INNOVATION
REBOOT YOUR MARKETING WITH A FULLY FUNDED INSIGHTS REPORT Sussex Innovation has launched a new suite of fully funded repor ts for start-ups looking to gain a deeper understanding of their customers and markets, or refresh their social media and PR. For early-stage founders, time is at a premium, meaning that the day-to-day work of running the business can often leave little time to research new oppor tunities or reflect on your marketing channels. Even working in collaboration with an agency or taking part in one-on-one sessions with a consultant can often prove too much of a distraction. “Our team has delivered cost-effective research, sales and marketing consultancy for our clients for many years, so
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we’re aware that everyone’s needs are different,” says Helena Jevons, Sussex Innovation’s Head of Sales and Marketing. “Customer priorities and behaviours have shifted dramatically during the pandemic – we’ve never seen such rapid changes in our 25-year history, so it’s an important time for businesses to take stock and re-evaluate their strategies.
“Some founders aren’t looking for a mentoring relationship over months and years; they want straightforward recommendations. They want to know what headline insights we can find out for them, and what actionable steps their marketing team can take to move the business forward in the short term.” With this challenge in mind, the Sussex Innovation team has launched five new
reports that are designed to be delivered by its research and marketing advisors quickly and effi ciently, while demanding as little time as possible from business owners. These projects can also leverage funding from the European Regional Development Fund, meaning that eligible start-ups can also get their report free of charge. Businesses can pick any one of the five products and will receive a simple online questionnaire to help them describe their situation and requirements. The questionnaire acts as a b r ief in g d o c u m e nt fo r S us sex Innovation’s advisors, who need no further information to carry out their research and deliver the report.
