Platinum Business Magazine - Issue 78

Page 58

HOW TO BUILD PRODUCTS THAT CUSTOMERS CRAVE The business consultancy team at Sussex Innovation have developed a new programme of research, consultancy and support designed to help business owners commercialise new ideas.

Now more than ever, ambitious organisations need to build products that customers can’t live without.

themselves are all completely unrecognisable from this time last year,” says Claire Pasquill, Head of Programmes.

Sussex Innovation’s Hot House programme for autumn 2020 will tap into emerging insight, knowledge and trends to help businesses respond to a rapidly changing world.

“With this new set of research and consultancy packages, we’re planning to help the businesses in our community rise to the challenge and identify where the opportunities for growth lie. The programme is all about product innovation – developing new ideas that meet customer demand and working out how to monetise them.”

“The global pandemic has shifted all the old commercial rules – how people work, travel, socialise, create, find purpose, educate, exercise and entertain

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❛❛ David provided

clear, insightful advice that helped us dramatically improve our presentation to potential investors ❜❜ Tom Kane, Centre Racing


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