Off-site SEO

Off-site SEO refers to the optimisation of a website's external factors, such as backlinks, business listings, and other external signals that indicate the relevance and authority of a website to search engines.

In other words, off-site SEO is about improving a website's reputation and visibility across the web, rather than optimising the website itself.

Off-site SEO is an important factor in improving a website's search engine ranking and visibility as by optimising a website's external factors, such as backlinks, social media mentions, and brand mentions, website owners and digital marketers can improve a website's reputation and authority, and increase its visibility and traffic.

In the next few pages, I'm going to discuss the most important area to optimise when thinking about off-site SEO, such as backlinks, business listings and various digital marketing channels.