SILK ISSUE • n° 34 • 2023
CAROLA BESTETTI CEO OF LIVING DIVANI
by Veronica Lempi
WhatmakesaLivingDivaniproductsorecognisable?
Wedevelopproductsandsolutionswhosedifferentfinishesandmaterialsreflecta heterogenoustastethatprovidesaresponsetothemanifoldrequirementsofaconstantly evolvingmarket.Aharmoniousmix,unquestionablyItalianyetatthesametime international,whereperfection,balancedproportionsandattentiontodetailarethequalities thatmakeourproductsstandout.Ouryachtscommunicatebeautyandquality,intrinsic elementsinMadeinItalymanufacture,butalsothestoryandhumansidethatliesbehind thecompanyanditsproducts.Wehavedevelopedastylethatrevolvesaroundtheconcepts ofdelicacyandelegance,simplifyingshapesuntilwecreateobjectssuitableforallsettings.
Howhastheideaandmethodofexperiencingasofachangedinrecentyears?
Betweenthelate1980sandthestartofthenewmillenniumthattaskofdesignwas toamaze,topresentobjectsandproductsthatwereinturnextravagantandcapable ofprovidingavisionforourhomes.Nowdesignhastofulfilandrespectallcultures, respondingdirectlytochangesinthesocialandtechnologicallandscape.
HowhasLivingDivanirespondedtothesechanges?
Weenableclientstotryoutanewfreedomwhenpurchasingasofa,offeringavaried collectionofadaptable,versatilepieces.Forus,sofasareaconversationpiece,providing welcome,warmth,relaxationandasophisticated,intimaterefugewheretactilesensations arethekey.
What’syourideaofoutdoorliving?
Founded in 1969, Living Divani is an Italian company known for its upholstered furniture. Harmonious proportions and attention to detail are the hallmarks of the family-run business, which is based in Brianza, Italy. Carola Bestetti is now at the helm of Living Divani, continuing the traditions established by the first generation and enhancing them with an additional dose of feminine awareness and aesthetic sensitivity.
Since 1988 a collaboration with Piero Lissoni as art director and designer has led Living Divani to acquire an unmistakeable stylistic personality.
Forus,outdoorisaplaceforliving,dedicatedtorelaxationandwell-being.Ouroutdoor productshavewelcomingshapes,refinedmaterialsandMediterraneancoloursthatcreate elegant,versatilefurnitureitemssuitableforarangeofdifferentsettings.Theaesthetics andDNArecognisableinourindoorproductsaretransferredtotheoutdoorcollections, maintainingthesamephilosophyofliving.LivingDivani’sofferalsoincludescontract projectswherequality,technicalperformanceandopportunitiesforcustomisationhaveled thecompanytoacquireaglobalpresenceinanumberofsectors–offices,banks,airports, hotels,lounges,museums,restaurantsandshowrooms.We’vealsobeencollaboratingfor severalyearswithimportantluxuryyachtindustrybrandsindefiningpersonalisedoffers. HowimportantistheaestheticsofaproductforLivingDivani,andhowdoesrelate toperformancequality?
LivingDivaniaddressesarefinedclientbase,peoplewholovebeauty–whichalso meansartisanalqualityattentiontodetail.Theyalsoappreciatecreativityandareopento newideasanddiscoveringunusualcombinationsofstylesandmaterials,fromthemost prestigioustothemostinnovative.That’swhyLivingDivaniproductsaretheresultofa perfectbalancebetweenindustrialproductionandmanualexpertise,whereeverystageof theproductionprocessissubjecttocarefulcheckstoensurethateverycreationmeetsthe highestqualitystandards.Thecompanyiscarefultoprovideperfection,sothecreativestages andthechoiceofleathersandfabric,cutting,sewingandassemblyarecarriedoutin-house, withanalmostartisanalapproach.
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