1 minute read
Content quality
from SEO: SOS
by Elwyn Davies
The quality of content is paramount. Search engines
ONLY care about their users; if your content answers their questions, then search engines will be happy.
I cannot stress its importance enough.
Content quality refers to the overall value and relevance of the content on a website, as it relates to the user's search query. In other words, high-quality content is content that provides value to the user and answers their questions or addresses their needs in a clear, informative, and engaging way.
From a search engine's perspective, high-quality content is content that is relevant, useful, and authoritative; they use complex algorithms to evaluate the quality of content on a website, taking into account factors such as:
RELEVANCE
The content should be relevant to the user's search query and provide useful information related to the topic
ACCURACY
The content should be accurate and free of factual errors, providing reliable information to the user
READABILITY
The content should be easy to read and understand, using clear and concise language and avoiding jargon or technical language
ENGAGEMENT
The content should be engaging and hold the user's attention, using multimedia elements like images or videos to enhance the user experience
ORIGINALITY
The content should be original and not copied or plagiarised from other sources
DEPTH
The content should provide a comprehensive and indepth coverage of the topic, providing the user with all the information they need on the subject