Jargon buster

Phrase Definition

SSL Certificate

User Intent

Voice Search

Buying backlinks

A digital certificate that encrypts data exchanged between a website and its users, providing security and privacy.

The underlying motivation or purpose behind a user's search query or online activity.

A search method that uses voice recognition technology to interpret and process user queries, often used on mobile devices and smart home assistants.

This is the practice of purchasing links from other websites with the intention of boosting a website's search engine ranking. This practice is considered spammy and can result in a penalty from search engines.

Keyword stuffing

This involves using excessive and irrelevant keywords in a webpage's content, meta tags, and other elements to manipulate search engine rankings. Keyword stuffing results in low-quality content and a poor user experience.

Cloaking

Cloaking is a technique where a website presents different content to search engines than it does to users. This is done to deceive search engines into thinking that a website is more relevant than it actually is for certain keywords or phrases.

Article spinning

Article spinning is the process of using software to generate new articles by rewording existing content. This often results in low-quality and unreadable content that is designed solely for the purpose of generating backlinks.

Hidden text

This involves hiding text within a webpage in order to manipulate search engine rankings. For example, some webmasters might use the same colour for the text as the background of the page, making it invisible to users but still visible to search engine crawlers.

Link schemes

This involves the use of manipulative tactics to acquire backlinks, such as buying links, participating in link exchanges, or creating link farms. These practices are considered spammy and can result in a penalty from search engines.

A LITTLE ABOUT US...

In a world where technological innovation accelerates at a relentless, remorseless rate; w are the beacon of light for those who are cut o d if i i h d k

Where giant tech firms widen the gap and seize control of the markets; we fight tooth and nail for the little guy.

Where the education gap widens between urban and rural areas; we shall build our little islands of creativity and innovation, in the most obscure places

SOME DAY, WE WILL BRIDGE THE GAP!

Our purpose is to demystify technology, translate technical twaddle, and create clarity from chaos.

If you feel like you're drowning in a sea of technical jargon, let us help you navigate the waters and make sense of it all.