Tips to Develop Your Social Listening Strategy
Today most of the brands put their significant effort into their social listening activities. But many fails to develop a strategy planning for their listening activity
For those who are longing to make their social media listening process a effective one, we have come up with some useful tips to develop your social media listening stratesy
1. Find Your Audience You’ll need to do a little advanced work for this. Start listening across a broad spectrum of social networks and keywords applicable to your business. You should be able to discover a few things before locking into your listening strategy: What network are people on (facebook, twitter, google , linkedin)? What type of people are engaged in conversations (managers, bloggers, C-suite)? Do any influencers stand out from the crowd? Who are they and what is the basis of their influence? Listening in is illuminating. It should be part of your everyday routine. You will quickly gain an understanding of patterns and learn where most of the relevant action is happening.
2. Who Are Your Influencers? It is vital for you to identify the most influential individuals/entities within your target audience and determine the best way to engage enhances your brand reputation
3. Keywords It is not possible for you to listen effectively without knowing what to listen for. Make sure that you select the appropriate keywords and phrases to your business
4. Listening Criteria You should set some criteria based on your specific objectives. Some of these might include: # of mentions Sentiment (positive, negative, neutral) Intent Source (i.e. which audience) Platform Context
Effective listening is vital for any businesses today. But it is not as easy as many thinks.
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