Redefine Experience

Page 1

REDEFINE

EXPERIENCE


BRIEF

Make a packaging that reflect the design innovation and experience for the user. Package category (consumer goods, toys or tools)

CONCEPT

Redesign a regular screwdriver set package to provide hand free experience and easy use of tools.

INSIGHTS

PYE TOOLS was established in 1983. It is the largest manufacturers of Pliers and Screw Drivers in India. Over the period of time with continuous dedication and teamwork, the company has expanded its product range with the development of sound infrastructure and strong business ties with its stakeholders. It is AN ISO 9001:2008 Certified Company by TUV Rhineland of Germany.

The Company uses exclusive quality raw materials to manufacture variety of Hand Tools. The Company boast of an established network of around 500 authorized dealers spread all across India, With a minor share of revenues from overseas markets such as Middle East, Confederation of Independent States (CIS) and United States of America.

WHY CHANGE IN EXISTING PRODUCT

In current package apart from stacking it is not helping users in anyway during the use.

Users keep lossing beats during regular day to day use.

SCOPE

Increase in usability experience for the user.

Improve in stacking and portability of the product.

Increase in work efficiency and ease access to tools.

There is a great chance for new users and household needs will shift to a new design.

Mainly targeting for household use and regular electrician.

DESIGN PROCESS

RESEARCH

COMPANY

IDEATION

PROTOTYPES

TARGET AUDIENCE

Always difficult to carry all the set together and also it is long process during change of beats.

Regular electrician. Household users. Age group 18 - 30 years

User doen’t have a hand free experience.


REDESIGN IDEA

Initial idea was to give a gloves to the user so that all the sets arranged on top of the gloves.

Final idea was to give a hand gauntlet cuff to user with all the sets arranged with easy access and hand free experience.

MATERIALS

Leather is flexible and has a elastic characterstics. Scars, wrinkles and folds all contribute to the natural beauty of top grain leathers and do not affect

the performance or longevity of the leather. Velcro use for hook and loop fasteners.

FINAL PROTOTYPE With the help of a local tailor, a leather sheet was marked and cut into a dimension according the measurement taken for a free size hand.


DIMENSION

USER TESTING & REVIEW

10cm

4cm 15cm 4cm

21cm

PRODUCTION PROCESS

According to the user he was quite comfortable and also his review was that he didn’t feel anything bothering him when he was using the product. He also found it to be usefull with such kind of package and product. He totally agree with the package that will work fine in daily use and also will solve major part of household needs.

Piyush Singhania UG-3


Piyush Singhania UG-3


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