inspiration. design. knowledge.
ABU DHABI
DUBAI
EDINBURGH
GLASGOW
LONDON
NEW YORK
SOUTH FLORIDA
WELCOME TO GEORGESON G-FORCE MAGAZINE
georgeson | informed design and specialist business consultancy worldwide COVER L COLIN CAMERON SPA CONSULTANT
R ASHLEIGH MCINALLY MARKETING CONSULTANT
INTERVIEW
WITH ALAN GEORGESON
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SPA
JOHN PATIENCE
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HOSPITALITY, RETAIL + LEISURE
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WORKSPACE
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WORKLIFE
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HEALTHCARE + WELLNESS
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BRANDING
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MARKETING + PR
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HOSPITALITY SPECIFICATION
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NEWS
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THE LATEST FROM GEORGESON
GEORGESON G-FORCE INTERVIEW
GEORGESON – A GROUP OF INTERNATIONAL SPECIALISTS DELIVERING INTEGRATED BUSINESS DESIGN
gulf stream ELEANOR KAYE INTERVIEWS ALAN GEORGESON AND HIS LONGSTANDING BUSINESS PARTNER, JOHN PATIENCE, TO ESTABLISH EXACTLY WHAT MAKES THIS RAPIDLY EXPANDING GROUP SO UNIQUE. Twenty five years ago in Glasgow, Scotland, a youthful Alan Georgeson began a career that would lead him to become a respected name in office interiors in the UK, the US and beyond… Alan’s hugely successful and progressive workplace design company, Georgeson Worklife, benefited many a large multinational, significantly improving the way in which their employees experienced and carried out their work. Aware of a gap in the market, Alan and John then went on to establish the consultancy and interior design business Spa Developments, winning The Spa at Cameron House, Loch Lomond, as their first commission.
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Since then, the Georgeson portfolio has grown to become an international group of consultancies which together serve the evolution requirements of commercial, hospitality, spa and healthcare clients worldwide. With informed design as the thread that binds each division, and corporate responsibility the core value across the group, Georgeson’s offering is both unique and inspirational. THE GEORGESON GROUP COMPRISES A DIVERSE RANGE OF SERVICES. HOW WOULD YOU DESCRIBE YOUR GROUP OFFERING IN A SINGLE SENTENCE? AG: From our studios and offices in the UK, US and UAE, our entrepreneurial teams deliver integrated business design, consulting on brand evolution and business strategy and creating inspirational commercial environments around the world.
GIVE US SOME EXAMPLES AG: For businesses operating in healthcare, wellness, spa, commercial and retail environments, our teams of specialists guide clients who are looking to evolve their business through feasibility studies and consultancy, to design and specification, to procurement and installation support. Industry experts, Marketing, PR and creative teams work together to complete the business evolution process and sustain improved performance long term. Take a hotel that’s considering introducing a SPA facility. In a full turnkey project our team would pull together all the necessary research and financial projections to advise on feasibility and extent of the project. This would be followed by conceptual design, complete FF&E procurement specification and contractual works specification through to completion. Our Spa experts could propose treatment menus, timetables, staffing and training. And our marketing team could develop and support the brand positioning and marketing rollout.
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GEORGESON G-FORCE INTERVIEW
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WE’RE NOT THE KIND OF BUSINESS THAT SITS AROUND WAITING FOR THINGS TO HAPPEN
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DUBAI
JP: Similarly, a financial institution may look to us to develop an office space that makes better use of all available resources, from people to IT and communications. By analysing the way people work using the space and resources around them, we could design, create and handover a more effective and inspirational environment. AG: Alternatively, a client might want to cherry pick one or two services that suit them, whether that’s the interior design for an independent café bar or support with creative marketing for a retail group. WHAT MAKES YOUR OPERATION UNIQUE? AG: From the design of workplace and commercial interiors through the creation of spa, wellness and healthcare facilities, to the provision of strategic and creative marketing services, the extent of our capabilities is unrivalled.
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JP: In each of our divisions, design is the common thread that binds our organisation. We are driven by a need to create more successful businesses and more inspiring commercial environments, every day. TELL US MORE ABOUT YOUR DESIGN CREDENTIALS JP: As an architect and design professional, I believe firmly in the ability of buildings and their interiors to dramatically improve lives, both personally and professionally. By turning stimulating design into considered, cutting-edge solutions, the Georgeson Group creates places of distinction, delivering improved functionality and exceptional experiences to all who visit or use them. Each of our teams consists of individuals who are passionate about design and skilled in intertwining creativity with practicality. We are inspiring and exceptional, but at the same time realistic and effective.
SO THE CAREFUL SELECTION AND COMBINATION OF THE RIGHT PEOPLE IS KEY TO YOUR SUCCESS? AG: Absolutely. Our dynamic teams are highly energetic and deliver integrated business design, with energy and creativity. Our experience is varied yet thorough. Our work is professional but cool. Our employees are multi-talented, dynamic and quick-thinking. And our complementary skills work in harmony to optimise every client’s unique vision and ultimately, deliver them greater business success. AND WHERE DOES CORPORATE RESPONSIBILITY COME INTO PLAY? JP: Corporate Responsibility is the cornerstone of everything we do. This is not a superfluous facet but a true reflection of our culture, vision and values. Our teams believe that CR should be integral to the way we conduct our business as well as being a key resource from which our clients should benefit. We understand that our operations have an impact on the environment, the workforce and the
community and we strive to ensure that this impact is as positive as possible and that our community shares in our success. WHO ARE YOUR CLIENTS? JP: The group has amassed a wealth of highly satisfied and notable clients including AXA, DeVere, Radisson SAS, Scottish & Newcastle, Starwood, Unilever, Coors, Cult Clothing and, most recently, the offices of Tony Blair, to name but a few. AG: We work with an extremely wide range of clients, across all industry sectors, from some of the worlds largest and most prestigious consumer brands to the smallest, most costconscious, not-for-profit organisations. Whilst our credentials are unrivalled, there is no business or sector that we couldn’t apply our services to.
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WE ARE INSPIRING AND EXCEPTIONAL, BUT AT THE SAME TIME REALISTIC AND EFFECTIVE
WHAT IS THE FUTURE OF THE GEORGESON GROUP? AG: Our plans for the future will see the Georgeson Group become a leading light in business design and consultancy across the globe. In the short term we will grow our most recently established offices and studios in Edinburgh, Dubai and Florida. In the longer term, we are limited only by our imaginations. JP: Which is quite a scary thought! AG: John has an active imagination. But in all seriousness, we have built something truly unique and we are growing steadily every single day. The potential in what we do is enormous and we’re not the kind of business that sits around waiting for things to happen. We – the Georgeson Group – and our clients, all have a very exciting future ahead of us.
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Our Spa Development division is a fusion of professional consultancy and design services, delivering world-class spa solutions to prestigious names in the hotel, health and leisure industry worldwide.
LEISURE + LIFESTYLE hotel resorts health clubs leisure complexes day spas
Experienced in the design and management of resorts and day spas, the team develops innovative spa concepts from the feasibility stage, through design and planning, to implementation. Interior and specialist design services are underpinned by operational and management support, from sales and marketing to recruitment and IT.
our spa consultants combine passion, knowledge and invaluable experience to create inspiring spas around the world BRIAN HUNTER PRINCIPAL SPA DEVELOPMENT DIVISION
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RETAIL + LICENSED restaurants speciality retail fashion retail nightclubs bars hotels
the hospitality team creates award winning hotel, leisure and retail environments for design-led clients worldwide MARK BRUNJES PRINCIPAL HOSPITALITY
+ RETAIL
We are an international award-winning design consultancy with 15 years experience in creating hotel, leisure and retail environments for design-led clients worldwide. Our extensive experience and proven track record has attracted repeat business from large blue chip organisations, as well as numerous private individuals and entrepreneurs. We have a genuine passion for design, regardless of the size of the project, and give unrivalled commitment to each and every commission. We aim to fulfill aspirations by providing imaginative design solutions, which combine highly creative flair with our client’s practical operational needs.
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hospitality
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our workspace design experts create inspirational working environments that enhance the effectiveness of commercial and administrative organisations DAN CALLEGARI PRINCIPAL UK DESIGN
Our workspace division brings together over twenty years of experience with an award winning team of designers, planners, cost and project managers, specifically focused and skilled in commercial environments. Working closely with our clients we create highly efficient and inspirational workspaces that actively contribute to long term business success.
COMMERCIAL OFFICE banking + financial legal + administrative IT/telecoms government bodies professional bodies not-for-profit organisations charities
All projects are Director led, exploiting the knowledge of both the in-house team and the extensive community of network partners who have worked with us for the last two decades.
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workspace
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the worklife division integrates strategy, research and evidence-based-design to support worklife evolution NICK LYONS PRINCIPAL WORKLIFE
EFFICIENCY DOING THINGS RIGHT M U S) IM ING PT V O SA (%
HIGH
EFFECTIVENESS DOING THE RIGHT THINGS
Drawing upon diverse expertise and resources, Georgeson Worklife offers a means of improving motivation, efficiency and productivity in the workplace. Analysing people, processes and technology, we can improve your use of space and equipment and energise your workforce.
REAL ESTATE SPACE STRATEGY corporations organisations commerce government
Whether an immediate requirement or phased evolution, our solutions deliver measurable, long term benefits to both management and employees. HIGH
LOW
BMW LEIPZIG
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worklife
| COURTESY BENE
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HEALTHCARE dental hospital medical spa WELLNESS day spa education and research senior living
Combining over twenty-five years in the international healthcare interiors industry with evidence-based-design techniques, we produce considered design solutions, which enable healthcare and wellness practitioners to deliver excellence for clients. From dental and day surgeries to research facilities and senior care, our multi-cultural teams are encouraged to share design experiences from around the world – translating this knowledge into industry leading interior design solutions that constantly improve patient environments.
our healthcare division delivers specialist interior design solutions for diverse international healthcare and wellness clients SHARON GEORGESON
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PRINCIPAL
HEALTHCARE DEVELOPMENT
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bigRED is an integrated creative consultancy providing powerful design and branding solutions to businesses across the globe
corporate identity
advertising
digital presentations
print management
online solutions
DAVID RAE PRINCIPAL BIG RED CREATIVE
bigRED provides creative marketing support to SMEs and large enterprises, offering an extensive service perfectly matched to your individual brand or product requirements. From the conception and design of a new promotional campaign to the creation and management of a full multimedia roll-out, bigRED will provide strategies to maximize the effectiveness of your media spend – in whatever marketplace, across the globe.
BRANDING advertising brand guardianship content management systems corporate identity design for print + web exhibitions + ambient
graphic design
packaging point of sale
Through our core provision of multidisciplinary communication solutions for brand development and guardianship, digital content creation and marketing support programmes, our clients rely on us to provide dynamic campaigns with seamless delivery.
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Tigerfish integrates the dedication of a focused team of highly passionate marketing and PR experts, with access to a wide range of specialist sister agencies and business professionals across the globe. Whether your business requires a whole new strategic direction, or day-to-day marketing support, we call on the relevant experts to deliver highly effective marketing solutions, from marketing planning and brand positioning to promotional tools and event support. With strong media relationships and PR skills at our disposal, Tigerfish will secure valuable publicity for your business in one of the most cost-effective ways possible. Our team offers full press office support, from PR strategy and campaign management to press liaison and copy-writing.
tigerfish combines the focus of a dedicated marketing and PR agency with the resources and expertise of a fully-integrated business consultancy JILL FERGUSON PRINCIPAL TIGERFISH CONSULTING
MARKETING AND PR research strategy planning operational support
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touch delivers bespoke product sourcing solutions for hotel and leisure interiors, rigorously protecting design and brand identity SUSAN HOUSTON PRINCIPAL TOUCH
From sofas in reception to dining furniture in the restaurant, Touch acts as a single point of contact for all your furniture specification requirements. With a large network of providers and a highly skilled team, we offer a cost and time-effective procurement consultancy tailored to your specific needs.
HOTEL AND LEISURE procurement activities supplier selection sourcing strategies knowledge base
Through a single, dedicated line of contact, we can manage any of your requirements, from product specification to procurement support.
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MARKETING
CLIENT UPDATES/// georgeson projects and partnerships news Georgeson group companies continue to work with some of the world’s leading brands, from De Vere and Starwood to McLaren F1 and Coors. Below are just a handful of our current project news stories. To stay fully abreast of the latest developments, please visit our website at www.georgesongroup.com
RETAIL
HOTELS + RESORTS
Georgeson supports international spa brand roll-out
Loewe signs up Tigerfish Consulting German television brand Loewe is renowned for its superior product
Brian Hunter and the Spa Development
performance and aesthetic appeal. With
team are delighted to be supporting a well
ambitions to increase the brand’s premium
known luxury hotel group with the roll out of
positioning and to achieve significant
its new global spa brand. The first of the
growth by 2010, Loewe has turned to
consultancy and design projects are now
Tigerfish Consulting to support them with a
underway in the Middle East and Europe.
number of marketing projects in 2008.
SPA DESIGN
The client’s hotels and resorts are regarded
For further information on Loewe UK, please visit www.loewe-uk.com
as among some of the most luxurious and innovative in the world and the new spa concept offers very personal programmes of tranquillity for the most distinctive travellers.
BRANDING
Each facility will be individual and uniquely
bigRED reinvigorates medéspa image
designed and styled to suit each spa location and type.
Supporting Supergroup worldwide OFFICE Supergroup, the clothing manufacturer behind retail outlets Cult and Superdry, has turned to Georgeson’s Mark Brunjes to deliver new retail design guides ahead of its global expansion. Fusing vintage Americana fabrics with Japanese inspired graphics to create distinctive, directional products at accessible prices, the Superdry brand is represented in 22 countries and set to expand rapidly. At this critical time in the company’s evolution, the design guides identify, protect and provide guidance on the essential characteristics of the retail outlets, from the general environment to specific merchandising solutions. For further information on Supergroup, visit www.superdry.com
RETAIL
a constructive workspace for Specialized
Inspiration for Tony Blair Representing the UN, the US, Europe and Russia in the Middle East is no small task, so we were delighted to be invited to design the inspirational new Offices of Tony Blair in London. The design concept perfectly fulfills the requirement to combine a highly efficient, world-class working environment with design that is suitably representative of Tony Blair – the brand. For the latest developments, please visit www.tonyblairoffice.org
Specialized, the world renowned and highly
Introducing the SPA at Cameron House
regarded bicycle manufacturer, recently commissioned Georgeson’s Workspace division to convert its logistics facility into a first class customer
On the beautiful shores of Loch Lomond at Cameron House hotel, The SPA at The Carrick is De Vere’s flagship new relaxation facility. A statement of luxurious indulgence in the most tranquil of
Medéspa is a group of day spa facilities
care centre. After just six weeks, the result is a
settings, The Spa has won rave reviews the world over.
offering non-surgical beauty enhancements
dramatically improved and powerful environment
and relaxation therapies. Now well
from which to grow the business. Throughout the
established, Medéspa continues to develop
development, brand identity is consistently and
contemporary hi-tech treatments to the
cleverly represented.
The Georgeson Group is immensely proud to have created this first class facility in one of the world
highest standards. Working closely with
most beautiful settings. The project involved the management of specialist suppliers and
As with all Georgeson projects, great care has been
Medespa, bigRED developed corporate and
contractors, as well as consultancy on marketing strategy, treatment menu, scheduling and
taken to incorporate environmental best practice
brand identity campaigns, delivering it
recruitment. Crowned by a rooftop terrace with external hydro pool and breathtaking views to Ben
into the development, delivering an interior space
through the supply of creative artwork,
Lomond, this £10milllion development includes 17 treatment rooms, hydro and thermal
design that is not only efficient and effective, but one
promotional material, web presence and
experiences, indoor and outdoor relaxation and a gymnasium.
that is sustainable and responsible too.
campaign management.
To find out more about The SPA at Cameron House, visit www.devereonline.com
To find out more about medéspa, visit www.medespa.com
Commissioned by De Vere, Georgeson’s Spa Division designed and developed the 4400 sq m spa and leisure compex, further to completion of a successful feasibility study and business plan.
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TB office illustration to follow
For the latest developments, please visit www.specialized.com
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GEORGESON GROUP UPDATES///
DUBAI
LONDON
New design studios in UAE
INDUSTRY EVENTS
London calling Supporting phenomenal UK
As we extend our services and continue
events calendar 2008 The Georgeson Group looks forward to seeing you at leading industry events around the world:
our global expansion, there is a
Building on our Spa division’s impressive
growth, we are
success in the Middle East, Georgeson has
delighted to introduce
SPRING 2008
WINTER 2008/09
continuous wealth of news from our office and design studios around the
established new design bases in Abu Dhabi
Dan Callegari as design
Wellness & Spas Middle East
Healthcare Design 08
world. With developments ongoing,
and Dubai.
principal at our London
www.messefrankfurtme.com
please stay in touch with us, or visit
and UK studios. Dan
18 – 20 May 2008
www.healthdesign.org 8 – 11 November 2008
With direct access to the world’s largest
www.georgesongroup.com
brings with him 8 years
DUBAI INTERNATIONAL CONVENTION AND
GAYLORD NATIONAL RESORT AND CONVENTION
and fastest growing market for hospitality,
of commercial interiors experience and a
commercial and workplace interiors,
reputation for design excellence.
Georgeson Group UAE will extend our capabilities in integrated business design.
SOUTH FLORIDA
EDINBURGH With a local team of experts in Spa, hotel,
Group expansion to Scottish Capital Georgeson has acquired a new office and
New studio in the US
restaurant, leisure, retail, commercial and
EXHIBITION CENTRE, DUBAI, UAE
CENTRE, WASHINGTON DC
Join Spa Developments at the regions most successful showcase of spa hotels and resorts worldwide.
Visit Georgeson’s Healthcare Developments at the industry’s best-attended and most well-respected conference on evidencebased design for healthcare facilities.
Global Spa Summit www.globalspasummit.com 18 – 20 May 2008
workplace design and consultancy, and access to group-wide capabilities in
Based in Naples, and
business evolution, Georgeson’s potential in
extending the group
the Middle East is now unlimited.
capabilities in specialist
design studio in the Scottish capital.
clinical, dental, pharmaceutical, health
Extending the group reach to yet another
THE WALDORF-ASTORIA HOTEL, NEW YORK
Brian Hunter, Principal of our Spa Development division will be attending this invitation-only event for the second year running – gathering the top spa professionals from around the Globe.
team of consultants around the world will deliver continued design excellence to clients across the globe.
design, our Healthcare
SUMMER 2008
Development division is
The Hotel Show
the latest addition to the Georgeson fold.
www.thehotelshow.com
Capability is also extended with the introduction of Marivé King, whose talented design team will support Georgeson’s hospitality, spa and healthcare projects
8 – 10 June 2008
Introducing Anika
Our commitment to corporate responsibility
Championed by Nick Hull, Corporate Responsibility is the cornerstone of everything we do. Our teams believe that CR should be integral to the way we conduct our business as well as being a key resource from which our clients should benefit. We understand that our operations have an impact on the environment, the workforce and the community and we strive to ensure that this impact is as positive as possible and that our community shares in our success. To find out more about our commitment, visit www.georgesongroup.com
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Join Georgeson and Spa Developments at this industry-leading conference and exhibition.
Monaco Spa Event
Join Georgeson at the exclusive forum for hospitality in the Middle East.
www.monacospaevent.com 12 – 14 February 2009 GRIMALDI FORUM, MONTE CARLO
WINTER 2008
Sleep 2008
BUSINESS DESIGN CENTRE, LONDON
CORPORATE RESPONSIBILITY
ISPA 2008
EXHIBITION CENTRE, DUBAI, UAE
5 – 6 November 2008
NEW YORK
We will be attending this unique event for the global travel trade.
DUBAI INTERNATIONAL CONVENTION AND
www.thesleepevent.com BURJ AL ARAB HOTEL
EXCEL, CANARY WHARF, LONDON
VENETIAN RESORT HOTEL CASINO, LAS VEGAS
across Florida and Latin America. For the latest information visit www.healthcaredevelopments.com
www.wtmlondon.com 10 – 13 November 2008
www.experienceispa.com 10 – 13 November 2008
and wellbeing business
influential city, Georgeson and its growing
World Travel Market
Georgeson will be exhibiting at Europe’s only dedicated event for hotel design.
The Monaco Spa Event is devoted exclusively to the world of spas, bringing together all suppliers in a single location.
The Office Exhibition www.theofficeexhibition.com February 2009 DUBAI INTERNATIONAL EXHIBITION CENTRE
The most exciting market for office and commercial developments in the Middle East.
Having worked as an interior designer in London, Anika Johnson has taken her international design experience back to the US as Studio Manager for Georgeson New York. Anika creates signature spaces for the leisure and commercial industries around the world and has recently completed
THANK YOU FOR READING G-FORCE Our dynamic teams, growing international presence and extending capabilities mean we continue to generate great news day after day. We look forward to keeping you updated in the next issue. In the meantime we urge you to visit our website – www.georgesongroup.com – or contact us directly.
interior design projects for several notable clients, including private investment firm
WITH THANKS TO AUDI AG
+ PORCELANOSA GROUP
Quadrangle Group LLC.
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www.georgesongroup.com info@georgesongroup.com
UAE
CLIENTS
PO Box 22982 Office 64b
AURORA NETWORKS
Zomorradh Buildings
BECAUSE
Maktoum Bridge Road Dubai
BOUSSARD AND GAVAUDEN
T +971 4335 2064
CIGNA
F +971 4335 0960
COORS CULT CLOTHING
EUROPE 41 Carlyle Avenue Glasgow G52 4XX
DE VERE DELUXE FAIRMONT RAFFLES FINANCIAL MECHANICS FORD
T +44 (0) 141 882 7575
FUEL
F +44 (0) 141 883 7734
DUBAI TOWERS
Rowan Court 56 High Street Wimbledon Village
GME MANAGEMENT GRANT THORNTON INVITROGEN JUMEIRAH HOTEL GROUP
London SW19 5EE
MEDÉSPA
T +44 (0) 20 8944 6335
NCR
F +44 (0) 20 8971 9508
NORTHERN PETROLEUM PATHWAYS CAPITAL
US
PLAZA ATHENÉE
780 Fifth Avenue South
PUNCH TAVERNS
Suite 200
RADISSON SAS
Naples, FL 34102 T +1 239 261 9946 F +1 239 261 9948 305 2nd Avenue
SCOTTISH AND NEWCASTLE SPECIALIZED STARWOOD HOTELS SUPERDRY SUPERGLASS
Suite 526
THINKBOX
New York, NY 10003
THE OFFICE OF TONY BLAIR
T +1 212 475 5550 F +1 212 475 5554
DESIGN
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