1 minute read
Business listing
from SEO: SOS
by Elwyn Davies
Business listings refer to the creation and optimisation of business listings on local search directories, such as Google My Business.
By including relevant information such as the business name, address, phone number, and website URL, business listings can help a business to appear in local search results, increasing its visibility and attracting more customers.
Optimising business listings with relevant keywords and photos can also establish trust and credibility with potential customers, improving engagement and conversion rates.
Business listings can also help to manage a business's online reputation by providing a platform for customers to leave reviews and feedback, and by responding to reviews and addressing customer concerns, businesses can improve their reputation and build customer loyalty.
In addition to improving local search visibility and reputation management, business listings can also drive traffic to a business's website by including a link to their website in the listing.