Internal links

Internal linking is the practise of linking to other pages on the same website from within the content of a web page.

I'm about to give you an example of what an internal link looks like. Click here to find it

I wonder how many of you I got with that?

Annoying jokes aside, that example is what I'm talking about when I say "internal links".

Internal linking is an important factor in improving a website's search engine ranking and visibility, as it helps search engines understand the hierarchy and structure of a website, as well as the relevance and value of individual pages.

There are a few key considerations to keep in mind for internal links.

First, the anchor text (the visible and clickable text of a link) should accurately describe the content of the page it is linking to. This helps search engines understand the relevance and context of the content, and can also help improve the user experience by providing additional information and resources.

Pro Tip

While internal linking can be a boon to your SEO strategy, it's important to avoid over-linking as it can be seen as spammy or manipulative, and can actually have a negative impact on search engine rankings. I'll cover this in more detail later, but I want to reiterate that website that the quality of content is paramount.

It's also important to link to other pages on your website that are relevant to the content of the page. This helps search engines understand the context and relevance of the content, and can also improve the user experience by providing additional information and resources on related topics.

It's worth noting that internal links can also be used to improve the user experience by providing additional information and resources on related topics. This can help keep users on your website longer and increase engagement and conversion rates.