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Keywords

Keywords are words or phrases that are used by people when searching for information or products on search engines like Google or Bing.

In the context of SEO, keywords are the terms that website owners and digital marketers use to optimise their content and web pages to rank higher on search engine results pages (SERPs) for those specific search queries.

Keywords are often split into 2 types: short tail and long tail. Short tail keywords are usually one or two words and are very general in nature. Long tail keywords, on the other hand, are more specific and usually consist of three or more words.

Keywords are a natural starting point for any SEO work, but you should be aware that search engines are ever evolving to understand the meaning and context of content. That’s why you should place more emphasis on the quality and relevance of content and ensure that any keywords you use in your content come across naturally.

By researching and identifying the most relevant and high-traffic keywords for your industry or niche, website owners can strategically incorporate those keywords into their website content and other on-site elements in order to increase your visibility and ranking on search engines.

Say you are a web design agency in mid-Wales (hint hint PixelHaze), you might want to target keywords like "web design in mid-Wales," "best web designers in mid-Wales," or "Squarespace specialists in mid-Wales." By optimising your website content to include these keywords, you increase the chances of your website appearing at the top of search engine results pages for those specific search queries.

You should focus on using keywords in a natural and meaningful way that provides value to the user. By incorporating relevant and high-traffic keywords into your website content in a strategic and authentic way, you can improve your chances of ranking higher on search engine results pages and attracting more targeted traffic to your website.