MUSIC, FASHION AND CULTURE. TOGETHER WITH HIS BUSINESS-COMPANION KIMBERLY LLOYD HE PUBLISHES M PUBLICATION - AWARDED AND WELL KNOWN TO THE ENLIGHTENED FEW.

digest at one glance. It is something you want to keep and collect, a monothematical compendium of ideas worked on like a precise watchmaker.

The balance between text and pictures are different from other magazines. Why? Photographies, drawings, graphics and movies speak their own languages and tell their own stories. Our readers like to interpret for themselves – we give them this very unique playground in a world full of banners, magazines full of advertisements, full of offers and the latest encouragements to buy another something. Our mission is to nourish and give impulses in a visual way with almost no boundaries. We also have a special section full of vector graphics "Vektoriat” in collaboration with Macromedia for which we invite young and famous graphic designers to contribute to our main theme.

Each M has a theme – power, luxury, surprise. What is next?

The next one is dedicated to Germany and we are encouraging creatives from all disciplines to join the M society and to contribute. Check the website for more information and email us your ideas.

Is there also a web-based version of M Publication (in PDF-Format) available for people who can´t get their fingers on a print copy?

We provide a M-iniature of M on our website unlike other publishers and we do not charge a cent for that. The threshold should be kept as low as possilbe to get the appropriate information. Right now we are working on a redesign so we are in search of creatives who would like to sweat with us on breathe-taking results. www.m-publication.com

M-Publication Volume 03 Surprise 210 X 270 MM, 224 PAGES, 4 COLOURS, NEARLY 1000 G, PLUS ADDITIONAL SPECIAL COLOURS AND ENGRAVING TECHNIQUES, DIFFERENT PAPER QUALITIES, 100-400 G/M2 NUMBERED AND LIMITED TO 3 000 COPIES WORLDWIDE

PLUS ADDITIONAL EDITORIALS OF 16 PAGES, HANDPAINTED BOX, WITH A LEE JEANS LABEL SEWED ON, BY M-109, VOLUME 03 IS ENHANCED WITH A LIMITED DIESEL STICKER ALBUM, PLUS A STABILO POINT 88 SET (20 PIECES, ALL COLOURS)

welcome to 25 hours hotel FOTOS: DIRK BEHLAU

dynamic and surprise

seduction and liveliness

Dynamic, surprise, seduction and liveliness are the basic elements of the style concept at “25hours Hamburg”. An answer to the demands of creative, metropolitan nomads, “25hours” serves the consumer and communications needs of “First Movers” with its dynamic design aesthetic, an extraordinary service model and an extensive entertainment programme. A consistent orientation towards current trends in design and moderate nightly rates, appeals to guests that maintain a spontaneous lifestyle. For young and young-at-heart creatives above all, the property has already become the preferred location for a stop-over in Hamburg. Creating a wholly communicative atmosphere, the open areas of “25hours” have taken on a special role, modelled to form the backdrop for a permament get-together. Lobby and restaurant flow into each other and lead guests over the lounge bar into a large, flexible meeting and event area. In guestrooms, the bright design mix, drawn from the 60’s and 70’s, is studded with playful details that are regularly updated.

25hours Hotel STYLE: CONTEMPORARY RATES: EUR 59 – EUR 108

25HOURS HOTEL PAUL-DESSAU-STRASSE 2 22761 HAMBURG (GERMANY) TELEFON: +49 (0)40-85507-0 TELEFAX: +49 (0)40-85507-100 INFO@25HOURS-HOTEL.COM WWW.25HOURS-HOTEL.COM

Credits

_Who did what? The listed articles were lay-

outed by the following persons: Dirk Behlau: Cover, Prologue, Overview, Peugeot Concept Car, Greatest of all time, Speed Kings, Mauritius, Rumble Roses, Beastie Boys, imm, Pictoplasma Conference, Float, Playstation Portable Jens Franke: Freitag Taschen, Thomas Brodahl Anja Steinig, Marcus Weyerke and Georg BrĂźx: 25 Hours, All American Ads of the 70s, Great Escapes Asia, House Industries, M Publications, Sam Gilbey, Toca Me

_Advertisers: Would you like to advertise in the next issue of Sceyelines Magazine? Please contact us at: advertise@sceyelines.de _Submit We are looking for cool artists, illustrators, animators, photographers etc. If you think your work is outstanding enough to be featured in a future issue don´t hesitate to contact us! iamtheone@sceyelines.de