Ranking Signals

Search engine ranking signals are the factors that search engines use to determine the relevance and authority of a web page or website for a particular search query (or keyword). These signals are used to rank the results of a search engine query in order of relevance and usefulness to the user

Now, as you’d expect, search engines don’t want you to know what their ranking factors are Doing so would allow websites to manipulate their search engine ranking by optimising specifically for those factors. This could result in a decrease in the relevance and quality of search engine results, which would ultimately be harmful to the user experience.

However, what is widely accepted as the most important ranking factors (as of writing this) are quality content, keywords and backlinks

That being said, search engines use a variety of ranking signals to determine the relevancy and authority of a web page or website Some of the most common ranking signals include; these are in no particular order:

Keywords

The presence and relevance of keywords on a web page or website.

Backlinks

Content

The number and quality of external links pointing to a web page or website.

The quality, relevance, and uniqueness of the content on a web page or website.

User experience

The ease of use and accessibility of a web page or website, as well as the user engagement metrics.

Page speed

The speed at which a web page loads, which can affect user experience and engagement.

Mobile-friendliness

The compatibility of a web page or website with mobile devices, which is becoming increasingly important as more people access the internet on mobile devices.