USL Magazine Best of 2012 Issue

Aguri Sagimori 2013 Spring/Summer

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Aguri Sagimori 2013 Spring/Summer

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A USL BRANDS INITIATIVE Editor-In-Chief PATRICK KELLY Art Director ANNA HAJIYEV Assistant Editors Karen Alise, Michelle Bach, Christina Fernander

ONLINE Web Editor Sumitava Nayak Production Manager IAMMEDIA Video Content George Anghelescu

MUSIC/ENTERTAINMENT Ra-Fael Blanco, LaShonda Davis, Devin Johnson The MI3 Agency, Jakeem Smith, Dora Din-DuRant, Wilf Libgott Music Reviews Producer Papa, August Mapp

FASHION Wardrobe Unico Swimwear , True Religion, H&M, Tube Gallery, Ken Barber Ken Barber Signature, Nigel StrokaGenius Stylists Anna Hajiyev, Patrick Kelly, Nigel StrokaGenius Jordan Anthony Swain, Tamiko Burke Tomiko Couture, Shanera Brown, Tamiko Kirk Make-Up Patrice Story, Letitia Bent, Dani Scarcella, Angelique Cerniglia Hair CJ, Tamiko Kirk, Letitia Bent, Dani Scarcella, Krystal Riddle

ART & DESIGN Photography Direction & Editor Anna Hajiyev Contributing Graphic Artists IAMMEDIA, Fumiaki Odaka Contributing Photographers Anna Hajiyev Photography, Karlos Matthews, David Vasquez of Infinite Images Photography & Design, Aric Thompson of Dream Photography Contributing Writers Patrick Kelly, Christopher Mobley, August Mapp, Producer Papa of PapaRoc, Christina Fernander, Special Thanks: Ra-Fael Blanco, Christina Fernander, Javar Young, August Mapp, Producer Papa, Anna Hajiyev, Christopher Mobley, Karlos Matthews, Jakeem Smith, Anthony Q, Willie Taylor, Robin S, Carl Anthony Payne,

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Dora Din-DuRant, LaShonda Davis, Devin Johnson, Jade Novah, Drew Sidora,

Wilf Libgott , Roderick Evans, Kellen Marcu, Jordan Anthony Swain, David Walden, Stan Redfearn, Our Style Team, Photographers, Publicists, Producers, DJ’s Artists & Industry Pros

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THE BRAND THIS ARTIST PROJECT IS FOR INDIE ARTIST WANTING TO OVER-HAUL THEIR IMAGE. ARTISTS MUST SUBMIT 1 FULLY RECORDED, MIXED & MASTERED SONG FOR REVIEW ARTISTS WHO PARTICIPATE RECEIVE COVER FEATURE - ARTISTS ARE CHOSEN AS THEY COMMIT TO THE PROJECT!

10/CONTENTS

CONTENTS CONT./11

USL Magazine ISSUE 13 VOL. 22

BRAZILIAN MODEL

MARCELLA BRAGA

87/CHRISETTE MICHELE 93/CARL ANTHONY PAYNE

99/PATRICK KELLY 104/CLIFF LOVETTE Brazilian model Marcella Braga cover this month’s issue of USL Magazine - Photography by Karlos Matthews, Makeup by Angelique Cerniglia, Hair by Krystal Riddle and Wardrobe by Unico Swimwear

108/DREW SIDORA 113/SKY NELLOR SUPERMODEL CELEBRITY DJ 127/SHOW URE FUN-SIDE 157/KARLOS MATTHEWS EDITORIAL

171/MARCELLA BRAGA

14/MUSIC REVIEW

180/VANITEASE

ROBIN S. “SHAKE IT” WILLIE TAYLOR “OVER” ANTHONY Q JESSIE J FRANK OCEAN

197/TOSH YANEZ

23/DONDRIA

234/ANNA HAJIYEV

35/PRODUCER PAPA 52/EMD BEAT MAKERS

61/KEVIN BRYANT 75/WILLIE TAYLOR 81/ZAYTOVEN

GRAMMY PRODUCER

INT;L SUPERMODEL

206/STYLE BY SWAIN

222/LIFESTYLE EDITORIAL

USLMAG.COM EXCLUSIVE MUSIC / INTERVIEWS / LOCAL ARTISTS PHOTOS FROM SINGLE RELEASE PARTIES / LATEST IN ATLANTA’S MUSIC AND ENT / EVENTS / FASHION SENSE CONTEST / PERCY SAYS! / VANI-TEASE BEAUTY OF THE WEEK

ABBEE KIMBERLY

VANITEASE THE SEXIEST MODELS OF 2013 USL MAGAZINE / www.uslmag.com

12/ART DIRECTOR ANNA Hajiyev, Art Director “Having been fortunate enough to travel to and live in many countries, i’ve always looked for inspiration in new experiences, BE THEY AESTHETIC OR PERSONAL.” >See more of ANNAHajiyev’s photography on annahajiyev.com

She is fascinated with bold colors and unusual shapes and attempts to translate feelings they invoke into photography.

Born and raised in Belarus (a former Soviet Republic), she moved to the U.S. in 2006 to pursue a doctoral degree in Communication.

Both a student and a photographer, she combines her two greatest passions - the rigor of academia and the free flow of creativity.

She enjoys enormous support from her parents (her father is a professional photographer), husband and friends on her exciting life journey.

FROM THE EDITOR/13

PATRICK Kelly Editor-In-Chief

When we embarked upon the journey of publishing USL Magazine that encompassed features in music, entertainment and fashion, we couldn’t have anticipated the journey we would be blessed to have traveled. The people we met and their efforts were astounding. The celebrities and indie artists who have great talent and just wanted to make it to “the big time” were eager and hungry. The fashion shoots, photographers, models, and style team were intriguing and incredibly talented. And the writers were thought provoking, creative and in so many ways formed their own voices by writing for this magazine.

While the year was a long one with many hick-ups along the way, I would do it all over again 10,000 times. The knowledge gained could not have been paid for. And we all know about being favored by God; money isn’t an object.

Now that we’re embarking upon a new year, we are rolling out a few projects and continuing on with our issue release parties. Our first initiative is the Brand This Artist project. This allows indie artists to garner a double cover feature, while participating in an overhaul of their image through a professional photo shoot. A professional style team will also be provided including wardrobe, a stylist, hair and make-up, a video interview to be aired on TV, a write-up and a marketing and promotional blast.

We’re also introducing Vanitease; displaying our selection of the sexiest male and female models for 2013. Uprooting from being a local or regional publication, we have set our eyes on LA, NY, London and Japan with our take on art and culture in lifestyle, music and fashion.

Patrick Kelly, Editor-In-Chief

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14MUSIC REVIEW

ROBIN S FEATURING CTK Dance Diva Robin S is back with the firery club smash, “Shake It.” Like all hit Dance singles, “Shake It” comes with many remixes to feed the masses, from the U.S. to the UK and beyond. Originally produced by the Jamaican English New Yorker Corey Gibbons, who also runs the Kawa Music imprint in conjunction with Selekted Music, “Shake It” has attracted many top Remixers including HedKandi’s resident DJ’s Steve Quarre and Morris Mavado. And if you don’t know who HedKandi is, then you don’t know Dance music. Only the top label in the game right now, Hedkandi is all things hot and sexy and they put out some of the hottest artists and DJ’s in the industry.

Not to get off-Track, Robin employed a young fresh Stanford Connecticut rapper by the name CTK on the single; combining hip-hop with her music, which is definitely a first. And I must say CTK held his own.

His rich delivery showed that he’s very confident in his artistry and his catchy lyrics touts good writing skills.

As a listen to one remix after the other, they all create that 1st time experience you feel when you hear a hot track in the club for the first time. “Shake It” is definitely not an under-statement and it makes you wonder what else does Robin S has in-store for her fans.

WILLIE TAYLOR FEATURING TANK Willie “Marvin Gay” Taylor and Tank releases new single “Over,” written by Willie Taylor and Aaron Sledge and Produced by Brandon “B.A.M.” Alexander (Tyrese, Mary J. Blige).

Ladies, if you had any question as to where these gents stand on “stroking it harder,” now you know. “Over” is one of those songs you wanna use for inspiration when you’re hanging with your man, woman, girl, dude, chic or whatever you wanna call it. There’s nothing left to the imagination as Willie and Tank croon you into submission and “they ain’t too proud to beg!” Willie has that gift, that legendary sound and it’s not just because he can sing. Just listen to him and you’ll hear it. Tank, what can I say, the brother has that church in him and I hear it every time he does a run or a riff. A tone all his own; it’s sweet, warn and intoxicating.

“This was a song that I was writing to out-do my previous songs from my debut mixtape, “Sextape”, so I was really in my Bedroom takeover mode… A lot of my fans and Tank’s fans had been requesting for us to do a song together via social media and since I’m a big fan of Tank’s music, I made that call and here we are. It is an honor to have Tank a part of this record.” – Willie Taylor

USLMAGAZINE’S HOT MUSIC LIST!

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16/MUSIC REVIEW

MUSIC

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ANTHONY Q Money Bag Feat. Keleena

A MUSIC REVIEW FAVORITE...

MUSIC

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IEWS

By Producer Papa

USL MAGAZINE / www.uslmag.com

“Money Bag” is Anthony Q’s newest single currently being pushed by the ex Day 26 Pop/R&B crooner, and I definitely see why he is doing so. The song is an undeniable hit that will surpass anyone’s expectations. Produced by The A Teem (Chin & DP), the record is a kaleidoscope of half step beats, auto-tuned riffs and choppy bass hits that provides a really good mix for the club. This high energetic club banger contains all the necessary elements to keep the party jumping. And I was privileged to be among the first people to hear the song, and I gave it two thumbs up!

18/MUSIC REVIEW

MUSIC REVIEW/19

JESSIE J

FRANK OCEAN

DOMINO

WHIP APPEAL

I must say, “Whip Appeal” is an amazing song with an intricate rhythm that can be fairly challenging to closed-minded listener. But in its own essence, that is what makes it stand out from other song; due to the fact that it’s very refreshing to the ear and doesn’t sound like anything that’s out there. The real word that I’m looking for is “UNIQUE!” “Whip Appeal” is unique in the best possible way!

A MUSIC REVIEW FAVORITE...

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By Producer Papa

I would describe “Domino” as colorful and very energetic. JESSIE J emphatically delivered a powerful vibe throughout the “popish,” hard, fistbumping style track. The feel of the song definitely makes you wanna get up on your feet and dance until you sweat a bucket full. She really commanded the atmosphere with her domineering aura and compels her audience to gravitate to her authority.

Look out for Papa’s new singles “Hey” performed by Jason London and “Take My Take” performed by Jah The Element.

MUSIC

MUSIC

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By PapaRoc

IEWS

By Producer Papa

Look out for the new single “I Know You Wanna Party” written, produced and performed by PapaRoc. >Soon to be available on Itunes and all major online distributors.

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20/MUSIC REVIEW

MORE CRYSTAL RENEE How do you feel about the success of your new single “I F**kin Love You”?

I’m very pleased with the response I got from “I F*ckin Love You.” It did exactly what it was supposed to do … set the tone for who I am as an artist.

That’s pretty strong language for a song title.

What was the inspiration behind the title?

Anyone who knows me knows I’m a hard lover. Some people call me crazy … and I am to an extent. But when it comes to love it’s not all about the sappy, mushy kind of love. It’s that ride or die, I’ll see about you, don’t test me when it comes to my man kinda love. I don’t just love, I f#ckin love!! It’s like when you get into an argument, the point is taken more seriously when you cuss… same thing with love.

What has kept you inspired to continue on as a singer in such a competitive industry?

My supporters, my team, my family and the fact that I love what I do is more than enough inspiration. Not to mention R&B is in a dying state, I feel like I can make a difference.

On your video “I F**kin Love You,” you feature Pooch Hall. How did that come about?

Pooch and I have been friends for some years now. We were on set shooting an episode of “The Game” last season and I told him I was ready to do a visual for “I F*ckin Love You” and before I could even ask him he told me I’d better not have anyone else play that role.

That’s the type of friend he is, always down and ready to help… no matter what it is.

CRYSTAL RENEE R&B artist Crystal Renee’ first stepped on the scene earlier this year with her heartfelt debut single, “I F*ckin Love You”. The bold love record produced and written by Rock City (Rihanna’s “Man Down”) and Jovan Hill served as a soft introduction to those wondering “who is Crystal Renee’?”.

Enlisting star of BET’s “The Game”, Pooch Hall for the official video, Crystal Renee’ delivered a visual showcasing her love-hard mentality and around-the-way girl appeal. The Tennessean prides herself on being able to hold- no-bars when speaking as a voice for women who genuinely just want to be loved, but realistically deal with the ups and downs of the modern dating scene.

“In my music, I feel like most people will definitely relate. I totally push the envelope in content, but the delivery shields the message in a way that is easy to intake and isn’t offensive. “I F*ckin Love You” is a very good example and representation of my style,” Crystal Renee’ explains.

The EP serves as a formal introduction directly from Crystal Renee’ herself. “I wanted to title the EP “Hello” because it is one of the most

USL MAGAZINE / www.uslmag.com

you,” spoken like a true Southerner. The unsigned crooner hopes to welcome many new fans, quench her supporters’ appetite for more material and attract the recognition of music executives with her lyrical content and anthem like production. With the help of songwriter/producer, Candy Shields, Renee’ has been able to develop a lane that aligns with who she is as a person. Renee’ explains, “The music is real, it is not watered down; it is not sugar-coated; it’s genuine; it’s real and it’s me.” www. iamcrystalrenee.com I’m sure you are not new to the music business, but how is it being considered an emerging artist?

It has been an amazing journey and still so far to go. I’d be lying if I said it was easy but this is my passion. As an emerging artist you work so hard, putting your life into songs just praying someone will relate!

I’ve been blessed to have some amazing supporters. If one person is touched by my music, my work is not in vain. Continue on next page...

Now that we know of the release of your new single “Hello,” is there talks of an album or mix-tape?

“Hello” was actually my EP, so many people were going the mix-tape route. So I decided to put out all original records. That was the best way to set the tone for the type of artist I am … for those who aren’t as familiar with me. Just a little taste.

Who are some artist you are most interested in working with in the near future?

Kanye West… he’s just a genius. I’d love to work with so many people … I love Meek Mill, Pusha T, Big Sean, Trey Songz, 2 Chainz, Yo Gotti, J. Cole, Kendrick Lamar; man I could go on. I’m a fan of a lot of artists out right now.

This is just the beginning for Crystal Renee’ and we are excited to see what you have instore for us next. So, what’s next, aside from music?

Besides music, I’m looking to do more acting as well!

THE UM

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MUSIC/23

A SONGBIRD CAUGHT BETWEEN

DONDRIA A SO SO And A Lack-Luster Promotions Team

Article By Christina Fernander Interview By Patrick Kelly Contributor: Jhonathan Pierre Cornell

Sterling Photography Will Sterling, Jackson, MS.

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“

When I decided to give Dondria the September cover, people wanted to know why I made that decision. And the only honest answer I had was, “Why not?” Dondria is beautiful, very talented and I believe she could be as huge as Whitney Houston, if she had the right people behind her making solid decisions! -PK

Many aspiring vocal artists often may ask themselves, how do I get a singing career started? Every undiscovered talent in search for a record deal is constantly working towards perfecting their craft, creating unique ways to showcase their talents in hopes that someday their dreams will come to fruition.

How can I make it in the Music industry?

How do I promote my music, showcase my talents to grasp attention by the masses?

What are the odds of me being discovered by a recording label? These are all common questions one might continuously ask as they set out in search for that “golden” opportunity: a chance at fame, an opening door to the world of entertainment.

Nowadays, talent scouts are more likely to find the next big thing online than at the mall, of course. As the Internet evolves, the creation of video-sharing websites such as YouTube indeed establishes a platform for music executives, talent manager, etc to discover new talent. Thanks to the wonders of social media, sites like YouTube has given many talented individuals exposure worldwide.

Sterling Photography Will Sterling, Jackson, MS.

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Dondria became a YouTube phenom in her own right. The Texan native and R&B songstress began singing in her church choir at a young age with encouragement by her family members and friend David Baker. After establishing a YouTube channel in 2006 under the moniker Phatfffat, she went from being a music hopeful; who often captured

MUSIC/25 viewer’s attention by uploading videos of herself performing her favorite songs to becoming an overnight celebrity. Dondria aka Phatfffat built a substantial following online that garnered the attention of many viewers across the nation, including American record producer, songwriter, rapper and founder of So So Def, Jermaine Dupri. She obtained 1,000,000+ views on her rendition of Ciara’s “Promise” and has also covered many other artists displaying the persona of a Whitney Houston with a Beyonce’ flare, as she has often describe about her singing style.

A rising superstar. Dondria quickly became known as the young female with a huge voice, bellowing melodies from her petite frame singing her heart out with each vocal delivery while sharing with us her humble, infectious personality. The soulful, powerhouse voice is captivating and with each performance whether it is witnessed via YouTube or on stage, she will leave you assembling thoughts such as “absolutely incredible”, “voice is wonderful” and so much more. From a YouTube sensation to major recording artist, Dondria expanded her fan base with her first single “You’re the One” featured on the album Dondria vs. Phatfffat - debuted on Billboard Hot R&B/Hip-Hop Songs charts at #100 and peaked at #14. The video unveiled at No. 1 on BET’s 106 & Park along with many more accomplishments for the R&B sensation.

It’s been almost three years since the official debut single “You’re The One” was released in November 2009. Undeniably, the music industry has it’s peaks and valleys. Dondria affirmed in a previous interview held with D.A.M. Magazine that she’s experience a down side to fame. Although Jermaine Dupri immediately took an admiration for the

songstress’ talent and signed her to a record deal, Island Def Jam didn’t appear to be completely behind Dondria and her projects. The lack of being backed by Island Def Jam perhaps would appear to be one reason why the her notable talent was not sustained during the initial launch of her career. Unfortunately, as time passed Dondria’s talented vocal skills seemed to fly under the radar.

However, everything happens for a reason.

Upon J.D.’s decision to move on from Def Jam, he chose to bring Dondria along with him as So So Def pressed forward becoming an independent label. With J.D. remaining supportive of her singing career, in addition to collaborative productions by Grammy winning Producer and Songwriter BryanMichael Cox; Dondria is without a doubt an icon in the making. Timing is everything and patience is invaluable, specially in the music industry. Some may begin to wonder what is in store for a talented artist such as Dondria. What more can we expect from this wondrous, remarkably gifted young woman?

To date, she’s amassed more than onehundred twenty thousand subscribers and miraculously more than 34 million video views from her YouTube channel. So So Def ’s princess has been continuously busy at work and is currently recording her sophomore album. However, she also has managed to make time to set the mood on stage at Centennial Park during the summer weekly event “Wine Down Wednesdays,” appeared in a new film entitled Reunited and was featured on a hot single titled ‘Not Mine’ by Willie Taylor, formerly of Day 26 which was released in August and will be available for free download on Willie’s new mix-tape The Reintroduction of Willie Taylor on September 15th.

There is much more in progress for Dondria as she passionately works towards becoming a household name. Look out for her distinctive fashion sense as she keeps it fun, cute yet sexy and vibrant. She’s classy, refined and setting her own trends and has distinguished her own music style. One of Dondria’s favorite motto is “patience is virtue” and she has proven this as she displays her persistence and dedication towards her talent. Her career breakout is on the rise. So get ready for the princess of So So Def to return bigger than ever!

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MUSIC/27 HOW DONDRIA AND ME CONNECTED - I had been trying to get my past assistant Keith Anthony Lee to connect me with her, but it never happened until I got to her birthday party in January. On the night of her party, I sung happy birthday to her and she thought I was an artist, but I told her that I was a photographer and wardrobe stylist. We then exchanged contact information, I called her management and that was how we began working together.

I really must say that my experience working with the beautiful and talented Dondria was a blast!

First, I had the opportunity to work with her on an event called FAB (Fashion Against Bullying), where I was doing PR for the event at the time. We booked her to host the event and she did a FABulous job and even gave us a beautiful performance.

Later on, I gained a radio slot where I took her and some other teammates to. We all did interviews and talked about our future endeavors. Afterwards, we had a 2 day photo shoot, which was also a blast. - Jhonathan Pierre Cornell Q&A with the beautiful Dondria...

From a $15 webcam video on Youtube to living a dream most would envy, how do you remain so humble and down to earth?

I guess just remember where I used to be. It can all be taken from you in an instant, so I thank God and enjoy life.

When most artists do a cover, others would try not to comment on that artist doing a better job than the original. How do you feel about that?

Well, I definitely believe in saying what you feel.

Everyone is entitled to their own opinion. I just would rather people not be rude and ugly while expressing it. I do certain songs because i like them and listen to them and I’m a fan of that artist; not for any other reason.

Why did you choose to cover Ciara’s “Promise,” which garnered you 1,000,000+ views on Youtube and a major recording contract with the ever talented Atlanta Music Mogul, Jermaine Dupri?

I just really liked the song! When it came out, I knew it was a hit and people everywhere would be searching for it on Youtube. Why not do a cover and have my face pop up every time people type in ‘Promise” by Ciara? :-) It’s a fact that most people from the south are more family (big family) oriented and have a demeanor of community and rich family values.

What are some family values, you borrow from, when choices in your new life/lifestyle tend to hedge on the absurd?

I guess I just always keep my family, friends, and loved ones close. They definitely help keep me focused, and my eyes on the prize. My friends from back home (Dallas) fly here all the time, and my

parents (who manage me) just moved here.

I’ve always been taught to never forget where I came from and to “keep God first.”

With those factors, I can’t fail!

The public at large rivals from an uplifting life story, what were some things that were going through your mind when Jermaine Dupri offered you that contract? What was the exact response from your mom?

I couldn’t believe that this was the reason he was trying to contact me. I never went on Youtube to get discovered, or get a record deal; I just loved to sing and share my gifts. But you better believe I was extremely excited and ready to work as soon as he offered, lol.

My mom was just excited for me. She was always a gospel/Christian music head so her first question was, “Who is Jermaine Dupri?” SMH Every singer, musician, producer, DJ, writer, remixer and whomever else, draws their inspiration from something; when in creative mode. Where do you draw your inspiration from and how are you able to sing with such experience and texture, being at the age that you are?

First off, I think a lot of it comes from my church background; there’s so much soul and passion in gospel music. You can always tell who grew up singing in church or who’s influenced by gospel music. I also draw inspiration from artists like Whitney Houston, Etta James, Aretha Franklin, and Kim Burrell. They each have a special anointing, you can’t help but to be inspired. I also am in love with music from the 90’s; my old school. It just makes me feel so good!

If a young lady walked up to you on the streets and asked you how can she get to where you are, what advice would you give her?

Utilize every avenue you can: the internet, open mics, contests, sending in your demos, etc. In this day and age, you never know who’s watching, who’s listening, or where they’re doing it from; so use it all.

How has being signed to So So Def fair so far and what are some “oh my gosh” moments you’ve encountered?

I’ve enjoyed being signed to So So Def a lot. I have a lot of creative freedom and my opinion is actually valued. I’m not a puppet being told what to do; when and how to do it. Some of my “oh my gosh” moments consist of: Chipotle (MY FAVORITE) coming to the set of my first video shoot and gifting me free burritos for a year, my video reaching #1 on 106 & Park and surprisingly, my first single, “You’re The One” rising on the Christian charts!

If you could do a duet, other than “Not Mine” with the next Marvin Gay (Willie Taylor of Day 26); who would it be and why? For the record, I love Willie Taylor and I’m not even a big R&B music buyer.

Willie is definitely amazing. I’m going to have to say TANK is next on my list.

What was it like working with Bryan Michael Cox and Jermaine Dupri on your first album project?

Working with those two is so inspiring and fun.

Brian is so sweet and passionate...must be that Texas juice :-) JD always has high expectations for me and pushes me in the studio, but when I reach them; it’s the best feeling in the world. He’s a tough critic.

Your debut single “You’re The One” (from the debut album Dondria Vs. Phatfffat) was number 1 on BET’s 106 N Park and peaked at #14 on Billboard Hot R&B/Hip-Hop Songs. You then had a follow-up single titled “Shawty Wus Up,” featuring label mate Johnta Austin and female rapper Diamond. When can we expect your follow-up sophomore album and who are some collaborations on the project?

I’m currently working on my sophomore album, which I’m very excited about. I’m working with JD, B. Cox, Cristyle, and Shawty Redd so far. I don’t have any release information as of yet, but I will be releasing a new song and photos very soon.

Can we expect to see you in some acting roles in the near future? If so, who would you want your leading man to be and why?

I would love to start acting in the future and I need Shia Lebouf as my leading man. I have a crush on him since he became a grown man. Not to mention he’s an incredible actor in everything he does.

Where do you see yourself in 5 years?

In 5 years, I need at LEAST 2-3 more albums out, a world tour, and living a healthy, vibrant life.

What legacy would you like to contribute to the music industry?

I want to do my part in reminding the people what real R&B is and bringing it back like it was in the 80’s and 90’s. I just want to inspire and spread love, just like Whitney Houston did. She’s my BIGGEST inspiration.

Sterling Photography Will Sterling, Jackson, MS. USL MAGAZINE / www.uslmag.com

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MUSIC/29

JADE NOVAH

& PRODUCER DEVIN JOHNSON

REALLY PUT IT DOWN

All year we’ve been featuring artists from different genres and levels in their careers and some intrigued us, while others did not. However, I must say that I personally was blown away when I first heard Jade Novah’s cover of Brandy’s single “Put It Down.” In contrast, Jade and Brandy’s inflections were somewhat identical, however, you could tell that the maturation and true talent Jade evoked was undeniably much more defined. It felt like she was personally taking me on this musical high I didn’t want to come down from.

Don’t get me wrong, I love Brandy and have always been an avid supporter of her body of works. However, if you listen to Jade Novah’s covers, from Rihanna to Beyonce, she’s definitely smoking; a force to be reckoned with.

Get to know Jade Novah and her producer Devin Johnson in a Q&A we recently did for this piece…

I’ve read that your name has double meanings.

Can you explain that to our readers?

My name is a true reflection of both my personality and my music. Jade Novah is a juxtaposition of soft and hard. Jade is the stone that represents positivity and love while the word “Nova” is an exploding star. When you put the two together, you have an unpredictable me and an unpredictable sound… and that’s the fun of it. You never know who or what you’re gonna get!

Your father was a member of a rock band while you were growing up. How has your family’s musical background helped to cultivate you as an artist?

My family has definitely influenced my music. My father made sure my sisters and I were exposed to a wide variety of genres. He played us everything from the Beatles and Queen to Prince and Michael Jackson, while my mother was very much into Broadway musicals! One of her favorite singers is Barbara Streisand. Growing up in the 90s I fell in love with the r&b music of the time. Each of these musical elements played a major role in my sound.

When creating music, where do you draw your inspiration?

Well to piggyback off of the last question my musical upbringing was a huge inspiration for my sound. This past January I teamed up with Devin Johnson who is an amazing producer, musician, songwriter and friend. He and I have been working diligently on my album, “In Search of Me,” and used both of our musical backgrounds for inspiration. The sound we’ve created is what he and I like to call “visuals through sound.” It’s Broadway Musical meets R&B and every album we create for me will be sequential and cohesive and tell a clear story from beginning to end. Some of my favorite movies and musicals were a huge source of inspiration for this project and I’m very excited to share it with the world. As far as songwriting in general, my inspiration comes from life experiences and even from experiences I wish I had experienced! Music is an outlet to express emotions felt and emotions you long to feel. My inspiration comes from everywhere!

You had the opportunity to sing background on Missy Elliott’s 2003 album, This Is Not A Test.

How did that help you gain notoriety within the industry?

It was an amazing and confidence building experience. I’m so grateful to Missy for the opportunity to be a part of that album! I was very young at the time and I wouldn’t say I directly gained “notoriety” from that situation. I would say that it indirectly helped because I felt more confident that music is what I should be doing. That confirmation from someone like Missy kept me on track and gave me a boost of motivation to work harder and continue on the path I’ve always wanted to follow.

While working with Missy, what were some pointers she gave you or you witnessed, to assist you in further developing your artistry?

She has always been innovative and such a risk taker. Even if I had never had the chance to meet or work with her she would have been a major influence in my artistry. She always stressed for me to find my own voice and sound, and that’s exactly what I did!

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JADE NOVAH JADENOVAH.COM

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What has been the hardest obstacle for you in your rise to recognition?

I think when you want something bad enough you don’t consider the obstacles. I feel that if I continue to stay true to myself and maintain my integrity then everything else will fall into place.

The only potential obstacles I could face would be a direct result of my own actions. Fear, insecurity, laziness, doubt….those are some of the biggest obstacles I could encounter.

You have collaborated and had successes working with the Pen-up Dolls, writing for such artist as Mya, Christina Millian, and a host of others. How were those relationships nurtured?

Pen Up Dolls is actually a writing duo that consists of myself and my close friend Nia Myricks.

We’ve been blessed and honored to work with many great artists. Most recently we penned “Watch Me Work” for Melanie Fiona on her latest album “The MF Life.” The relationships we’ve built came from hard work and God’s favor.

That’s all I can attribute it to really. Blessings and dedication.

Being a solo artist can be a defining moment for most and death for others. Was there a significant point or incident in your life that made you decide you wanted to step out front, instead of being in the background?

There was a lot of back and forth. I tried to pretend that I was content with just writing for others and not being seen and heard, but singing was my original passion. I couldn’t put it off anymore. The artist bug bit me and I couldn’t deny it. I was ready to take everything I had lived and learned and apply it to building something of my own.

If you could work with anyone in the industry that’s hot right now, who would it be and why?

Honestly? I am right where I want to be. If I could be working with anyone in the world it would be the same team of people I’ve been working with on my project. Devin Johnson, Nia Myricks, Theshay West, my amazing band… these people along with the rest of my team are the most talented individuals I’ve ever met.

When it works…it works!

DEVIN JOHNSON How did you get your began as a producer and what would you say defines your sound?

I started out producing about 5 years ago and it was originally a hobby of mine. I would make tracks for myself when I was an artist, because I didn’t know many producers at the time and I didn’t want to depend on anyone. Then, I took a step back from being an artist in 2010 and decided to bring my production and songwriting to the forefront.

If there were one or two artists and producers that inspired you, who would they be and why?

The artist that inspired me would be Michael Jackson because he was so involved with the vision of his projects and was never okay with being average. He had to do things above and beyond the call of duty.

Quincy Jones would be the producer that inspired me because he also does film scores and I want to score movies one day. You could never expect anything with Quincy. He would take you on a journey from beginning to end. Each chorus would be different and he was a master of great instrumentation.

What is your take on music now and what contribution do you feel you have to offer artists looking for viability?

I feel music is in a state of being safe. Most music is created to fit a certain format or “standard.”

It has the same chord progressions, drum patterns, similar melodies, etc. I hope music can get back to a place of originality. I feel as a producer I know how to develop a sound and how to develop an artist in more areas than just music.

I like to look at myself as more of a “traditional producer;” directing musicians, vocal arranging, and playing multiple instruments. I feel that without me physically playing a single note, my stamp will still be on a record because I can “produce” what I hear in my head through other people as well. I try to listen to all types of music to keep my ear versatile so I can deliver what ever an artist requests.

So Jade Novah is your artist? What expectations do you have for her as artistry? Why chose her to work with and what qualities about Jade are you most drawn to that qualifies the relationship?

Jade Novah is the first artist that I’m developing under my production company. As an artist I expect her to simply work hard. To go beyond the limits that industry people try to put you in. Every note, every performance, every lyric should be done with “precision.” The qualities that I love about Jade are her versatility as a musician, her imagination/creativity, and how she wants to go beyond what’s normal or typical. I also love that she writes her own music. She is so in touch with what she wants for her sound and career path. It makes my job a lot easier. She has an innovative mind and she’s one of the most loyal and giving person I know. She is simply “the best” artist I have ever worked with and I’m blessed to be on this journey with her.

What’s next for Jade Novah, your label and possible collaborations?

Jade has an album called “In Search of Me” coming out before the end of the year; don’t quote me (lol). As far as collaborations…I have 2 new records out on Willie Taylor’s (formerly of DAY26) mixtape, “The Reintroduction of Willie Taylor.” The songs are called “Morning” (CoProduced with Mayo), which is one of his singles and “Whatever It Takes,” Produced with Invincible. I also collaborated with Jade on a couple of records for SRC/Universal Republic girl group, Dollhouse.

USL MAGAZINE / www.uslmag.com

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SHAMEIA LACRAWF “WE WONT FALL” THE MOVEMENT Interview By Patrick Kelly

Q&A with Shameia LaCrawf...

You are the wife of Magnedo7, Grammy Award winner for Eminem’s Recovery, how do you maintain your own music career, being a wife and a huge supporter of your husband? Do you find at times, there’s a disconnect in the direction of your career?

There is definitely not a disconnect. If there ever seems to be, we communicate that and fix it before it evolves. However, before marriage, we had our own careers and we were committed to and supported each other. Now that we are married, we share our successes because our drive and workload have intensified. We focus on career goals together, realizing if we always give back, it will create work flow and growth for each of us. We will always be successful individually as well as collectively!

Your father was also a musician, what was it like growing up in that kind of environment?

Growing up in that environment developed my creativity and passion for music. I love noise in a house because of music! My dad was my first introduction to music, singing, harmonizing, song writing and the piano. He taught me my first songs and developed my voice. Those roots have been the foundation that has kept me going over the years and I live and breathe music; it’s truly my DNA. You believe your music is an extension of yourself. What do you mean by that?

I believe that most Creators in any aspect of Arts & Entertainment are both Introverts and extroverts. Who I am everyday is not who I am as an artist and performer, though there are similarities. I am able to communicate my experiences in how I feel and connect with an audience, while performing. That relates better than any conversation I could have with a person. The ability to transform into that inner/ extended person or personality is the beauty of being an artist And when I’m done performing, I can go back into my shell (smile)!

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At age 17 you released your first indie album.

What did that do for your confidence in becoming a professional singer?

That experience helped me to build some tough skin and also showed me the reality of the music business. I witnessed crooks and deceivers in my dad’s efforts to create opportunities for me. We both had to learn! But he never stopped believing in me and taught me to never stop believing in myself! And I know that my gift will make room for me, as long as I work what I have.

Having performed internationally in places such as Bermuda, Jamaica and Singapore, how do the crowds differ from the one’s here in the states?

My experiences were greater in Singapore, since it was my longest span of time out of the country.

But what I have concluded from them all is their overall appreciation for great music, singing and also their loyalty to an Artist! If they like what they experience, you have a committed fan-base for a lifetime; no matter what!

Every artist has a story to tell through song.

What is your story and where do you draw your inspiration from, when writing or recording in the studio?

My story is one of determination, hurt, love, forgiveness and growth. When writing, I ask myself “How do I tell a similar story, differently?”

My inspiration comes from my ability to write this the way that I do. If the song is about a telephone, I could write about the pulse on the rotary dial telephone. I like to elevate thinking in a catchy way.

You’re a singer, writer, artist and a wife. How do you balance it all, to make a stable life and career?

For starters, we keep God in the middle of everything we do! Fortunately, because me and my husband are entrepreneurs, we don’t have 9-5 jobs. We are together 24/7, unless there are gigs, rehearsals, studio bookings, etc. So that makes things a little easier. We have a set time for meals and date days/nights. And we set our own schedule. When you are working for yourself, you work all the time; it’s the life we have chosen. It’s not for punks, but I wouldn’t trade it for anything!

How has your July release, titled “We Wont Fall,” fair thus far and where do you expect it to go? What are your marketing and promotional plans for the new single?

We actually released the single in August. And not only is it a song, but also a campaign and a movement. That’s our promotional tool, in addition to working our HBCU markets. This is important for us because we are alum to two of them (WSSU for M7 and NC A&T for myself).

Also, a lot of things are built on relationships we’ve had (i.e. DJ’s, clubs and radio), in addition to working our social networks like Facebook,

Twitter, Youtube, Instagram. And lets not forget the old fashioned searching for opportunities to perform via Internet ads; that still works.

Your husband Magnedo7, who’s no stranger to the likes of 50 Cent, Jim Jones and Ice Cube, has produced several songs for your album. What other producers/artists will you be highlighting on the upcoming project?

To keep the sound-scape consistent, Magnedo7 produced the entire album. However, it features some really dope writers like Geek Vanderbeek from Canada and Jay Dancy and Shaun Sky from Georgia. They really did their thing on the project.

Looking into the future, where do you see yourself 5 years from now? If you could work with one major artist, who would it be and why?

In 5 years, I’d like to have a well established career in the industry and have a national and international fan base of at least 2 Billion. I hope to have released at least 5 albums and feature as a songwriter on an endless amounts of top charting hits in pop, dance, hip-hop and r&b/ soul. I’d love to work for Disney and the Nickelodeon TV networks, as a music arranger and to have traveled to 10 or more countries. Debuting on a few television shows, major movies and stage-plays are things I also hope to have accomplished. Touring with an inspirational musical, employing independent dancers, singers and musicians as well as perform on top award shows and winning a few awards are also some of my aspirations. In doing all of these things, I hope to bring along all of my dancer, musician and singing friends, who have supported me throughout the years.

With the major artists; I hate to narrow them down, but it would be singer Tyrese! Since his “Always Coca Cola” commercial, he won me!

That story alone has been an inspiration for me.

But the most recent of his songs, I really took to, was “Stay.” I just hear a female answer to that song. I’d really love to work with him though!

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P

apa

PRODUCER PAPA

UNLEASHED Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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With Jason London & Jah The Element www.producerpapa.com

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JAH

JASON

LONDON For those who do not know who Jason London is, your background and what you have done in the past, please tell our audience who you are and why they’re reading about you?

I am a singer, songwriter and overall entertainer who has had opportunities to open for & be in concert with many of today’s artists such as Tank, Melanie Fiona, Dwele, Omarion, Dondria, Dorrough, Jagged Edge many others. I have been working independently as a full-time recording artist/performer since 2008.

And since then, I have taken part in many events such as Essence Festival 2010, Pre & Post Grammy events in LA & Atlanta, many national hair shows, the NBA Allstar Weekend, been on BET Centric TV and performed for several charity events for many national and worldwide Radio Personalities & Pro Athletes. My biggest highlight performances were being on the Super Bowl main event stages in Indiana, for 2012. And I’m currently working on the release of my first EP and signing to a major supporting label!

When was it you realized you could sing and you wanted to make a career at it?

I grew up in the church singing since a very young age. So, I pretty much started out knowing I would make singing as a career, my whole life.

You have an amazing falsetto. Is it natural talent or was it honed through vocal coaching?

Well, to be very honest, I haven’t had much vocal training since my early teens. Before my voice changed, I actually stopped singing for a few years. However, people always say I have serious range. Just wonder what it would be like if I had not taken a break! But it’s definitely God given!

Who are some of your musical inspirations?

I have always been a huge fan of great performers who can actually sing live. I’m a huge fan of artist like Otis Redding, Michael Jackson, David Ruffin, James Brown, Brian Mcknight and Stevie Wonder. I’m most definitely a fan of Tank and my bro Joe, as well as RL of Next. They are three very good writers and vocalists. None can deny Whitney Houston, however!

Please finish this statement? Music is my life and if I could convey to others a life learned lesson, it would be to find your passion and what you were created to do; that’s where your true happiness and riches are! Never let what you don’t have stop you from pursuing what you know is yours!

Having just completed the HBCU & DIV1 College Tour, how was this opportunity presented to you and what was the most significant aspect you took from this experience, to build on your career?

The College Tour was actually something that I was looking forward to do with BET, but because slots were filled with label artists, I was not able too. Me being the person I am decided that I would still do the same schools plus a few more and headline it myself! The one thing that I learned on the tour is that I really did have good music and could perform at a high level. When you perform in front of people that don’t know you, it can be very intimidating; especially college students who know real talent and will boo suck artists off their campuses.

Being no stranger to music and stage and having accomplished so much in the music business, one would wonder why you haven’t been signed yet. What do you say to that?

Well, for me it’s never been a question if I would get signed, it was always when! I have been blessed to do so much

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THE ELEMENT

single was magic and it’s one of the best song, of many, to come from us working together.

independently, in such a short amount of time; my focus has been being ready when the opportunity came. I have prepared myself to give the world a new, true and authentic star that will last beyond one song or one CD! You currently have a hot song “Hey,” produced by Papa, which will soon be your debut single. What was your inspiration for the lyrics in the song?

I got the track, produced by Papa, right before flying out to LA for the summer and the lyrical content actually came while I was riding a motorcycle through Hollywood. I would see things and be like, “Hey!” I would see a pretty girl a far off and be waving like, “Hey!” The song “Hey” reminds me of a crossover international song, with a great dance vibe. When I first started writing, it reminded me a lot like “Yeah” by Usher, which was written by Sean Garrett.

How would you describe your work relationship with Producer Papa?

Papa and I have a very different relationship. One thing I have grown to realize is the purpose of a person in my life as well as myself in theirs. Although there are major differences in the way we have grown up, with him being from Senegal and me from the United States, I believe that those differences are great in the aspect of opening our minds and eyes to new ideas, concepts and styles!

Papa and myself are two very headstrong individuals and at times we have learned to agree to disagree, which is fine! It is my belief that iron sharpens iron!

If you could work with any major artists or producers out now, who would they be and why?

Writers I’d love to work with are Rico Love, Tank and Sean Garrett. I’d also love to collaborate with Drake, TI, The Game, 50 Cent, Melanie Fiona, Beyonce’, Chris Brown, Monica, Keisha Cole, Timbaland, Dr. Dre, Polow Da Don and Rodney Jerkins.

Where do you see yourself 5 years from now?

I see myself having accomplished everything I set out to do and opening doors for other dreams and aspirations!

You hail from the Port Loko District in the Republic of Sierra Leone and have been singing since you were a boy. Did you always wanted what step did you take to fuel that passion, when you realized you wanted to go big time?

As a kid growing up in the Port Loko District, I have always had the passion to sing and perform in front of people. However, I never thought that I would be iat this stage of my career or doing this type of music now.

Attending North Western High school, in Maryland, was where you first began honing your craft and developing your skills as a singer. What were some techniques, taught to you in high school, you still use to this day?

High school was not the best experience in my life at all. I was teased and laughed at because of my African roots, thus, I started doing music after on in life.

In listening to your music, it has a very international appeal; not just because you’re from West Africa. There are some Reggae influences. And while reading your BIO, you said that you’re hugely influenced by Reggae music, which can be heard in the tone of your current music and how you choose to deliver your lyrics.

How similar or dissimilar is West African music in comparison to Reggae music?

The similarities of West African music and Reggae varies based on the feel, how you compose, write the lyrics, mimic the beat pattern, etc.

Now, you’ve just had an album release titled My First Dance, with the debut single “Take My Time,” which was producer by Papa. What was your inspiration for the lyrics?

“Take My Time” was inspired by many things that happened in my life. Most times, people rush things in life, which isn’t always the best thing to do. So the “Take My Time” single is a massage to myself and others to take time (caution) in anything you have to do in life.

What are other singles to be released off the new album?

The next single to be released is “Excited,” which is off the Creation EP. If you could work with nay major artists or producers, who would they be and why?

There are so many artists, but I want to work with Maroon 5. I like their style of music, it’s world wide and that is where I am heading.

Who are some of your musical inspirations and why?

There are so many artists like R.Kelly, Brandy, UB40, Tyrese and others, who have inspired my music. Each and every one them bring a different element to the music industry, so I picked up a few tips from them all.

You’re currently working with Producer Papa of PapaRoc. And in fact, he’s the reason you’re being featured in this article. How would you describe your working relationship? When you and Papa sit down to create music, what is your creative process?

Me and papa have a chemistry that is so crazy! Every time we’re creating music, you will never know what’s going to come out. It’s like magic! I know him for long time now and we are friends before anything. Working with him on the “Take My Time”

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PRODUCER PAPA

UNLEASHED Producer Papa is currently working with his two artists Jason London - “Hey” single and Jah The Element - “Take My Time Single. Papa also does music reviews for USL Magazine and has produced the theme songs for The Ultimate Spotlight CMV and the upcoming new entertainment TV show USL Magazine Live. Visit Papa and PapaRoc online at www.producerpapa.com.

For booking contact Patrick Kelly at 404-461-9823.

Q&A with Producer Papa...

Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

USL MAGAZINE / www.uslmag.com

How did you first realize you had a love for music and the passion, talent and creativity to become a producer?

When I was around the age of 6 or 7, I remember a annual ceremony called “TAJABONE.” This was a ceremony in which kids would handcraft their own drums out of empty food cans and sheepskin. The process was very intricate and it would always amaze me to see how determined these young kids were, about following the steps of building the drums. First you had to bury the skin for about 2 days. Once excavated, you would boil it for cleansing purposes and also to make the fur easy to remove.

The last step was to take the cleaned skin and lay it over the can, with the top cut off. Finally, you would tie the sheepskin onto the can with a sturdy rope. After the ceremony, the kids would put away their drums and I would be the only one in the neighborhood still disturbing the peace, banging my drums. That ceremony, in addition to my dad blasting music in the house, was some things that triggered my interest in music. MTV, which was my favorite music channel, had a profound affect in peaking my interest for music. However, at that time, I was too young to realize my real passion for music though.

Fast forward a couple years and here I am in America soaking up everything and gravitating towards avenues that’s music related. I remember watching my newly acquainted ninth grade buddy’s freestyle battling during lunchtime. There was this guy name

Mike, who would beat on the lunch table with a pencil and the bottom of his fist. And there I was, intrigued with the whole idea of creating my own drum patterns; feeding off what he was doing. It wasn’t until that very moment when I realized that I had a true passion for music.

How would you describe the type of music that you create?

I would describe my music to be dark with a lot of suspended high-energy build-ups. I’ve gone about developing a certain formula in which I introduce a new sound every 4 to 8 bars. I purposefully focus on that method, to keep the instrumental refreshing, because I hate beats that sound stagnant all throughout.

Which is most important, money or success?

Success is definitely more important than money. There are so many wealthy people who live a miserable life and that alone should show you that money isn’t the key component for happiness. However, if you are successful, you can be a prideful beacon, with your head up knowing that you have survived the many trials and tribulations others have to endure.

You can pat yourself on the back, look yourself in the mirror and indulge on the gratification that you feel inside.

When you sit down to create with an artist, where do you drawn your inspiration?

Well, it really depend on the artist. It doesn’t always happen as a structure.

Every artist have their own way of creating music. For example, you have some that like to memorize the lyric before even stepping foot in the vocal USL MAGAZINE / www.uslmag.com

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PRODUCER PAPA

UNLEASHED

Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

USL MAGAZINE / www.uslmag.com

booth, while others prefer reading off paper and electronics such as phones or tablets.

Then you have others that like the spontaneity of playing around with melodies until they come up with the right one. But overall, they all entrust me to guide and nudge them towards the right direction, and that’s when I dig deep, reach into my bag of divine inspiration and accommodate them with the icing on the cake.

Now, in this issue, you’re introducing two of your artists you are currently working with. How did you meet Jason London and Jah The Element?

What was it about them that made you all wanted to work together?

In this issue, I’m introducing two of my artists, JASON LONDON and JAH the ELEMENT! I met Jason a year ago at Hotel 12’s lobby in Atlantic Station. I had just finished up a meeting and there he was promoting himself in a upcoming show, hosted by DTP radio, at the Chocolate Factory.

So I ask him what he did for a living and he replied that he was a singer.

We then exchanged contact info and a couple weeks later he came to my studio and I gave him a few beats to write on, just before he left for LA. Then when he came back in Atlanta , we got straight to work. With my other artist Jah The Element, who’s originally from Sierra Leone, he and I been knowing each other for a long time now. The first time meeting Jah, I fell in love with his voice. But being that he had to go to high school in DC, didn’t see each other for a while afterwards. When he came back to Atlanta a couple years later, there wasn’t any

thing that was going to stop us from working together. Any more time waisted would be delaying the inevitable, because you can’t deny a God giving talent. The revolution is yet to be televised! It’s 2012 and we are now ascending to a higher platform in life.

Who are some artists and producers that have inspired you and why?

As far as artists who have inspired me, I would say Seal, The Scorpions, Micheal Jackson, Akon, Adele, Celine Dione, Ludacris, Lupe Fiasco, Busta Rhymes, Kanye W and many others. For producers, I’m inspired by Quincy Jones,Timbaland, Dr Dre, Scott Storch, The Neptunes, The Runners, Kanye West and Cool and Dre. I like these particular artists and producers because they are my favorites.

You’ve been working with Patrick Kelly and the SEIDEMG family for almost two years now. How would you sum up their vision and aspirations, thus far?

Patrick Kelly, CEO of SEIDEMG, has been very instrumental towards my career. I’ve been working with him for almost two years now, we’ve had our ups and downs (mostly ups), but due to the fact that we’ve accomplished so many things and learned from so many mistakes we’ve made along the way, we are standing strong and more focused than ever. We’ve built a team that have upheld the creed of “loyalty” and slowly but surely, we are climbing the mountain of success with nothing ahead of us but a few surmountable speed-bumps.

Where do you see the state of Atlanta hip hop right now? Who’s your favorite Atlanta rapper?

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Producer Papa & Nigel StrokaGenius at Tree Sound Studios Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

Producer Papa & Nigel StrokaGenius at Tree Sound Studios for the Show Ure Fun Side Campaign Shoot

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PRODUCER PAPA

UNLEASHED

Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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Let me start off by saying that LUDACRIS has always been and will always be my favorite rapper, even beyond the south. Speaking on the current state of hip-hop music in Atlanta, I’m definitely not impressed. Due to the fact that we have dug a big hole and buried ourselves in mediocrity, these past few years, it will take an epidemic of greatness to confront the contamination. We have to set the bar high in order for the greats to stay motivated in putting out music that will stifle the garbage. I’d also like to believe that hip-hop is a revolving door. Be that as it may, I would hope that the pressures we place on the shoulders of the last of the dying breeds, to carry Atlanta, is already a resolution tin itself.

Your style of production has a more international feel. Is it because of your upbringing, musical inspirations or both?

I would say both. I’m cut form a different cloth than most producers. Being that I have a multicultural ear, I’ve had the opportunity to experience many different styles of music, along my journey of self amelioration. So my upbringing definitely gives me a margin of dissimilarity.

What’s your motivation when you decide to work with an artist?

When I work with an artist, my

motivation is if I believe in my head that the song is going to be a banger. And when we have a great start, with melodies flying all over places, that is a great feeling as a producer.

If you could work with any major artist or producer, who would it be and why?

If I could work with a major artist right now, it would the Black Eyed Peas because I love how different they are. They free their minds of any musical rules, regulations and restriction, which causes me to be very inquisitive and eager to witness their process first hand. If I could work with any producer, I would say The Neptunes because I like how spontaneous they are when it comes to mixing up instruments and applying different tools on the beat.

What are some other projects you have in the works?

Humm, I’ve got a couple projects up my sleeve; more on the international level. I’m working with Kao Denero and also venturing out to work with this very talented 17 year old kid from TORONTO by the name VITAL. This kid is nice and I told him I’m one of his biggest fans and I support him 100%.

Aside from those two artists, I’ve got a couple projects unravelling that I want to keep on the hush.. hush. However, I will hit y’all with a sneak preview, every now and then.

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KONTRABAND MUZIK Q&A with Rock/Hip-Hop group Kontraband Muzik…

First off, what’s up with the name Kontraband? How did it come about and does it have any significant meaning?

Our DJ Unorthodox brought it up in one of our first band meetings because it provided two different meanings. One, the music was the Kontraband; hence Kontraband Muzik. Since we mash up different genres, we aren’t conforming to the one-dimensional sound that the labels have been pushing recently, and therefore have to market and promote our sound by any means necessary.

Two, It eludes to us being a different kind of band. Against the type of sound you normally think of from your standard band, we are able to play anything from a rock song to a club joint, since we include samples.

We first heard you guys a couple years ago and you all were a pretty solid band. Fusing rock, hip-hop and a deejay mix all together to create the Kontraband sound is like poetry; it flows. How did the five of you get together?

Well, all of us are from Indianapolis. And, initially, we were all in different projects. The guitar player was in his own band. The DJ and singer were in a separate band. And the drummer and bass player played in various projects around the city. Fortunately, the guys were put on the same bill in these different projects, and came to respect each others abilities. The timing just turned out right where everyone had been on a break from their respective projects, and we came together in a jam session, and liked the vibe, so we stuck with it.

How is creativity split between the group and is there one specific person who does all the writing?

It’s really an open forum for ideas, but Nate does most of the lyrical writing, and Jeremy does most of the producing. However, each member has contributed creative ideas on certain songs whether it be lyrically or musically.

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Who are some artists (past and present) that inspires your creativity?

Stevie Wonder, The Doors, Jay Z, 2Pac, Biggy, Outkast, Otis Redding, Queen, Prince, and basically anything from Motown to today are some artistry that inspires us. We love the energy of classic rock, the lyricism of hip-hop, and the passion of soul.

You all have been independent for quite some time now, is this the road you plan to stay on or are you open and looking for major options?

We’re always looking for opportunities. We would definitely get with a major if it was the right situation, but have no problem staying independent, as well.

What are some upcoming projects you currently have in the works and who are some future collaborators?

Earlier this year, we released our EP, “Aural Pleasures”. It’s available, exclusively, at www.kontrabandmuzik.com along with our debut record. We’ve also got two mixtapes available at our shows, that we’ll put online soon: “Gangsta Rock” and “Aural Pleasures”. We’ve collaborated with Don P from Trillville, who produced “Believe You,” and 8 Ounz formerly with Block Entertainment and now Black Eight. We did a couple joints with Twinn and Fatt Kidd from Broken Equipment, along with a track with Soulja Boy called “Wyllin.” We’re trying to collaborate with as many artists as possible, and by the time we finish the record we’ll hopefully have representatives from all over the globe.

What is a five year plan for Kontraband Muzik?

Touring around 200 dates per year both in the U.S. and overseas. To put out the best music possible, keep grinding, and hopefully get recognized for our hard work and talent…and hosting and performing on Saturday Night Live.

If you could play with one major artist, who would it be and why?

Jay Z because of the spectacle of his shows, and his constant commitment to live music and incorporating a band in hip hop. He’s done it with The Roots, Linkin Park, and even Phish. “That would be a fun collabo!”

EVERYTHING’S

CORRUPT NEW ALBUM COMIN SOON!

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Mr. MELODY Q&A with Mr. Melody on his latest single...

For those who don’t know as much about Mr Melody as you would like, who are you and what defines your music?

I am just a normal guy who gets captivated and lost in music. My goal is to make feel good music, which will take you on an emotional journey.

Why do what you do and where did that love come from?

That is simple, I can’t stop and the rhythm comes from within.

Where do you feel the state of Reggae music or more popularized dance hall music is right now and how do you categorize your style? Would you compare it to that of Sean Paul or Elephant Man? Reggae music is world music, which never dies. Dance-hall is forever evolving. My music is versatile. I have much respect for other artists who have taken Reggae music mainstream. These artists are world renowned and I am striving for the same success. Very soon the world will know why I am called Mr. Melody.

Who or what is Road Runnaz Entertainment and how did this relation come about?

Road Runnaz Entertainment is forever on the grind and we try to reflect our work ethic in our music. We don’t stop.

Granted, you’re indie all the way, how importantly is it for an indie artist to manage the manager’s of their career?

As an independent artist, you are taking ownership of your craft. This task is not easy, but the rewards are great.

As an independent artist you set the benchmark for yourself and no one

knows you like you.

So the new single is doing well, the video looks great and you’re getting spins from all over the place. What’s next in marketing and promotions? How do you get your music to the proper channels?

We have a great team that works tirelessly to make sure we are getting exposure. Everyone’s role on our team is important and each person is a support for a bigger cause.

Are there strategies you’re about to implement (i.e. next single release, album release, promo tour) to better brand your efforts for 2012?

Yes we are coming versatile and we try to follow a pattern of what has worked for others. We know utilizing social media is important. Thus, we are creating fresh content that will keep our audience engaged and hopefully attract new Mr. Melody fans.

Being from the states, with some upbringing in Jamaica, do you find yourself making an effort to legitimize yourself as a Reggae or dance hall artist?

At first, I was so worried about having the sound, but Reggae music is about creating your own lane. I want to be different from the rest. Upon realizing this, I gained confidence in knowing I was creating a sound that was distinctly Mr. Melody.

If you could instill one thing in an upand-coming artist or producer, what would it be and why?

I would tell them to keep on trying and don’t take no for an answer.

Looking into the future, what are your expectations?

I want to put out music for the world and become a household name. @mrmelodymusic

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DJ JOOP DJ JOOP TALKS ABOUT HIS NEW SINGLE..

Joop, we’ve had the opportunity to hear your new single “Just One Night” featuring Tiffany Johnson and thought it is an amazing track. What was your inspiration for the new single and why was Tiffany Johnson chosen to deliver the vocals?

The inspiration for this track came from the previous releases “Focus” and “Rocket Double”. Before “Just One Night,” I already tried to do something else. However, “Just One Night “ became finally what I had in mind all that time; slightly different from what I did all those years ago. So, when “Just One Night” was born I was lucky that I met Tiffany. She sent me a message and we came in contact. I was curious to hear her voice and asked if she had any demos for me to hear. She told me that what she had was probably not my cup of tea, but I told her not to worry about that. She sent me a few videos of hersels relaxing in a sofa with a mic. When the music started to play; what I heard next was amazing! This beautiful voice on strong hard metal/rock music. It was very clear for me that I wanted to do something with Tiffany. So within the next week she sent me some kick ass vocals for the ‘Just One Night” single and the rest is history.

How are you inspired to create music and how do you harness your energy in an effort to satisfy your audience, while deejaying?

I started out deejaying in 1989. After a while, I came in contact with a guy that was doing some stuff on the Amiga computer. We even did live performances as a duo back then. So basically from that point on, I never stopped making music. Later on, that resulted in my very first release ,“JOOP – Act Of God,” on the ID&T label. After this, things went very fast. Every 3-5 years you see a change in the edm scene, music wise. Especially the last 2 years, everything comes closer together and you see huge crossovers between various styles of edm music. As long as I can remember, I never just played

one style of music in my dj-sets. I always try to project myself on the audience what I would like to hear when I’m standing in a club or on a big festival? Of course, you always have your audience that “only “ wants to hear that particular style of music., but that’s not my style. I want to be entertained with some different taste of edm. My taste in music is wide; it always has been. I’ve been deejaying now for over 20 years and maybe that’s the reason.

You seem to be a dedicated professional always aspiring to top your last big project, what else can we expect from JOOP down the road?

First of all, thank you for that comment. I always try to do something that is not obvious, and try to have something that has a new feeling to it. For example, with “The Future“ single, we really had something new in our hands. Something that wasn’t really done in this way before.

It became the official Trance Energy anthem in 2007, and what happened is that a lot of producers headed in that direction, sound wise.

That was a big honor for me because before this time, I was the one that listened to others, what they did and how they expressed themselves in productions. Nowadays things became easier with all the software that is in reach. But still, you have to be original and very creative to stand out. And that is where the young kids come in. A lot of them are doing very well! Great new artists were born the last few years, and new sounds are in development every day. I embrace this new age of edm because we can learn so much from each other. In my case, I will do my best to keep coming with outstanding tracks and dj-gigs. The followup for “Just One Night” is in motion. For me there is just no other love except for my family, then being involved with music. Music is my life and performing for a crowd is my 2nd nature. I’m in this for entertaining the people, it has always been that way and it’s the biggest kick to have this mass of people going nuts and cheering on your music!

Any plans for playing in the states?

I love the states! The last 6 years I was over there a couple of times. I’ve performed in Los Angeles and Hollywood a couple of times and also performed numerous gigs in Denver. All of them were great! Especially now, it’s really booming over there. I predicted this 5 years ago when I was over there a lot. What we have here going on for over 15 years finally takes off in the USA. DJ’s that play on FM stations didn’t want to play dance music on the radio. Now, if you take a drive, you hear it everywhere! That’s really a good thing…finally the term “Rave” gets a new meaning. So, I hope to be there now even more than ever! We will see what the future has in store for me.

Do you have plans to release any other artist on your new label?

The plans are there, meaning, I don’t have a label right now. But till this day I helped out a lot of guys getting their music on various labels that really matters in the edm scene. Those guys are now right in the middle of it all. I think I have an ear for talent scouting. So, why not do something more with it. And I am thinking on giving it a platform, in the near future . How this will turn out, I’m not sure yet?! Starting a label is easy, but giving it an extra load is something different. To be continued...www.dj-joop.nl

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Antonio

GIACCA www.antoniogiacca.com/majesticb

Q&A with Antonio on his latest single...

What does “the event that we all know as “Antonio” has arrived” mean?

Well lately there’s been a flood on the market of music that all sounded the same and to be honest, things were starting to get a little boring. Every DJ played the same tracks and I felt the need to bring something fresh to the scene; something more than the usual electro drop and sexier. And that’s where my sound is heading, in the next few months, with the releases that will be coming out under the “Antonio Giacca” sound. We’ve been trying them out in clubs and people’s response have been amazing; showing that the scene is indeed looking for something a little different…

“Majestic” is definitely the ultimate music high and from your arrangements, it’s a riveting roller coaster.

What dream can we thank for you creating this masterpiece? Can we have explicit details, please?!

Well, “Majestic” was inspired by the old dance music; the one back then that we used to whistle along in clubs all together… I wanted to do a track that could bring that kind of happy, energetic, “we are all one” vibe that made people humming the melody along all together.

You are your own label, thus, you approve and are in control of your artistry. How important is it for the individual artist to have total control of their identity?

Well there is one thing I always say, “to

be a well rounded artist, you need to keep an eye on the market as well as people’s feedback. Because, at the end of the day, you are releasing your music for people to listen to, but still keep your own identity!” In other words, paying attention to people’s feedback, but never to the extent of making changes that you don’t feel comfortable with.

Your new single “Majestic” has similar melodies to that of Nicki Minaj’s hit single “Starships,” which was produced by Redone. Is that a coincidence?

Yes it actually is! Truth be told and as bad as it sounds, I really don’t pay much attention and listen to any pop/ top 40 stuff; so I don’t think I ever heard that track before.

If you were to sign the ultimate artist, which characteristics of what known artist out now, would he/she have?

I’d say Sasha’s ability to always be ahead of the game, Awell soulful touch in every track he produces and the energy on stage of people such as those EC Twins guys…

What are some future aspirations you currently have in the works?

Well, my main goal at the moment is to bring a fresh sound to the scene; something different that’s really going to shake things up. This new sound will not only get people excited when the first beats of one of my tracks come in, but to also have club goers swooning and inspire other artists and producers to not sound all the same.

My mission is to play my music all over the world; to affect people playing such sound! :-) @antoniogiacca

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MUSIC/59 PRODUCER REMIXER DJ

DARIN EPSILON KING OF PROGRESSIVE HOUSE MUSIC

Internationally acclaimed DJ, producer, radio host, and label owner Darin Epsilon is often referred to as a leader of the Progressive & Tech House scene. His Perspectives radio show and podcast, along with his frequent guest appearances on Sirius/ XM Satellite Radio, allow him to reach tens of thousands of listeners on a regular basis.

His Soundcloud page alone has over 400,000 total plays and receives a whopping 10,000 plays per month. He recently launched his record label Perspectives Digital as an extension of the brand, further solidifying his influence and presence within the global dance community. To top it all, he was named one of the winners in John Digweed & Beatport’s DJ Competition during the summer of 2011.

-darinepsilon.com Why was Darin Epsilon chosen to be a part of USL Magazine’s DJ+Producer Issue? The writing is on the wall, don’t you think?! Plus, Darin has always been a house favorite since he was first featured on “The Ultimate Spotlight CMV TV Show.”

How do you stay humble after playing in all the biggest nightclubs, traveling the world, and winning awards for something you can basically do in your sleep?

I keep reminding myself that I’m here for the music and the artform, and not for any other reason. Some people assume it’s a glamorous lifestyle with huge rewards, but just like any other profession in the entertainment industry, it requires a grueling amount of work to turn your hobby into an actual career.

How did you get your start as a DJ? Becoming a DJ was a very natural progres

sion for me. I’ve been a musician for as long as I can even remember.

When I was growing up, I lived about 45 minutes away from Northwestern University, and my first real exposure to dance music came from their local station, WNUR FM. It didn’t take long before I was bitten by the “DJing” bug, so to speak, and I saved up enough money to buy my first pair of turntables. This was when I was around 17 or so. Fast forward to my senior year of college, and I released my first remix in stores at age 22.

Your first gig, how did that feel?

It felt extremely nerve-wracking but exhilarating at the same time!

What were some sacrifices made to get to where you are right now?

There’ve been plenty along the way, but probably the biggest sacrifice I’ve had to make was leaving a very comfortable office job. This was absolutely necessary in order to have as much time as possible to work on music. I took an extreme pay cut and it placed me under extreme financial risk. Becoming successful in this field requires a commitment, there’s no doubt about that.

I’d also have to say that moving halfway across the country from Chicago to Los Angeles was a sacrifice because I left behind lots of family and friends to pursue my dream.

Where did you get the name of your label (Perspectives Digital)?

Perspectives Digital was named after my radio show Perspectives, which has been on the air for over 5 years.

I added the word “Digital” to indicate that it’s a digital record label. I’ve signed artists from literally all over the world, including ones from Japan, Russia, Argentina, Holland, Israel, Malta, Armenia, and Australia.

Currently, you can tune into Perspectives every 3rd Wednesday on www.friskyradio.com , or download all previous episodes for free on Sound Cloud and iTunes.

When creating new music, where do you pull your inspiration from?

Song ideas can come from just about anywhere. Sometimes they happen when I’m doing normal everyday things such as showering, running errands, or walking down the street. Usually I have to write my ideas down as quickly as possible before forgetting them, so I actually came up with my own system of notating music for when I’m away from the studio.

Of all the people you have worked with, who have you enjoyed working with the most?

That’s really difficult to say. Everyone I’ve worked with has had a unique perspective (no pun intended!) and brought something new and fresh to the table.

What are your plans for the future and where do you see yourself and your label 10 years from now?

I hope to continue reaching more ears and expanding the label’s influence. I want to share the music I love with as many people as possible. Ten years from now, I would be happy to hear that my work made a lasting impact on the scene and enriched people’s lives.

Do you have any advice for upcoming DJ’s and producers?

Be patient and have confidence in what you’re doing.

Don’t expect to blow up overnight. You need to be prepared to put in as much time and energy into your craft.

Catch-up with Darin at www.darinepsilon.com.

Why are you considered a leader of the Progressive & Tech House scene?

Besides being an actively touring DJ, I’m also a producer, radio host, and label owner. I wear many hats in order to have an edge against my competition.

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International Dance Star

KEVIN BRYANT

ON WHERE DANCE MUSIC IS NOW Interview By PATRICK KELLY & Aug M.

Photography Corey Reese Styling Betrice Benbow MUA Thomas Dye Retouches Reggie Bryant

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MUSIC/63 Ever played a record or CD for a month or so straight until it scratched or broke? If you’re a dance/house head, that is probably what you would do to a Kevin Bryant record.

I can remember hearing the many remixes from his very first major release “Any Love” (a Chaka Kahn remake) on America’s top dance/ house label Strictly Rhythm Records.

At that time, if a record was hot, Remixers usually got a bit out of control with the remixes and Kevin’s “Any Love” had about 7 or 8 of them for 1 single. We’re talking about deep house, electronic, b.o.p, Silo, euro, radio, etc. And all of them made you wanna lie about being sick on a Saturday night, so you could go out clubbing instead of going to work. Believe it or not, that is exactly what me and some friends did and we weren’t ashamed of it either.

Coming full circle, I must say that I revere Kevin Bryant as one of thee most underrated singers out there. He’s a guy that can belt out Chaka Kahn’s “My Funny Valentine” with pristine precision and it’s effortless. How is that for talent? So, it was only proper that I brought him to USL, being one of my favorite recording artist and all.

You have been working within the music and entertainment industry for quite some time now. How did you get your start?

It seemed like this industry was destined for me from what my mom says. My mother and aunt sang in a gospel group when they were very young, and they would have me at the rehearsals. I was always trying to sing along with them even though I could barely speak. That was the start of my influence. And as I was growing up I would always make up songs and dance around the house.

Not realizing there was a method to my madness. As I went on through school I always felt I wanted to be on a stage. Wherever there was a stage there I was. I started out doing a lot of classical music or opera, which paved a way for me to go to college with a scholarship to major in vocal music education. So when I first moved to Atlanta my college roommates tricked me into getting on stage to enter a talent competition that started thing rolling.

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How has that helped shape the path that you are on today?

Well, I learned a lot from different auditions and also a little about how cut throat the business could be, but that didn’t stop me; it actually kept me thriving and I developed that thirst for more. I also learned over the years to embrace my uniqueness, and understand that what I have to give is not like anybody else.

I also learned the grind of a struggling artist. It is not an easy ride with the ups and downs, trying different genres of music, and learning to be different things for different people.

But I must say now with all that I had to endure, I truly know who I am as an established artist. I believe that all the experiences of learning this business have created things for me to sing and write about.

You are one of the top “underground” dance music artist to date.

What does that mean for you as a professional and in what direction would you like to see your career go?

I am just very grateful that I am able to live my dream, and share the gift that God has given me. Being one of the “”top” is always good (lol). I think my career is limitless, and as far as where I would like to see my career go; I would like to start expanding my brand to film and even Broadway. I am open to wherever it takes me. This entertainment career is my life assignment.

Who are some of your inspirations (artists) and how have they made you become a better writer, artist, singer and performer?

There are so many other artists that inspire me for different reasons, and yes I have learned from all of them.

Some are known and unknown, old and new. One of my biggest inspiration is the legendary Chaka Khan.

The reason Chaka is my biggest inspiration is she realized that she had something unique vocally. Along with understanding that her voice is an instrument, she mastered how to blend her vocal sound and ability in with the music and enhance the totality of the song. She becomes one with the production and I connected with that at a very young age.

Other singers like Jody Watley, Stevie Wonder, Howard Hewitt, and

younger artist like Rahsaan Patterson and Lala Hathaway I connect with because they use their voices as instruments in a song to enhance what is already there.

As a writer, Prince, Madonna and Erykah Badu inspires me because they made you feel their experiences. They wrote about their experiences as an artist and you could witness and some how live what they lived. I love when Erykah Badu puts some of her real life experiences and beliefs in her music. It makes the song more believable.

As a performer, of course Michael Jackson, James Brown, Chris Brown and Beyonce are my inspiration!

They become fully committed to the performance! And yes, I do watch Beyonce sometimes and I see the transformation into Sasha Fierce!! I also love Lady GaGa. She is totally committed.

transcended to be thee popularize genre of the millennium, with top artists such as Lady Gaga, Usher, Jason Derulo and Chris Brown making millions of dollars from the now “it” genre. What is your take on how Dance music has become popular music?

I think Dance music is a hybrid of a few other genres, styles, and emotions. It may have been looked down on in the past by some portals because they just could not relate to it. As far as House Music goes, I think it brings out a whole different emotion that some people are not ready to deal with. Even I use to run away from the thought of being a house music artist because of what it appeared to represent, which dictated that you were a part of a certain lifestyle like gay or a term called “The dirty back pack” click. All that happens when we as a society don’t really know how to identify with something or even understand why we like it. The Gay Community embraced house music because it was a way to express themselves through music and not feel pressured or judged. It was all about the feeling; the music. No one cared who you were singing to or about; just be free and express yourself.

The majority was not ready for that, so House music had that stigma.

Also, it seemed very limited at the time. Now that we have evolved and more people are being introduced to their new feelings, it is easier for the world to except what it is that is expressed!

When writing lyrics, where do you draw your inspiration for your songs? What are some techniques you use to keep your voice crisp and vital?

I get Inspiration from my real life experiences! I think that is a great way to connect with other people who may share my story. I think we all live to help each other, so writing about what I go through can very well help somebody else deal with the various challenges we go through; good or bad. I have my concoctions along with lots of prayer and meditation to help me with my vocals.

One who encompasses all those descriptions is the Legendary Millie Jackson. She has been like a second mother to me, and the type of artist that she is and who she influences makes me better as a writer, singer, artist and performer. She writes her life, sings about it, and performs it through the art of entertainment!! I love her!

It has been stated that you have an innovative sound and it seems like every artists, old and new, like to think of themselves as thee it sound.

What differs you from other artist who have the same claim?

I think what makes me different is the fact that I have been all over the place as far as different genres of music. From Classical, Jazz, R&B, Pop, Funk, Soul, Gospel, House and even a little Rock; I’ve done it all!

It’s in my blood. With all that talent rolled up into one, you can’t help but be innovative. It took me a long time and different phases to be able to do that. Also we all have different stories to tell and how we tell it makes it seem unique to the people that relates to it.

Ten years ago, many mainstream portals looked down on Dance and house music. Many even thought of Continue reading online at www.uslit as gay people’s music. Now, it has mag.com.

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64/MUSIC

MUSIC/65 It took me over one year to create the guide (not including researching). I’ve been making trance since I was 12 so the information is basically a combination of everything I’ve learned over years of producing.

As I said; hundreds of hours searching for tutorials, reading articles, tips from producers, articles on all aspects of music production even in completely different genres for tips to help improve my productions.

Furthermore I spent a long time writing and checking the content to ensure that it was as accurate as possible. Finally the best way I learned was simply by practicing, making mistakes and learning from them.

What makes Logic your preferred DAW as compared to others?

I’m a mac person so it seemed the ‘logical’ solution. Puns aside, I don’t really believe that any DAW is best, it doesn’t matter what you use, but it’s just whichever you find most intuitive and enjoyable to work with FL studio, Reason, Cubase, Ableton, Logic, etc can all do everything you need - and all are capable of producing some amazing results - you just need practice and determination!

Name a classic trance tune that you love and tell us why you chose it?

It’s hard to pick just one but I’d choose any Oceanlab release or Alone Tonight. I could pick out almost any Oceanlab track (e.g ‘On A good day’, ‘Breaking Ties’, ‘Satellite’), they are all simply incredible. ‘Miracle’ for example - the effect the song has - it can make you want to cry, smile, laugh, and dance all at the same time. That’s why for me trance is like no other music and the Oceanlab productions capture that perfectly.

What is the most exciting new plugin to come out in the past year?

OLIVER DANIELS UPLIFTING TRANCE PRODUCTION GUIDE

By Wilf Libgott of Hammarica.com

You are the creator of the Uplifting Trance Production Guide, the number one tool for aspiring trance producers to get their career jump started. Could you shortly explain what the guide is all about?

Certainly! Basically when I first began producing there wasn’t an allencompassing resource for producing trance music. I therefore had to spend hundreds of hours online researching equipment, techniques and how to use Logic, before even starting to produce. As a result I decided to create a single concise package that would save new producers hundreds of hours and enable them to dive straight in to producing high quality tracks. The result is the Uplifting Trance Production Guide. It is an advantage to use Logic whilst using the guide, but it also works with other DAW’s. It serves as the go-to-guide for trance production no matter what equipment or software you use.

How long did it take you to complete this guide and how did you do your research?

USL MAGAZINE / www.uslmag.com

One of the most exciting plugins I’m using at the moment is Dada Life’s sausage fattener. It’s incredibly cheap, and only has two dials yet it is amazing. It’s ridiculously easy to use and yet you can get a huge amount of variation from the interaction between them and its extremely versatile - you can use it for almost anything.

Share one simple production trick?

In terms of production tips one important one would be to make sure your sidechain is set up properly. Don’t have your sidechain trigger as the same track as the kick but create a duplicate track and send the output to sidechain and then mute the track so that you don’t hear duplicate kicks. However the main general tip I could give would probably be simply dedication. Keep at your tracks and don’t give up!

What is your ambition for the next three years to come?

At the moment studying is my priority really. However I intend to expand the website ‘AllThingsTrance’ and keep producing music.

In your eyes, who is the most skilled trance producer of the moment?

There are so many whose music I admire and respect. Above and Beyond, Gareth Emery, Ferry Corsten, Daniel Kandi, Super8 + Tab, Arty, the list goes on and on. If I had to choose one though I’d have to choose Armin Van Buuren. I’d choose him not because I think his music is better than the others, but because of everything he’s

BLOCK &

CROWN

To lead our DJ+Producer Issue, we take you all the way to the Netherlands where you have two music impresario’s leading the cause for good music; that break your back kinda sound. A fusion of mulatto proportion, Adri Block and Eddie Crown are like a two flavored swizzle stick; they blend well for business and have the recipe for success.

With a combined 30+ years in the business, the duo have championed such hits as “Disco Ivory,” “Summer Madness,” “Hiphouse Junkee,” and the more recent “I’m Alive” with International Dance Star Kevin Bryant (Atlanta). They have also worked with the likes of “Ministry of Sound, Café Mambo Ibiza and Bora Bora.” -fektive.com Adri being of German, Portuguese and Czech heritage serves as A&R for their label Fektive Records, while Eddie (a Zimbabwe national) bangs out the beats with his “new sounds that redefined not only genres but also parties.” -Fektive.com Block & Crown currently has a new remix release entitled “World Go Round” on Jackers Revenge. And you can check it out www.Beatport.com.

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CREDITS: “Simple Math” LP for Sony/Favorite Gentlemen artist Manchester Orchestra, coproduced Manchester Orchestra’s “Mean Everything To Nothing” with eight-time GRAMMY Award Winner Joe Chiccarelli - resulting in the Top 10 rock hit “I’ve Got Friends,” produced, recorded, mixed, and co-wrote Anything Worth Saying by Aaron Shust—the #1 Christian record of the year in 2006 (nominated for six Dove Awards/won three, “My Savior, My God” reached Billboard’s #2 & Christian/Gospel Song of the Decade of the 2000s), nominated for a Dove Award for Pop Contemporary Album of the year in 2007 for Aaron Shust’s Sophomore release Whispered and Shouted and currently serves on the board of governors for the Atlanta chapter of The Recording Academy.

Q&A

Hannon... Administration. I chose not to major in music, but my scholarship was Let’s talk a little about your back- based on my participation in the reqground and introduction or road uisite music classes and various ento becoming a professional musi- sembles. cian, mixer, producer, engineer and songwriter. In all that you’ve accom- After two and a half years, I dropped plished, what was the single most de- out of college to tour with the band I fining moment for you that till this put together with some college friends and roommates. I toured for almost day, you retrospect?

As far back as I can remember, I want- nine years and gained more experied to play music. I wanted to sing, ence than I could ever have imagined, write songs, play guitar or any instru- in multiple areas of the music indusment that I could get my hands on. I try. I got first hand experience with have a memory of being four or five publishing deals, management deals, years old and watching my dad sitting booking contracts, record label and on the couch playing guitar and sing- distribution contracts, and interacing. I was on the floor in front of him tion with A&R personnel, as well as, and I actually processed the thought live radio performances, relationships that music is what I want to do with with radio programmers, DJ’s, club my life. That was a pivotal moment owners, attorneys, and countless opfor me. So, all throughout elementary portunities to engage with people in school, I taught myself to play guitar. just about every facet of the business.

I wrote and learned songs and per- We also incorporated our business formed them for anyone who would and got business loans from a bank listen. My elementary school music and investments from family which teacher, Mrs. Helen D’Alfonso, was enabled us to buy our own recorda huge source of encouragement for ing equipment, PA, and a fifteen pasme. She would put me in the school senger touring van. With our own plays and even hired me to play and recording equipment (Mackie 24•8, sing at my first ‘professional’ gig in Ft. 3 8-track ADAT Machines, Audio Monroe, Virginia at ten years old. In Technica mics, and various consummiddle school, I started learning to er compressors, EQ’s, etc.), I could play drums and percussion and carried spend as much time learning and on playing in concert band, marching tracking as I wanted. That’s where band, jazz lab, percussion ensemble, the production and engineering cawind ensemble, steel drum band, and reer began; although I had no idea even pep band; all throughout high what ‘production’ or a ‘producer’ was.

Dan Hannon

Musician, Mixer, Producer, Engineer and Songwriter

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Blackbird Studio in Nashville, TN

with

Dan

school and college. I received a full music scholarship to the University For the final record that my band made, we hired Atlantan Rick Beato... of Southern Mississippi in Hattiesburg, where I majored in Business

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Dan Hannon

Musician, Mixer, Producer, Engineer and Songwriter

to produce and Billy Hume to engineer and mix. That was my first time working with an actual producer and with Pro Tools as the recording medium. Rick and Billy became close friends of mine and were generous enough to mentor me as I learned the craft of producing records.

An incredibly defining moment in my career was when ‘My Savior, My God’, by Aaron Shust hit #1 on the Billboard Christian Contemporary chart and stayed there for WEEKS. It was the number one song of the year and ended up being the #2 song of the DECADE of the 2000’s. I know that part of the reason for the success of that song is because I truly believed that it was a hit song. I told the president of Brash Music the same when I played it for him the first time. The confidence that gave me is invaluable. That success forced me to set a new standard and treat my career with a new kind of respect and devotion.

Knowing that the road to discovery can be long and arduous, with your family being sometimes the only support system, tell us how you and your family dealt with that?

My family deserves any accolades or fruits of my labor even more than I do. Their unwavering support and encouragement allows me to continually push my boundaries and reach for and attain greater goals. It is definitely a struggle, but we have always acknowledged that struggle is part of the pursuit. As a father and husband, I also believe in putting first things first. My family comes first--period! There will always be a record to work on. I only have one family to be a part of. I take breaks from sessions to coach baseball, eat dinner with my family, play catch with my sons, and try at every opportunity to be available to them when they need me. I am so grateful for my family and the strength that they provide.

Is money the most important thing in being successful or is it a sense of completion; a sense of accomplishment?

The money is always kind of a surprise to me. It’s generally the last thing that I’m thinking about. Greater success requires a more intentional approach to managing and accounting for money, but it has never been the most important thing. Again, first things first. Creating great music and cultivating meaningful relationships, as well as, never allowing myself to become complacent, are the key motivators for me.

The feeling of accomplishment is inherent in those things. If you can remain focused on core elements like that, then the money will follow.

In reviewing your discography, you have your hands in more than one genre of music. Is there a certain place (reflecting) that you go to draw your creativity and how do you transition from a gospel track to a rock track?

In my mind, a song is a song. If the arrangement, melody, lyric and performance are right, then the elements that you surround them with are merely that; interchangeable elements. If the song is best set in a country vibe, then we need to add steel guitar, maybe fiddle and banjo.

If it’s a rock song, then the drums and guitars typically should be huge and heavy. With Christian or Worship music, the vocal needs to be way out front, so that the lyric gets the proper attention and the supporting elements should encourage or enhance the worship

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experience. I’m generalizing here, but I tend to think of production that way. The style requires the work of technicians. Writing a great song and eliciting the performance of a great lyric with an amazing melody requires an inspired artist and visionary. Regarding the place that I draw creativity from, I like the quote that ‘genius is one percent inspiration and ninety-nine percent perspiration;’ spoken by Thomas Edison. Start working and the creativity will find its way into the equation.

Working on gospel artist Aaron Shust’s project was a defining moment in your life. How impactful was it for your career?

Let me start by saying that Aaron, his wife Sarah, and their children are amazing people and that Aaron is the genuine article when it comes to his talent and his faith. With that said, I think that my work with Aaron had more of an impact on my approach to my career, rather than on the trajectory. It allowed me to take myself seriously as a producer.

It strengthened my faith, actually. But the impact was more of a personal one than a turning point in my career. I never got a lot of work stemming from the success of those records. However, I did learn a lot more about the inner workings of the Christian Music industry. To be candid, I was discouraged by the general context in which business was conducted. That is not an indictment on any particular people or companies associated with that side of the business, but I was never comfortable with the way God or the role of God became a variable in a given equation.

You’ve been working with Manchester Orchestra since 2006, what was the work relationship like between you and the group and were there any infamous highlights you care to share?

Manchester Orchestra is an amazing band made up of incredibly talented guys. They are great friends and it has been a privilege to work with them for so many years. Our working relationship is one of complementary personalities, skill sets, and musical backgrounds.

I believe that through there are differences in our creative palettes, a synergy surfaces that keeps everyone working in their ‘sweet spot.’ My goal with every project is to help elicit the best performances from the artists and musicians. One of my favorite moments working with Manchester Orchestra was while we were recording vocals for “I’m Like a Virgin Losing a Child.” Andy was especially anxious about the vocals and the process of capturing them, yet as he started to sing, his takes were some of the most authentic and emotive vocal performances that I had ever heard from an artist. He could also sing along with his original vocal take and match it flawlessly without even hearing the original. As we worked through that record, I was convinced that Manchester Orchestra was a special band.

Would you prefer to work with a very talented artist who lack work ethics or an artist with potential, but isn’t as refined and why?

There are pros and cons to both scenarios. I crave momentum while working on records. When that creative energy gets stifled, it can start a downward spiral into second-guessing the choices we’ve made. If an artist gets flaky, I get frustrated, but I never want the artist to

sense any negative ‘vibes,’ as it might discourage them. In those situations where an artist is extremely talented and doesn’t work hard, my job turns into more of a psychologist’s role. And that is actually more draining on me than working for fifteen hours in the studio. In general, I tend towards developing raw talent. My experience gives me a vantage point from which I can help artists efficiently and effectively navigate the path to realizing their potential. There are few things more rewarding than being involved in ‘discovering’ new talent and presenting them to the world. A peripheral benefit is that through the process of developing artists, I continue to develop as a producer, songwriter, musician and leader.

The one thing we can all expect from a “starving artist” is that they will most often want your help without giving anything in return. Do you find that there is a corollary between the state of the music industry now and a heighten need for new artists to be more self-sufficient?

The method for successful artists has always been self-sufficiency. The media through which to achieve success have changed substantially, but the requisite hard work and dedication have not changed. Many artists have been disillusioned by the idea of fame and consequently have sought inroads to quick riches and exposure to the masses. When their focus is diverted from their artistry or their originality, everybody loses. It used to be that fame was the side-effect of being uniquely the best of the best, but that turned into, “let’s spend a bunch of money and get this pretty face in front of as many people as possible. The kids are gonna love it!” The upside is that the internet has leveled the playing field a little bit and the great talents can make themselves visible to the world all on their own. The downside is that the expectation has been lowered substantially. The best evidence of why the most talented and hardest working artists remain relevant is the fact that The Beatles were the #2 best selling artist from 1991 to 2012 with 63,299,000 units sold.

I’ll add one more thought. More often than not, artists sit in my control room and tell me why they can’t do something. It’s always, “well, our manager isn’t doing enough” or “we can’t find an agent,” or “I just don’t have time to write songs,” or “our KickStarter campaign didn’t get funded.” The successful artists say things like, “my fingers are killing me from practicing for 12 hours,” or “man, I’ve written four songs in two days and demoed them all on Garageband,” or “I’m playing a show every night this week, because I spent two months begging people to let me perform for free.”

Your last project with Manchester Orchestra was the Simple Math LP, are there any new works with them in the horizon?

Since the release of Simple Math, we recorded and produced the third and final work for Right Away and Great Captain; Andy Hull’s side project. “The Church of the Good Thief ” debuted at #10 on Billboard’s Folk Chart and #5 on the Billboard Heatseekers Chart. The guys have also finished the second Bad Books (Manchester side-project with Kevin Devine)

album to be released soon. They are currently writing material for the next Manchester Orchestra record.

Knowledge is power and we all care to lend a few words of encouragement from time-to-time. Through your years of ups and downs, experiences and successes, what advice can you give to the up-and-coming artist, producer or engineer vying to become professionals in the music business?

Work harder than everyone else. Work for free if you have to until people will pay for your work. Do whatever it takes to get the tools and experience. There is no ‘big break!’ You create your own breaks by knowing your craft and being ready when opportunity presents itself. And also…never push the red button.

Tell us about Eldest Only Productions and New Canvas Entertainment? How did you come to know Brad Fisher and Torri Galaviz? What are some of there accomplishments?

Brad is my business partner in Eldest Only Productions. EOP is the production company we formed in 2009. Brad has been working with me since 2006 (“I’m Like A Virgin Losing A Child,” Manchester Orchestra). Once he graduated with a degree in Music Production and Engineering from Berklee School of Music in 2007, he moved to Atlanta to work with me full-time. He is a brilliant hard-working engineer and mixer with great musical sensibilities and a fantastic ear for talent. I just recently began working with New Canvas Entertainment to develop and break an artist named Jessta James. We have big plans for Jessta in 2013. Torri has been working with Jessta James for a couple of years and has signed on to work full time with New Canvas. Since she graduated from Chapman University with a degree in Communications, she has been in Atlanta for about three weeks now and has been an invaluable resource for the company.

What is the five year plan for your companies and are you all expecting to become a label and sign artists? If so, what type of artist are most attractive to you?

Let’s do a follow up interview next year and I’ll give you an update!

Any shout-outs you, Brad and Torri care to send out?

Yes, can you tell my neighbor to stop firing his .22 rifle into the woods? It’s illegal and a little disconcerting, as he has already been to prison twice.

Follow Eldest Only Productions on Twitter @eldestonly.

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JON BONUS

PRODUCTION CREDIT: “Do What I Want” video featuring Asher Roth, Original Music and song Placements for movies “Soul Ties” and “Nothing But The Bests,” video for “Close Your Eyes” by Aurielle (American Apparel, David LaChapelle, Penguin...), Single Ladies (episode 207), Gossip Girl, America’s Next Top Model, 20/20, Young Dro, Phife from a Tribe Called Quest, Samiyyah Dixon, DJ Rasta Root, Asher Roth, T-Pain...

I’ve heard of your road to discovery and it is a very interesting and humbling one. Give us a run-down on your background and introduction to becoming where you are today?

I started playing piano when I was 4 and kept up with it all the way till now. Along the way, in high school, I was in band, ensemble, chorus…anything having to do with music, you name it. I was also that kid who knew all the lyrics to all the rap & R&B songs - Biggie, 2pac, Jodeci, Bone, DMX, Usher, No Limit…whatever (ha ha). In college, I was in the music certificate program so I was in orchestra and chorale and took a bunch of music classes like history of music, music theory, and some others. It was in music recording that I got the fundamentals to start putting down my own music, along with free programs like Fruity Loops and Pro Tools. Back in the early 2000’s, recording gear still wasn’t as cheap so you still needed to go into the studio at the school to record. Luckily, after I graduated college, I bought a Powerbook and an m-box 1 on my credit card and started my production/recording journey. Up to this point, I was working and going to school. I had jobs as the campus news and music video show producer, I interned at Earthlink Live (Center Stage now), and even a startup later with Chicago/Atlanta rapper 4-ize, as their lone client. As I was continuing to teach myself how to record/produce on my own, I luckily got an internship at Sony Music in Atlanta, after having faxed my resume in for 3 straight semesters! Finally, I got a call from the second in command saying, “if we give you 5 hours a week to start unpaid, will you take it and stop sending your resume in?” Needless to say, I stayed there as an intern, learning the label and marketing side of things for a year and a half without pay. Meanwhile, I was finishing my master’s degree, and working at a gym and an FYE with another one of the interns at a mall down the street.

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Unfortunately, the effects of Napster and the digital movement hit by mid 2000’s and labels were downsizing and closing offices. The Sony office was immensely downsized, and my internship ended. I continued to teach my self and experiment with my own production and worked with a couple local bands to help manage and put their music out in stores. Luckily, a position at EMI (Capitol/Virgin/Blue Note/ Etc) opened up, and I was a new Artist Development Rep for the Atlanta region. This was an awesome job for me, and I got to work with great people on the label side and on the artist side, including releases

by Janet Jackson, Rolling Stones, Norah Jones, Janelle Monae, Big Boi, and others. During this time, I wrote a lot of lyrics, melodies, and concepts and kept them stored on my computer. Once again, though,

EMI downsized and got rid of their Chicago and Atlanta offices. Some of my work-mates who were there for more than 2 decades were let go with one phone call. It was a sobering sign of the digital transition of music, and the labels were reacting to their lower sales and profits by slashing their workforce. I was forced to work out of my home and was let go within a couple months. During this time, I made the choice to move out of Buckhead into a house outside of the Perimeter, to save money and work with Maverick Records/Trustkill Records band City Sleeps. They were good friends of mine, and I went on the road with them for a couple shows, while figuring out my next move. They eventually broke up, and it seemed every music opportunity I had gotten into had not panned out.

Instead of taking an office job, I started valeting and fell behind on my rent trying to figure out how to stay in the music industry. It was this period with a lot of time on my hands that I spent hours in the basement of the friend’s house I was staying at, that my production and recording knowledge really stepped up. I had upgraded my gear with the last of my money and built a recording booth and started recording anyone I could and producing as much music as I could, good or bad. Luckily through my roommate at the time, Solomon Kim (Jackmaster Solomon), I was introduced to DJ Rasta Root (Phife Dawg, Dwele, Smokin Needles) who I began to work with in the studio. We would later place a lot music together with artists, TV shows, and other media.

Roots also introduced me to former Universal artist and OutKast background singer Tori Alamaze. She was actually the original artist to put out “Don’ Cha,” which became a mega hit for the Pussycat Dolls. Universal had dropped her and she was looking to rebound and record a whole new record. Through her I really developed my recording/engineering/production skills, and we soon had a whole record recorded. This led to us putting on a couple shows in Atlanta and I had a little momentum going. Around the same time, I got my first big gig doing the music for all of Kellogg’s Corn Pops web material and national TV commercial - this jump-started my commercial placements and was the first national spot featuring my own music.

From here, a friend of mine, living in the same building as Scooter Braun, got me a meeting with him. And coincidentally, DJ Rasta Root told me about an old friend of his, James “Scrappy” Stassen (currently Justin Bieber’s stage/production manager, former T-Pain

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personal engineer) who was working with Scooter’s first artist, Asher Roth. Asher had just moved down to Atlanta to record his album and Scooter was getting his company of the ground and linked us together.

For the next couple months, we worked on music for his mix-tape and album, and I put together the band for his live show. At this time, Scooter had just discovered Justin Bieber on YouTube, who at the time was just a little kid running around Atlanta, while Scooter was trying to get him a deal. After Asher released his first mix-tape, his hit “I Love College” took off and he was off all around the country. With Asher blowing up, and Scooter focusing on Justin, I continued to work with DJ Rasta Root and get placements here and there on various network TV shows. It was definitely tough to see Asher doing so well and Justin starting to get buzz, while I was sitting at home still valeting. So, I did what I thought I would never do, I took a corporate job outside of music. The money was good, and it was stable, but I was still working on music when I got home and realized how unhappy I was running the rat race. I was out of shape and admittedly a little depressed. It wasn’t until the company I was with told me they were going to transfer me outside of Atlanta, that I left and gave music a full-time go once again.

All of this back and forth helped me develop a bank of songs, step my production game up, and soon I was working again with old friends DJ Rasta Root and Scrappy, as well as new ones like former Capitol Records artist Samiyyah Dixon. Samiyyah and I recorded and wrote close to 50 songs in a couple months and had some of them in the hands of Trey Songz, Day

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MUSIC/73 26, CJ, Faith Evans, Young Dro, and more. All of this experience really helped me become self sufficient with my production and writing, and my love for music kept me hanging in there when I wanted to give up. I have recently just finished doing the score and placing all original songs for the feature film “Soul Ties” starring Terri Vaughn, Christopher McDonald, Leon, and Rocsi, and am signed on to do a new film starring Laz Alonso and Deray Davis (both rumored) called “Nothing But The Bests.” On TV, I have gotten music placed on Gossip Girl, America’s Next Top Model, 20/20, Single Ladies, and a couple more shows in the last 12 months. Currently, my main project is a group called HAHA-Yo with Tom Boyd and Brain Bangley (friends from the Asher days) and Luke O’Brien. We just put out 2 new videos that have gotten us attention from Complex Magazine, celebrity musicians and artists, various media outlets, and more.

Knowing that the road to discovery can be long and arduous, what support system did you have in-place to help you through those ramen noodle times? Who was the one person that remained constant in your life; throughout the ups and downs?

I definitely had a lot of support from my family and really good friends.

My family has been to a lot of shows and events I have put together and been a part of. And my good friends were there when I was behind on rent or when I was feeling down about where things were going and my abilities. There’s really a handful of people that have remained constant throughout the up and downs and have had faith in whatever I was doing. DJ Rasta Root, DJ Jackmaster Solomon, and Nana Sarpong have all been along for the ride, when I really started making a go at music.

The one thing you can expect from people, whom you help to get to where they are, is that they most often won’t be loyal to you when it comes to money, glitz and glamor. Tell us about your experience with the artist who served you up and left you for broke?

In the past, I would have answered this question with specific examples, naming names and everything. Today, I have a better understanding of how the universe works, and being negative or holding any feelings of resent or spite will only cause more of that and attract more of those situations. It can actually block and hinder you from achieving what you really want. That’s not to say that I have gone soft or have never been left behind, but I know now that people have their reasons for doing things, and that as long as I focus on doing what I want and being the best at what I do, the rest comes easy.

Is money the most important thing in being successful or is it a sense of completion; a sense of accomplishment and why?

No, money is not the most important thing in being successful. Money comes and goes, people that blew up and got rich go poor, people that are poor can get rich. No one knows or remembers the net worth of celebrity musicians or how much money they made, but what they do remember is the music or the songs. The money allows you to be able to have a roof over your head and food to eat so you can focus on making music. Knowing that what you are going through or what you are writing about can affect someone or give them something to relate to it is really what it’s all about.

Would you prefer to work with a very talented artist who lack work ethics or an artist with potential, but isn’t as refined and why?

Good question! In general, I think that an artist with potential and work ethic is more of an ideal situation because they are always willing to learn and will stop at nothing to get what they want. There are a good number of stories in sports, music, film, dance, etc of talented people who have to work extremely hard to get on the level of the superstars who are naturally and supremely gifted. That being said, there is a minimum threshold of ability and talent that one must have to have a realistic shot at achieving their goals in a certain field, so not everyone is cut out to be a musician, comedian, actor, politician, or whatever. So, the real challenge is finding what gifts you are born with and how to cultivate them. Cont...

The one thing we can all expect from a “starving artist” is that they will most often want your help without giving anything in return. Do you find that there is a corollary between the state of the music industry now and a heighten need for new artists to be more self-sufficient?

100% yes! The tools we have today allow anyone to make their music and get it out at the lowest cost that it has ever been. The more aspects of the process you control (the production, the writing, the recording, the finishing, the videos, the marketing and distribution), the more your fans will appreciate it and the more ability you will have to make the music you want. A real starving artist is starving because they are working at a part-time or full-time job and putting all their money back into their goals. It’s not about them thinking they are too good to work at a job or because they are too lazy or incompetent to handle a job and making music at the same time. If you are lazy now and can’t do things on your own, imagine how you will be when things are just handed to you, if you make it. Then again, when it all gets taken away because of time, how would you handle that?

Knowledge is power and we all care to lend a few words of encouragement from time-to-time. Through your years of experiences and successes, what advice can you give to the up-and-coming artist and producer vying to become professionals in the music business?

Number 1: you must love music more than anything; to the point that you spend all of your thoughts and actions on it. Actions include having to work night shifts or not going out with your friends from time to time because it allows you to be writing, rehearsing, getting better, etc.

Number 2: if a lot of people are still stuck on the old model of a major label being the only way to be successful, while that is still a viable way to make it; it is just ONE way. The more you can do on your own, the more control and freedom you will have. If you were an investor or a company looking to hire someone, would you take someone who has a little talent, but nothing to show for it, or someone who has built a fan-base, has recorded music, and has already done a lot of work on their own?

What was it like working with Asher Roth and Scooter Braun?

Working with Asher & Scooter was cool because they are normal dudes. It really wasn’t like work, we would hang, watch internet videos, play video games, record a little, play music, do band stuff, etc. It was actually through this experience that a lot of connections were made.

I brought on my buddy DJ Wreckineyez when the band was being put together and he is still Ash’s DJ to this day. Scrappy was engineering and general managing for Ash at the time and since then, he and I have worked on a lot of different projects in the last 4 years and have become great friends. He has actually been working a lot with me and my new project HAHA-Yo, which includes two of Asher’s old friends (Tom Boyd and Brian Langley). So, everything happens for a reason.

A lot of my views on how to be successful come from watching Scooter work. He really was a pioneer with being self-sufficient, using the internet, social media, and modern technology to become successful. Before, it was rare to be a star on a worldwide level, without a label, but Scooter, Asher, and Justin really shook up the industry by showing that it could be done with a team of hardworking people.

what I could have made in the traditional corporate world, I was committed to this path at all costs.

Tell us about your latest single “Jimmy Buffet” and the reason you decided to form the group Haha-Yo? Why create a band like LMFAO and what will you all bring to compete with an ever changing industry of modernized retros?

HAHA-Yo came together so naturally! We wanted to make fun music for ourselves and for others. You could say we are like LMFAO in the fun party sense, but our music really spans more genres. They definitely have a profound electronic element whereas our music is really pop/hip-hop with a hint of electronic thrown in. Either way, we wanted to be a group that has fun with music like a modern DJ Jazzy Jeff and the Fresh Prince style, but with a party edge. Our first 2 songs, “Jimmy Buffett” and “Do What I Want” are laid-back, chill, fun, feel good songs. We’ve already got some good buzz and press, most notably Complex Magazine and have gotten the support of tweets from fellow musicians like Mike Posner, Aer, and Cobra Starship front man Gabe Saporta. Our most recent video for “Do What I Want” has a nice little Asher Roth cameo as well.

Is HaHa-Yo going to remain independent or are you all looking for a label or imprint deal?

We want to do whatever lets us make the music we want to make and reach the most people at the same time. We will be releasing our 3rd video and full EP in August and already have shows booked starting in September, all done independently. If someone is interested in working together on getting our music out there even more, we’d love to sit down and talk about it.

Your single “Jimmy Buffet” is expected to be added to all of the Jimmy Buffett concerts pre-show play-lists. How did that come about?

Jimmy Buffett’s brand Margarillas came across our song online and posted it on their online sites. They later showed it to the man, Jimmy Buffett himself, and he loved it. To be honest, that right there is success and a testament to the power of technology today. They will be interviewing Luke and Boyder at their show in Camden and the song will be played at all the venues before the show starts.

What is the 5 year plan for Jon Bonus Music and Haha-Yo? For Jon Bonus Music, I want to do more original music for movies, score a video game or two, and get a couple singles for big artists out there.

For HAHA-Yo, I want us to have done shows all over the country, have 2 full length albums and multiple mix-tape/EP’s out, and have an outlet to produce and develop web and TV videos based on the crazy, but relevant ideas we have.

Any shout-outs you care to send out?

I would definitely like to shout out to Brittany White, Tom Boyd, Luke O’Brien, Brain Bangley, James “Scrappy” Stassen, DJ Rasta Root, Nana Sarpong, Samiyyah Dixon, and my family. Thanks everyone for being there and for being a part of this crazy journey.

Follow Jon Bonus on Twitter @jonbonus.

What was the most instrumental thing that changed your life and your career?

This one is pretty simple; deciding to work at EMI Music and not using my college degrees. The EMI job was way less pay than I could have made at a traditional office job, but once that decision was made, I knew this was the path I wanted to go down. Regardless of

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THE RE-INTRODUCTION OF

WILLIE TAYLOR One music mogul (DIDDY) and a music network (MTV) created a competition called MAKING THE BAND. And it was on MAKING THE BAND 4 that Willie, Brian, Mike, Robert and Que was dis-

covered. With the reality of 5 total strangers (GUYS), from 5 different cities in AMERICA, living in the SAME HOUSE; it created a recipe for CONFLICT, FLARING TESTOSTERONE and funk!

DIDDY was the ego driven TASK-MASTER, Laurieann (Choreographer) was a bit FLIGHTY and ANKH RA provided the SANITY. Through hard work, pain, sweat, tears, beating the odds, fat jokes, singing on street corners and a hellish journey to get that DAMN CHEESECAKE, the r&b group DAY 26 was born. The RELEASE OF THEIR FIRST SINGLE came with much anticipation as the whole world watched the guys perfect their tone, diction, annunciation, delivery and choreography.

Entitled “GOT ME GOING,” their DEBUT SINGLE was released January 2008 for download and peaked at #79 on BILLBOARD HOT 100. Three months later, their self-entitled album DAY 26 debuted at #1 on BILLBOARD 200, selling 200,000 copies. With a second appearance on MAKING THE BAND 4 - THE TOUR, the break-up of DANITY KANE, the sophomore release FOREVER IN A DAY and the broiling personal issues of QWANELL, a countdown began towards a break-up.

Now WILLIE TAYLOR the singer, the writer, the father and the husband, He is READY to cut loose.

Interviewed and Written By Patrick Kelly Photography By King Vision

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MUSIC/77 Sean “Puffy” Combs was instrumental in your music career and offered you a major opportunity many artists dream of. Do you feel that you were a true representative of “that choice” he made in including you as a winner in “Making The Band 4” and why?

Absolutely, I feel that I stepped up to the plate very well as a team player showing great leadership.

We all know that reality TV is often staged for ratings and is consistent of hype and excessive drama. How do you feel your character was portrayed in “Making The Band 4” and was it consistent in what the producers wanted?

I think it was very consistent, being what you saw is what you got. “Making the Band 4” was not staged. People always complain about how they are portrayed in reality TV, but the truth of the matter is “they can only show what you give them.” My flaws were my flaws and my rights were my rights.

Speaking for myself, I believe that you are an amazing singer. True industry professionals would say that to sing the way you do takes lots of personal life experiences. What life experiences do you draw from when you sing a song or sit down to write a verse?

My writing style is very creative, it can be a movie I saw or a situation that I’m in or been through.

Relationships are hard enough on a day-to-day basis and it’s even harder when it’s being broadcast and publicized to the world. How do you maintain your personal relationships with your wife and kids, while traveling or on tour?

My relationship with my Family is what keeps me sane!!!! The quickest way to Answer that question is “Giving them time.” I work a lot, but the hours that I’m not working, I have to find out what they want or Need!

We all have been waiting for new music from Day 26, since the last album in 2009. Initially, you all publicized that you were going to release “A New Day” in 2011, then it changed to 2012 and now Day 26 is no more. What series or circumstances made you all come to breaking up the band?

This Group (DAY26) was made up of five people from five Different walks of Life. With five different cities and five totally different personalities, it could really become a headache at times. We tried to bring it back together for the 3rd album but that task just seemed more and more impossible, day by day. So, instead of losing yet another member and turning into the new BBD (LOL), We decided to just let it go and try something new!

The music industry can be very brutal and will eat you up and spit you out, if you’re not careful.

Many artists, both males and females, are confronted with scenarios and compromises they aren’t use to and often can’t comprehend. Where there any scenarios you were confronted

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with during your tenure as a member of Day 26 that made you give thought to quitting the band (business) or was a true eye opener for you?

The Band, YES! But music, NEVER (LOL). I love music with all I have and I chalk every good and bad thing up as a Learning experience. But as far as the group is concerned, I must say there were days where I thought “this is my last day as a Heartbeat”(LOL). As talented as the group was, we just couldn’t get it together for the sake of the fans, the money, or the fame! It almost seemed like it was destined to fall a part; not because of Diddy at all, but because of the fact that we started with a competition and some of group members “never” got out of the competitive spirit with each other. Honestly, “that was the down fall to Day26!”

I asked you, Brian, Robert and Mike, about a collaboration with Anthony Q, in a previous interview and you all where susceptible to that. When I asked Anthony Q the same question, it seemed that there was still bad blood and he was reluctant to talk about it. With all that had gone down with you guys, was it that bad to cause Anthony Q to hold such animosity?

I’m really not sure. I talk to Q every now and then and I was really the only one fighting to put him back in the group, but that’s a separate interview in itself. I wish him well on his music and in life though. He knows how to reach out to me and I know how to contact him.

We know that most artists signed to major labels and indies are often lacking when it comes to knowing their business, thus, being taken advantage of and “crying wolf ” later. Did you already know the music business or was it something you had to learn?

I started in the game years ago, so by the time I made it to “Making The Band 4,” I really had a nice understanding of what I was doing. But of course, while traveling with the group, I did learn a lot more! And in this game, “knowledge is power!”

Now that the group Day 26 is no more and you will be considered an artist without major label backing, providing that you all get out of your contract with Atlantic, where do you go from here?

Well, this for me is “the show and tell part!” I personally think that Atlantic had no idea who I am as a solo artist/writer, which is cool because I could never really show that part of me in the Group. And seeing that the contract was one sided and in their favor (MTB4/Badboy/Atlantic contract), which is how all those Making The Band contracts are, it was cool to be let go with “a nice fan base” and the talent that I have. Now, the world is mine for the taken!

Will you now focus on being that true (solo) artist many of your fans want you to become, including myself?

That Goes without saying! I am so focused right now, it’s insane. I am writing amazing songs. I’m in the gym twice a day, reading movie scripts and working on my solo album all at the same damn time. LOL! There’s a saying that “too many hands in the pot ain’t good!” Now that you are an indie, solo artist, you no longer have to share publishing with four other guys, even though I’m sure “Diddy” still has his hands in the pot. And you have new strains now as a solo artist because you will be out there on your own, with no props. What does it feel like now that you’re about to embark upon that lone-road journey?

I’m built for it! I always could hold my own as an artist and now I get to share that with the world!

And for the record, there are no “hands in the Pot,” but my two Hands (LOL)!

From all your experiences in everyone on the planet knowing who you are, winning “Making The Band 4,” signing a major label contract, working with “Diddy” and all his cronies, traveling the world and being exposed to raw industry life, what advice can you give to a new artist who just signed to a major label and don’t know what they’re in for?

First off, know that signing a deal is only the starting point. You have to get out there, get hot and work harder than everyone else. You also gotta be a part of #TeamNoSleep, because that’s just what it takes!

If someone asked you what your five year plan would be, what would you say?

In five years I wanna be known as the award winning solo artist/actor Willie Taylor. I wanna touch hearts through my music and I wanna be a house hold name!

What do you expect to accomplish with your newly released mix-tape “The Re-introduction of Willie Taylor?”

“The Re-introduction of Willie Taylor” is just the beginning. With this project, I want people to get to know me as a solo artist, as a writer and as a person. I’m putting my heart and soul into everything I do and just know that If I didn’t love it, you would have never heard it! I’m calling “The Re-introduction of Willie Taylor” an R&B classic!

Follow Willie Taylor on Twitter @Willie_Day26.

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FAME

WHAT IS FAME AND IS THERE A PRICE FOR IT?

There’s a huge misconception that to get out of the ghetto or to change ones status or position in life, rapping is the way to go. While in some instances this may be true, but for most people who have such a dream, hope is often lost with the confines of reality. The true nature in success is to be able to be more than one thing, to have more than one job or to be multifaceted. To be multifaceted in the sense of creating opportunities (having a plan b) so that you can sustain when life suddenly takes an unexpected turn.

Well, I had the opportunity to interview a young New york rapper who has gone against the odds and quite frankly has a better chance of being a major success story than most

young African American men who grasp at stardom through diluted lyrics and false pretenses.

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Fame isn’t always about notoriety. It could be a nice looking young African American male with the talents to rhyme, the tone to hold a note and the life experience to make you take him seriously. I caught up with the MBK Entertainment recording artist Fame one afternoon, after his vocal lessons of course, to talk to him about his music, life with MBK and his future plans.

How did you get started with MBK entertainment? How did they find out about you and was it through a relationship you had with someone else?

I’ve been involved with MBK since I was a kid from just being around certain individuals in the office. I kind of grew up around the company. I got to see Alicia Keys develop as an artist there.

I knew that once I started taking my music seriously and got it to a level where I knew I could make something happen, MBK was the first place I wanted to go. Once I got my music together, I was able to get a meeting through a friend. I played a couple of records for Jeff Robertson and the whole staff there and they loved it. We’ve been moving forward ever since.

With the current state of the music industry, where do you see your music progressing?

I’m trying to be an icon, and I want people to talk about me years from now. That’s why MBK was the first place I wanted to go, because we shared the same vision about longevity as an artist. The money’s great, but it doesn’t guarantee longevity. The money isn’t why I’m making music. I genuinely have a love for the music. It’s all I know. I’ve been making music since I was a kid and it’s been in my family. My grandfather is a doo-wop singer and my mom sings in church. I want to be a game-changer, not a fly-by-night artist. I also want to be great in this industry and make a statement. I know that MBK is the perfect place to make that happen.

What statement do you want to make? What is it that will separate you from other artist where you will be bigger and better than what is out there now?

I rely on the stories I have to tell. I’m a young kid having fun. I never want to put on the air that I have everything figured out or that I’m this “golden child” artist that was mystically beamed here. I’m from Brooklyn, and a lot of my records are based on my experiences growing up. I’m genuine, and I like to keep myself transparent. I like to relay experiences and memories, even those of going to parties, on my records. I want to show my youth on my tracks, because I want my audience to grow with me. I may be saying “never call” now, but in a few months I may grow to have a new perception about that.

I love the song “Never Call” but there is a line that you said in there that struck me. It says, “I take your b#tch, I give her d#ck, and then I never call.” We are all responsible for the kind of music or message we put out, so what do you think your peers and the fans within your age group will draw from lyrics like that?

I think lines like that make hip-hop what it is. It’s authentic, and I do pride myself on being honest. If I say it on a record, I’m not literally telling people what they need to do. I’m telling them what I do. You have to be real in your music. This is what kids are talking about, anyway. It sounds blunt and in your face, because it’s the honest truth. Sometimes the honest truth will cause a little stir inside of you. Sometimes you have to make bold statements. Music is a business and you do have to impress your listeners. As a new artist you have to make compromises in order to be successful. That’s why I put together my mix-tape with songs like “Never Call”, and then there are others where I talk about falling in love. As a young adult, our emotions are everywhere. Even on Twitter, you’ll see a girl talk about how she can’t stand men, and by the end of the day she’ll say she wishes she were in love. People have different emotions and I like to just put all my stuff out there, the good, the bad, and the ugly. I think that’s what is going to draw people into my artistry. I’m so honest and there’s nothing that is off limits to me. I want to be a vessel and a voice for my generation, because it is so misunderstood. I want to show people that there’s so much more to us. Yeah, we’re a wild generation, but there are a lot of things that affect us.

You previously lost the use of your jaw and were unable to speak. Typically such a debilitation of one’s art leads to new innovation in their craft.

How did that experience affect you and where is your path now?

I was wild’n out on the streets in Brooklyn and, when that happened, I came to a halt in my life. I realized, the life I was living in the streets wasn’t the best thing for me to be doing and I saw the consequences. I lost my speech, as you said. I think everything comes in a message and that was God’s message to me. I began to question whether or not I wanted to continue to focus on music, and God silenced me in that moment. He took my voice and, with it, the only thing that I knew how to do well. He took it away from me so I could realize what my life would be like without it. Once the wires were removed, there was no shutting me up. That’s why I emphasize being a vessel and allowing music to pour out of me; whatever. That was the transition in my artistry from a hobby to a career. From that point on, when the wires came off, I was recording like a monster.

Do you feel that you lived a wild lifestyle, as you described, and was it a result of your growing up without a father in the home?

It was more so about me finding myself, just like any teenager. Every child goes through a

rebellious stage. Some are more reckless than others. Some kids will watch TV when their parents say don’t or stay up later than they are supposed to. My mom raised me well. She’s incredible. She basically did it on her own, and she’s incredible for that, but once I got to a certain age, I decided I wanted to be outside. Growing up in Brooklyn, there’s a lot going on out there. Sometimes people submit to it and become part of that, and then you have cases, like mine. I came to a point in my life where I could wise up. I knew that that lifestyle wasn’t particularly for me. I’m just glad that I had older people around me. A lot of my friends were older, I never hung around guys my age. I had a lot of older friends around me where I could watch and learn from their mistakes Let’s talk about your first mixtape called “A Hybrid Season.” Where did the name come from? What are the mission and story behind it?

The name came from Jeff Robertson. He calls me “The Hybrid,” because I rap and sing. In hip-hop, right now, there are a number of artists who do both in their music. It’s the season for the sound, so I called it Hybrid Season because it was my time to shine. On this mixtape I wanted to show people who I am. I open the mixtape talking about my experience in LA. I went out there with the expectation that my life was about to change, and was met with the rude reality of it. The second record talks about my dreams of making it in this game. The rest of the record focuses on love and losing love and what was going on in my life, including my transition from being a hobbyist to an artist. It describes being on a label and when my girl starts acting funny.. I documented all of those transitions on “Hybrid Season”. Hopefully, the people can relate.

Since you’ve signed with MBK, how has your life changed and what is your daily preparation for your career?

Life has changed tremendously. Other than music, fitness is now the second most important thing. I’m in the gym all the time.

And why is that?

When I perform I like to make sure my wind is up, and we all know that sex sells.

It doesn’t hurt to have a six-pack (laughs).

You’re absolutely right, image is important. And contrary to what some may say, it is everything when it comes to the music business.

Aside from fitness, it’s important to network and get my face out there. My days consist of a lot more movement than when I was just hanging out in Brooklyn. They’re more productive with longer

studio hours, and I’ve realized that this is no longer a hobby; it’s a career. It was almost weird, at first, to hear people talking about shooting videos and that sort of thing in such a professional manner, because to me that was all fun. During the MBK meetings was when I began to realize that this is really happening.

Let’s talk about vocal lessons. How important is that for you? Is singing a natural thing for you?

Yeah, singing is definitely natural. Vocal lessons are like doing your little push-ups in the morning. They’re meant to strengthen what you already have and to keep you sharp. A lot of times you’ll lose your voice on the road, but with voice lessons you learn different techniques to keep your voice healthy. As a singer, the voice is the moneymaker so we have to take special care of it. I’m taking vocal lessons with Ankara, who has worked with countless artists. He was on “Making The Band” show with Diddy. He’s incredible, and he’s more than a vocal teacher. He’s like a life coach and he believes that a good person produces a good voice.

Who is Fame?

Fame is witty. Fame is a jokester. Fame is smooth, definitely all about the ladies. Fame is someone who loves to have a good time; someone who loves his family. Fame is a little bit out there at times and he’s a little bit much at times.

What makes you tick? What moves you?

I’m moved by my family. I love seeing my friends have the time of their lives, or seeing my mom smile while we’re doing a red carpet event. I run on success. The more success I gain, the more I want. Coming from the hood, we didn’t see a lot of that. So, to see my family and friends taking in these new experiences, has a moving impact. I’m all about my family.

I’m all about my peoples, and I’m all about my friends. The music is for them, so that we can be entertained and to get them through life situations. If the world loves it, then that’s cool. But as long as my peoples love it, then we’re good.

For someone coming up who wants to be where you are right now, what do you tell them?

It’s all about consistency, man. Consistency is the key to everything. I know guys who are horrible, but they manage to have music careers based solely on their consistency. You have to follow your own path. You can’t get caught up in what people are saying. You have to do what makes you happy. At the end of the day, you only have yourself.

What are future collaborations that you’re looking to do? Who do you have in mind?

I’m looking to work with whoever is willing to work. I have my favorites: Jay-Z, Fabolous, R. Kelly and Usher. I have a lot of artist who I look up to and would love to work with, but I’m willing to work with whomever. I like to just get together and vibe out in the studio and see what happens.

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No stranger to the hip hop world, platinum producer Zaytoven is embarking on a new journey as a rapper and he doesn’t care if you like how he spits or not. He’s doing it for the fun of it; because he can and he’s Zaytoven B#tch! He requires no introduction because his name speaks for itself. Creating compositions for such A-List artists as Superstar Usher Raymond, Gucci Mane, Oj Da Juiceman, Plies, Wocka Flocka and countless others, USL is very appreciative in being able to bring to you a little on who Zaytoven is personally and some of his perspectives on music.

What were some transitional influences you had to overcome to submerge yourself in southern hip hop and build on your sound?

When I came down south, I had to find my sound, but it wasn’t a hard transition. I just had to learn that the 808 drum kick rules the tracks here, so just mixing that with the style I had already was basically all I needed to do.

Being one of the top producers for southern music, how do you keep your sounds fresh?

I stay fresh by working with fresh new artists.

ZAYTOVEN

GRAMMY AWARD

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WINNER

You’ve worked with many a-list artists who are important trailblazers in the rap music industry. If you had to choose your favorite 5, according to favorable experiences, who would they be and why?

I would choose Gucci for his work ethic, OJ because he has great energy, Gorilla Zoe because of his artistry, Plies for his style, and Usher because he’s Usher; a superstar!

As a producer, do you also play an instrument and how important is it as a producer to be well-rounded?

I play the keys and drums. I definitely think you have to be well-rounded as a producer so you can continue to create great music and stay fresh.

How different is it for you to create music for an Atlanta artist as it is for a bay area artist?

It’s not a big difference between artists from ATL and the Bay. They are almost the same to me. That’s why I call it “Baytl.”

There are so many mediocre rappers our there. Some try their hand at rapping because they feel it’s an easy fix for being broke. And there are others who truly have the gift of rhyme. Why become a rapper and do you feel you have anything to offer the industry than what’s already out there?

I say you should become a rapper because you have something new to offer. I rap just for the fun of it and if it happens to work out, so be it. “Producers always know what they want to hear on their beats.”

Now that you are getting into the whole artist arena, as a rapper, many true hip hop heads feel that you aren’t a true artist if you can’t freestyle. What do you say to those rappers out there, old and new, who constantly dis others because their freestyle game is weak?

No comment for artist who says that’s weak.

You seem to be a pretty humble guy, despite the success. How do you stay that way and is it a character trait or was it instilled in you by family values or a role-model?

It’s family values and having God in my life. I was brought up in a traditional family, so seeing that stability since I could remember, influenced me to have that for myself.

Other than being a producer and now rapping, what’s next for you and your music?

I got a movie project called Birds of a Feather coming out in September that stars me, Gucci, Rocko, Shawty Lo, Scream, Big Bank Black, OJ and a lot of the guys I’ve worked with. The movie was written by my partner Al Nuke who also stars in it. I see myself doing more of that. I scored the soundtrack to the film and that’s another lane I want to go into; scoring. I also am doing a book about the indie grind of being a successful producer.

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DJ BEESTROH

“I think this was one interview I wish I had done personally. It’s not often you get to meet someone, in the business, who doesn’t practice self-indulgence. DJ Beestroh has a rare personal quality people should take note of and I understand why he has gotten where he is, thus far!” -Patrick Kelly

First off, why the name DJ Beestroh and how did that come about?

I got the name Beestroh as a childhood Joke! My entire family has called me Big Boy since I was a baby, which eventually got shortened to Bee as I got older. To make a long story short, there was a local DJ who called himself Vee-Stroh, but he was a heroin addict who would be nodding off with a cigarette in his mouth, while he was DeeJaying and me and my friends would laugh and joke saying “look at EdStroh, or frank Stroh,” or whatever. But for some reason, when we said Beestroh, I thought it was dope and I stayed with that name.

To work in radio, you got to have a passion for music. What sparked your passion?

I am from a musical family. My uncle played the drums, my aunt is a singer, my grandmother sang in church, and my dad was in his little band. Music has been around me all my life, especially in my early years in NYC with my Mom and step dad, who’s also a musician. I played saxophone, flute and drums on the street corners of New York City with him often.

What are 5 songs you love playing, when you get the chance to just be you and do your thing?

Man, when I get the chance to go back to a 90’s set, I’m in heaven. I love playing Pac, Big, Black Moon, KRS-One, Outkast; the list is infinite. I love 90’s Hip Hop! Do you feel it is important for an artist as well as a DJ to be diverse in their talents?

Yes, because there are many elements to Hip Hop beside DeeJaying or Rapping. I think an ear for good music or clean production is very important. And also just being in a state of mind where you can tell something is good and knowing other people will agree.

Dance music has risen from the dead, as far as mainstream is concerned, and is now a huge transition into hip-hop. You have game changing, re-inventors such as LMFAO, who have taken an already popularized trend of the past and re-commercialized it into a huge money making sound. How do you feel about this trend?

I love it! It brings a tremendous amount of energy to the party and not only that; I was a huge fan of House music and techno growing up. Up-tempo records allow Dj’s to scratch again and really get creative with the mixes. What goes around comes around, and I’m not surprised at all.

There are many Grammy winning artists and other major artists out who can’t sell anymore. What do you feel they need to do to begin selling again, from your perspective?

Things have changed; the internet provides instant gratification so there is no waiting for an album to drop before you hear the records.

Also the quality of music has changed as well. So if I already know

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your two singles out are the hottest records on your album, chances are, I’m not going to be compelled to purchase the whole thing. My advice is for artist to keep that cardio up and get that show money (lol).

What do you listen for when an up-and-coming artist present you with their CD to get spins, in the club or otherwise?

I really pay attention to their grind and how serious they are first then I see if the music is bubbling anywhere. Nine- times- out- of-ten the DJ may break the artist and get some credit, but the artist usually had some-what of a buzz and movement before a DJ will take that leap.

In music, entertainment and fashion, image is everything. And a part of one’s image is the way they are branded. What advice can you give to a new artist who have good music, but lack the packaging?

Take the time to develop yourself as a complete package! I’ve been disappointed many times by seeing an artist that I really like musically, and when I saw them perform, it was horrible! I think “Artist Development” has died, and it is very easy to see who is practicing and who isn’t.

There are many DJ’s out there who are ambidextrous and then there are some who don’t do so well scratching with both hands. What is your scratching game like?

I’m a right handed scratcher; LMAO! I won’t even front. Either you will see me with two turntables on the right hand side, me reaching over to the left turntable with my right hand, or me using instant doubles on Serato. I never could scratch with my left hand.

What does it mean to be Radio-One Atlanta’s “franchise player?”

First off, I am very thankful to be thought of as such, but going into it further, I think it means being very well rounded in many areas of radio. Also, it about being guided and surrounded by legends and great superiors who enhance my Production, On-Air, Video Editing, Audio Editing, DeeJaying, Imaging, Script Writing, Reading, and most importantly, doing them all at a professional level. Not to mention, it’s a great tool for Job security!

What is your inspiration to wake up every day and hustle in the industry the way you do?

My daughter is my everything and she has to have whatever I never had. I grew up in the system (Welfare) and I never want her to experience any of that, plus I’m kind of enjoying it myself (lol). You gotta wake up and Hustle like you’re broke; never getting too comfortable because there are a lot of people out there who are ten times richer and work 20 times harder!

With all that you have done, and all that you have going on, what is next for you?

Next for me Looks like more traveling and definitely acting. I enjoy being in front of the camera and that is my next project to tackle. I actually have some pretty descent offers on the table, so wish me luck!

Like “Diddy” once told me: If you put ya blinders on like them horses in Central Park, all you can see is what is in front of you! Stay Focused!

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MUSIC/85 Backbone, that’s an interesting name. Where did it come from?

Literally, it represents strength and structure, my unscripted persona exactly.

A lot of people are claiming to be rappers now-adays. What sets you apart from the rest?

I understand that this a business first. I lean more towards the term “entertainer”, it’s a better fit. I believe in giving the people my all when it comes to live performance.

All artist draw from other artist, past or present.

Who are some of your inspirations?

When I saw Run (RUN DMC) perform live, I knew at that moment I wanted to be an MC. His stage presence and antics were so pure.

There are now new genres of rap music. So, where would you place your music?

Like I stated, I am not just under the umbrella of “rap music”. I was blessed with the gift to read music and play several brass instruments. I reach beyond the norm musically, though rhyming is the essence of my gift, I am boundless musically.

How important is it as an artist/producer to be able to play a musical instrument?

Music is an art form, simply.

Your debut album was Concrete Law, how did the release of the album help your career?

With the release of Concrete Law, it gave me a sense of fulfillment. I was like “I did it”. That emotion has come and gone, I’m stamped, so now I must share my knowledge of the business with new talent and sort of nurture their careers accordingly. I am preparing to launch Plateau Entertainment Group to give them that platform.

BACKBONE

A NEW GENERATION WITH ATLANTA’S OWN DUNGEON FAMILY

As one of the original members of The Dungeon Family, which includes Cool Breeze, Witchdoctor, Organized Noize, Sleepy Brown, Rico Wade, Outkast, Ceelo Green, Society of Soul, Goodie Mob, Big Rube and Mr DJ, Backbone is venturing off into an “ultra collective powerfully known as Dungeon Family Generation X” and a new entertainment company called Plateau Entertainment Group. His mission with Plateau is to “give future artists a platform to express their talents under the tutelage of a seasoned veteran.”

USL MAGAZINE / www.uslmag.com

With so many artists vying for attention and struggling to get their names out there, a seasoned veteran, willing to share his insight and knowledge, is just what many artist need. And, while many of these same artists are very talented, some of them do come with the stigma of ”a poor mouth with talent.” Meaning, they rather not spend their own money on themselves, in fear of not making it and having to deal with the monetary lost. Not to demoralize the up-and-coming talent, but many of them, who are very talented, do not believe in themselves enough to spend their own money. They would rather spend yours; that is why the first thing that comes out their mouths when you meet them is, “I’m looking for management.” However, there are a few talented professionals out there who have a dream, a vision and the talent to back it up. Hopefully, they will appreciate the tutelage of a seasoned veteran and are willing to reciprocate.

Sit down and take notice that Backbone is very seasoned, very intelligent and a no-nonsense type of guy. So, if you’re ready, you better come prepared because he’s having no foolishness! – Patrick kelly

You have a subsidiary to Dungeon family called Generation X, give us some details on this new venture?

The Dungeon Family’s own Backbone Presents: Generation X. Generation X is the grandchild of a vibration and that vibration is the Dungeon Family 1st Generation. We (GX) are “the reinforcers” of culture, lifestyle and a consciousness in music. (www.dfgenerationx.com).

As one of the founding members of The Dungeon Family, what are you looking for when scouting for new talent?

There are a lot of “rappers” claiming affiliation to the Dungeon Family. If you aren’t bleeding the blood of Conrad St. “you ain’t D.F.”. GX’sters claim GX and NOT D.F. out of respect for the elders, which is official protocol. I make sure your essence is pure before I endorse and bestow the name upon thee.

Great production is sometimes hard to find.

Who were some of the producers on Concrete Law and which producers will be on your upcoming project?

Of course Concrete Law was produced mostly by Organized Noize (Rico Wade, Sleepy Brown and Ray Murray). It also featured production

by Ceelo Green, Outkast (Earthtone 3) and a few other producers I was working with at that time. As far as the projects I’m constructing now, I work closely with Bobby Whitfield. One word that describes his sound, “amazing”. He produced 90% of the Dungeon Family Generation X Global Warning album (available on ITunes now).

What are some pitfalls you encountered in the past and are those same pitfalls a happenstance now with new talent you decide to work with?

The game has changed. To be honest, I’ve noticed many artist don’t take this business as serious as they should. I am big on deadlines and punctuality. I run a formatted system, I tend to move on quickly when I notice people slugging. An artist must realize that they are the sku; sell yourself, but not your soul.

Being a part of the infamous Dungeon Family, with the likes of Goodie Mob, Big Boi and Andre 3000 of Outkast, how do you keep yourself grounded and down to earth?

We are a band of brothers in D.F. Success of another has never come into play amongst us. We can directly credit that to Rico Wade for allowing us to be our entities under the brand. We were never bound as a collective to any situation which gave us the freedom to express.

How did you all arrive at the name “Dungeon Family” and what is the history of how you all came together?

The name Dungeon Family stemmed from the look and feel of Rico Wade’s basement studio. We were surrounded by red clay dirt walls and freehand graffiti. The name was first written by Big Boi in the “thank yous” of one of the Oukast albums and first spoken into existence by the Witchdoctor on his single “Holiday.” We were carefully pieced together by a higher source of reception. “We Are Dungeon Family!”

It seems as though you’ve been in the rap game for quite some time. Who are some of your major musical influences and what stars have you worked with, thus far?

Well we basically break bread and fellowship with each other in the Dungeon Family. If you noticed on most of our releases, the features were kind of kept in house. I am not opposed to working with other producers/artist outside of the family though.

Are there any shout-outs or thank you’s you would like to make?

I’d like to thank my Dungeon Family brothers and my extended D.F. Generation X fam. Special thanks goes out to you guys for giving me this platform to inform.

USL MAGAZINE / www.uslmag.com

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2Chainz

THE VAULT SHOE

THE EDITOR’S PICK LUNAR HYPERDUNK

CHRISETTE MICHELE Audrey Hepburn: An Audiovisual Presentation

Aug M’s Q&A with Def Jam recording artist Chrisette Michele…

We recently heard that you have taken a trip to Europe, how did their Hip Hop Scene inspire your new mix-tape?

I have always had a love and fascination for Audrey Hepburn, so when I decided to take a break from the industry, I began to do research on her life. This is what led me to Amsterdam, Brussels, Paris, and a few other countries. While in Paris I was surprised to find such a vast hip hop culture. What they listen to over there is just like what we listen to, but what they create is dope. And I wanted to put some of those influences on my own mix-tape. You will hear that from some of the production.

And of course I had to bring in some of my own favorite rappers. That is why I brought in Wale and 2 Chainz. I love me some 2 Chainz; don’t let his songs come on in the club… you’ll find me up on the table with bottles in my hands, dancing like there’s no tomorrow.

What elements did you find, while in Europe, that gave you a real Hip Hop feel for your mix-tape?

Well, while I was in Paris, I made friends with some producers from Angola Africa, and DJ’s from Paris. I was blessed enough for them to agree to help work on my mix-tape Audrey Hepburn: An Audiovisual Presentation. I pulled in textures, sounds, lyrics, and styles of hip hop that is so unique in Europe. So hopefully I can shed some light to young people here in America on how hip hop is universal.

USL MAGAZINE / www.uslmag.com

What are some keys things you would like to point out about your new mix-tape Audrey Hepburn: An Audiovisual Presentation?

For one, I am not a rapper. I am a singer and a girl. And most mix-tapes are done by rappers, who are guys. My mix-tape is personal, girly, and emotional. It also has a graffiti and street element. It’s a mixture of hip hop and R&B, and even jazz! And it features Rob Glasper, who just had the number one jazz album in the country. “I am so excited about that!” Some would consider it a little more eclectic for a mix-tape, but it’s something I wanted to do from the bottom of my heart and give away to my fans and supporters.

There are many Chrisette Michele fans out there who want to know about your future release. When can they expect a new album from you?

The album is finished, and is set to be released Spring of 2 013.

I called my album Better because I am at a better place in my life. I’ve gone vegan, shed a lot of weight, mentally and physically, and on this album you will be able to hear me, Chrissy.

This mix-tape is the catalyst to my album, because I nervously am showing you who I am. It almost feels like I’m a new artist. With every song; I have my fingers crossed that you will like it. See, I’m excited about this mix-tape because you can release what you want. But with an album, you have to wait. It has to go through a whole bunch of channels. So I decided to put something out in the mean time. However, the new album Better will be available soon, with the single dropping in late December and will be available on I-Tunes.

Is there anything else you would like your fans to know?

I have started a new company called the Rich Hipster Team.

What the “Rich Hipster” movement stands for is the ability to be rich in heart, and rich in art. I am doing things a little differently now, like styling myself and rocking a high top fade! I just want to be Chrisette from this day forward. No politics or executives; I just want to be me. And I really hope that people will embrace it, and join the Rich Hipster movement coming to a city near you.

USL MAGAZINE / www.uslmag.com

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MAGNEDO7 WOULD THE REAL MAGNEDO7 PLEASE STAND UP?

If I said the name Michael Crawford, Most people in the Atlanta Metropolitan Area wouldn’t know who this guy is. But if I said Magnedo7, the producer, many hip hop heads world probably be like, “oh that’s the Kat who did that Eminem track with Havoc of Mobb Deep. Well, you are about to experience, through this interview, the one and only ”Magnedo7 also known as “Nedo;” a Grammy Award winning producer.

In an interview with “Style & Beats TV for USL Magazine, Magnedo7 was asked about his inspiration and love for music, how he got on Eminem’s album “Recovery” and much, much more.

MAGNEDO7 & SINGER/WIFE SHAMEIA LACRAWF @ USL ISSUE RELEASE PARTY

USL MAGAZINE / www.uslmag.com

Is there a big different between the producer Magnedo7 and Michael Crawford?

Yes, there’s a big different between Magnedo7, the producer, and Michael Crawford. Magnedo7 is a guy who is very aggressive and I take this business very seriously.

I don’t like taking a decade to get things done. A lot of people know me for getting it done. Michael Crawford is more laid back, the family guy, taking care of my house and just enjoying life. So that’s the two differences between Magnedo7 and the real Michael Crawford.

How important is it to be able to play an instrument as a producer?

It’s very important for me to play the piano and know what I’m actually doing behind the piano. I think when “you do beats” and don’t really get a chance to learn everything else, you’re limited. No disrespect to all “the Beat-makers, “ I love what ya’ll do, but when you wanna really try to get further into your career, you gotta really know how to play a little bit, especially when you wanna get into film scoring.

It takes some kinda skill to play the piano.

What is your biggest let down thus far, since you’ve been in the business?

I’m not gonna say the artist or the label’s name, but one big let-down for me was when a particular artist put a song out and I didn’t get paid for it. We went to the artist to get paid for the song and he said, “no, we ain’t paying for nothing. We make records; we break producers, so we don’t have to pay.” So, what I did was, I did a whole bunch of blogging and emailed everybody on that particular record I produced to generate more business. And although it was a big let down, it was still something I learned from, learned to live with and capitalize off the situation.

How did you get to work with Jim Jones?

The situation with Jim Jones came up when with the Christmas record “Mike Epps Present Dipset Christmas,” which I had a song placement. That brought me to the relationship with Jim on the “Pray For Rain” album. The record I did on that album was “Blow The Bank,” featuring Oshy Star. It was a third single, MTV picked it up and it did pretty well. “So that was my first big break as a producer.”

What did you do with your first big check?

Well, the money for that Jim Jones record was good. It was more along the lines of $5000.

Around that time, that was pretty much the going rate for producers, $3500-$5000. It was good money, but of course I charge a lot more now; it was a good start.

So, what did you do with the $5000 you made from the Jim Jones record?

With that first little nice among of money, I think I bought a keyboard cause I’m all about the flip. I don’t believe in buying no whole bunch of clothes, jewelry, cars and all that kind of stuff. And $5000 ain’t nothing, you can’t buy a car, you know. I think I also bought a computer and something else which was real small. I think I spend $500 on shoes, if that, but I really didn’t buy a lot.

Who are some of your musical influences?

Me being the musical guy that I am, I have a whole bunch of musical influences. I’ll choose different artists from different musical genres because that’s how I make my sound. For hiphop, I have to always go back to one of the originators, Slick Rick. I love how he told stories. He was animated in his raps, and he pushed the envelope for that time period. He was pretty dope.

Progressing forward, Busta Rhymes, Leaders of The New School, and of course I respect a lot of the stuff that Jay (Jay-Z) does. In other genres, I love John Coltrane and Baum from 20th century music. I just like a whole bunch of influences at one time.

How important is spirituality in the music industry?

I thin it is very important to have some spiritual guidance and I’m definitely a devote Christian.

You know, I’ll say that on camera. I also think that when you have difficult times, cause this business is like a roller-coaster; it’s ups and downs all the time. When you’re not hot for a season, you really have to have God or whatever you believe in to go to for that encouragement.

You can’t half-step it and say you don’t believe in nothing because you’re shorting yourself.

You really need something! My spiritual belief is very important as a producer and Michael Crawford, the husband.

How did you get your placement with Eminem?

The placement with Eminem was a big deal, a very big deal. I started working with my big brother, which is Havoc. Big ups to the infamous Mobb Deep! We kinda had a sit down and he was telling me if I was gonna be in this business (the music business) there were certain

things you gotta do and certain people you had to go through. He really opened that door to let me get in good with the Shady/ Aftermath Camp and Eminem. That’s pretty much how it happened, Havoc helped that situation; he helped a little bra out.

How did you and Big Von of Make It Happen Management link up?

Big Von and me linked up at an EMI conference last year and he was telling how he was looking for some other producer.

We had a sit down, he listened to some of my beats and he was like “wow;” his exact words. When the time was right, I moved down to Atlanta and we’ve been working ever since. So, shouts out to Make It Happen Management!

What inspires you while you’re creating a record?

While I’m creating a record, it could be something small like a chord or a “synth” I’m running across, while I’m in the middle of making a beat. If I hear it, normally I’m out of my chair like “oh man, that’s crazy.” I’m like that if I’m in the studio working by myself or with somebody. If I’m by myself, it’s probably worst.

Everything influences me and everything is that “It” thing and I’m like I need that in that beat.

What are some future projects you’re working on?

How can I say this without saying it? I know a lot of people are definitely expecting some Eminem stuff; maybe, maybe not. Shouts out to “Yea Yea” (Ice Cube).

It’s gonna be a good year. Put its this way, since 2012, I have 25 placements, so you gonna have to look out for the albums that the placements are on. Listen to the radio.

I little birdie told me you’re doing some stuff with Ice Cube. So that new Friday movie, do you have some placements on that?

I mean, I’m thankful for good management and them being able to place some good stuff cause as a new producer, you go through management off and on. Shouts out to Big Von; “Yea, Yea!” I don’t know if “Strange Clouds” mean anything, but shouts out to everybody album that I’m gonna be on.

How do you give back?

I’m a good person and I like to share knowledge so people don’t make a lot of the mistakes I made. I know it sounds like a cliche, but how this business is, you really gotta have a mentor to be able to say “don’t do that cause you gonna get jacked.”

So, I share my knowledge with anybody who asks. I cut deals on beats, everybody don’t get charged $20,000. I just like good people. If people respect me, I’ll look out for them; however I can help!

USL MAGAZINE / www.uslmag.com

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ANTHONY Q He’s in-tuned with his music and he’s on a journey to establish himself as a solo artist, a part from his history with Day 26 and the hit MTV show Making The Band 4. He’s dedicated and really have true love for his artistry. Singing is his passion and something he would always do even if he never made another dime from it. Yes, I’m speaking of the young and talented Qwanell Mosley who some may know him by his new stage name Anthony Q. I first had the pleasure of meeting Anthony for the first time during his very first solo release “Melody” at Josephine’s last year. He was much bigger then and seem liked he worked out a lot, because he almost crushed my hand when we shook. While I stood there observing his performance, I began thinking how intimidated I would be if I had to sing in from of a mass crowd. You see, being in the public’s eye isn’t for everyone. And it takes someone with tenacity to really follow through. Anthony finished off the night with a good performance and the song was pretty good too. There was just one question that I pondered in my mind as me and Producer Papa drove back to my house... Is he just going to stay in the R&B realm and should he diversify a bit? I was thinking that he should cross the river to Pop and even add some dance music and grit to his persona.

I guess he heard me subliminally because he brought his latest cuts to an interview we did in Oct of this year and the first single was “Money Bag” featuring Kaleena of Dirty Money. I must say it was a refreshing thing to here the new song, because it was a step in the right direction. However, I was even more pleased when he gave us a peek of the next single, which is all dance. Man, it was hot as hell. That’s what I’m talking about... You gotta bring the heat, if you’re wanting to be a successful solo artist in this digital universe.

Don’t think that’s all Anthony is doing either. This kat is aspirational. He’s the face of Threadz Boutique Atlanta and talked with us about his new bracelet line, a project he hopes to assist him in philanthropy. And he’s even in the process creating his own designer line with his own fashion sensibility.

A young artist with so much promise and talent, the world is at his disposal and he has teamed up with Sky’s The Limit Entertainment Group who will manage his journey. Good luck “Que” and we hope to hear from you soon...

Do you feel that you were a true representative of “that choice” he made in including you as a winner in “Making The Band 4” and why?

I’m very grateful for all the opportunities from Sean “Puffy” Combs. Dreams come true with lots of work, because I’ve experienced the journey. However, the work never stops! So I would say yes, we all represented our record label well.

With all that has transpired in your life as an artist, what would you say is the one most important thing your fans don’t know about Anthony Q? I have a lot of humility. And I’m a huge fan of Walt Disney.

Speaking for myself, I believe that you are an amazing singer. True industry professionals would say that to sing the way you do takes lots of personal life experiences. What life experiences do you draw from when you sing a song or sit down to write a verse?

When I’m writing music, I like to reflect on my mood, the way I’m feeling. I also love grabbing musical techniques from artist that paved a way for music to exist today. When I perform, I feel free! I’m always coming from a positive place on stage.

We know that most artists signed to major labels and indies are often lacking when it comes to knowing their business, thus, being taken advantage of and “crying wolf ” later. Did you already know the music business or was it something you had to learn?

Business, its something I’m still learning. Everyday I read something new about the music business so that I understand the business language.

From all your experiences in everyone on the planet knowing who you are, winning “Making The Band 4,” signing a major label contract, working with “Diddy” and all his cronies, traveling the world and being exposed to raw industry life, what advice can you give to a new artist who just signed to a major label and don’t know what they’re in for?

Stay Humble and change the world with your gift!

If someone asked you what your five-year plan would be, what would you say?

Five years from now I plan on accomplishing more of my goals, and aspirations.

When can we expect a release date for your upcoming album and do you prefer to work with major label producers or just good producers; known and unknown?

The album is coming in 2013 and when It arrives you’re gonna love every song.

A previous Q&A session with Anthony Q...

Sean “Puffy” Combs was instrumental in your music career and offered you a major opportunity many artists dream of.

USL MAGAZINE / www.uslmag.com

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MARTIN & THE COSBY SHOW STAR

CARL ANTHONY PAYNE II SPEAKS ON THE 11ELEVEN11 PROJECT Article By Christina Fernander

David Vasquez Infinite Images Photography & Design

USL MAGAZINE / www.uslmag.com

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ENTERTAINMENT/95

11 ELEVEN 11 PROJECT

USL Magazine recently spent sometime around the gifted actor and musician, Carl Anthony Payne. You might recognize him best from the memorable roles played on hit TV sitcoms such as Martin and The Cosby Show. Without a doubt, his re-occurring roles have garnered him a significant place in TV history. To this day, children as young as 8 years old easily identify him from repeat episodes televised on cable networks such as TV One and Nickelodeon. During our exclusive sit-down interview, the Harlem native discussed various topics from how he became an actor, to sharing where he draws inspiration from day-to-day, to informing us about upcoming business ventures.

Our conversation jumped off with my interest to know how Payne decided to become an actor. Carl Payne shared that he has always submersed himself with things involving the performing arts. He actually started out taking dance at a young age and overtime stumble upon his career in acting, but firmly believes that you are where you are supposed to be at all times.

Aric Thompson Dream Photography

USL MAGAZINE / www.uslmag.com

When I asked Payne – what actors/comedians did you look up to or watched most as an adolescent? He immediately broke out into an impromptu rendition of Grease Lightnin’ portrayed by John Travolta from the classic film Grease. Payne shared that he liked movies such as Grease and naturally has a interest for music and often throughout our time together he would bellow out a

lyric or two of popular songs from back in the day to modern day hits. In addition to John Travolta, Carl Payne shared that he also followed the career of famous comedian Richard Pryor.

Being that Payne has never been shy about putting his vocal skills on display, I asked him if we can expect him to get behind any music projects in the near future and he shared yes… but it has to be right; it has to be the right project at the right time and he’ll know once it’s presented to him. Although a music project such as an album or contribution to an album may be a few years away for the well-know comedy actor, we can be sure to witness great music talents within a few short films, plays and reality series, which is a part of his new business movement.

The11Eleven11 Project is a movement as Carl Payne often referenced, one that is well anticipated and is destined to have a tremendous impact on various individuals whom have profound stories to tell. The movement will kickoff in Atlanta, GA. Over the course of merely 11 weeks, under the guidance of the film industry’s most documented veterans – 11 writers, 11 directors, and 11 producers are forged together to be mentored and trained to construct 11 short films. Enthusiastic and honored, are words that best describe Carl Payne’s thoughts towards his association with the prestigious program.

Payne will lend his industry experience, life lessons, talents and much more as he works with the emerging writers, directors and producers on various short films slated to be captured in Atlanta.

The short films will address various real-life subject matters in which we all can likely relate to on one or more levels. We can expect to learn more about the 11Eleven11 Project during the official premier on November 11th, 2012.

The 11Eleven11 Project was created by Studio 11 Films in association with actor/director Kim Fields (currently Directing for Tyler Perry’s House of Payne), award winning writer/director Ed Weinberger (writer for The Cosby Show, Mary Tyler Moore, Taxi) and actor/producer Mel Jackson (Living Single, Deliver Us From Eva and Motives).

Payne has four sons and proudly spoke about his desire to guide them in the right direction, support their career interests and humbly shared that his family is where he draws his inspiration daily. He has a natural ability to bring a smile to your face and his upbeat energy is infectious. Carl Payne – a very talented, witty actor is best known for his memorable role as Cole on the 1990’s sitcom, Martin. As Payne gears up for the next chapter of his career, we anxiously await the wonderful projects he has in the works!

For more information on the 11Eleven11 Project, visit www.studio11films.com.

USL MAGAZINE / www.uslmag.com

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BRANDON

RUDAT

USL MAGAZINE / www.uslmag.com

Morning Anchor – CBS 46 | Better Mornings Atlanta Atlanta morning news just got a little sexier and Brandon Rudat isn’t just using his investigative instincts or degree from NYU to get the job done. Now-a-days, CBS 46 Better Mornings‘ Producers are employing some muscle to increase ratings. All around Atlanta you see billboards and plastered MARTA buses of Brandon Rudat, Tracye Hutchins and Jennifer Valdez showing off their sexy tattoos and a more edgier look than the typically boring news show enterprises. But, will this do the job? Will Brandon, Tracye and Jennifer be able to bring back some much needed viewers to channel 46? A source from the other news station says that even with all Brandon’s muscles, CBS 46 still lack luster and the ratings aren’t increasing!

Regardless of media warfare, you can’t hide the fact that in Atlanta, Brandon is holding the trump card when it comes to male news anchors with chops. Don’t hurt ‘em Brandon!

QUOTE: “An Emmy award winning journalist, Brandon came to Atlanta after anchoring and reporting for KTLA 5 News in Los Angeles, CA. Prior to KTLA-TV, Brandon was a news anchor at WHDHTV, NBC 7News, in Boston, MA . Before joining WHDH-TV, Brandon was an investigative reporter and fill-in anchor at WVIT-TV in Hartford, CT. From going undercover and busting illegal street vendors to exposing a company manufacturing illegal fire extinguishers, Brandon broke some of the states’ biggest stories.”

–cbsatlanta.com

SEXIEST

PERSONALITIES...

COMING IN 2013 L-R Don Lemon Soledad O’Brien and Tiki Barber USL MAGAZINE / www.uslmag.com

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PATRICK

KELLY: Sanity VS. Chaos

By Percy Howard photography by Anna Hajiyev Cover Model Kotera Styling Ken Barber, Anna Hajiyev & Patrick Kelly Make-Up Patrice Story Hair Kotera

“THIS PARTICULAR COVER SHOT WAS STYLED BY KEN BARBER AND ANNA HAJIYEV.” USL MAGAZINE / www.uslmag.com

ENTERTAINMENT/101 The road that leads to success sometimes can be a long and tumultuous one. It seems like everything that can go wrong will. All of your main support system will fall by the way side like it was planned sabotage.

The beginning of any downward spiral is to appoint people with your heart and not their qualifications. Sometimes you may have a tendency to give people opportunities only to be proven wrong, but it’s no fault of your own. Being a bit facetious is a sentiment we all share especially when you know everyone needs someone else to help them along the way. It’s making the right choice in whom to help that’s the problem. And of course the person receiving the help has to recognize the potential and profitability of where they are in the bigger scheme of things.

One can, however, reach their breaking point when they get wearisome of being the nice guy always wanting to make sure everyone is alright. The guy that will give you the shirt off his back, figuratively speaking, decides he has had enough of all the B.S. and people most valued, like partnerships and friendships don’t really hold the same weight.

Why, you ask? Well, it’s like having your scrotum caught in a vice grip with pressure being applied every time you did something no one liked. You always have to keep all four eyes (2 in the back and 2 in the front) wide open because there is a chance someone might try and pull the wool over your eyes; metaphorically speaking. What can you say to that; you’re glad they are all gone? The so called support system, the so-called associates and definitely the so-called friends are all gone?!

Enemies seem more fruitful to hang out with in those inferences. At least with enemies, you can ascertain when they will try to strike because you’re always on-guard.

“THIS WAS THE FIRST COVER FOR ISSUE 1 VOL. 1. BOTH ANNA AND I THOUGHT IT WAS AN AWESOME SHOT!”

“There is one thing I’ve learned a very long time ago and that is to never let them see you coming.

It’s like creating a two way mirror where the reflection that is seen is never what’s intended. And of course, you must always play the helpless role to make sure you’re on an even playing field. It’s also very important to put yourself in depraving situations from time-to-time so that you can really see where people are with you; to see where you stand. What I’ve learned from these scenarios is that in hardships, most people will cling to their own individual wants and needs without any regard to your own well-being. And people who just happen to be around you always have at least two motives even though they pretend to be on your side with a helping hand. Seeing so many sides of the people spectrum (what’s not intended to see) can be a bit exhausting, but it keeps you abreast of whom you’re dealing with instead of the facade.”

-Patrick Kelly

First off, who is Patrick Kelly?

I’m an optimist. I’m the guy who isn’t afraid to take chances, win or lose. I’m that friend to people I know and I’m an associate to people

HOW

I CHOOSE TALENT! “BEFORE I CHOOSE TO BUILD RELATIONSHIPS WITH MODELS, ARTISTS OR PEOPLE WORKING IN THE BUSINESS, I LIKE TO DO POERSONAL THINGS WITH THEM LIKE GO HANGING OUT OR TAKE THEM AROUND OTHERS SO THAT I CAN SEE THEIR TRUE PERSONALITY.”

I come to know. Patrick Kelly is that guy that most people see and say oh, he’s a really nice person. He appears to be not too much on his game so let’s see what I can get from him. The funny thing is since I was 12 years old, I realized what my gifts were and often times I play the not so smart guy just to flush out peoples personalities. In a nut shell, I am that guy who will help anybody; the guy that will give you 110% because he expects 110% in return.

So you’ve been getting a lot of flak from people you know about being a hard ass, especially when it comes to what you’re passionate about. What do you say to that?

The only thing I can say is that you live and you learn. There are a lot of people out there who want to mold your personality in something they can manage, but I’ve always been a strong headed and confident person even when it didn’t appear so. I’m sorry that certain people may feel intimidated by me, but that’s life. There are leaders and then there are followers and clearly I’m a leader; always have been. Yes, I do agree that I can be stubborn at times, but I’m also that guy who is man enough to apologize when I’m wrong too. I think what you have to remember is that when you find people who disapprove of you as a personality, it’s because you remind them of something they aren’t, yet always strive to become.

You’ve been in Atlanta for what 18 years now? What are some of your accomplishments in music and entertainment and who are some of the people you have helped along the way?

Yes, I have been in Atlanta now over 18 years. I moved to Atlanta right after my horrible spring semester at Towson University in Maryland.

I relocated here on August 22nd of 95, a date I will never forget because it was the first time I had ever felt the feeling of being homeless. It’s not a pretty feeling at all. When I moved to Atlanta, I was supposed to transfer to Clark Atlanta University while working at Stouffer Hotel and live with my aunt and uncle in Decatur; none of which worked out. I didn’t like Clark and my new job transfer and living situation fell through so I was left to go on faith. I remember driving by Spring and 14th with tears in my eyes because I knew that I wasn’t gonna go back home; I wasn’t gonna just give up after a few setbacks. By the grace of God there was a guy I met while being in Atlanta for Freak Nik that year name Kevin Bryant who introduced me to my first roommate. If you don’t know who Kevin Bryant is, well, he’s a soul/dance artist here in Atlanta who garnered his first hit dance single by doing a remake of Chaka Khan’s single “Any Love.” As far as my accomplishments, I did a lot modeling and TV work my few years in Atlanta and

got a new job through one of Kevin’s friends Eddie Young who happened to be manager of The Evergreen Conference Center and Resort at the time. Throughout the years, I was able to form relationships and was co-founder in a clothing line called Whatever Wear which Kevin and Lentheus Chaney was a part of. From there I and an ex-friend Chuck Dobey founded SEID Entertainment and Production. I also was a part of Beautiful People, Megavibes and the Urban Spotlight, a local talent show we did with DJ TWrex and DJ Tron of Urban Legends DJs which ran for 13 months at the infamous Shark Bar Restaurant and Lounge. As far as people that I’ve helped, I was Kevin Bryant’s graphic artist for over 12 years which means I was in charge of all his street promotions and design. We did artists development through SEID Entertainment and Productions and educated many artists on the music business including signing our first gospel rap group called Reign Down (Carlos Jones).

Through our clothing line Whatever Wear, we were able to do Morehouse Fashion Shows, The Black Expo, For Sister Only, Tribeca Clothing and Straight From The Apple, Upscale Magazine and also worked with celebrity photographers Shawn Dowdell and Umari. Models who started with us and have made a name for themselves are Teck Holmes from MTV’s The Real World Hawaii & the movie Van Wilder, Black Men Cover Model Sincily and Ryan Neal.

What is your passion for the music/entertainment business and why start USL Magazine?

Well, my passion for life is to help people. I really realized that during one of our Urban

USL MAGAZINE / www.uslmag.com

102/ENTERTAINMENT Spotlight shows that DJ Cowboy and ET from The Dirty Boyz and 107.9 had attended. An artist came up to me while I was standing at the sound board and said “Mr Kelly, we really appreciate what you all are doing for us indie artists.” It wasn’t until then that I really realized my calling in music. Since I was a youngster, I’ve always been inspired by music, TV and the movie industry. However, starting USL Magazine was actually brought up by Darryl, a colleague who happened to be working with us while we were taping the Ultimate Spotlight CMV TV Show.

The TV show idea spawned USL which is somewhat of an acronym from the name of the show.

Starting USL Magazine just seemed like the next reasonable step with everything I had created prior to now.

What are you hoping to accomplish with the magazine and who are your target audience?

The magazine speaks for itself. It’s a diversity of music and musical artistic in conjunction with entertainment, different lifestyles and some satire. USL Magazine is primarily an online magazine, but I’ve decided to print quarterly for the local market. As far as demographic we’re trying to reach, they were reached during our male model casting for the first issue. And we’re talking about young men and women of many races and culture between the ages of 17 and 25 who are diverse, fashionable and open-minded. We are also beginning to see a trend, especially, with the hip-hop and jerk community. In a nut shell, USL Magazine gives you real life attitude fused in music and entertainment with fashionable attire for the young and viable.

I see you’re doing sex stories and the current issue is talking about 3 way relationships. Why did you choose to do a story of 3 way relationships?

The whole idea for this piece was because I have either had scenarios of the sort presented to me or has heard of them so I wanted to not only say my piece on the subject, but also find couples who have experienced it. Honestly, I don’t care what people do in the privacy of their own home.

Their privacy is exactly what it means; their own privacy. But if you’re in a relationship, is it fair to say you love someone and you’ve given them your heart yet you don’t really know them? The object of this piece is to help or allow couples and people who are thinking about going into relationships to really think about who they are and what they want from it. We all know everybody lies and the ones who are protesting the most and the loudest are usually who you should really worry about.

So what was it like interviewing Day 26 and why did you chose them to be a part of the magazine?

We were actually solicited by Day 26’s publicist to get them in the magazine. With all the traffic that was happening on facebook alone, I believe they had gotten wind of the magazine USL MAGAZINE / www.uslmag.com

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TV “INTIALLY, THE PLAN WAS TO LAUNCH THE TV SHOW TO COINCIDE WITH THE MAGAZINE LAUNCH, HOWEVER, WE’VE HAD SEVERAL SETBACKS WHICH WERE AN ENDRESULT OF MY MEDICAL ISSUE!” -Patrick Kelly

and wanted to be a part of it. While interviewing the men of Day 26, I realized they were still real people and the fame and prosperity had not changed them at all. Mike is particular was a bit standoffish at first, but he later warmed up to me.

What I gathered from the interview was that these young men are trying to find their place in the business while still trying to make good music for their fans.

Tell us a little about the photo shoot you all did at The Atlanta Decorative Arts Center. How it all was arranged?

Actually going to ADAC was really a fluke because we were initially looking to do the shoot at The Aurum Lounge.

After playing phone tag a few times with the owner, I called ADAC, and spoke to Katherine about the magazine and what we wanted to do for a shoot there. Two days later Anna Hajiyev (Art Director of USL Magazine) and I went for a tour and we were introduced to the showroom owners who became a part of the shoot.

Everyone at ADAC was very inviting except for one showroom in particular who will remain nameless in my book. Overall the shoot lasted for 8 hours. Anna shot 7 girls (Kotera, Kenya, Deanna, Tiana, Brynne, Kierra & Elena) and 2 dogs (Gracie & Coda) in 5

showrooms (J Nelson, August Avery, Moattar, Innovations USA & Smith Grubbs Associate) with 2 make-up artists (Patrice Story & Letitia), 2 hairstylist (Tamiko Burk & CJ), 2 wardrobe stylist (Nera B & Tomiko Couture), a clothing designer (Crystal of Nya Nya Couture) and 3 assistants (Papa, Manny & Ashley Dniece).

From what I’ve read, the magazine initially had a release date of Sept 2011. What changed the release date to some three months later?

Believe it or not we had been working so hard to have a release for September, but as you know sometimes your plan doesn’t co-align with Gods plan. It’s hellish putting out a magazine, especially when you want it to be perfect. Everyone who is contributing have to follow the plan and time table set to accomplish everything if you hope to launch on time. We had three main problems which sidelined the launch of the magazine. One was getting the writers and transcriptionists to finish up with the interviews and editing, and then we had a late shoot because I wanted to include a local boutique in the premiere issue. Finally, the mother of all mothers happened; I began losing my sight. I had been having problems focusing my eyes a month earlier, but thought it was because I wasn’t getting enough sleep being in school full-time and working on two magazines at the same time. Then one morning I woke up and was seeing doubles and my eyes were going in and out of focus. You are talking about a scary situation. This went on for over 6 weeks even after I had seen the optometrist who said I had CVS (computer vision syndrome) from being on the computer a lot. Everything suffered from that point because I needed my eyes for all that I had to do. I even got a mere 3.0 last semester because I could not spend hours at a time on the computer. Now over two months later, I still have problems with my eyes from time to time, but it’s not as severe as it was initially.

So you’re finally launching USL Magazine, a January/February issue, what do you all have planned for the spring and summer issues?

For the Spring issue which will come out some time between March and April, celebrity DJ/ Model Sky Nellor will be on the cover and we are looking to possibly have feature interviews from Anthony Q (formerly of Day 26), Frank Ski, Miss Sophia, Diana Degarmo, a few major DJ’s in LA, some TV stars and many others. A well-known rapper will be on the cover for the summer issue plus we will be heading to Miami soon where we will be shooting models for our summer swimsuit fashion spread. That’s all I’m going to say for now.

[CONTINUE READING at www.uslmag.com}

The road that leads to success sometimes can be a long and tumultuous one. It seems like everything that can go wrong will. All of your main support system will fall by the way side like it was planned sabotage.

The beginning of any downward spiral is to appoint people with your heart and not their qualifications. Sometimes you may have a tendency to give people opportunities only to be proven wrong, but it’s no fault of your own. Being a bit facetious is a sentiment we all share especially when you know everyone needs someone else to help them along the way. It’s making the right choice in whom to help that’s the problem. And of course the person receiving the help has to recognize the potential and profitability of where they are in the bigger scheme of things.

One can, however, reach their breaking point when they get wearisome of being the nice guy always wanting to make sure everyone is alright. The guy that will give you the shirt off his back, figuratively speaking, decides he has had enough of all the B.S. and people most valued, like partnerships and friendships don’t really hold the same weight.

Why, you ask? Well, it’s like having your scrotum caught in a vice grip with pressure being applied every time you did something no one liked. You always have to keep all four eyes (2 in the back and 2 in the front) wide open because there is a chance someone might try and pull the wool over your eyes; metaphorically speaking. What can you say to that; you’re glad they are all gone? The so called support system, the so-called associates and definitely the so-called friends are all gone?!

Enemies seem more fruitful to hang out with in those inferences. At least with enemies, you can ascertain when they will try to strike because you’re always on-guard.

“There is one thing I’ve learned a very long time ago and that is to never let them see you coming.

It’s like creating a two way mirror where the reflection that is seen is never what’s intended. And of course, you must always play the helpless role to make sure you’re on an even playing field. It’s also very important to put yourself in depraving situations from time-to-time so that you can really see where people are with you; to see where you stand. What I’ve learned from these scenarios is that in hardships, most people will cling to their own individual wants and needs without any regard to your own well-being. And people who just happen to be around you always have at least two motives even though they pretend to be on your side with a helping hand. Seeing so many sides of the people spectrum (what’s not intended to see) can be a bit exhausting, but it keeps you abreast of whom you’re dealing with instead of the facade.”

-Patrick Kelly

First off, who is Patrick Kelly?

I’m an optimist. I’m the guy who isn’t afraid to take chances, win or lose. I’m that friend to people I know and I’m an associate to people

HOW

I CHOOSE TALENT! “BEFORE I CHOOSE TO BUILD RELATIONSHIPS WITH MODELS, ARTISTS OR PEOPLE WORKING IN THE BUSINESS, I LIKE TO DO PERSONAL THINGS WITH THEM LIKE GO HANGING OUT OR TAKING THEM AROUND OTHERS SO THAT I CAN SEE THEIR TRUE PERSONALITIES.”

I come to know. Patrick Kelly is that guy that most people see and say oh, he’s a really nice person. He appears to be not too much on his game so let’s see what I can get from him. The funny thing is since I was 12 years old, I realized what my gifts were and often times I play the not so smart guy just to flush out peoples personalities. In a nut shell, I am that guy who will help anybody; the guy that will give you 110% because he expects 110% in return.

So you’ve been getting a lot of flak from people you know about being a hard ass, especially when it comes to what you’re passionate about. What do you say to that?

The only thing I can say is that you live and you learn. There are a lot of people out there who want to mold your personality in something they can manage, but I’ve always been a strong headed and confident person even when it didn’t appear so. I’m sorry that certain people may feel intimidated by me, but that’s life. There are leaders and then there are followers and clearly I’m a leader; always have been. Yes, I do agree that I can be stubborn at times, but I’m also that guy who is man enough to apologize when I’m wrong too. I think what you have to remember is that when you find people who disapprove of you as a personality, it’s because you remind them of something they are not and want to become.

You’ve been in Atlanta for what 18 years now? What are some of your

accomplishments in music and entertainment and who are some of the people you have helped along the way?

Yes, I have been in Atlanta now over 18 years. I moved to Atlanta right after my horrible spring semester at Towson University in Maryland.

I relocated here on August 22nd of 95, a date I will never forget because it was the first time I had ever felt the feeling of being homeless. It’s not a pretty feeling at all. When I moved to Atlanta, I was supposed to transfer to Clark Atlanta University while working at Stouffer Hotel and live with my aunt and uncle in Decatur; none of which worked out. I didn’t like Clark and my new job transfer and living situation fell through so I was left to go on faith. I remember driving by Spring and 14th with tears in my eyes because I knew that I wasn’t gonna go back home; I wasn’t gonna just give up after a few setbacks. By the grace of God there was a guy I met while being in Atlanta for Freak Nik that year name Kevin Bryant who introduced me to my first roommate. If you don’t know who Kevin Bryant is, well, he’s a soul/dance artist here in Atlanta who garnered his first hit dance single by doing a remake of Chaka Khan’s single “Any Love.” As far as my accomplishments, I did a lot modeling and TV work my few years in Atlanta and

got a new job through one of Kevin’s friends Eddie Young who happened to be manager of The Evergreen Conference Center and Resort at the time. Throughout the years, I was able to form relationships and was co-founder in a clothing line called Whatever Wear which Kevin and Lentheus Chaney was a part of. From there I and an ex-friend Chuck Dobey founded SEID Entertainment and Production. I also was a part of Beautiful People, Megavibes and the Urban Spotlight, a local talent show we did with DJ TWrex and DJ Tron of Urban Legends DJs which ran for 13 months at the infamous Shark Bar Restaurant and Lounge. As far as people that I’ve helped, I was Kevin Bryant’s graphic artist for over 12 years which means I was in charge of all his street promotions and design. We did artists development through SEID Entertainment and Productions and educated many artists on the music business including signing our first gospel rap group called Reign Down (Carlos Jones).

Through our clothing line Whatever Wear, we were able to do Morehouse Fashion Shows, The Black Expo, For Sister Only, Tribeca Clothing and Straight From The Apple, Upscale Magazine and also worked with celebrity photographers Shawn Dowdell and Umari. Models who started with us and have made a name for themselves are Teck Holmes from MTV’s The Real World Hawaii & the movie Van Wilder, Black Men Cover Model Sincily and Ryan Neal.

What is your passion for the music/entertainment business and why start USL Magazine?

Well, my passion for life is to help people. I really realized that during one of our Urban Spotlight shows that DJ Cowboy and ET from The Dirty Boyz and 107.9 had attended. Continue on 251...

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CLIFF LOVETTE

TURNING THE TIDE

From a big time music exec at Laface Records to jet-setting with the stars (LA Reid & Usher Raymond), entertainment attorney Cliff Lovette riding high landed many moons ago. And for the better, might I add. He’s no longer stressed with the day-to-day operations of the music business. Instead, he’s living the life many of us only dreamt of and that is to be free of all the pretentious BS which complicates our daily lives. Now-a-days, you can find Cliff Lovette spending more time with his kids and having the luxury of basking in his pool daily after coming from his two four hour gigs.

So let’s talk about what you’re doing now. Is it film? Is it TV? This is what my day is like. First of all I’m a single Dad. Oh, so you’re single now?

I’ve been divorced since 2009. My ex went out of the states and just got back, but for all intents and purposes I am a single dad. I have a 16 year old and an 11 year old, and that’s part of the reason why I was limited in my employment because I had to be home to take care of the kids. My workdays comprised of waking up early in the morning to help the kids get ready for schools. Fortunately, I was able to find a live-in nanny, who moved in with me recently. She’s a 27 year USL MAGAZINE / www.uslmag.com

old South African woman and she’s very kid friendly. She’s wonderful! She helps get the kids ready for school. I commute by motorcycle and I have a really nice cruiser out there.

My son Liam, who’s 11, hops on the back of my motorcycle and I take him to school at about 8:30. Then, I head to my first of two day gigs. I kind of transitioned out of being a pure entertainment lawyer into being a general counsel. I am the head lawyer for two very high tech, dynamic companies. Both of which are in compatible fields. The first one is Macquarium Intelligent Communications.

They’ve been around for about 15 years and they do very high-end user experience for websites and Internet applications. Their clients include Pepsi, Lowes, Lockheed, and other fortune 100 and fortune 500 companies. They help these companies refashion the online experience of everyone who interacts with them.

It all gets very sophisticated and they’re probably world class at what they do. They’re one of the topnotch user experience companies in the world. They’ve represented the Olympics committee, Coca Cola, Pepsi, Home Depot, and now Lowes. They come in as consultants for huge, huge companies that spend a lot of money and they work for the companies’ IT departments. I’m their head lawyer. I do all their transaction work, intellectual property work, and some HR legal work. Whatever they need; I do it for four hours. I get in there at 9 o’ clock AM and I’m done by 1 o’clock PM. I hop back on my motorcycle and ride to my house which is about two and a half miles away, make lunch, maybe hop in the pool for about an hour and then I go to my other

job called Definition 6. Definition 6 is equivalently at the top of its game. It is more like a marketing and advertising agency but they take it to the future, sort of like a digital agency.

Their clients include Coca Cola, GE, Lexus Nexus, and other huge companies. They help companies unify all their marketing communications across the board from traditional print and billboard to wireless, social media, and live events. They’re very branding and unifying intensive and give companies a unified vision of what their marketing and branding is.

Definition 6 won one of the highest awards in the ad business for a campaign they did for Coca Cola called the Happiness Machine. It started as a web promotion. Coca Cola loved it so much, they converted it into a commercial, and put it on American Idol buy time which is the second most expensive buy time behind the Super Bowl. That’s the kind of stuff they do.

What I do for them is almost similar to what I do for Macquarium. I draft and negotiate contracts and look at their vendors with clients, employees, and contractors. I also help them with human resources issues and intellectual property issues. If there are any litigations or lawsuits that involves a client being sued, and they are involved because they were involved in the project, I also work with outside counsel. I break up my day between two livelihoods over an 8 hour span and then I hop back on my motorcycle, and spend the rest of the time with my kids. I still have the entertainment law practice on the side, but I have to find slots where I do that.

How did you make the transition from entertainment law into high-tech and new media?

With Definition 6, a lot of their clients are like HBO and Nickelodeon so it’s still entertainment.

Those companies are often the ones that are driving the entertainment business, in that most companies are looking at new ways to connect to the consumer and to have the consumer connect back. It’s truly interactive, and that’s what social marketing is. Definition 6, for example, makes an application on Facebook where you can become a fan of True Blood. Through that special application, with your permission, they will do a mini-segment of True Blood and insert your photograph and your name in elements of the three-minute segment. It will also insert the names and photographs of all your friends who have similarly opted into this fan page. You could be watching the show and now all of a sudden you’re in it. That’s the kind of new interaction that is taking place. Definition 6 is the leading company in its field.

From my impression, you seem to be very stress free and doing something that you love; unpretentiously. It seems that, with the major changes you’ve made in your life, you have also shed a lot of unnecessary stress. Is the pace of your life now something you aspired to coming from the glamour of the music business, or did you more so fall into it as a result of everything that happened in the past?

Well, I wish I could say there was a lot of intention behind it, but it was a combination of two things. I have an incredible amount of luck and I know a lot of people. Those people value what I do. With Macquarium, my first of the two recent general counsel jobs that I got, the owner also owned the building where I had my law offices.

He is also a film producer, who produced an animated film called Zelda, which is a feature length computer generated animated film. He hired me to do all the voice over contracts. I’ve done voiceover contracts for many big names, and this was another pretty big project. He was both my landlord and my client, and he enjoyed coming down four flights of stairs to sit in his lawyer’s office. We had a good rapport. It took a while for, what I call, the death spiral of the record industry specifically to take effect—and its also effecting film, TV, publishing media, you name it. The record industry is going through transitions and the economic and business models are changing. The people who were running the shops were not quick to anticipate what the changes are and work with them. They often fought those changes. The business model for the entertainment law practices changed too. I used to have franchise artists like Usher, Lisa “Left Eye” Lopes of TLC and I was working for Laface Records as Senior Vice President of Business and Legal Affairs. With a small law practice, I only needed two or three of those artists to sort everything out. When the record industry bottomed out all of a sudden a lot of those artists got out of the business and of course with Lisa, she passed

away. Then, the competition for their business became a lot fiercer and larger law firms began to dangle deals that I couldn’t afford to dangle.

When you say “deals that I couldn’t afford to dangle,” do you mean percentage wise?

Well the larger law firms could work for free for six months until an artist’s negotiation and next deal came along. They were never guaranteed return and some cases they didn’t get it, but for those six months I lost a client. I’m not saying all the losses were like that. There are different reasons for losing clients, but the Kessler model of the entertainment law practice was do the work, pay your people enough to do the work for your client, and there would be enough business where every three or four months a big deal would hit. A lawyer would be reimbursed or paid for the work that hadn’t been paid yet from nine months before that. The cash flow was always reliable. Then all of sudden it became very unreliable. The deals that were being handed out were fewer and further between, and the lawyer’s take on those deals was greatly reduced, I mean dramatically reduced. It came to situations where even producers, who produced three or four tracks, weren’t guaranteed to get paid. Some producers have enough leverage to get pre-paid, but the whole business model of the law practice didn’t work. It especially didn’t work for law practitioners.

The big firms could still survive, but even they tended to move away from purely artist representation and towards institutional representation. Usually, to companies Coca Cola; companies that because of the nature of the business, wanted or needed to get into the entertainment business. Entertainment wasn’t their core business, but they needed experts to help them navigate those waters. You’ll find that some of the traditional, highly successful entertainment lawyers kind of made that move. I ended up getting a job with Macquarium. I said, “look, I need some work” and Mark offered me a job at their firm. They were using a paralegal and they wanted to up-ticket to a lawyer as general counsel so I started working for them. I’ve been there for about a year, but I kept telling them I’m underemployed. Is there anyone else that you know who’d want to hire me for the next four hours? They recommended me to Definition 6. Maybe 5% of the work the two companies do is competitive. They overlap, but it’s a very small percentage. They’re two different companies with two

very different business models. Between the two jobs, all the entertainment work I get is essentially gravy now.

So let’s talk about your entertainment practice.

When people ask you for representation do you tend to build relationships with the clients? Did you build relationships with the clients you had in the past, like Lisa “Left Eye” Lopes? If you did, what was that first feeling like when you heard she’d passed?

I remember precisely finding out about it because Michael Bennett, who was one of the lawyers in my office, emailed me – this is before text – and said turn on the news. Lisa Lopes was a very, very spiritual person. She was a very complex person. She was a very intelligent person.

She was an extraordinarily creative person. Most of all, she was a very spiritual person. She always had premonitions and dreams that something like this would happen; to the point where she knew which month it was going to happen.

She was off by the year, but she knew the correct month. So, there was almost an expectation from her that she would die prematurely. You know, she was a good friend with Tupac, so she had experience dealing with death. I was concerned for the family because I was afraid that her death would be manipulated.

How did you feel personally when you turned on the TV and saw that she had pasted? What were your first emotions?

Well, I was shocked. I also started having dreams about her death. I had sleepless nights and I had dreams. I remember not being able to sleep very well the night before her funeral. I had dreams as if she were trying to communicate with me. I’ll give you an example, though I don’t know how this is going to go over with you…

Oh, I’m very spiritual so I totally understand where you’re coming from.

I had questions about the way the funeral was being arranged. I was concerned that the agenda for the funeral, which was at New Birth Missionary Baptist Church, was not going to be right; there was going to be an agenda that was separate from honoring her life.

Which was…?

Well, you know, New Birth is a heavily Christian church and they have beliefs that are contrary to her beliefs. For example, they gave a very strong message, you know, that is against gays and she wasn’t like that. She was a very welcoming and inviting person. I got the sense that there would be a message that wasn’t her message being conveyed, which turned out to be true. Before the funeral, before I knew that this was going to happen, I had a nightmare that there were a bunch of snakes being stuffed down my throat. This is the most bizarre thing that’s every happened to me. I mean, it was a nightmare where I woke up gagging, trying to pull snakes from my throat. I tried to shake it off, but I couldn’t sleep. I went and turned on the TV. Comtinue on 252...

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LAMAR CAMPBELL

LIFE AFTER THE GAME

Ask any inner city kid playing high school football what they aspire to become when they grow up and 9 times out of 10 the answer will be “to play in the NFL.” Just as rappers rapping in hopes of amassing a fortune, young inner city kids with any amount of athletic skills have hopes of playing in the NFL or the NBA so they too can get the multi-million dollar contracts.

But reality can seem to render half-truths with the façade of champagne lifestyles and caviar dreams.

I too thought that once you sign into the pro’s you’re on your way to a life only regular folks dreamt of until this interview. Not all pro-ball players get the 7 figure salaries.

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Most often than not, their salaries are more like $200,000 to $300,000. Who’s better to tell the reality of it all than someone who actually lived it, such as an ex-pro ball player?

“I PLAYED WITH THE DETRIOT LIONS WHEN WE WERE WINNING.!”

Lamar, let’s go back to when you first started playing football in the NFL, were you drafted out of high school or was it college?

No, actually my senior year of high school, I had to transfer schools out to a suburban district. It was a new situation for me. It was a team that actual had perennial football powers and had a lot of guys that were already going D1 (Division 1). It was a situation where I was just trying to “get in where I fit in.” Allegedly I had gotten into some trouble back in the inner city and they thought it would be better for me to go to school out in suburbia. The new school had a really good program and it was a good school. They had won the presidential award for education. It was a great opportunity. I was just looking to take my mind off the streets and get into something positive. I’m from Philadelphia. City of brotherly love isn’t always that brotherly love feeling. When I got to Strath Haven High School (Wallingford, PA), I was a 5’8, 155 linebacker and wide receiver. They were already stacked at all the other positions and once again I just wanted to “get in where I fit in.” You know, I really didn’t take to camp real well and I didn’t like being out there in the sun with the temperature

hitting 95 degrees while all my boys were just hanging out; it was just what I wasn’t use to doing. In the 1st pre-season game, during one of the scrimmages, the coach threw me a pass and I got my head knocked off. That kind of pissed me off of course with me being a competitor so I told the quarterback to throw the same pass again. He was like no, I’m not supposed to do that and I said listen, throw the same pass again and I went 95 yards for a touchdown. When I got to the sidelines my coach said “wow, I didn’t know you had that in you.” I said listen, to keep my mom off my back and tell her I’m doing a good job, I’ll score as many touchdowns as you want me to. And that’s pretty much how it all started. We had a great season. I really wasn’t recruited highly. I had never played before so when they came to see the other people play, I had an opportunity to get scholarship offers from the big 10 universities, a lot of SEC universities and then some out in the Pac 10 and I just took it from there.

How did you get into the NFL? Well, I took a scholarship to The University of Wisconsin. Barry Alvarez, a great guy, came to my neighborhood where a lot of football coaches wouldn’t come to recruit guys.

So why was Barry Alvarez there? Was it because he had heard about you?

They sent films out and they had actually come to a bigger game that year. We had a guy that had been pre-season All American three years in a row and we were playing against a guy who was number one defensive lineman in the country. So obviously they came to see him and I just had a hell of a game.

So were your plays intentional because you knew that Barry Alvarez was there?

No, no! You know coach called me in about a week later and said Wisconsin and other schools had been calling about me. My family didn’t know anything about recruiting and I didn’t know what that entailed. I had never been on an airplane before to fly out to universities, but I flew out to Wisconsin and had a chance to meet with Mr. Alvarez. Deep down I wanted to go to Penn State. Joe Paterno told me I wasn’t a Big 10 guy; I wasn’t big enough to play in the Big 10. So I decided that if I was going to play in the Big 10, I wanted to play Joe Paterno every year and make it a point to bust his butt every time.

I went to University of Wisconsin and ended up starting as a freshman and played for four years.

University of Wisconsin is a great school; number one partying school in the nation. It was a crazy transition but definitely the best four years of my life. I wasn’t drafted out of college so it was pretty much a walk-on situation for me out of college to the NFL. Detroit brought me in, my signing bonus was $2000, but I had my foot in the door. I played five years in the NFL for the Detroit Lions and got a chance to start my last three years. I had a chance to play some great hall of famers and it was a great transition from my high school years into the NFL.

It seems like playing professional sports is like you getting a major record deal and so many people get glamourized because they think that now you are with the NFL, you’re getting paid millions of dollars.

What’s the ratio of players who actually gets the million dollar contracts as appose to middle to lower tier players with the regular $200,000 and $300,000 contracts?

It’s really solid money for the middle tier guys who get the $200,000 to $300,000 salaries. They can’t expect to play forever and some guys are not going to be the Deon Sanders, the Terrell Owens and the Chad Ochocincos where you’re going to get the hundred million dollar contracts. The average NFL career use to be 3 1/2 years, now it’s just 3 years. Even with the lockout situation that just passed this year. You know, we’re not worried about the multimillionaire guys, we are worried about the guys who make $300,000.00 and then Uncle Sam comes in and takes half of that so you really only have $150,000. There are a lot of stand-up guys that even with the $150,000, they go home and do the right thing. They take care of mom, they take care of grandma and they put their siblings through school. You know those were some of the things I did; putting my sisters through school and helping the family out.

So those are the guys that worry during the lockout situation because at that time you really have to re-up on everything that you helped your family out with because you have nothing to show for it other than the pride of helping your family out, of course.

All of us want to continuously make that big check, but you’re not going to play in the NFL forever.

Let’s talk about the nest egg. It really doesn’t matter if you’re making $200,000 or $4,000,000 a year, you do have a lot of athletes who go into pro sports making all this money, but don’t have the financial literacy to invest properly and spend wisely. When their career is over, a lot of them are broke as hell. How did you educate yourself about financial literacy?

You know what, I was lucky enough to have some really good veterans around me.

My family wasn’t the type of family that really talked about finances even though we had the Sunday dinners. They never really said, Lamar make sure you understand credit.

I’m going to put this on record to say, in the past, most black families didn’t really educate their kids on credit because there wasn’t an understanding of credit. It didn’t matter where you’re from then.

I’m from the islands, but I grew up in the U.S. and we never talked about credit. It was like, what’s that? I learned about credit when I went away to college and began receiving a bunch of credit card offers in the mail and the effects of not paying those bills on time.

You get those credit cards in college and all you’re saying to yourself is, this is free money and not realizing you have to pay it back. You don’t really understand credit or the importance of credit until you have to buy that first car or that first home. Then unfortunately, if you’re a ball player, you have enough money to just pay those debts off so you never really understand how it affects your credit and that how much you pay in finance charges is really determined by how well you pay your bills. You do have a lot of guys who go into the NFL not educated about their financial future. They’re ignorant. They just don’t know because no one ever taught them about handling their finances.

Say you have a mom on welfare with two kids.

People complain about how they don’t understand why she stays on welfare and not go get a job. What they fail to realize is that once you’ve been on welfare for a long period of time, you get hooked, complacent and have a lack of motivation to do anything other than the typical (live day-to-day). You can’t just cut people off welfare without equipping them with the tools to be able to sustain themselves. They have got to learn how to earn a living and be educated on money management.

You know my son is four years old, but he understands interest rate. He would ask me for $1.00 to get some candy and chips and I would tell him he could have the $1.00, but he had to pay me back $1.25. I do that so he will grow up understanding credit and what I’ve been privy to. My parents didn’t come from a lot of money, but I’m sure if they had known that credit was that important, especially in this market, I know for sure my parents would have made it a point to discuss finances. You know, it’s been tragic for everyone the last 10 years or so. If they would have known this was something that I needed, they would have told me. They grew up struggling so they never had to worry about high money coming into the house-hold; they just got by. Their financial literacy was just to get by each month. Now times have changed. Credit has become so important; no telling what it’s going to be like for the next generation.

Let’s talk about young Lamar. You said that before you got into football, you were allegedly in a little trouble. What were some ideologies and processes you learned to cultivate who you are now?

Unfortunately, everything I learned came from bad experiences. If you look at my 7th grade picture, there are 12 males and only 5 of them are here to discuss anything today. Most went to jail or were shot and is gone.

Continue on 249...

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D

rew

SIDORA

TALKS NEW PROJECT

& Label

By Patrick Kelly

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110/ENTERTAINMENT Q&A with singer/actress Drew Si- help our youth with this ongoing dora... issue.

Drew, you’re an actress, singer, song writer, movie producer and activist. When do you find the time to just do you; to have some me time?

I’m so Blessed to continuously work in this industry and I truly enjoy and love what I do. However, every now and again I find myself traveling back to my hometown Chicago to visit my family and friends. I enjoy going home and spending time with them because it’s truly priceless. It’s nothing like grabbing some Harold’s Chicken, Gino’s East Pizza, hitting a BBQ and playing bid wiss all day! Of course spending time with my son is important.

He loves it when I take him to the beach and to see all of his cousins; he travels everywhere I go. “Family is the most important part of my life because they keep me grounded and rooted.”

You’re currently working with a plethora of organizations which includes Walk MS, Love Is Not Abuse, The Sickle Cell Disease Association, Y Foundation Dreammakers, an outreach program for kids with interest in entertainment and the No H8 Ad Campaign; promoting marriage rights for everyone. Why these organizations?

All of these organizations are important to me and have personal ties in my life. My best friend of 25 years was recently diagnosed with MS and she has fought this battle and is in complete remission. She is a true fighter and I believe people need to hear the positive stories of those who have overcome MS. The only way is to continue to bring awareness.

Love Is Not Abuse, which focuses on domestic violence, is something I think all women have experienced at some point in their lives either directly or indirectly. My sister has suffered from domestic violence as well as many young teenage girls who feel they have no one to talk to.

Love Is Not Abuse is a curriculum we intend to implement in the public school systems in order to educate teachers so they can properly

I’m the Spokesperson for the Sickle Cell Disease Association and I felt it necessary to become a part of this organization because my father, who is a pediatrician, has been volunteering for the organization’s summer camp since I was a little girl. Every year we would attend and sometimes when we came back, some of my best friends that I looked forward seeing would pass away. So, I felt it necessary to bring awareness to this disease as it predominantly affects our African American community. Our hopes are to raise funding in order to research a possible cure for this fatal disease.

NoH8 asked me to participate in their campaign and I gladly accepted because of my religious beliefs that everyone is equal in God’s eyes.

I believe we are not to Judge, for our Lord and Savior is our only Judge.

Therefore, I support them in their desire to seek happiness and love.

Dream Makers is my own foundation which is a not for profit organization. It teaches and assist young inner city kids to discover their passions, dreams and gifts. It also encourages them to go after their passions and dreams by using their gifts. Finally, it helps them to properly develop their gifts by strengthening their skill level in order to create successful future careers, thus, ‘’make their dreams come true.’’

With all the violence and fatalities Chicago is facing, my goal is to offer these inner city kids something positive and productive. I’ve lived in LA for 10 years, but always made it a point to return home to Chicago often and give back to the city that made me who I am today. I make sure to use my platform in order to speak around the city to young people encouraging and inspiring them to follow their dreams. I’ve coined a phrase “Instead of fighting each other in the streets, fight for your dreams.’’ Dream Makers offers hands on step by step teachings, ed

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ENTERTAINMENT/111 ucational seminars, lectures, workshops, interactive learning forums, and a wide range choice of various performing arts classes. Classes includes acting, which teaches the fundamental knowledge.

Dream Makers sponsors and hosts events like performance recitals, screenings and art gallery showings that lend exposure and allow networking opportunities in order to build vital relationships in the industry. Dream Makers has programs that offer opportunities to further kids learning and education by awarding college scholarships to attend Performing Arts Schools.

The organization also places students in internships that nurture their careers and provides free acting classes. The purpose and goal of Dream Makers is to prepare young kids for an overall successful career and future and help them achieve it; ‘’make their dreams come true.’

Lets talk about your role in the movie Step Up. How did that come about?

I was actually in Chicago at the time, and received word that they couldn’t find someone for the role who could sing as well as act. They saw my audition tape and flew me out to LA. I auditioned in LA and the next day they had me work with the choreographer and I got the part the following day. I enjoyed every minute of playing that role.

Were there any challenges that came with you fulfilling the role?

There were some challenges, but luckily I had the training when I was younger in jazz, ballet, and hip hop dancing, while also singing in a church choir.

There were challenges on set working with people who choreographed for Usher and Madonna and I got a lot of bruises dancing in heels. It was hard, but it all paid off and I was satisfied with the outcome.

You have a total of 15 movies under your belt with guess appearances all over Hollywood and the NYC. What is the ultimate role for you?

Who would you want your leading man to be and why?

I’d love to have a leading role that challenges me. I want to play some-

one from a different era or time period, that’s what I’m looking for.

When it comes to something that could physically challenge me, I’d love to play a super hero, or something involving stunts. Anything that could challenge me mentally and intellectually is desired. I want to do roles that you never really see an African American women do.

What was it like working with the Wayans brothers in White Chicks and are they funnier in real life than they are in character? Any memorable experiences you care to share from filming the movie?

They are so fun to be around. They are funny behind the scenes and all of them are down to earth, very wise and they shared a lot of wisdom.

One of the best experiences that I’ve had was working with them. Keenan just really made sure we learned a lot and saw how things go.

Funny moments happened like improvising. We improved 70% of the movie. They taught us how to go with the moment. The element that made the film was all improvised.

They played their roles so good. We enjoyed talking with them in character so much. We’d all talk about relationship advice and everything.

They were very humble guys.

Martin Lawrence has got to be my favorite African American comedian as well as Chris Rock and Eddie from back in the day. What was it like working with such amazing talent as Martin Lawrence, John Travolta, Tim Allen and William H. Macy in Wild Hogs?

I was nervous! Every day, I was just terrified of not being funny enough because they are great at what they do and I look up to them. Martin was soft-spoken and down to earth.

He was very humble and made me feel comfortable. He made sure his craft was the best at all times. I appreciated him and he’s like a big brother to me…. He left me like 7 pairs of jeans on the last day because he knew I liked them. I work with him now and keep in close in contact with him and he still gives me great advice to this day.

Okay, so lets get to the stuff inquiring minds wanna know… Drew Sidora, I think the person who says

your name the best, that I have witnessed, was Hosea Chanez (Malik Wright) from Bet’s The Game. And while Derwin Davis’s tone (Pooch Hall) wasn’t as catchy, you guys definitely shared a kiss or too, which most red blooded American woman and maybe some guys would envy. What was it like working with the men of Bet’s red hot sitcom The Game and who’s a better kisser, Derwin or Malik?

Hosea Chanez (Malik), who is my best friend, I’ve known for 11 years now. He’s my son’s godfather. We never had to kiss and it would have been weird because of how close we are. Pooch is such a family guy and big bro to me as well.

The kiss wasn’t intimate. Pooch would do funny things to mess with me like eat onions on set right before the kiss.

My mom and sister were on set during that scene trying to put altoids in his mouth because he’d play jokes. We do our jobs to the best of abilities so it looked real for the show.

You played yourself in the role, which I believe was an exact personification of that in crowd, good looking, young female in America, with an upswing in her career. If you could go back and do something differently, in how you portrayed yourself, what would it be and why?

I definitely wouldn’t do anything differently.

That show gave me an opportunity to brand my name and get it out there. The creators of the show, actually knew me since I was a little girl.

They wrote me in after the girlfriends TV show.

We created and developed that role together and we both felt it necessary to be real, because people loved the show’s realness and authenticity.

Also, a lot of women have had situations where they’ve been lied to and cheated on. The role was a real role, the character wanted a guy who said he was available when he really wasn’t, so it was tough for her.

In real life, if you find out that guy went back to an ex, you’d be so hurt. To play characters like that you have get angry and it was important to show the emotion within the character.

That particular part of the show put the center on truth and honesty in relationships. I think it was perfect and it had enough real content. I was so thankful for Mara Brock Akil and Salim Akil giving me an once in a lifetime opportunity to be on the show.

Now, you’ve worked with Vivica A Fox and Brian White in the movie Motives, what was it like being a part of the cast? What is your overall impression of Brian White?

Brian white is a very good actor and I learned from him because he was very seasoned in front of the camera. He was knowledgeable on how it works behind the scenes, and worked very close with the director. Vivica was wonderful as well.

He was always respectful and generous. It was my first “love scene” on screen and we worked to make it realistic.Brian is really a good guy and

has a great personality.

You’ve said your inspiration as a singer are Aailyah (my baby) Anita Baker and the infamous and all talented Prince. However, when you create music, what inspiration (i.e. real life experiences) do you draw from?

All life experiences definitely; I use whatever I go thru in life including relationships and I pour it into my music. I use music as therapy and a way to release those emotions…. The Studio has allowed me to release those feelings because it gives me an outlet. People should be inspired when they listen to my music. At the end of the day I’m still a real women with real experiences. I’m thankful to have music as a way to let people get to know me instead of the roles that I play. “I’m hopeful that people can always feel my story.”

You released a single titled “For The Love” on Slip-N-Slide Records, why Slip-N-Slide?

The Reason why I signed with them is because the owner Ted Lucas wanted to expand the label. They’ve been really successful in music and it was a great fit. They wanted to expand to r&b and pop and I was the first female and blueprint for that company and they were really ready to put the house behind me. They were going to push me as the new artist and I was excited about it.

They allowed me to control my career.

host his projects. He also has a new mixtape Henny On Rocks that features French Montana and Chris Brown and has been on tour with Big Krit. As a new artist, Paypa is beginning to gain more fans in the streets as well as online and I have a lot planned for his career. Checkout his latest single “Time Zone” ft. French Montana.

“I’m Looking to work with other artist from Chicago and new raw talent for the future.”

If you could leave a legacy in music and film, what would that be and why?

The legacy I want to leave is one of which, I was able to break down barriers, do things that have never been able to get done. I want to tell my story while inspiring others to change their lives in a positive way. And my goal is to open up doors for young talent, giving them an outlet to showcase their talent. I want to be remembered as a woman able to pass the torch by opening up opportunities for others. I want my music company to grow and become successful for the future as well.

What are some new aspirations you have in the works?

I’m currently working on more films. By having my first produced film: “Blessed & Cursed,” it gave me more confidence to make things happen behind the scenes. Dream Makers has partnered with non profit organizations all over Tedd is a great guy, he has a beautiful marriage Chicago to save the streets and stop violence. and family and he’s a sweet-spirited person. I felt it was important to have people around like Recently there was a Peace basketball tournaTedd because I was raised the same way with my ment in Chicago. The event was put together by mother being a pastor. I’m Grateful for the op- Father Phlager of St. Sabina. There were all-star portunity. guests that included Derrick Rose, Taj Gibson, Turning a new page, you’ve started your own Joakim Noah and other bulls players. Isiah label called Nub 9. What’s the story behind the Thomas and Quentin Richardson also came to name and what type of artists will you sign to support the cause. the label?

Nube 9 is an affiliate of my production company, As far as my personal endeavors, I Look forwhich is Record Breakers Music Group. The first ward to growing my foundation more in order artist off the label is Paypa, who is signed to SRC to provide health services, shelter, vocational universal. He’s from Chicago and very talented. workshops, job opportunities, internships Has a mixtape out ft.Rick Ross, Jim Jones, and and scholarships for those less fortunate in The Game and he’s had DJ Drama and DJ Khaled Chicago.

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SKY

NELLOR:

FROM SUPERMODEL TO CELEBRITY DJ

By Patrick Kelly & Arabia Karriem

“THIS PARTICULAR COVER SHOT WAS STYLED BY KEN BARBER AND ANNA HAJIYEV.” USL MAGAZINE / www.uslmag.com

ENTERTAINMENT/117 There aren’t too many people I’m impressed by, but I must say that Sky got a hold of me a few years back and I’ve been hanging on ever since.

So I decided she would be the first celebrity on the cover of USL Magazine for just that reason.

I first experienced her djing skills at the grand opening of The Atlanta W Midtown, some years back and was blown away. Picture this! There’s a beautiful hotel opening it’s doors to a chic list of clientele for the first time. Anyone who’s anyone posed about while you hear a melodic assortment of old school icons with funky djing techniques.

What would you do? I’ll tell you what I did. I turned around to see who the hell it was in the DJ both. To my surprise, it was a fine ass white chick wildn’ out. My first thought was, where the hell did she come from and what is her name?

So, I began asking everyone until I just went up to her and said, “Damn girl you’re hot. What is your name and do you have a business card?”

Hey, that’s how I am. When I see something that intrigues me, I gotta know more about it. So, the next day I began to google this new found DJ called DJ Sky Nellor. So, here we are. DJ Sky is one of my top 5 DJ’s in the world and she’s the first to make the cover of my magazine. “Sky, thank you for that moment and I now let the people experience you for themselves and get out of the bucket.” -Patrick Kelly Sky, when was it that you realized you had the qualities to be a successful model and what were some of your challenges in the early parts of your career?

Well, I didn’t think when I was a teenage, I wanted to be a model. Actually, that was probably the last think I wanted to do since my mother was a model and I wasn’t really interested, but a lot of people told me I should do it. Finally, a photographer just took me straight to an agency and they signed me on the spot. A few weeks later they shipped me off to Japan and it was an experience I still look back on and was like “how did that happen? And, how did my parents just say okay? But that was my training ground and it basically proved to me that I could do it, make a lot of money at it, become financially independent and also get to see the world. All I basically had to do was stand around and smile as well as be on time.

Obviously, it’s more to the story, but that was basically it.

Quite often than not many young people getting into the industry only see the glitz and glamor and not the reality of it all. There’s a very slim chance someone is offered the same opportunities you had.

That’s true. It wasn’t something I thought about doing. They basically offered me the opportunity and my first shoot definitely made me question whether I was up for the challenge because you’re working with these professionals and they’re like “come on shoot this, do that”

HANGING

WITH STEVIE WONDER

“It was a moment and definitely something I won’t forget!” and you’re like, what… So Japan helped, because in Japan, they just through you into two to three jobs a day and you’re booked for 6 weeks straight. It was like going to school for modeling, at least it was for me. Literally, I was 17 and I came back to Australia and had made more money in those 6 weeks than the average person made in an entire year. So, I was like, “what do you want me to do next?”

So you basically had your first professional photo shoot before your first go-see?

Yeah, I mean, the agency definitely believed in me. They took me without any professional photos, booked me on a shoot with one of the teen magazines in Australia and I was like terrified, but each day got easier.

When you’re that young, most of the time they just want you to be young, happy, smiling and cute all the time. It wasn’t until I got to Europe when they transformed me into not looking eighteen.

So it’s basically like a lot of the things you see on America’s Next Top Model?

Let’s just say that is made for entertainment. I love Tara Banks to death and she is someone I met in the early part of my career whom I adore and she is awesome.

But, they definitely make up some odd challenges; challenges I never had to face in my entire career of being a model. So, I guess I got off easy. A lot of that stuff is for entertainment purposes on TV. However, you do find yourself in some situations

you just have to make a call on it; whether you’re comfortable with it or not. That world is obviously out there and will put you in some odd situations. It’s definitely not your regular 9-5.

There is a stigma out there that models aren’t smart?

Actually, that’s not necessarily a stigma. I’d say I know a lot of stupid models (laugh). There are the ones out there who have incredible intellect and went to college and have done other things with there careers, but there are definitely ones out there where you’re like, “hello, is there anyone home (laugh)!” Anyone (laugh)!

Now you’re known for being the infamous face at Guess. How was it being a cover model and were there any out of the ordinary experiences you care to share?

When the option came about, my agency called and said you’re on option for Guess and I was like, what. When you’re in this crazy, crazy world, that’s like a huge campaign to get including a Vogue cover… So when they said I was on option, there was dead silence on the phone and they proceeded to say “well, don’t get your hopes up, there’s like a million people on hold for this job. It would be amazing, if you get it, but if you don’t, keep it moving.” So when they confirmed it, I think I was like still in shock. We shot on-location in Miami and when we arrived immediately the crew was alerted that there was a hurricane (Andrews) coming to Miami. So I thought awesome, I get the gig and we’re probably not gonna shoot because we have to get the hell out of Miami. And everyone just looked at each other and said, “do you wanna get up at the crack of dawn and try to get some pictures and then just get the hell outta here?” I was like, “sure!” Literally, the crew went bananas and we shot the whole thing until the crew was like we’ve gotta get outta here before the whole thing is a complete mess. So, while we were shooting for those 4 hours, in the back of my head I was like, “this is probably not gonna see the light of day.” My agency was so happy, they were telling all my clients that I was gonna be in the Guess ad and I was thinking, it’s probably not gonna happen now; I just need to get home where I was safe. It really didn’t hit me until it came out and I was like “oh, it made it.”

Are there people you met while modeling that you have lasting friendships with?

Yes, the first girl I met at my agency and went to Japan with; we’re friends on Facebook. She has an entirely different life now. I’m still in contact with so many people I spent time with in so many different countries, all over the world.

Tara became hugely successful, started America’s Next Top Model. She called me up and was like, “I want you to be on the show.” I definitely have wonderful friends from everywhere.

Let’s talk about the fights. Where there any girls that was in stiff competition with you who just didn’t like you or was envious of your looks, confidence and how you carried yourself?

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“THIS WAS THE FIRST COVER FOR ISSUE 1 VOL. 1. BOTH ANNA AND I THOUGHT IT WAS AN AWESOME SHOT!”

I don’t think I had any one-on-one issues with anybody and if people had issues with me, I never got to here about them. The only time I was ever terrified was during one of my first fashion shows in Milan when Tara and Naomi were not tight. Tara came up to me and said “you’re going after Naomi and I’m after you.

Naomi is gonna hog the runway so I need you to hold your ground and not let that girl mess it up. I’ll be right behind you, if there’s trouble.”

This is not the thing you say to someone who has just come from Australia and have never done this thing before, but we got through it.

So we can all read about your start as a DJ, but what was your thought process in you pushing yourself to take that dare from your friend and were there any influences (alcohol to brave the wave); as we all need from time-to-time or was it just pure confidence?

I think honestly, I should have started Djing when I was a teenager. Even before I started modeling full-time, I use to go to clubs and be the obnoxious b#tch; going up to the DJ’s and asking them to play what I wanted to here. I would like to apologize to every DJ who I’ve been a brat to.

So, I was the model on the road that would be mixing records and making mix-tapes for friends.

I wish it (Djing) had come to me much earlier.

The fact that a friend had to say “okay, you don’t like what this guy is playing, you complain all the time about music, you should get in the booth and learn how to work the equipment and we’ll hire you, because we want you to be happy.” Of course, they also wanted all my model girlfriends to come to the party. So it was a win-win situation for everybody, once I actually got into the booth and played.

In your BIO online, it says that Blondie, Rick James and Prince are some of your influences.

Can I summarize that you’ve also taken a bit of their tenacity and flare in personality which fuels who Sky Nellor is? What is the definition of Sky Nellor?

Yeah, that’s a few of my influences. I have absolutely no idea what the definition of Sky Nellor though is. You’ll have to ask someone else that question. I guess my friends would say I’m a loyal B#tch. I don’t know (laugh). I don’t like to be put in a box so I’m definitely not gonna try and define myself right now.

I first had the opportunity to hear you play at the Atlanta W Midtown Grand Opening Party a few years back and I must say I was utterly impressed. Honestly, I felt like I was losing my mind. It was like I was on drugs and just wanted more and more of it. Where did you get that style of Djing and is it just plain talent or something you honed as you progressed in your career?

Okay, it’s definitely not plain talent. Once I decided that I was gonna do this, I wanted to be taken seriously and didn’t want to be some random, wanna-be DJ. I sat down with my music.

I sat down with all my dad’s records and I was like, “this is all the sh#t I love. This is all the sh#t that makes me happy. So hopefully, it’s gonna make other people happy and I’m gonna do this! My goal was to make everyone in the room have as much fun as I’m having.

You played a party for our President Bill Clinton, what was that experience like and did you get to meet him? If so, what was your impression of the Ex-President?

I don’t even know if I should answer this question, but the party was arranged for someone else in his office. I don’t remember names, but I remember that I just wanted to go and knock it out. There were a lot of suits and I was just playing the background music . That was really all that it was. It was really people in his office offering advice on what they wanted to do and I was providing the soundtrack. I was just really lucky to be in the room, really!

So The Black Eyed Pea is one of my favorite musical groups because they dare to be different and their music is sensational.

This is the reason I like you as well because you all have that “I don’t really give a damn type attitude. And you do your thing, it’s hot and successful. What was it like playing for The Black Eye Pea and hanging out at the party?

We were all on the same flight and I think we spent more quality time on the plane than at the party because they arrived at the VMA’s to perform and I was in the booth on stage. Nike was one of the sponsors so we all got to make custom sneakers afterward. I think that was the most quality time we had together. Besides that, it was very chaotic. I’ve done tones of other events and parties with all of them and with Fergi, separately. They are ultimately awesome!

You’ve also played for Puffy as well, what is it like just hanging with Puffy?

It’s surreal hanging out with puffy. I met him 15 years ago and he was just putting his name on the map with Biggie. To see the person he is now; he has always been one of the most driven people I’ve met in my life. I don’t think the word “no” exist in his vocabulary. And everything that you read about and all the things that he does; it’s probably bigger! The stuff that goes down, you just keep thinking, is this really happening? Yeah, it’s really happening (laugh)! I even took my mom to one of his parties in the Hampton’s in a helicopter and she was like, “how is this possible?” I

said mom, “this is what happens when you work for Sean “Diddy” Combs, mommy (laugh).”

Which artists out now has caught your eye musically?

You know, when I read over this question, I was thinking of how sad I was of the death of Amy Winehouse. Special people like that don’t surface as often as I think they did back in the day. With that said, I’ll always opt to play something old than new because I don’t often find a new artist that I’m wowed by. But I did have a wow moment while watching The Voice.

Dia Frampton, she covered Kanye’s “Heartless” and she got my attention for that entire song.

I got goose-bumps and I went “okay, okay, you got me.” So when she decides to put something out, I’ll probably check her out. Part from that, I’m just waiting for D’Angelo to drop another record. That will make my year! “When you come across such ridiculous talent, you wait!”

I know that you’ve done your mix-tapes, but have you ever thought about coming out as an artist?

No, because I can’t sing and I can’t play an instrument. I think to call yourself an artist, you should be able to do both.

Exactly, but has that stopped a lot of people from coming out with albums?

No, but the perfectionist in me wouldn’t allow me to make a mockery of the artist that I’ve grown up with and consider to be icons. These are the same icons I’ve cried my heart out to and danced for joy, since the day I was born. It wouldn’t be something I could do. My mother was like “honey, just dance around and lip sing and you could be the next Kylie Minogue.” I wouldn’t be satisfied because that wasn’t what I was put on this earth to do.

Let’s talk about Bravo’s The Millionaire Matchmaker? Now, I wasn’t privy to seeing the episode so I’m going to need a little help. How was it during that entire experience?

That whole entire show is fake bullsh#t! I wish I had received that information before signing on.

Basically, my friends were like “you’re not the most social of people darling. You don’t make a lot of time for people outside of your work and your life. And while we love traveling around the world with you and we have a blast; you need to date or at least go on a date.” They called and said would you like to be on the show and my girlfriends were like, yes she would. “This would be like good for you and it would really push you out of your comfort zone. Do it!” I thought that it would be some sort of realness to this opportunity, but it was fake; phony. It was crap! I should have run. I was basically at the mixer seeing how I could get outta there. That was my wonderful experience meeting a bunch of phony people, wanting to be on television. “I had a stupid, naive, blonde moment that week (laugh).”

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Let’s talk about dating. What is it like dating and would you date someone with less zero’s behind their pay check? The reason I ask is because people are caught up on this ridiculous gesture that they’re not going to date outside of their class, their surroundings; outside of the people they hang out with.

I don’t know! I really don’t know where Mr. Right is? I’d say anyone smart enough, secure enough; if you’re out there, you should call me. “Money ain’t a thing as JayZ would say and love is all you need!”

But still, what is an ideal guy for Sky Nellor? You’re walking on the streets of NYC and a guy catches your attention, what do you see?

If a guy is going to catch my eye, he would have to be charming and witty, be smarter than me and ultimately challenge me.

Honestly, I’m not gonna date you because of what’s in your bank account or how good looking you are. I need something substantial and you gonna have to be able to entertainment me and keep up with me or it’s not gonna work.

Were there any challenges in any past relationships because of who you are?

That’s the biggest challenge. People meet me, they get to know me, they find me intriguing and they get a glimpse of my life and they say “no thank you.” Apparently, I’m a lot to deal with. I think it’s always been that way. I’m fiercely independent! I’m not really gonna rely on you for much and I have a schedule I don’t wish on anyone.

Besides my friends, who are very understanding, the average guy just looks at my schedule and say “and when are we gonna have dinner…” My work life and my career is not conducive to dating, apparently.

So, thee Sky Nellor is a very successful model and DJ who combines her beauty, charisma and talents to package and brand the infamous DJ Sky Nellor. You’ve traveled the world, played at all the hottest and exclusive parties and events as well as rub elbows with all the elites in fashion, music and entertainment. What’s next? What gets you out of bed every morning and having you waiting in anticipation to just get a glimpse of it?

My alarm clock wakes me up every morning (laugh). It is the most obnoxious sound. I basically make a list of

www.SkyNellor.com

all the things I want to accomplish for that day and that is just a challenge or goal I set for myself. It pushes me because I wanna get those things done and start crossing them off the list. That may sound quite boring, but it is what it is.

No, I don’t think it’s boring at all. That is a part of success; writing the things you want to accomplish down on a list and crossing them off, once they are accomplished.

Is there anybody out there you haven’t worked with that you want to work with?

I’m sure there are, but I don’t think about it like that. I take everything day-by-day and regardless if you are a somebody or a nobody, it doesn’t matter. I want you to have a good time. I look at my job as showing up and getting you going. Whether you (Patrick) felt like you were on drugs and you wanted more and more or whatever; that’s how I want people to feel. Honestly at the end of the night and I’m a sweaty mess and you’re a sweaty mess and everyone is behind me giving me hi-fives; that’s when I know that I’ve done a good job.

Any shout outs?

Shout-outs (laugh)! I would like to shout out to Stevie Wonder. He came to a party in New York, that I do on Monday’s at Mr. H and that gentleman, whom I had the pleasure of meeting and actually hugging, made my night. He made my night very long because he did not want to leave the venue until 4:30 in the morning when I was about to take off my shoes because my feet was really starting to hurt. But, just having him there and knowing that he was having such a really good time, and did not wanna go home; he definitely gets my shout-out.

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NYC FASHION PHOTOGRAPHER

HYUN GU

KIM Hyun Gu Kim was the fashion photographer for USL Magazine’s “Show Ure Fun-Side” fashion shoot in Soho and Chinatown, New York City.

“We Were looking for a fashion photographer to shoot this particular spread and happened to run across Hyun on modelmayhem.com. His style of photography is clean, abstract, yet urbane and shows that he isn’t afraid to stretch the imagination.” Get to know Hyun Gu Kim and appreciate his work.

Where are you from and how did that make an impression in your style of photography?

I’m from South Korea, and I like Oriental style of painting. It is so simple and yet very temperamental. Oriental Painting is usually not very heavy as western painting, but still contain a lot of details, nonetheless.

I am also a fan of Western Photography. However, Oriental photography and painting is still my passion as I grew up surrounded by it. I want to bring the “Simpleness” and “detail” from Oriental Painting into my photography.

Who are some of your influences as an artist?

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I was hugely influenced by Nick Knight (a British fashion photographer, documentary photographer, and web publisher). When I studied photography in Japan, I saw his work, which was very impressive. It was amazing as I had never seen anything like that before. I really admire his work and creativity.

Is the a super model, in particular, you would like to work with?

If I were given a chance, I would like to work Natalia Vodianova (Russian supermodel and actress).

Why live in New York City and is this where you got your start as a photographer?

New york city is the most

famous fashion city in the world. Many artists are from here and many end up working here. I can get a lot of information about fashion, so I decided to move here. While in Japan attending school, I worked as a P.A. (photographer assistant). Now, I work as a freelance photographer and have done so since 2011.

Who are you most proud to have worked with?

When I was a photographer assistant in Japan, I worked with Araki (Nobuyoshi Araki) and Lady Gaga. It’s been my best experience so far.

What are some goals and achievements you have your eyes on?

To find the best Aesthetics in Simplicity.

What are some of your top accomplishments in the past?

My photography appeared in Professional Photographer magazine in UK. Do you prefer to shoot people or objects/scenery and why?

I prefer both. I can learn people through scenery. I like Geometry. I learn to appreciate it through scenery and it has

helped create abstract in my photography.

When shooting, do you prefer beauty over professionalism or does it go hand-in-hand?

I believe in Photography and in general aspect of things, thus, beauty and professionalism go hand-in-hand. Photography, as it is global, has many different sub-cultures within a culture. In

certain countries, professionalism is thought of as the utmost importance, whereas in some other countries, beauty overshadows everything. So, one must have a good balance of professionalism/beauty towards nature and people as well.

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Proud Partner

Models: Donnell Morris, Lance Wilcox and NYC Jerk Dancers UNDEFEATEDONEZ Show Ure Fun-Side is a Campaign sponsored by USL Magazine that is all about promoting positive re-enforcement for young men, ages 16-18, with interest in music, entertainment and fashion. Get more info by calling 1(678) 278-9710 Photographer Hyun Gu Kim Hair & Make-Up Dani Scarcella Styling PatrickKelly Locations Chinatown, NYC

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TO BE ICONIC IS TO

STRUT YOUR OWN

STYLE INDIVIDUALITY! & Show Ure Fun-Side is a Campaign sponsored

by USL Magazine that is all about promoting positive re-enforcement for young men, ages 16-18, with interest in music, entertainment and fashion. Contact The MI3 Agency at www.miethree.com to sponsor this campaign or become a model for one of our photo shoots.

Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

Campaign

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MEET

Nigel

STROKAGENIUS HE’S A MODEL & AN ASPIRING FASHION DESIGNER WITH HIS OWN SENSE OF PERSONAL STYLE!

Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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Photographer Karlos Matthews Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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Photographer Karlos Matthews

Photographer Karlos Matthews

Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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Photographer Karlos Matthews

Photographer Karlos Matthews

Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

Fashion Nigel StrokaGenius MUA Make-Up By Patrice Coordinator @MI3AGENCY Production Asst. August Mapp

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ICONS ARE COURAGEOUS!

Don’t assimilate! It’s okay to be you and

SHOW URE FUN SIDE!

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PATRICE STORY MUA WWW.MAKEUPBYPATRICE.COM

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AVEDA Salon 778 N Highland Avenue Atlanta, GA

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S

HADES

OF GRAY

Photographer Karlos Matthews Model Jahanna Caffrey Stylist Caitliu Lamb Hair/MUA Elisabet Mascarro

www.karlosmatthews.com

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KARLOS MATTHEWS | KARLOSMATHEWS.COM

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BRAZILIAN MODEL

MARCELLA

BRAGA Photographer Karlos Matthews Makeup Angelique Cerniglia Hair Krystal Riddle Model Marcelle Braga @ Next LA Swim suits Unico Swimwear Location The Construct studios Los Angeles

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180/VANITEASE - ABBEE

ABBEE KIMBERLY UK

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188/VANITEASE - CORY

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COREY FEDERICK Los Angeles

Working Out I have always been a pretty active person. I started in high school on the track team and trained as a runner. This experience made me a life long runner. As an adult I have trained for marathons, 5k, 10k, and triathlons. The triathlons are brutal and you have to train like crazy to prepare for them. The swimming portion of the triathlons are my weakest area. Fifty degree lake water at 7am; it will take your breath away. The swimming is very taxing and will test your endurance.

So making sure you are fully trained and prepared makes a world of difference. However, I prefer to run outside. Treadmills are ok; but there is something to be said about running outdoors. I love to go running/hiking at Runyon Canyon and Griffith Park Observatory. They have great trails and it feels very free to be out there.

If I had to give any exercise advice... it would be free weights, free weights, free weights. I use free weights to add definition and isolate muscle areas I want to see improvement in. Also, to just listen to your body. What is it telling you to work on. It may sound odd, but I try to pay attention to my body that way.

Music I am a fan of all music.

Concerts are a favorite of mine... whether it be pop, country, jazz, etc.

Some of my favorite artists are U2, Michelle Branch, and Rudimental.

Movies Huge movie buff here.

Action films and sci-fi are some of my favorites. Thought provoking movies are also top on my list.

Skyfall was an incredible film... it should win best picture at the Oscars.

Dating I love To Date, but I am really picky about who I date. It means more when you hold out for the person who you adore. The person who makes you happy and challenges you at the same time. I am dating right now and the best part is those little moments you share; the talks, the small gestures. I am a pretty simple guy and its pretty special when the person you love takes the time to surprise you in little ways. Their love and creativity mean so much. facebook.com/cory.frederick.7

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Jordan ANTHONY SWAIN

“Calling him energetic, focused or charismatic; all would be correct. But don’t label him a millennial because he broke the mold.

His name is Jordan Anthony Swain and in the 11 months since arriving in California he has modeled for over 30 photographers, made three nation-wide modeling tours, appeared in 5 galleries nationwide, one exhibit recently opening in Amsterdam and, has been the exclusive model in a new book.”

-modelmayhem.com Now a Contributing Stylist for USL Magazine, Jordan Anthony Swain has garnered 3 fashion spreads in this months issue.

And he is also responsible for the fantastic styling of international supermodel Tosh Yanez for the July 1st cover. With hopes of a vibrant symmetry with the publication, Editor-In-Chief Patrick Kelly, is looking forward in publishing many of Swain’s artistic endeavors.

A bit more about Swain: “Jordan Swain is an active member of AFTRA Union (American Federation of Television and Radio Artists) and finds time to volunteer at various organizations throughout the Greater Los Angeles Area. He also serves as a national educational speaker developing curriculum for Boys and Girls clubs and local high schools and holding motivational seminars for youth. This platform enables him to serve as a role model to local area students and community organizations.” -modelmayhem.com “Among his recent projects was a month trip to Hawaii where he worked as a featured model completing 34 different concepts for photographer Roger E. Stillman in a just released 120 page coffee-table photography book titled “Reflections of Hawaii.” The book is available at blurb.com and through Amazon.” - www.modelmayhem.com

NOW AVAILABLE at MELROSE BOUTIQUE 772 N. Highland Ave N.E. Atlanta, GA 30306 | 404-745-9455

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TOSH YANEZ:

INTERNATIONAL SUPERMODEL

By Patrick Kelly Photography David Walden Grooming/ Hair Mel Hunter Styling & Art Direction Jordan Anthony Swain (EKQ Style Hause) Photographer Assistant Gus Simones Wardrobe Assistant Ariel Rucker & Jennifer Perry Supermodel Tosh Yanez at Wilhelmina

“THIS PARTICULAR COVER SHOT WAS STYLED BY KEN BARBER AND ANNA HAJIYEV.” USL MAGAZINE / www.uslmag.com

FASHION/STYLE/199 Many people believe you can tell a lot about a person from their body language. I believe you can tell a lot about a person by looking at a photo of them. And my first impression of you wasn’t the glitz, glamor and physique, but actually the generation values I see instilled in you.

How important is family for you and in what way did the relationships with your immediate family members dictate that you became as an adult?

Family is very important to me. There isn’t a day that goes by or a job that I book as a model, that I don’t consider them. It’s important to me that my family is proud and respects the work that I do. They taught me to live my dreams and to be true to myself. They helped me understand that I could achieve any goal if I work hard and put my mind to it.

Perfect or not, we all have our own insecurities.

There was something we didn’t like about ourselves growing up that we may now be at peace with. What were some of your insecurities and how did you overcome them?

There were a couple things I was insecure about growing up. As a child, I wanted to blend in more, but it was difficult because I had an unusual name and I was always the tallest kid in my class. Now-a-days, I embrace my height, as it is a valuable asset to my career. Also, I recently discovered the meaning of my name and to my surprise, it’s meaning was “strong Viking warrior!” I think it’s pretty kick ass now!

As your career expanded with your first huge campaign being Skyy Vodka, shot by the infamous David Lachapelle from Interview Magazine, did you experience any backlashes from close friends who became intimidated by you?

Most of my friends were very supportive and even, at sometimes, more excited by my accomplishments than I am. I do have a few friends that tease me and call me “Zoolander.” It’s all good though, they just want to keep me grounded.

During the Skyy Vodka shoot and thereafter, what was the most important insight you can say David Lachapelle contributed to your career?

Working with David Lachapelle was awesome.

He was a child of the 70’s and a protégé of the infamous Andy Warhol. I was honored to be in front of his lens and his sets are always fun. I remember him playing Donna Summer’s “Love to Love You Baby” as he shot us models. Truthfully, it never feels like work with him. It’s more like a party. The Skyy Vodka shoot was the first Billboard I had ever done. For me, it was the beginning of my career.

I interviewed International Supermodel and DJ Sky Nellor for the cover of our June issue and I asked her about the stigma of models being a bit ditsy. Do you feel most models aren’t considered favorably when it comes to social interactions or is that just hoopla?

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Models are people. Some handle their lives well and some don’t. In most cases, many models start their careers in their early teens. They sometimes have to grow up before they are truly ready to. They must learn to handle money, traveling, and the temptations of drugs and sex. It’s tough. Ithink in many ways, successful models should be commended for what they do.

A lot of our readers are influenced by the hip hop generation, so I wanted to ask you about some of your urban campaigns, which included Rock and Republic, Calvin Klein, Levi’s and so on. One campaign in particular was Sean John. How were you chosen for the campaign and did you get a chance to meet “Diddy?” If so, what was your first impression of him?

Working on the Sean John Campaign was one of my favorite shoots to date. I Workedwith photographer Randee St. Nichols· She has shot many celebrities including Prince.

I was selected to appear in the campaign

by Art Director LonDell Wright. We shot all around the Roosevelt Hotel in Hollywood Ca. And I unfortunately did not gel to meet Diddy. But, I’ve been a big fan of his for years. I admire him as a designer and as a recording artist! I was told he was very pleased with the shoot.

You’re currently with Wilhelmina Modeling Agency, how did that come about?

I’ve been with the Wilhelmina modeling agency for a few years now. They have become my second family through the years.

They first noticed me after a campaign I did for Donna Karan that appeared in Vogue Magazine. I met with the director

of the men’s division, Paul Nelson and he signed me on. He is not only one of the best agents I’ve ever had but also, a dear friend.

Being a male model can have its good and bad points, especially when a client or photography require you to pose or dress a certain way that isn’t the norm for quote-unquote the manliest of men. Have you ever encountered a scenario where you were required to be a bit out the box and how did that make you feel?

I used to be very shy growing up. The idea of modeling in crazy outfits, or worse, no clothing at all, made me very uncomfortable. Now I realize that modeling is a lot like acting. It is my job to convey whatever message the photographer is trying to deliver. When I walk into the studio, it ‘s no longer about the real me. In fact, I’m more excited by being challenged by whatever the job is.

You have a physique most men, gay or straight want but may not be as committed as you are in attaining it. What is your daily regiment for working out and staying healthy?

I wish I could say I can eat whatever I want and still model, but unfortunately that’s not true.

I hit the gym almost everyday and I’ve had to give up many of my favorite foods. I try to run everyday and live on a diet of low carbs and lean proteins. As far as weigh-lifting goes, it’s all about low weights and high reps.

Do you feel clothes makes the man or the other way around and why?

Honestly, I think it’s the man who makes the clothes. However, I do appreciate a nice, skinny Dolce and Gabbana suit. That being said, a Dolce ad would be fantastic. I’ve been a huge fan of the brand and being half Italian, I hold a special place in my heart for the Italian label.

Not to mention, I admire the photography of Mr. Steven Klein.

To the aspiring male models out there vying for representation and success in the modeling world, what advice can you give them to sort of help prepare them for things to come?

As far as aspiring models go, one must always be prepared for a lot of travel, dedication, self control, and sacrifice. If this job was easy, everyone would do it, but it’s not. There is rejection, and there are moments when one feels more like a product than an actual human. If you stay focused and work hard, there are many great things that come with this industry. I’ve been able to work with some of the most talented artists in the world and have had the ability to travel to some of the most beautiful and exotic places. I wake up everyday knowing how blessed I am for what I do.

What is your greatest accomplishment in life and what did you do to attain it?

I believe my greatest accomplishment in life is living my dream. So many people out there are terrified to even try.

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Styles

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by SWAIN

Photography By David Walden

Model Erica Little Make Up Mel Hunter Hair Patrice Bisiot Wardrobe Styling & Art Direction Jordan Anthony Swain of Styles By Swain

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Dress: Tube Gallery

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High Waisted Pant Ohara

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Fur Vest Stylist High Waisted Pant Ohara Jewelry Ouroboros Designs

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Zipper Body Skirt YAY Designs

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Black Sheer Blouse & Pant Leggings Ohara

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Pant Leggings Ohara

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Photography By Gregory Prescott Model Roberto Maya Wardrobe Styling & Art Direction By Jordan Anthony Swain of Styles By Swain Wardrobe Assistants: Yusuf Yagci and Amanda Marie Johnson

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PERCY

SAYS! THE RIDICULOUS THE ABSURD AND THE JUST PLAIN CRAZY!

BIG DADDY OR DAMN

IRRSPONSIBLE! Contributor Chris Mobley

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LIFESTYLE/223 If you are someone who thinks that being a parent is rough, or someone who’s having issues with the mother/father of your children, then just breath deep for a second and be thankful that you are not in the same situation as Desmond Hatchett! This 33 year old Tennessee man has 30 children by over 11 different women. In case you are wondering, this is not a typo, this 33 year old man actually has 30 children by over 11 different women.

The craziest part of this story is that in 2009, he only had 21 kids and stated that he was going to stop having kids after many of the mothers of his children took him to court for child support. Speaking of child support, since he only makes minimum wage, the women get very little each month. One of the mothers only gets $1.50 a month. Now just take a second to do a little bit of math.

Hatchett had 21 kids by 11 different women in 2009, but now has 30 kids in 2012. That’s 9 children in 3 years! You would think that he should of at least learned how to put a condom on. Hell, I know some guys who would just go ahead and get the vasectomy after the 5th child! I do understand how some people, especially women, would say how this man is irresponsible for not only having children with all of these women, but also for only working one minimum wage job to support them. Now I do agree that Hatchett is irresponsible for his actions.

But I have just a few questions. Who are the women who actually had children by this man? Who are the senseless women wanting to give birth to babies 22-30? Just three years ago, Hatchett was on the news and all over Youtube for having 21 children. This guy now has 30 children by over 11 different women. That is 9 additional children he cannot take care of. Which of these women were lonely enough, and willing to have baby number 3 out of 9 (or maybe even 4 or 5 out of 9) by this guy, when they already knew he wasn’t going to put a ring on their finger? Did any of them know what the hell birth control was, at the time? Why didn’t any of them have enough sense to not have sex with this man, who then had 21 kids, without making him put a condom on first?

There is only one more question that I cannot figure out. That question is: How did he do it? I know guys who work minimum wage jobs, and say that they constantly

lose out to the men with more money at the clubs. I know men with children who complain that most women are reluctant to date them once they find out about them being single fathers. So, will someone please tell me, how a man who makes minimum wage, and has 21 children, managed to either convince the current “baby momma’s” to sleep with him again, or get new females to sleep with him. Maybe Desmond Hatchett should write a dating advice book and call it “Desmond Hatchett: How To Get Laid, Even Though You Ain’t Sh*T!” Many people have been talking about how Hatchett should be punished. Most women have been going so far as to say that someone should “Cut that thang off!” Maybe that’s too harsh. I’m a man, so of course I think that statement is too harsh. The government can’t legally prohibit him from having more children, so whats stopping him from having unprotected sex and getting another woman pregnant? He might not be forced to do this by law, but someone should really encourage him to get a vasectomy before he makes baby number 31 or maybe he should just learn how to WRAP IT UP! I don’t know about the people reading this, but just hearing about this story makes me want to go invest in a full crate of condoms! If there is a lesson to be learned from this, it is one should be responsible about who they sleep with, and practice safe sex. Unless of course, you are trying to go for this guy’s title, which is utterly “damn irresponsible.”

PERCY

SAYS! THE RIDICULOUS THE ABSURD AND THE JUST PLAIN CRAZY!

IS IT REALLY THAT SERIOUS? GAY VS. STRAIGHT PRT 1: WHY YOU SO SCARED? Contributor Chris Mobley

Back in the old days, gays were probably looked down upon almost as bad as black people were. But years later, America gained just a little bit more tolerance as time went on. From 1980 through 2010, the slogan was “We’re here. We’re queer! GET USED TO IT!” Now in 2012, some straight people might have slogans like “They’re here.

They’re queer. GET THE HELL OUT!” or “They’re here. They’re queer. Maybe we should just pretend to like them.”

While we might have people who accept the gay and lesbian community, there are still people who actually fear them. In a way, this fear and hatred seems just too irrational.

We have all heard at least one guy say “Aye man, I don’t like those damn faggots man! They might try to come after me!” or “I don’t care what you do, just don’t run up on me like that!” Now in all seriousness, think about the types of guys who are usually quick to blurt those statements out in public at any given time. Now since when have you seen gay men go after the forty year old guy who still rocks corn rows and wears throwback jerseys? Have you ever seen a gay man say “To hell with Brad Pitt and Idris Elba? You see that old white guy who looks like he’s in his 50’s with a beer belly, spitting tobacco juice into a water bottle? OH MY GOD! Gimme a piece of that to go!” Chances are, no you have not heard of that. So why are the men who are good looking and handsome really not open about their dislike for gay men, but these type of guys are always paranoid about some man wanting to get a piece of their chocolate? Women aren’t much better.

How many times do you hear women, especially black women, say “That dyke bitch better not come at me with that!” Now I’m willing to bet that the female who said that wasn’t the sexy girl next door from the hood that all the dudes wanted anyway (think about

the sexy Nia Long in Friday or Lauren London’s character on the movie ATL). I’m willing to bet my money that the woman who instantly says this about every lesbian they see is probably that hood chick who either has at least 3 kids, allegedly had that “burner” or just the chick that nobody wants in the hood anyway because of her acts of being thirsty. I actually find this funny because I know plenty of handsome playboy type men and absolutely gorgeous women who don’t have this irrational fear of having a gay or lesbian hit on them at any moment.

Hell, I think that I’m a handsome man (because my mommy told me), but I don’t just get super uncomfortable whenever I’m around a homosexual and instantly approach saying “Just so you know buddy, I aint on your team.

I’M STRAIGHT YOU GOT THAT QUEER!” So tell me why so many of these people are so scared that someone around them might be gay?

Maybe because they have some feelings that they aren’t so quick to blurt out in public? Like my father once told me: “The only time someone is scared of a dog is when they plan on letting that dog get close enough to bite.” Now just take a second to think about that.

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PERCY

SAYS! THE RIDICULOUS THE ABSURD AND THE JUST PLAIN CRAZY!

GAY VS. STRAIGHT PRT 2: DL; REALLY? Contributor Chris Mobley

“The only time someone is scared of a dog is when they plan on getting close enough to bite.” That was one of the last lines of the previous Gay vs. Straight article. Hopefully you have had enough time to actually think about it since you read it. If so, then you should get the idea that I was talking about people who are on the DL or “the down-low.” The last Gay vs. Straight article was talking about how homophobic people usually have very irrational fears and hatred towards homosexuals. Maybe these same people might be worried about being around homosexuals or lesbians because it may bring out the desires they have been hiding all along.

Being on the DL is nothing new to the world. It may be shocking to find out that the guy who you look at as the major player or the tough guy, is on the down low. But it is no secret that there are many men and women who are in the closet. The main question is why are these people in the closet? It seems like acceptance for the LBGT community is at the highest point it has ever been; so why do most people, mainly African American men, choose to remain on the down low? Maybe it’s because of how they were raised. Maybe it’s because black men want to be seen as ultra-masculine and they feel that coming out would cause their family and frineds to think otherwise. I have heard of many cases where men who have the “tough guy” or “player” type reputations, were the main ones who participated in private homosexual acts. In most cases, it’s simply just false rumors and gossip. Other times, it’s someone who participated in the act with said homophobe, who “let the cat of the bag.”

Hell, there have even been times where openly gay people accuse straight men of coming on to them and solicit a pack where they promise to condone the act as long as it’s kept quiet. If it came down to one openly gay person saying this, it could be writtten of as a possible lie, but usually it’s more than one person telling the same story. When you put two and two together, most of the time there’s some turth hidden in the accusation. Maybe that is why these same people seem tend not to have a serious problem with gays and lesbians until they realize that one of them is in their midst. Maybe they are guilty of hiding in the closet and fear being “outed” by them.

Is it really a coincidence that most men accused of being on the DL spent some time in prison. Although not every man who goes to prison performs homosexual acts, some of them do. Some of them even incorporate that lifestyle into their everyday life, once released from prison. The reason they remain in the closet once they are back on the streets is because they want to maintain the persona of being straight; not to risk damaging their life in the real world.

Since when being outed and remaining on the DL the only two choices for living an alternative lifestyle? Why can’t men and women just simply walk out of the closet instead of being pushed out? There are even celebrities who are in the closet and choose not to come out. Instead, they live their lives through escorts and messeurs. Some even maintain the appearace of a straigh life with “a paid wife for the gay guy,” all the while, they frequent undisclosed parties where men of the same caliber and sex frequent for a good timne. That is somewhat shocking to me since Ellen DeGeneres and Neil Patrick Harris are two megastars who managed to come out as openly gay people, while keeping their careers. The ironic part of this is that even though he is openly gay, Neil Patrick Harris usually gets casted as a womanizer. Then again, those celebrities are white and the white population is more acceptance and tolerant of their people being gay. On-the-other-hand, Black people do not. Instead we rather mask who we are and pretend that we’re someone else, while lerking in the dark with people of the same sex. I commend Frank Ocean for having the balls to come out. When you think of it, he has mores balls than any straigh guy I know. You gotta have some big kahoonas to be a ma, a rapper, black and come out just before the release of your first album. Now that’s ballsie.

No matter how much support the LBGT community gets, there will always be people who are not comfortable with who they are and choose to stay in the closet. It could be the teenager who want’s to wait until he/she goes away to a college to be themselves. It could be a single woman who is bisexual, but not many people know about it. Sometimes it might not be a case of someone being innocent and just waiting for the right moment to come out. It could be a man who frequently cheats on his wife with men, risking hearbreak, and diseases to his wife, because he doesn’t wrap it up.

Living a double life has to be hard. But we all have choices and those who chose to remain in the closet are cowards. Maybe one day, society will become more tolerant and accepting towards the gay community and people won’t have to spend their lives hiding in a miserable shell. I’m just saying…

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Contributor Chris Mobley You hear it all of the time. Guys saying things like “She says that she’s looking for a nice guy, and I’m a really nice guy, why doesn’t she want me?” or “She says she likes me because I’m nice, kind and sweet and she wishes she could find a guy like me. So why does she make me just a friend and dates the assholes?”

You also hear females saying stuff like “Oh my god, I know I’m hot, why does he act like he’s not interested?” or “Why does every guy I date always expect to have sex on the first date?” There are different names for this. For males it’s called the friend-zone, in the women’s case, it can either be the friend-zone or the sex-zone, where all the only thing guys look for in you is sex. Contrary to popular belief amongst the friend-zoned and sex-zoned, there are actually pretty good reasons why you might find yourself in these situations and why you should nobody should pity you for it.

Most guys say all the time that their love interest “Always says she’s looking for someone nice, but she always goes for the douche-bag and keeps me in the friend-zone.” Okay, while women do look for a guy who can be nice, sweet, sensitive and caring, that can also lead to your downfall while pursuing this USL MAGAZINE / www.uslmag.com

certain female. The reason that women put you in the friend-zone when you try your best to be the nicest guy you can is simply because, you are just too nice. You being so nice and understanding all of the time almost makes it seem like you use kindness to compensate for your lack of a backbone. Or at least that’s how she sees it. For example, you have a new hot girl that you are trying to hook up with and you regularly talk on the phone with her. She frequently talks about her ex and how much of an asshole he is and probably spends at least 30 minutes out of a whole conversation talking about how bad the men in her past were. Now here comes the part where you end up putting yourself in the friend-zone. In the middle of the convo, she says something like “Oh, you like MMA (mixed martial arts)? My ex-boyfriend trained MMA and he was such a douche.” That is usually when you should kind of ask why the guy was a douche and if she wants to talk about it. Now if you let her tell the story, then end up letting her ramble on and on about all the different things the ex boyfriend did for about a whole hour, then congratulations, you just became that friend who is a really good listener. Instead of just listening, either 10 minutes into the story or as soon as she named the act that makes her ex boyfriend such a bastard, you should stop and say something like “Yea, that guy really is a douche, but you shouldn’t even think about him anymore, just know I wouldn’t do that.” It’s best if you just don’t even let her get into talking about exes until you know you’re not going into the friendzone by letting her know that she should be focusing more on how good of a boyfriend you are by not letting her even think about her ex while she’s having a conversation with you. Because, a woman wants a man who is going to be able to handle to situation and defend her (even if she can handle herself) if a guy decides to disrespect her in front of you, whether its a random jerk or her ex. She puts you in the friend-zone for being that super nice, friendly, really good listener because in that type of situation, just letting the guy disrespect her without harsh retaliation and the only thing you can do is listen to her talk about it later really isn’t worth a damn.

If you are a female and wondering why a guy only wants to have sex or sex is the first and only

thing on the minds of men that you date, even though you try your best not to provoke, then it might be because you are boring or because you are teasing and just don’t want to admit it. Now to be fair, if you decide to meet the guy for coffee and within five minutes he’s trying to grope you even though you never mentioned sex or anything and probably told him to stop already, then he’s a pig. If you invite a man over to your house to talk at a reasonable hour and try to have a decent convo but he can’t even concentrate because he’s looking at your body the whole time even though you have on a turtle neck, then he might be a horn-dog. But, if you call a man at 10:30 at night saying that you are bored, or sad, or lonely, and when he shows up, you don’t say anything worth having a conversation about, you say that you don’t want to go out and do anything, you just sit there on the couch looking dumb despite all of his efforts to try to find something worth while to do or talk about besides sex, then guess what is going to be on his mind? BINGO! Sex for 200 points! Now if the guy tries to force himself on you or rape you, then yes you have every right to knee him in the crotch and kick him out. But if after doing everything I name in the past few sentences, and the guy genuinely tried his best to not try to instantly bring up sex before finally getting bored and fed up with the awkward silence and said “Why don’t you come a little bit closer?” or “Do you want to cuddle up under the blanket?” then you really can’t blame the guy nor be mad at him for it. The fact is (assuming that the guy isn’t captain pervo) that if you would have agreed to going out with him or at least tried to have an interesting conversation with him, he would have talked to you for hours without even thinking about sex (trust me ladies it does work). The same thing goes for first dates. If don’t want a guy to constantly hint at having a little “hot coffee” at the end of the night or constantly trying to feel you up for the entire date, try to ask questions and talk about something that will have be interesting and make him want to talk about something besides sex. I mean seriously, if the guy asked you out on the date a few days prior to the actual date, then you should be able to think of some better questions than “So what’s your favorite color?” or “So do you ever watch Mob Wives?”

as to say crazy things like “He said he’s having a guys night out? Didn’t he have one of those 3 months ago? What does he do on his guy’s night out? Play video games? I’m just saying this as a friend, but he should care more about you than the stupid video games and douche-bag friends.” Now does that sound kind of irrational? It doesn’t matter to this particular brand of friend-zone guy, because not only does he think, he knows, hell he’s even counting on the new boyfriend being the douche-bag who really hurts his female friend so that he can play the “nice guy who she never gave a chance” swoop in while she’s vulnerable, and get what he’s been wanting all of time. Now I’m saying that every guy in the friend-zone is like this, but for the guys who are like the asshole that was described above, who uses favors and money to buy the affection of his crush and waits for some guy to hurt the poor girl so that he can take advantage while she’s vulnerable, you are no better than the true douche-bags who leave the girl hurt. By the way, women in the friend-zone can be guilty of this also. So just let that sink in.

So there you have it folks, two reasons why you might get friend-zoned and an example of the worst type of friendzoned person you can be. It’s never good to be in the friendzone. Sometimes it can be heartbreaking. But sometimes, it might be your own fault that you are in the friend-zone.

So the best advice for the friend-zoned guys and sex-zoned females: Have a backbone and assert yourself, try to actually be interesting and for the love of god, if you find yourself in the friend-zone after more than a couple of months, just let the person go instead of constantly hoping that they will get their heart broken so you can get your opportunity.

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Now to address the “friend-zoned” guys who always want you to feel sorry for them. The ones who want you to believe that the girl is a heartless stupid bitch and the guys that she dates are douchebags. The true fact is that this guy really isn’t any better than the so-called “douche-bag”. Now this guy may be super sweet and nice to the girl and do a lot of favors, but let’s look at this for what it really is. The lonely friend-zoned guy will do the girl who friendzones him major favors as well loan her money all the time, even though he rarely ever does this for his guy friends or regular female friends. Why? Because he feels like by doing all of these favors, one day the girl is going to “realize” that she owes him sex or at least a date for everything he has done. These types of guys always complain about how, the next guy is going to be an asshole and is openly more cautious than the female. Even if the girl he’s in the friend-zone with has a decent guy, he will constantly try to give her reasons to break up with him or second-guess the relationship. He will blow every small thing his rival does out of proportion to make the girl see something wrong with the situation. He might go as far

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228/LIFESTYLE MORE LAMAR CAMPBELL I have no experience, but give me an interview. I’m sure I’ll do a great job. So the roles are actually reversed now. We are that guy in the mall asking for a hook-up. Being in the corporate world is like being in the athletic world; it’s about show-and-prove. Getting your foot in the door is not a guarantee you’ll get the job. A lot of times guys don’t know what they want to go into once their careers are over. If I knew what I know now, I would have went to every golf tournament or interned at Ford marketing or Ford Finance and just learned. I would have gone to the NFL Network and interned to gain experience so when my career was over, I would have that on my resume. You’ve been playing football for ten years, even if you have a degree in marketing, times have changed; the game has changed so you’re still behind.

I tell guys all the time that I always beef-up my resume. You can always beef-up your resume because you never know when that opportunity is gonna present itself. That knowledge, once you get it, no one can take it from you.

So tell me about Life After The Game, how did that get started? How did you get into radio?

It was something that actually fell into my lap. I didn’t start out trying to build a brand.

With Life After The Game, I just took what it was like for me after playing in the NFL: phone calls not being taken anymore like they use to or you call trying to get some help, get an interview and they’re too busy trying to win football games and applied it.

And they don’t owe you anything; you know they really don’t. So, I started thinking about what relationships I made while playing that could help me out. I thank God I did a lot in the community with Detroit and I had a player development director I talked to all the time and she would take my phone calls.

She actually helped me get into the Wharton program. The only connection I had ended up being the only connection I needed. And what happened was a lot of guys would call me for information on internships and having been in the NFL, I kept an eye on everything so I knew what the pensions were and where the 401k’s were going. I wanted to be educated on where my money was and my 401k. I also wanted to know if there were programs out there to help the guys, I wanted to be aware of it so I became a gobetween with a lot of guys making that USL MAGAZINE / www.uslmag.com

LIFESTYLE/229 transition. They would call me for a lot of information. I had a chance to go to a transition program sponsored by the NFL were there were a lot of guys with ages ranging from 25-45 and we all had some great conversations. We just put it all out there on how we were feeling and how we felt the NFL was treating us once we were done and let’s not even talk about the crooked NCAA. We can go on about them all day long. It became that a lot of guys needed help so if I could help those guys out, I got paid off the bat and a lot of older guys helped me out so I wanted to be there for the younger guys. This past year in Dallas, I did a lot of interviews with radio stations and we talked about the potential lockout and what guys are doing after football. The program director was a retired ball player with the Eagles. We did a couple shows that weekend and when I came back to Atlanta, he offered me my own show. He said I could create my own platform so the Wharton came out of me and we did a lot of negotiating. I wanted to own my transcripts and own my logo, etc. One of my favorite bible verses is Hosea chapter 4 verse 6 which say our people perish because of their lack of knowledge.

So I wanted to provide that information for the guys to let them know what opportunities are out here. It’s not that we don’t want to do a lot of things, it’s just because of that lack of knowledge; we just don’t know. You always hear the negative things NFL players are doing, but there are a lot of them who are doing some great things in the community that done get talked about. Fortunately, the show has been a tremendous success. It’s the fastest rising show on the station which has led to a lot of other opportunities that I’m looking to take advantage of and getting the word out there about what athletes are doing in the community nationwide.

So do you have young athletes coming to you for advice about transitioning in as well as out of the NFL? You know, I’m really starting to. The radio show debuted in April; we are now going into September so I am starting to get a lot of request from mothers who need guidance for their kids or request to speak at certain colleges and to talk to some of the guys in the local area. What we are doing now is trying to get to every school, during the football season and get other guys in the community who are retired football players to talk to the guys and give them guidance. Even if we only touch one guy, he can at least spread the word about what we are doing. He can learn to prepare himself and learn to get his degree. He can make sure he builds on those relationships and don’t burn bridges so that he can have the same people to fall back on in case things gets bad for him.

Do they not already have mentoring organizations in Atlanta for rising stars heading to the NFL? They do and I’m doing the research on that now. But it’s coming from a different voice; someone who has been there, someone who has been down-and-out and is successful.

It’s good to hear everybody’s story. And not all stories are good stories, but it educates the guys. They may find themselves in the same situation and they’ll know how to do due diligence on their agents, on their financial advisors, on their stockbrokers and on their PR persons. You know any lessons we can help filter to them would just be a good lesson.

I was watching MTV’s Cribs a couple years back and one of the feature athletes were Carmelo Anthony. Doing the typical floss as usual, Carmelo was showing off his huge house, obviously he had purchased after signing with the Denver Nuggets. I began thinking “what does someone that young know about finances and how to invest their money.” Don’t the national leagues have some sort of financial resource and educational programs for young guys entering the NFL, the NBA, the MBL and the NHL? They do have those programs. Because of the lockout, the NFL didn’t have their symposium; however, they had the NBAPA Rookie Symposium. Akbar Gbaja-Biamila, who I had on my show, spoke at the rookie symposium. They had all these life lessons, but you can’t get to the heads of these 21 year old millionaires in three days and

expect what they hear to stick. I really appreciate them doing that and it’s not like they’re not trying to do the right thing, but in three days. You look at my situation where I was a free agent and only drafted players get to go to the symposiums, so I never had a symposium. You know half the pro-bowlers last year were free agents so there’s a whole percentage of players that come into the NFL who won’t be able to take advantage of the symposiums.

When you went to college, you were assigned advisors rights? You had admissions advisors, you had financial advisors and you had academic advisors. So why can’t the national leagues do the same thing so that these young men can at least have a fair chance of not being taken advantage of? That’s a no-brainer!

You think they would, but the cost behind that is high.

Yes, it will cost, but even if you had 10 players for each advisor, it wouldn’t be as expensive for them to provide this service so that the rookie players would have some sort of expert to call when they need to make those serious decisions.

It’s a what have you done for me right now type of mentality. A lot of times, folks in the NFL look down on doing too much for the players outside of football. They want your prime focus to be football. I’ve had guys that were so involved in the community that coaches would look down on them saying “you’re doing too much; it’s not in your play book.” So that can be frowned upon by certain organizations; not all organizations, but some of them thinks it takes away from the grand scheme of things which is playing football and making money.

What’s your take on college athletes being paid?

I don’t agree that college athletes should be paid. I do agree, however, that they should receive a stipend. To keep them at an amateur level, technically, I don’t think they should be on the payroll, but I do think they should receive something like a scholarship to take care of living and other expenses.

You get a stipend with academic and music scholarships. With every scholarship you get a stipend, except athletic scholarships.

Nine times out of ten the athletic department funds the school and builds high-rise condo dorms and 36 libraries. They had something of ESPN this week called “The State of College Football” and we all know what happened with University of

Miami and what’s going on with them right now and the big scandal. Nevin Shiparo, a University of Miami booster, is serving 20 years for running a 930 million dollar ponzi scheme. He turned over a lot of paperwork showing players being paid so they are under investigation right now. Most people don’t know that the NCAA is a non-profit organization taking in over 600 million dollars last year alone.

That is straight raping these college athletes. What does the NCAA do with all the money they take in each year?

I don’t know. I haven’t done the research as of yet. They had a round table with presidents, gm’s, athletic directors and coaches of the colleges and it was a discussion about paying college athletes. Two coaches they had on there was Bob Stoops and Nick Saban. And to hear Nick Saban and Bob Stoops say college athletes should not be paid, but Saban makes 3 million a year and Stoops makes 2.1 million. Let’s be honest, most colleges gets there best players from the inner cities. They ride up in a Cadillac with a big master championship ring, making 3 million dollars a year and you’re gonna tell a kid he shouldn’t get any money! I do think that sometimes we don’t look at the good things as far as free education; the opportunity to be educated, but let’s be honest, most of these kids come from impoverished backgrounds. And other than that scholarship and those books, they don’t have anything. They can’t even work if they wanted to. We can’t work! So, for you to tell them they can’t work to bring in any other money; the temptation for them to take from boosters will be much greater. Understand that the world is viral now so some of these kids are coming in knowing how much their coaches are getting paid, how much money their programs are bringing in and also knowing how much they contribute to their organizations yet most of them don’t have any clothes, a coat for the winter, money for school or even money to live on. I hear people say it’s a privilege to play for these organizations, but the athletes are making them money with that

privilege. I’m not saying pay the guys tons of money, but I think if you do pay the guys something, it would deter a lot of bad decisions causing trouble for the guys. Another gripe that I have is that it’s always the players who get in trouble. Most coaches know.

Most athletic directors know, but they get a slap on the wrist and it’s the player’s careers that are over. It’s really a slippery scale when you talk about all the fraud and cheating that’s going on out there now. It would be hard to implement it now because we’re in the midst of a lot of programs being on probation. If this would have been introduced when everything was going well, it would have been received a lot differently, but I do think that the players should be compensated for what they bring to the universities.

For the record, I think the players should be paid. Not being paid as much as the pro’s, but pay them in a way to say I appreciate you going the distance and giving your all.

So what’s next for Lamar Campbell other than the radio show? Let’s go back to the radio show. Who are some athletes you are looking to have on the show and what are some of the upcoming topics you guys are going to be talking about?

What’s next for the show is to try and keep the integrity of the show and stay on topic. I negotiated my own format so I’m not gonna just talk about something because it’s popular unless it goes with the format of my show. I would like Life After The Game to branch off to a company where we consult. I have a lot of guest lined up which are guys I played against during my time with the Detroit Lions. One thing that we as athletes hate is the dumb jock theory. We’re not just playing football, basketball and baseball, we’re doing great things in the community, great things in business and great things in philanthropy and I think all athletes feel that none of that ever gets enough airplay. I would love to have Hank Aaron on the show. He’s doing great things with his BMW car dealerships here in Atlanta. As far as doing great thinks in the community, I would love to have Dominique Wilkins on.

I’m gonna have a chance to have Desmond Howard on. The possibilities are endless and the more research I do I find that there are a lot of athletes out there doing some really big things. So this is the opportunity I wanna give to them to put them on the platform, really congratulate them and get the word out on what it is they’re doing. I don’t turn down anything but my collar so if the opportunity presents itself, I’m gonna jump on it.

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230/MORE ARTICLES MORE PATRICK KELLY An artist came up to me while I was standing at the sound board and said “Mr Kelly, we really appreciate what you all are doing for us indie artists.” It wasn’t until then that I really realized my calling in music. Since I was a youngster, I’ve always been inspired by music, TV and the movie industry. However, starting USL Magazine was actually brought up by Darryl, a colleague who happened to be working with us while we were taping the Ultimate Spotlight CMV TV Show.

The TV show idea spawned USL which is somewhat of an acronym from the name of the show.

Starting USL Magazine just seemed like the next reasonable step with everything I had created prior to now.

What are you hoping to accomplish with the magazine and who are your target audience?

The magazine speaks for itself. It’s a diversity of music and musical artistic in conjunction with entertainment, different lifestyles and some satire. USL Magazine is primarily an online magazine, but I’ve decided to print quarterly for the local market. As far as demographic we’re trying to reach, they were reached during our male model casting for the first issue. And we’re talking about young men and women of many races and culture between the ages of 17 and 25 who are diverse, fashionable and open-minded. We are also beginning to see a trend, especially, with the hip-hop and jerk community. In a nut shell, USL Magazine gives you real life attitude fused in music and entertainment with fashionable attire for the young and viable.

I see you’re doing sex stories and the current issue is talking about 3 way relationships. Why did you choose to do a story of 3 way relationships?

The whole idea for this piece was because I have either had scenarios of the sort presented to me or has heard of them so I wanted to not only say my piece on the subject, but also find couples who have experienced it. Honestly, I don’t care what people do in the privacy of their own home.

Their privacy is exactly what it means; their own privacy. But if you’re in a relationship, is it fair to say you love someone and you’ve given them your heart yet you don’t really know them? The object of this piece is to help or allow couples and people who are thinking about going into relationships to really think about who they are and what they want from it. We all know everybody lies and the ones who are protesting the most and the loudest are usually who you should really worry about.

So what was it like interviewing Day 26 and why did you chose them to be a part of the magazine?

We were actually solicited by Day 26’s publicist to get them in the magazine. (Patrice Story & Letitia), 2 hairstylist (Tamiko Burk & CJ), 2 wardrobe stylist (Nera B & Tomiko Couture), a clothing designer (Crystal of Nya Nya Couture) and 3 assistants (Papa, Manny & Ashley Dniece).

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With all the traffic that was happening on facebook alone, I believe they had gotten wind of the magazine and wanted to be a part of it. While interviewing the men of Day 26, I realized they were still real people and the fame and prosperity had not changed them at all. Mike is particular was a bit standoffish at first, but he later warmed up to me. What I gathered from the interview was that these young men are trying to find their place in the business while still trying to make good music for their fans.

Tell us a little about the photo shoot you all did at The Atlanta Decorative Arts Center. How it all was arranged?

Actually going to ADAC was really a fluke because we were initially looking to do the shoot at The Aurum Lounge. After playing phone tag a few times with the owner, I called ADAC, and spoke to Katherine about the magazine and what we wanted to do for a shoot there. Two days later Anna Hajiyev (Art Director of USL Magazine) and I went for a tour and we were introduced to the showroom owners who became a part of the shoot. Everyone at ADAC was very inviting except for one showroom in particular who will remain nameless in my book. Overall the shoot lasted for 8 hours. Anna shot 7 girls (Kotera, Kenya, Deanna, Tiana, Brynne, Kierra & Elena) and 2 dogs (Gracie & Coda) in 5 showrooms (J Nelson, August Avery, Moattar, Innovations USA & Smith Grubbs Associate) with 2 make-up artists From what I’ve read, the magazine initially had a release date of Sept 2011.

What changed the release date to some three months later?

Believe it or not we had been working so hard to have a release for September, but as you know sometimes your plan doesn’t co-align with Gods plan. It’s hellish putting out a magazine, especially when you want it to be perfect. Everyone who is contributing have to follow the plan and time table set to accomplish

everything if you hope to launch on time.

We had three main problems which sidelined the launch of the magazine. One was getting the writers and transcriptionists to finish up with the interviews and editing, and then we had a late shoot because I wanted to include a local boutique in the premiere issue. Finally, the mother of all mothers happened; I began losing my sight.

I had been having problems focusing my eyes a month earlier, but thought it was because I wasn’t getting enough sleep being in school full-time and working on two magazines at the same time. Then one morning I woke up and was seeing doubles and my eyes were going in and out of focus. You are talking about a scary situation. This went on for over 6 weeks even after I had seen the optometrist who said I had CVS (computer vision syndrome) from being on the computer a lot. Everything suffered from that point because I needed my eyes for all that I had to do. I even got a mere 3.0 last semester because I could not spend hours at a time on the computer. Now over two months later, I still have problems with my eyes from time to time, but it’s not as severe as it was initially.

So you’re finally launching USL Magazine, a January/February issue, what do you all have planned for the spring and summer issues?

For the Spring issue which will come out some time between March and April, celebrity DJ/Model Sky Nellor will be on the cover and we are looking to possibly have feature interviews from Anthony Q (formerly of Day 26), Frank Ski, Miss Sophia, Diana Degarmo, a few major DJ’s in LA, some TV stars and many others. A well-known rapper will be on the cover for the summer issue plus we will be heading to Miami soon where we will be shooting models for our summer swimsuit fashion spread. That’s all I’m going to say for now.

I hear you have a few online contest you’re about to launch. Can you give us some insight on the Fashion Sense Contest and what that entails?

The Fashion Sense Contest is definitely a signature brand of USL Magazine and I originally created it so that the readers could participate and be a part of the magazine whether they were actual models or not. The Fashion Sense Contest is a process where we are looking for people in their everyday fashion inspiration. So, you can look for many different Fashion Sense

Contests to come in which we will be giving away more electronics and teaming up with clothing designers, boutiques and online retailers for co-branding purposes. USL Magazine has also teamed up with Anna Hajiyev Photography for a monthly “One Look Make Over Contest” and it’s exactly as it says.

As a magazine editor, you basically control every aspect of the publication. When you are choosing models what do you look for?

Since I’ve been in the fashion scene for years now, beginning my modeling career at the age of 17, I’m more interested in a models’ personality more than how shapely or cut their bodies are. Yes, I want a good looking model that can sell product, but if they are unique or possesses an extraordinary vibe about them, then that will draw me to them quicker than anything else.

Let’s talk about your cover model for the premiere. I believe her name is Kotera. Why her? What was it that you saw in her to say; she’s the one for my magazine? Believe it or not, when I first saw Kotera from the photos during the model contest on Facebook, I wasn’t impressed at all. It was only when I invited her and the other female models to our first fashion shoot at ADAC that I realize the talents she possessed. Kotera is a natural. During the shoot, she required the least direction; her poses were on-point as if she could communicate to the camera telepathically. Mind you, Anna only shot her once because she had to leave early for school, but that shot in the chair spoke volumes. I believe if Kotera really stay focus, keep her business intact and stay hungry, she will go far in the modeling world.

There are many magazines out there. Why start a magazine now and what does USL Magazine possess that will make it stand out from the rest?

USL Magazine isn’t about recreating the wheel, however, it is about offering interesting and compelling stories, features and hot topics people only think and dear not say.

I believe the Atlanta market needs a magazine for an industry that is steadily growing at a fast pace. The music/entertainment industry here in Atlanta is buzzing right now because of the new tax breaks that are being offered to new businesses.

Being a magazine for artists and entertainers on the cusp of their career is definitely needed so that’s why USL Magazine is formatted the way that it is. Plus, the magazine has favor. And when you have favor from God that is all you need. I am truly humbled for the talent God has blessed me to work with thus far and this is not even the tip of the iceberg. Refreshingly free-spirited is a moniker I want people to remember about the magazine and that we will always be honest about our business and continue to give people opportunities as long as I, my affiliates and USL Magazine are appreciated.

MORE CLIFF LOVETTE It was CNN and within 30 seconds there was a story about some guy from India who was kind of a street performer; tourist attraction. One of his tricks was to stuff snakes down his throat. I’d never seen that before. That happened thirty seconds after waking up from this dream and the next day was Lisa’s funeral.

Dude, that’s crazy.

We sat down at New Birth church; I don’t know if you’ve ever been there but it’s huge and there’s a little intimidation factor there. They had the body guards standing at the aisles with sunglasses on. I wanted to get up to go to the bathroom and they said, “No I’m sorry, we request that you stay seated until the end of the eulogy.” Now, Bishop Eddie Long did not know Lisa. He’d never met Lisa, but he started talking as if they were the best of friends. He started talking like if she were here, this is what she would say, which was the snake down the throat. Everything he said was not what she would’ve said. He started to chastise the people in the record industry. Mind you, that place was populated by a lot of people in the music industry that came to celebrate and commemorate her life, including a lot of gays, including gays that I work with.

He started ripping into drugs, and gays and the record industry saying basically that they were all going to go to hell if

they don’t clean up their acts. Now, that was a terrible message to be giving and it absolutely was not the last thing we wanted to hear. Now we know what’s going on in that church with Bishop Eddie Long. Now that’s spiritual. That whole thing that went down, that’s spiritual.

I had a really good relationship with Usher.

I think with my personality, the artists didn’t feel intimidated by the fact that I was a lawyer and we could communicate. That’s even true of the companies I work for now. The biggest compliment they pay me is, “you’re not like a lawyer.” Now, at my age, I am finally fashioning a life that I enjoy. I have a woman in my life and I have two beautiful kids that I love. I mean, I love my life. My favorite part of my day is my commute because I get to ride the motorcycle and cruise some really nice streets. I go to work, knock out four hours, go back home, knock out another four hours and before you know it the day is over. I bring a lot of value to the job I do. I get to utilize all the background that I have from entertainment. When a client like Definition 6 needs voice-over contracts; well I’ve done those before. A large part of the transactional work; I’ve already done before.

It’s been allowing me to be a little bit more selective about the entertainment clients I get. I’m well past the level of maturity where ego is the driving factor with the celebrity aspect. Now, I wouldn’t turn down a client unless I had an ethical problem with them, or I just felt like they weren’t going to pay their bill.

Being a lawyer, I never thought that you took ethics into consideration? (interviewee chuckles) Well you have to because there’ll be clients who will ask you to do stuff that are illegal or unethical and then it’s on you. I’ve had clients that I found out were pulling guns on people and really terrorizing them into signing deals and what not and I don’t want any part of that. So, I mean, ethics is important to me. I’ll lose sleep over that stuff. I’ve fired clients. Fired maybe is the wrong word. I’ve withdrawn; I’ve resigned from clients specifically for those reasons and don’t want to have anything to do with them anymore.

That’s a good feeling to be able to do that.

What does your roster look like with your entertainment law practice right now?

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232/MORE ARTICLES MORE CLIFF LOVETTE It’s a little bit more obscure. For example, I represent the producers in a theatrical production company. They have plays that have been on Broadway and they also have small, two man plays and what not. I represent, most recently, a guy who owns one of the most expensive mansions in the city. I negotiated the deal between Lionsgate Pictures and the owner of the mansion for the coming movie, “What to Expect When You’re Expecting” with Cameron Diaz and J-Lo. It’s in town shooting now. That’s like a one off.

They’re coming to town next week.

I have some music clients; some clients that are setting up productions companies and some artists that are being looked at by labels and what not. Today I’m going to be working on a contract for a woman who is an organizing specialist and a moving specialist for celebrities out in LA. A production company wants to create a reality show about her, so I’m representing her in connection with that deal. Virtually, every one of my client’s projects is totally different from the other. It’s rare that I’m negotiating producer agreements; the old stuff that I did when I was at Laface Records. It’s more dynamic now and more unique.

What was it like working for Babyface and LA Reid?

Well Babyface pretty much was not a part of the equation when I was there. Babyface was concentrating on his career as an artist and also on his new family when he was married to Tracy Edmonds. He then started his own production company. He was involved more so in his own creativity and not as much in operating Laface.

LA was all over Laface. I owe LA a great deal of gratitude for even hiring me and taking that chance.

What was that like? How did you and LA Reid meet?

I was actually doing legal work for Dallas Austin.

At the time I was Dallas’ primary representation.

Joel Katz and I represented him. This predates a guy named Jess Rosen who came on board afterwards, and that was his lawyer, but back in the day I did a lot of legal work for him. He and LA shared a business manager. LA decided to have his own legal affairs department so he wouldn’t have to rely on Arista Records. His business manager refereed me and LA asked me to do a contract for him. Within the next day he hired me and I was at Laface Records for 6 years. That was great. It was a learning process. When I started, the company was worth about $20 million and by the time I left it was worth about $200 million. I’m not taking any credit for that.

If I wasn’t there it still would’ve happened, but there was real dynamic growth. It was fascinating. It was also really interesting because most of the people who worked there were very creative, USL MAGAZINE / www.uslmag.com

but never worked in a business environment before. Now look at people like Billie Woodruff who’s a topnotch video director. There were a lot of really dynamic people who came out of Laface Records and became top in their industry.

When you have artists signing major deals, how do they get into situations like Toni Braxton and TLC where they have money issues?

Well, don’t forget that the mid 90s was a time when most artists who were signed weren’t sophisticated about the business.

There was a lot of unprofessional advice and people that were around them. In the case of TLC, there was an intermediary. Perri Reid, who was their manager, was also their production company and their publicist. The record company economics were such that they weren’t going to give you significantly more money just because you had other hands out, that is the intermediary production company, the publishing company, and the managing company. You’re getting roughly the same amount had you not had them, so TLC had to share their success with that other company which was approximately a 50% split. So instead of getting X dollars they were getting half of that. TLC is a different scenario than Toni Braxton’s who was one artist. She didn’t have to share with a band mate, and she didn’t have that intermediary company. She was a direct signing. Some artists in the industry surrounded themselves with people who would be at risk of losing their jobs if they didn’t do what the artist wanted them to do. Their way of doing business was to cater to the artist and keep the artist happy, not necessarily do for the artist what’s best for them. Now, let me give you an example from someone who wasn’t like that. Take Solomon Smallwood. He owns Smallwood Financial. He represented Usher. He represents Chris Brown and he at some point represented Alicia Keys. He was the kind of guy who went to the artists and said, “if you don’t do this, if you don’t try to keep some of the money, invest the money, build your nest egg and pay your taxes, you’re going to have nothing. I’m not going to represent you unless you allow me to help you do that.” He is an example of a guy who put his foot down, and helped artists keep and grow their assets. There were people that did that. Now artists are getting a little more sophisticated about it and they’re accepting people

around them who aren’t just yes people. Of course, the business model of the record industry has changed quite a bit. The fact of the matter is if you look at the record company’s source of income, for most artists, selling records and making enough records is a loss for them. That’s not where they make their money. They make their money in everything else, but the value of everything else is increased by how much music the artist sells. As an artist, when you’re dealing with major labels, you don’t expect to make all your money on the sale of records; you expect to make your money on touring, merchandising, sponsorships, TV, acting, and things like that. In doing this, all of a sudden your profile increases and the demand for you increases. Most artists who are already established opt out of doing deals with major labels because major labels are good at record distribution, promotion and marketing, but not so good at merchandising, tours, and that stuff. So if you look back, Madonna signed a record deal with Live Nation, which is a traditional touring company. That’s what happened when companies transition. They started saying we want 360 deals; we want a little bit of everything.

Okay, so we’re going to talk about 360 deals, but I want to talk about Toni Braxton.

I think she filed bankruptcy twice, by the way.

Yeah! What do you think is her problem? I mean, she was so hot when she came out. What is wrong with her career now where she cannot sell records?

I’m not a genius about this, but I’ll give you my opinion, though there are some other people who are in a much better position to respond to this question. Toni was really young when she signed a record deal. I think she was in the hands of Davett Singletary’s expertise, who was the executive of Marketing at Laface Records. She was not her formal manager but she assumed that role. At the beginning of Toni’s career she didn’t have a manager. You know Babyface, LA, and Daryl Simmons wrote a lot of her stuff, and they really fashioned her and created this persona in the music. She has an extraordinary voice and was very successful. Even though you’re a big celebrity, it doesn’t mean your personality is going to change. She is a shy person by nature, she didn’t necessarily like to be out in the crowd, and she didn’t always feel secure. I remember the first Tonight Show gig she did she got sick just before the performance and didn’t go on. She didn’t necessarily go out of her way to cater to or nurture her relationships with Black radio, and there was a sense that she wasn’t a friend all. She developed a persona as a diva, and some of it was unearned. Some of it was because of the fact that she was shy. She performed at a political fundraiser in LA for Barbra Streisand at Barbra Streisand’s house. Now, we’re talking about major, major money people. Barbra Streisand is very well connected to the Democratic Party. From what I’ve heard, she never actually left her room until it was time to perform.

She sang and then returned back to the bedroom.

Now, I don’t know the particulars of that situation, but the general response was that it was a diva act, whereas it probably had more to do with her being shy. She didn’t feel comfortable talking to Bill Clinton and Barbra Streisand and all these really heavy hitters.

Do you think situations like that impacted how people perceived her?

Absolutely. Then, she bounced around with representation and she ended up with Barry Hankerson. I don’t know if you’ve heard of Barry Hankerson…

I’ve heard the name.

Do some Google research on it. I don’t think she was well served by that. She had good management – Arnold Stiefel and Randy Phillips. Randy runs AEG. Great guy. Eccentric, but great guy.

She also had Burt Padell, a business manager.

These were people who were top of their game, but with an artist like that they never knew if they were going to hold on to her. By the way, Burt, Arnold and Randy are all white, so there was always a conversation where you really need to be represented by people who have your back.

What does that mean? Non-white?

Barry Hankerson, who had a reputation of being a really tough dude and well connected, would get her back. Turns out that other people better served her. Barry took a very antagonistic approach with the label; they filed bankruptcy and there ended up being a very big fight. The problem with the big fight was that it pulled her off the market when she was at her peak. She missed an entire album cycle. The people who actually produce records, like LA Reid and Babyface, had a different feel about her after this. They really helped make her be what she was. That’s not to say that her request for a greater share of the proverbial pot wasn’t unfounded. It’s just that the way things went down; it went straight from negotiation to world war three. So she was taken off the market. When she came back with the reputation of being a diva, though like I said that wasn’t all earned, she continued with Barry for a while. She was on Oprah and she said, “girl how come you’re bankrupt? Don’t you sign your checks? Toni said no. Then Oprah said, “I sign my checks. No one else signs my checks but me.”

Oprah said that and kind of scolded her on TV. She’s an extraordinary talent and a wonderful person, but when you’re a celebrity and a star like that it doesn’t mean you’ve gone to school for how to handle your business. I think she was poorly advised.

Let’s go to 360 deals. What’s your whole take on that? Is it a record label move to get more money now that album sales are dissipating?

The quick answer is yes, but it’s a little bit more complex than that. Historically, the only source of income that record companies shared was from recorded performances. A lot of money was being made in music videos, though they were still a loss leader for record companies.

There was also money in recordings, sold CDs,

digital or whatever form they were in.

The artist, on the other hand, had income sources in live performances and touring.

The companies had some of that if they recorded the live performances, but for the most part, artists owned the value of the name, the merchandising, and publishing. The record company had a very small slice of the pie, but they were taking the greatest financial risk in elevating the artist’s profile and success to the point where those other things were more valuable. It was their money that was being used to make all these other resources more valuable, and they weren’t getting a taste of it.

That was the business premise upon which record companies said, enough! I think it was Clyde Davis (Arista Records), but I’m not sure if that was the right person who, when 50 Cent got the Vitamin water deal, said “we should have a share of that.” There was another girl named Lisa. She was a nobody. She was put on a motion picture soundtrack and the theme song became a hit. RCA records, who owned the rights to the soundtrack, didn’t have the rights to her recording. They didn’t get the option to pick her up as an artist. All of a sudden everyone is interested in her and she signed with a competitor and made it big. Record companies realized, “hey man, we need to tie these people up.” The other point is, as you said, the income from straight recording sales and exploitation shrank. Each record company had a little bit different approach to it. Some of them said, “We’re taking a management commission; only we’re not going to manage. We’re just going to take a commission. And you still have to pay your management its commission.”

Others said, “No, we want the rights. We don’t want just the money. We want to control whether you’re allowed to do this stuff. We want to do it or sell it to someone else.” There were all sorts of hybrids of that type of deal. Mostly, they take a more passive role where they allow artists to do what they do as long as the company gets a piece of it. If you are a Disney artist and you have a show, they put all this money into television, touring and merchandising.

If the company has the ability to actually put money, resources, skill sets, marketing, promotion, and distribution into all these different buckets of opportunities, it makes perfect sense for them to get paid from it.

Disney is the perfect example of a company that is able to do that type of deal.

So if you see an artist with good talent, who doesn’t want to sell themselves to a major label, how would they get out there?

Well, first of all, I believe that good artists

need to be good musicians. You should be able to play multiple instruments. If you are a vocalist you should be able to play the piano or guitar.

You should be able to write your own music, or produce, or learn how to do that stuff. The day of the naked vocalist is gone. If that’s all you are, forget about it. You should be able to play live, with a band, and support yourself as a musician before you ever even think about making a career as a recording artist.

I was talking to a young man recently and he said; “I’m going to school, what should I study?”

I told him that it’s best for him to study something that can pay the bills in case the music thing doesn’t work out.

It’s one thing to go to school, but he should also be reading the lyrics, music, and the story behind every great song that moves him. Learn the craft of songwriting. Then try to find a vocal coach, and learn the craft of singing. Then, go and learn how to play music. My little boy, Liam, is 11 years old. I’ve decided that one of my missions as a father is to teach him and find others who can teach him the art of busking. That’s street performances of any kind—guitarist, keyboard, someone who draws Mona Lisa in chalk, someone who does magic, whatever it is. No matter where he travels in the world, he’ll be able to make enough money for lunch, dinner, and a place to sleep. No matter where he is, no matter what financial situation he’s in he can always put his hat out. That’s the kind of skill set that you should think about needing as a musician.

You need to be able to play at the point where you can just stop what you’re doing, play your instrument, and grab everyone’s attention. You are the center of gravity. That’s true for vocalists and whatever. I think too many people think of musicianship as going after notoriety and public acclaim and not the artistry. They truly need to be artists.

What is your take on hip-hop right now?

I don’t really personally pay attention to it because that’s not where I get my inspiration from.

I listen to Bruno Mars. I took my kid to the Bruno Mars Concert. He’s a great songwriter, great performer, great guitarist, and I love his tone.

Everything about him is great. I like people who know how to sing. There are some rappers that can sing, and there are some rappers that know how to incorporate music into the rap. There are others that don’t. There are some incredible rappers, who are incredibly talented: Tupac, Gil Scott Herron (my favorite), Public Enemy, Run DMC. But rap doesn’t hold any interest for me, personally. That doesn’t mean there isn’t great music going on. You know what concert I went to the other day? Katy Perry; phenomenal! What an artist. What an incredible performer. Incredible. I went and saw Sade. You know she’s in her 40s. That woman could put down, and she is smoking. She’s a franchise. The guitarist is a friend of mine. They can also play two hours of music and everyone’s heard the songs but no one’s disappointed.

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