Part One - IDEATION (Windows Display Project) | Fashion Marketing | LaSalle College

Prabhjote Kaur Visual Presentation 571-KRU-03 Group. 04126

PART ONE - IDEATION

“SIMPLY NATURAL”

Presented to Ms. Raina Clair Gillis

LaSalle College May 1st,, 2019

Retro Aesthetic

Tiles Geometric Shapes Cubism?

Childhood 1960s-70s Hippie Denim Embrace Back to simplicity DIY Floral

Withered Concrete Wrecked Worn/depleted Grainy

Abandoned Desolate Vacate Shabby Vintage

White flowers Groovy Simpler times Natural Peace Relive Anti-War

Damp Wall Flaky/Chapped Rough/Skinned Countryside Farmhouse

Deconstructed

Small Town Distressed Scraped Old/Damaged Broken

Nostalgic Memories

American Disney Scooby Doo Cinderella

Colour Rustic Earthy tones Blue Sky Clouds

THUMBNAIL (SET 1)

79”

81.5”

- Light, airy and natural concept.

- Derived from the hippies - Use of clouds as they were known for using drugs but appericating evry living being around them - Simpler vision - Hanging chair - Long flowy silhouette

23.5” 46” 120”

- Simmilarly the wall display with something simple but a splash of colour - Minimal with a touch of nature - Sustainable styles

THUMBNAIL (SET 2)

79”

81.5”

- I was opting for simpler background in this one but give a touch of rustic and deck board feel to it.

- Hippies were all about flowers and nature so I tried to add flowers with different proportions - Again, minimal style but splash of theme colour

23.5” 46” 120”

- Similar to the window, the wall has mild brown tones but wooden racks to give an essence of nature and recycled - Splashes of colour and summer influenced fabrics

FINAL SKETCH

79”

81.5”

In the final sketch, I added this blue because it mathced the moodboard and also the combination of both colours looks appealing with a balance. I quite liked the hanging chair, I think it does reminds of hippies movement with loose silhouette and long hairs with flowers everywhere.

23.5” 46” 120”

Similarly with the wall illustration sketch, I chose the blue that not only matched my theme but also doesn’t cancels out the main products. I would like to add few things because it feels less coordinated.

MERCHANDISE

TARGET MARKET

Nora, a 27 year old, Environmental Law student who works in an Nonprofit Organization in Canada.

She acknowlegdes the wide enivornmental issues and prefers to shop natural or recycled fabrics.

It allows her to be experimental with her style without taking the resources around her for granted.

She believes one should make a change but one day at a time.

Her opinions varies from time to time as she tries to keep a balance with new technological advantages and the life she opted.

She values important people in her life and important things too.

An idea of handmade confortable crafts interests her quite a lot making it one of a kind keeping in mind the limited resources we have and how one can relive/reuse the materials I posses in order to have a interesting lifestyle.

THANK YOU!