S-E-OVERVIEW In the nuttiest of nutshells, SEO stands for Search Engine Optimisation. It is the process of optimising a website to improve its visibility and ranking in the organic section of the search engine results pages. SEO is used to increase the quantity and quality of traffic to a website through search engine results. This is typically achieved by using a combination of on-site and off-site optimisation techniques (all the fun stuff that we’ll be covering in this book). The ultimate goal of SEO is to improve the user experience by providing relevant and high-quality content that satisfies the user's search intent, which in turn can lead to increased traffic, engagement, and conversions for a website.
"SEO is used to increase the quantity and quality of traffic to a website through search engine results."
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