S-E-OVERVIEW

In the nuttiest of nutshells, SEO stands for Search Engine Optimisation.

It is the process of optimising a website to improve its visibility and ranking in the organic section of the search engine results pages

SEO is used to increase the quantity and quality of traffic to a website through search engine results This is typically achieved by using a combination of on-site and off-site optimisation techniques (all the fun stuff that we’ll be covering in this book).

The ultimate goal of SEO is to improve the user experience by providing relevant and high-quality content that satisfies the user's search intent, which in turn can lead to increased traffic, engagement, and conversions for a website.