M.A.M.

From over half a century, MAM represents the tradition and the dedication to work of Modena and its citizens. Its origins and its atention to details mix perfectly with the constant search for developing new products and technologies in the sector. In fact, MAM became a leading brand thanks to its combined and rotating ovens aestheticaly captivating and thanks to high quality materials and artisan mastery. MAM is a leading brand because its ovens enhance the true Neapolitan pizza taste al over the word.

On March 17, 1986, Italy found itself catapulted into a nightmare: the methanol wine scandal. In Lombardy, Piedmont and Liguria, 23 people died in a few months after drinking wine from a cellar in Narzole, in the "provincia granda", the Cuneo area. Many others instead went blind or manifested neurological damage. The owners of the company had in fact added very high doses of methanol to the wine to raise its alcohol content, ignoring the fact that methanol, although very similar in appearance, smell and taste to ethanol, is extremely toxic to the human body when taken in large quantities.

Following the methanol wine scandal, there was a profound awareness in public opinion, to the point of leading to the birth of the Carabinieri Anti-Sophistication Nucleus (NAS) and many consumer associations that began to take a more attentive interest in food. It is said that it was at that time that a small nucleus of winemakers from the same province where the scandal had originated but who had nothing to do with that food fraud went to Bra, in the province of Cuneo, to meet Carlo Petrini, who had been involved in gastronomic culture since 1977, writing for the main national newspapers and periodicals, asking to "do something". Carlin had founded the "Free and Worthy Association of Friends of Barolo" in the early 1980s and had no doubts about transforming it, on the night between 26 and 27 July 1986, into Arcigola. After this, thanks to the close relationship with Stefano Bonilli, the insert of "Il Manifesto" called "Gambero Rosso" was born in December of the same year.