Jargon buster PHRASE
DEFINITION
SSL Certificate
A digital certificate that encrypts data exchanged between a website and its users, providing security and privacy.
User Intent
The underlying motivation or purpose behind a user's search query or online activity.
Voice Search
A search method that uses voice recognition technology to interpret and process user queries, often used on mobile devices and smart home assistants.
Buying backlinks
This is the practice of purchasing links from other websites with the intention of boosting a website's search engine ranking. This practice is considered spammy and can result in a penalty from search engines.
Keyword stuffing
This involves using excessive and irrelevant keywords in a webpage's content, meta tags, and other elements to manipulate search engine rankings. Keyword stuffing results in low-quality content and a poor user experience.
Cloaking
Cloaking is a technique where a website presents different content to search engines than it does to users. This is done to deceive search engines into thinking that a website is more relevant than it actually is for certain keywords or phrases.
Article spinning
Article spinning is the process of using software to generate new articles by rewording existing content. This often results in low-quality and unreadable content that is designed solely for the purpose of generating backlinks.
Hidden text
This involves hiding text within a webpage in order to manipulate search engine rankings. For example, some webmasters might use the same colour for the text as the background of the page, making it invisible to users but still visible to search engine crawlers.
Link schemes
This involves the use of manipulative tactics to acquire backlinks, such as buying links, participating in link exchanges, or creating link farms. These practices are considered spammy and can result in a penalty from search engines.
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