ACC:ESS November 2016 by PLDT Media

NOVEMber 2 0 1 6

still great

@88

NOVEMber 2 0 1 6

Still

Great

@88

NOVEMber 2 0 1 6

55 Days Countdown by Daniel Tingcungco

44 Days Countdown by Waywaya Dancel

22 Days Countdown by Benedict Reyna

33 Days Countdown by Samantha Abalos

88th Anniversary by Raphael Kalaw

11 Days Countdown by Jap Mikel Packay

#PLDT88 Countdown Artworks

Visualizing digital disruption through contemporary creative pieces 2016 is a turning point for PLDT as it signals a leap towards disruption and change. As PLDT celebrates a year of transformative change, the Company has invited young, independent artists to create #PLDT88 countdown artworks for the Company’s 88th anniversary. The first PLDT artwork, commencing the countdown of 55 days prior to the big event, is by Manila-based young advertising art director and promising illustrator Daniel Tingcungco. In his unique artwork, Tingcungco illustrated PLDT’s commitment to empower Filipinos everywhere with customer-focused digital innovations that unlock and share their infinite potential. Conceptualized by young and upcoming digital artist Waywaya Dancel from the UP Diliman College of Fine Arts, the creative piece

– a 44 days countdown artwork – was inspired by PLDT’s new triangular logo representing its pillars of exceptional people, meaningful innovations, and serving valuable customers. It also stands for ‘Change’ befitting PLDT’s new direction and vision for the country and its customers. Set on the artwork’s background, the Philippine flag and other elements characterize PLDT’s thrust of improving Filipinos’ lives through digital innovations. To continue the run up to #PLDT88, freelance artist Samantha Abalos created the 33 days countdown artwork depicting how technology influences and essentially becomes part of everyone’s digital lives. As PLDT pursues its digital transformation, it constantly evolves to become more reliable and capable, as well as to

better serve its valuable customers. Aptly titled “Visual City,” the 22 days countdown piece created by young contemporary visual artist Benedict Reyna depicts the concept of urban connections. From the analog era to the digital age, innovation has made our country and everyone closer to the ones important to us. PLDT, through the years and for decades to come, is committed to deliver innovations that will lead and inspire Filipinos to help create a better tomorrow. The 11 days countdown piece, “Everywhere Seems Closer,” conceptualized by freelance illustrator and designer Jap Mikel Packay visualizes how modern communications and technology not only connect Filipinos all over the world but expands their horizons by making distant countries, their

people, and even their culture, reachable and closer than they are. PLDT, for 88 years and counting, has been the steady backbone of the Filipino nation. Providing platform for everyone to communicate and share their thoughts in the sole purpose of nation building. The artwork, entitled “To connect is to commune”, is created by freelance artist and graphic designer Raphael Kalaw. It depicts a Filipino community, visually intertwined by overlapping layers and colored in the same manner to represent our oneness in spite of the differences in opinions and perceptions. Illustrated are the different modes of communication that the Company has provided to its loyal partners, from landline, to mobile, to cyberspace and digital platform, symbolizing how well it has remained as a dependable service provider all throughout these changing times. CC:

NOVEMBER2016 NEWS///////////////////////////////////////////////////////////////////////// 03 NINE MONTHS 2016 OPERATING AND FINANCIAL RESULTS DATA, BROADBAND, DIGITAL PLATFORM SERVICES SET PACE FOR GROWTH 06 PLDT BARES LEADERSHIP CHANGES, APPOINTMENTS 07 PLDT HOME FIBR REACHES 2.5M HOMES NATIONWIDE, WIDEST FIBER COVERAGE IN PH 08 PLDT GLOBAL EXPANDS GLOBAL POP TO AUSTRALIA, NZ 09 EPLDT BOLSTERS DIGITAL LEARNING IN ACADEME

12 FEATURES////////////////////////////////////////////////////////////////////// 11 #PLDT 88 HACKATHON CHALLENGE PLDT HAILS FIRST WINNERS IN LUZON, VISMIN LEGS 12 FROM NATIONAL GOVERNMENT AGENCIES TO LOCAL COMMUNITIES PLDT CALLS FOR NATIONAL CONSENSUS FOR BROADBAND INFRASTRUCTURE ROLLOUT 13 STILL GREAT @ 88 COVER STORY 16 “Behind every big event is a team dedicated to deliver the best customer experience…” and other takes on PLDT’s new VMV SIDEBAR

24 03 REGULARS///////////////////////////////////////////////////////////////// 02 From the Editor 10 Snapshots 23 The Bandwagoner 24 Life & ArtS

ACC:ESS is published monthly by PLDT Media Division for employees and friends. Address all communications to: The Editor-inChief, ACC:ESS, Ramon Cojuangco Building, Makati Avenue, Makati City. Telephones 810-3190 and 8168515. Email: jrencarnado@ pldt.com.ph http://issuu.com/ pldtmedia

Mon R. lsberto Public Affairs Head EDITORIAL Butch G. Jimenez Editor Jay-Anne R. Encarnado Editor-in-Chief Sennen F. Lacsamana Managing Editor Olive O. Barrozo Literary Editor

Adrian T. Elumba Sarah Azucena-Reodica Katrina A. Mallari Raymond C. Co Writers Daniel G. Moratalla Jay F. Garcia Photographers Annie O. Salazar Arnel N. Samson Circulation

Carlo D. Gonzalez Mark Daryll P. Sambat Graphic Design Contributors Cherry Alaban, Paul Edward Alvarez, Melvin Artugue, Evelyn Espinosa, April Kagaoan, Ma. Leonora Malenab, Marina Rowena Pumar, Marjory Sy

Nonong F. Noriega Columnist

OUR VISION STATEMENT To be the proactive strategic communications partner of our stakeholders so that together we can inspire brand love and loyalty for PLDT. #SUPERMEDIA

EDITORIAL

g r e a tne s s A

ccording to Roman philosopher Lucius Annaeus Seneca, “It is a rough road that leads to the heights of greatness.”

In PLDT’s 88-year history, we went through lots of humps and bumps but we marched on to remain the country’s leading telecoms company. We are now being challenged by the onslaught of digital services that threatened our core business but we decided to disrupt ourselves and embarked on a digital pivot. We continued to evolve, innovate, and work even harder than before, making the fixed line business – home and enterprise – the heroes that give sustained double-digit growth for the Group. We pursue to change lives as we roll-out more fiber-to-the-home (FTTH), reaching already 2.5 million homes from as far north as Ilocos Norte to down south in Cotabato. This is made possible with our unmatched fiber backbone that has already reached 140,000 kilometers. We also expand overseas as we opened our sixth point-of-presence in Australia. This enables companies in Australia and New Zealand with regional hubs in the country, and vice versa to operate their mission critical business processes in both destinations. We celebrate these milestones because we believe that they will allow us to bring better services and solutions to our customers and make their lives better, especially in this digital age. In a recent media interview, our Chairman and CEO, Manny V. Pangilinan, has reaffirmed: “(PLDT) is still a great company.” For sure, the road to greatness will continue to be tough but we are definitely made of tougher stuff from the 88 years that we have been serving the Filipino nation. Happy 88th anniversary to all of us!

Jay-Anne R. Encarnado

news

Nine Months Operating and Financial Results

Data, broadband, digital platform services set pace for growth PLDT recently reported that for the first three quarters of 2016 its consolidated revenues was pegged at P125.4 billion, 2% less than the same period in 2015. Excluding international and national long distance (ILD and NLD), and interconnection costs, consolidated service revenues totaled P101 billion, stable versus the same period last year. On the same basis, fixed line revenues grew by 9% to P42.2 billion while wireless revenues declined by 6% to P64.7 billion. Consolidated core income in this period amounted to P21.7 billion, 20% lower year on year largely due to lower EBITDA, and increased depreciation and financing costs – both arising from higher capital expenditures. Consolidated EBITDA declined 15% to P45.7 billion on account of

lower wireless service revenues, a rise in product subsidies, content costs, and, higher provisions. EBITDA margin stood at 38% for the first nine months of the year. However, 3Q2016 EBITDA margin improved to 39% versus 35% in 2Q2016. As of end September, the Group’s consolidated net debt amounted to US$2.8 billion while net debt to EBITDA was 2.16x. Gross debt amounted to US$3.3 billion, 37% of which is denominated in U.S. dollars (about US$1.2 billion). Of this sum, only 11% is unhedged.

As of end September, PLDT’s investment grade ratings remained unchanged from yearend 2015. “This year has been a particularly challenging period for PLDT, as we grappled with both intense price competition and the continuing shift from voice/SMS services to data demand impacting adversely our wireless revenues; as well as internal adjustments in our senior ranks and in our processes which we are undertaking. All that said, our digital transformation remains on track. We remain focused on the critical initiatives that will definitively shape

our businesses to the new direction where growth is driven by data and digital innovation,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan. Data gains in service revenue mix The continuing shift to digital services is evident in the changing service revenue mix. Data/broadband/digital services and platforms set the pace for growth, posting P44.6 billion in service revenues in the first nine months of this year, up 19% from 2015. This has raised its share of total service revenues to 40%, from 33% a year ago. Conversely, the share of SMS/domestic voice/and others declined to 50% from 56%, while that of international voice slipped from 11% to 10%. And the march of data raising its share of our total service revenues continued inexorably in the third quarter;

our digital transformation remains on track. we remain focused on the critical initiatives that will definitely shape our businesses to the new direction where growth is driven by data and digital innovation. - MVP for this quarter, data accounted for 60% and 32% of fixed line and wireless service revenues, net of interconnection costs. Fixed line, wireless PLDT’s fixed line business continued on its steady growth path, generating P46.8 billion of revenues in this period – up 7% from a year ago. The increase was driven by data and broadband which grew by 12%, generating incremental revenues of P2.9 billion and accounting for 59% of total fixed line revenues, up from 57% in the same period last year. Wireless services revenues declined by 8% to P71 billion, as the 22% increase in wireless data and digital platform revenues could not fully compensate for the reductions in SMS and cellular domestic (less 15%) and international voice revenues (24% lower). Data, broadband revenues and digital platform services made up 30% of wireless revenues, up from 23% last year. Revenues by business units Viewed in terms of the contributions of the various business units, revenues of PLDT Home registered a 9% increase to P24.5 billion, due largely to an 11% rise in data revenues and a 25% increase in revenues from digital services such as entertainment and home security services. Revenue growth was driven by a 16% upswing in service subscriptions while ARPU was up 4%. The Enterprise Group comprised of PLDT

Alpha and SME Nation maintained its doubledigit growth, gaining revenues of P24.4 billion during this period, up by 10%. This was due to advances in corporate data and enterprise wireless (both up 15%), ICT solutions (up 12%) and in services overseas via PLDT Global (48%). The Consumer Wireless Business Group comprised of the mobile services of Smart and Sun posted service revenues of P55.8 billion, or 5% lower than the previous year. Mobile internet revenues jumped 37% while wireless broadband increased 13%. However, revenues from voice and SMS services declined 15% and 14% respectively. This stemmed from a 5% reduction in subscribers count due to aggressive unlimited voice and SMS offers from competition. Voyager Innovation, PLDT’s digital platform and services unit, generated P912 million in service revenues (including Php503 million of deconsolidated service revenues), largely on the back of its digital financial platform services. Network Initiatives: Better coverage, higher internet speeds Laying the foundation for its digital pivot, the Group made steady progress in rolling out its enhanced network infrastructure over the past quarter.

Smart completed the bulk of network improvement activities in the Metro Davao area which involved boosting the coverage and capacity of its mobile network, particularly its LTE or 4G and 3G wireless data services. As a result, there have been major improvements in the coverage and capacity of the Smart network, leading to better quality of voice and data services in Metro Davao. The number of LTE base stations for example has more than tripled. Combined with the use of low band frequencies, this has boosted the coverage of LTE by several multiples. The indoor coverage of LTE has increased from about 10% of the service coverage area to about 66% -- a significant gain given that mobile phone users tend to use data services indoors. At the same time, as a result of capacity

enhancements, the average download speeds of Smart’s 3G service in Metro Davao have increased by nearly 6 times to about 6 Mbps while that of LTE has gone up more than 4.5 times to over 17 Mbps, based on internal field tests. Smart’s network improvement program is now being implemented in Metro Cebu and Metro Manila. This is part of the three-year network deployment plan submitted by PLDT to the National Telecommunications Commission earlier this year. Under this plan, Smart will deploy its LTE service using both existing and new spectrum to cover 95% of the country’s cities and municipalities by 2018. Complementing the cellular roll-out is the aggressive deployment of the Smart WiFi service. In partnership with the Department of Transportation, PLDT and Smart installed this high-capacity WiFi service in 20 major airports, 2 seaports and one light rail system in various parts of the country. Each of these installations are equipped with 1 Gbps capacity to ensure a high quality of service. As for fixed broadband, PLDT is expanding the footprint of its fiber-tothe-home (FTTH) service which now passes over 2.5 million homes in various parts of the country. This has made PLDT’s Home Fibr service available to more residences in areas such north, central

and southern Luzon, parts of the Visayas and Mindanao, aside from Metro Manila. To complement this, PLDT is also deploying new technologies that boost the data capacity of copper wire facilities to fiber-like levels. PLDT is also extending the reach and strengthening the resiliency of its fiber backbone and distribution networks. As a result, it now has over 140,000 kilometers of fiber links, the most extensive fiber infrastructure in the country. Driving data usage, digital services To complement its efforts to boost the coverage and capacity of its data infrastructure, PLDT is stepping up its efforts to help customers acquire the web-capable devices that can best utilize its enhanced fixed and mobile networks. Smart is pairing these device offers with new data plans for postpaid. Supplementing its Giga Surf data offer for prepaid, these new postpaid plans offer as much as 10 times more data volume compared to the previous offers. Smart Bro is also offering new postpaid plans with double the data of previous data packages. Similarly, PLDT Home is enhancing its suite of data plans with more affordable yet powerful packages. It recently launched Plan 1899 for the Home Fibr service which offers speeds of up 50 Mbps. The PLDT Enterprise Business Group stepped up its digital thrust by rolling out new services and solutions. One recent addition is the suite of “SmartBus” solutions launched by PLDT SME Nation to help public transport companies track the movement of their buses

in compliance with new government regulations. Other solutions enable bus operators to monitor the security of their passengers with an onboard camera, monitor real-time sales through an e-ticketing system and provide WiFi connectivity for their passengers. Another new enterprise offering is the PLDT Unified Collaboration Solution, a cloud-based solution that enables companies to organize high-quality, secure virtual conferences for up to 100 participants with different devices – such as laptops, smartphones, tablets – using any operating system. Digital platforms: Maintaining momentum Voyager Innovations, the digital innovations arm of PLDT and Smart, continued to gain momentum as the leading platform provider of digital services for both consumers and enterprises. Voyager’s freenet (formerly SafeZone) mobile app reached over one million downloads from Google Play Philippines. Through its sponsored data model, freenet is enabling over 70 enterprises to reach more customers. PayMaya Philippines continues to strengthen its leadership in digital financial services. The PayMaya app remains the no. 1 mobile finance app in Google Play Philippines, posting over 260% percent growth in users year-to-date, with throughput volume in the third quarter this year more than double than the previous quarter. Last August,

Paymaya introduced its bills payments feature through a partnership with Bayad Center. PayMaya reinforced its partnership with Uber Technologies Incorporated (Uber) with new user promotions. Through a new collaboration, PayMaya is making it more convenient for Filipinos to withdraw their Paypal funds through PayMaya with reduced fees. PayMaya was recently recognized as the world’s best online payments solution by the Emerging Payments Awards. network improvement “In the light of our results thus far this year, we are adjusting our projected full year EBITDA to P60 billion, lower by P4 billion from the previous guidance. We are making this adjustment, anticipating that while data and broadband will keep posting steady growth, toll, cellular voice and SMS revenues will, however, continue to wane,” Pangilinan said. “We continue to pursue our network improvement program for both mobile and fixed services for which we have set aside P48 billion this year. This initiative has produced

encouraging initial results and is laying a solid foundation for our efforts to build our data and digital businesses moving forward,” Pangilinan said. “Our Home and Enterprise Business Groups are pressing their advantage in their respective markets and will maintain their growth momentum through further innovation, particularly in the area of digital services and solutions. Our Consumer Wireless Group is making significant adjustments and is moving to capitalize on our network improvements to deliver quality service to subscribers and generate greater value for the Group,” he added. “We expect consolidated core income for 2016 to amount to P28 billion due to the decline in EBITDA, increases in financing costs and depreciation due to higher capex, equity losses from the telco business acquired from SMC, offset by the net gain from the sale of PLDT’s 25% interest in Beacon Electric Assets Holdings. “As we close 2016, and look to next year and beyond, I believe it is critical that PLDT establish a baseline position from which we could pivot to a higher plane in the coming years. In this regard, I would offer that this launchpad, so to speak, would be (i) underlying core profitability without exceptionals; and (ii) normalized EBITDA of PLDT. For 2016, these would be (i) P20 billion; and (ii) P60 billion. We shall be able to achieve escape velocity from this take off point,” Pangilinan said. CC:

PLDT bares leadership changes, appointments In line with PLDTâ&#x20AC;&#x2122;s new mission of leading, inspiring and empowering Filipinos with customer-focused digital innovations, in creating a more aligned, cohesive and collaborative organization, as well as strengthening our management team and reinforcing it with global talent that will help propel our digital transformation pivot, the following leadership changes and appointments being implemented in PLDT and Smart within the senior ranks were recently announced: Eric R. Alberto is appointed Chief Revenue Officer (CRO) reporting to the President/CEO effective December 1, 2016. Alex O. Caeg is appointed Head of WCD Sales and Distribution of Smart effective December 1, 2016. Ray C. Espinosa is appointed Chief Corporate Services Officer (CCSO) effective December 1, 2016 to provide more focus on managing, organizing and synchronizing more effectively corporate services-related functions including: Corporate Affairs and Legal Services, Regulatory Affairs and Policies, Supply Chain Management, Property and Facilities Management, Asset Protection and Risk Management, Business Continuity and Resilience,

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Data Privacy as well as Corporate Communications and Public Affairs. Ralph W. Brunner is appointed Chief Customer Experience and Data Analytics Advisor effective January 1, 2017 to spearhead and synchronize the business analytics functions and champio the CX philosophy and culture across PLDT. Jerry D. Brace is appointed Chief Information Advisor effective September 12, 2016 to oversee the overall design, development and implementation of short and long term IT strategies for the PLDT Group and will act as invaluable resource for recognizing important

new technologies, as well as provide the technical vision and expertise to complement the PLDT Groupâ&#x20AC;&#x2122;s business vision. Liza S. Sichon is appointed Chief People and Culture Officer effective December 1, 2016. Keith D. Walter was appointed IT Transformation Advisor of the Business Transformation Office (BTO) effective October 23, 2016. Carlo S. Ople was appointed Enterprise, International and Carrier Business Digital Marketing Strategy Head effective December 1, 2016. Joseph Nelson M. Ladaban is appointed

PLDT Group Corporatewide Chief Credit, Collection, and Churn Management Officer effective September 1, 2016. His role will involve supervising overall credit quality and harmonizing credit policies and processes across the group. Winston Damarillo now heads PLDT Capital, our holding company for our investments in Internet/OTT companies. Joachim Horn is Chief Technology and Information Advisor reporting directly to the President and CEO and Ahmar Soorty is Chief Procurement Advisor who will report directly to the CCSO. CC:

PLDT Home Fibr reaches 2.5M homes nationwide, widest fiber coverage in PH PLDT Home Fibr, the nation’s most powerful broadband from PLDT, now passes over 2.5 million homes from as far north as Ilocos Norte to southern Philippines in South Cotabato province, further extending its widest fiber coverage in the country. “As a result of our aggressive rollout program, PLDT now has over 140,000 kilometers of fiber optic cables, the most extensive fiber infrastructure in the country. This enables us to serve the increasing demand for high-speed broadband from homes across the country,” PLDT Chairman and CEO Manuel V. Pangilinan said. The PLDT Group’s expanded nationwide fiber optic network will enable even more homes to enjoy seamless and lag-free internet

access from as far north as Laoag, Baguio City, Vigan City, and Tuguegarao, all the way to central and southern Luzon, including Tarlac, Cabanatuan City, and San Fernando, Pampanga, and Puerto Princesa and El Nido in Palawan; down to the Bicol region to stretch to Sorsogon, Naga City, and Legazpi City. Meanwhile, the major urban areas in the Visayas region are also fiber-ready with the most extensive footprint in the cities of Bacolod, Cebu, Iloilo, Tacloban, and Tagbilaran. In Mindanao, PLDT’s fiber has now reached key provinces and cities, including Cotabato, Davao, General Santos City, Koronadal, and Zamboanga. “As the demand for high-speed connectivity escalates, we are stepping up our efforts

to make our most advanced broadband service accessible to more homes in the country,” Pangilinan pointed out. In addition to being available in more areas, PLDT is making the Home Fibr service more affordable and enjoyable by introducing Plan 1899 which offers speeds of up to 50 Mbps. PLDT Home Fibr delivers high-speed Internet of up to 1 Gbps, allowing ultrafast browsing of multiple websites and the country’s first symmetrical speed service which provides equal upload and download speeds. This allows families to better enjoy more entertainment from renowned digital partners like iflix, Fox Networks Group, Netflix, Roku, and iWant TV, as

well as greater security at home with monitoring device FamCam that lets you watch over your family wherever you are and FamZone that allows parents to keep their children safe online. “With Fibr’s unmatched broadband performance and compelling content offerings, the digitally connected Smart Home is even more powerful than ever, proving that the strongest connections are in our fiber,” Pangilinan added. PLDT has invested P300 billion or $6 billion over the last 10 years to roll-out the country’s most expansive network infrastructure. For 2016 alone, the telco leader has set aside P48 billion or about $1 billion for capital expenditures, a significant portion of which was allocated for the domestic fiber infrastructure. CC:

PLDT launches newest global PoP in Australia PLDT further extends its global network with the launch of its newest global Point of Presence (PoP) in Australia, the sixth in PLDT’s fast-growing global network, in addition to PoPs currently servicing international customers in the U.S., U.K., Singapore, Japan, and Hong Kong. This now enables PLDT to deliver its services to the Australian market, providing business connectivity between the two countries, and optimizing Manilabased operations for Australian investments in the Philippines. A fullymeshed and secure network combined with a dynamic routing model enables better operational efficiencies

Shown here during the launch of PLDT’s latest global point-of presence in Australia are, from left: PLDT Head for International and Domestic Data Dom Feliciano, PLDT VP and Head of PLDT SME Nation Mitch Locsin, Head of Wireless Consumer Division Sales and Distribution Alex O. Caeg, PLDT/Smart Chief Revenue Officer and ePLDT President and CEO Eric Alberto, Australian Trade and Investment Commission Senior Trade Commissioner & Counsellor - Philippines & Micronesia Elodie Journet, FVP and Head of PLDT ALPHA Jovy Hernandez, and PLDT AVP and Head of Corporate Business Solutions Gary Ignacio.

and high-speed connectivity. “As we push towards greater global expansion, we at PLDT recognize the enhanced levels of business interaction between the two countries and deeply value our strong, existing partnerships with Australian enterprises,” said FVP and Head of PLDT ALPHA Jovy Hernandez. “This reinforces our commitment to providing this market segment with innovative digital solutions as we help realize the immense potential for economic growth to deliver end-to-end ICT in our country.” As an end-to-end solutions provider,

clients can also rely on PLDT for all PoPrelated services, from ordering and billing to fault management and systems maintenance. The launch of PLDT’s newest PoP, located in Sydney, is perfectly timed as organizations from Australia and New Zealand are increasingly looking to the Philippines for their business processing outsourcing requirements. Australian firms in the country currently have extensive interests in mining, manufacturing, energy, and telecommunications sectors, among others. As PLDT continues to pursue this vision of enabling a globally-

competitive datadriven enterprise, PLDT and Smart EVP and ePLDT President and CEO Eric R. Alberto shared this insight – “The launch of the new PoP site in a key economic market like Australia speaks to a new business model defining the global landscape – where contracts and agreements are decided by parties from different continents. Secure connections through a robust and highlyreliable network are therefore critical. We at PLDT are proud to establish these networks, as a trusted provider and partner in enabling modern enterprise.” CC:

ePLDT bolsters digital learning in academe In a bid to support academic institutions, ePLDT continues to strengthen its cloud leadership as it expands its portfolio to include digital learning solutions with its recent inclusion to the Microsoft Authorized Education Partner (AEP) program.

to access a range of online resources from the Imagine Academy, which include: tech curriculum, certifications, marketing collaterals, and lesson plans among others. Lastly, the schools can also serve as a testing center for Microsoft certification.

Microsoft’s education solutions offer a wide range of benefits to ePLDT’s academic customers. For one, they enjoy a lower cost of investment compared to the standard commercial prices, and pay only for the licenses that are being used by faculty and staff and all their devices on campus. Students and faculty also get free access to Office 365 ProPlus, Windows 10 Education, and Intune.

“Our inclusion to the Microsoft Authorized Education Partner program enables ePLDT to provide higher-value services and solutions for our country’s academic institutions,” said Nerisse Ramos, ePLDT Group Chief Operating Officer noting that the partner status further highlights ePLDT’s knowledge of and expertise in Microsoft academic products. “As it is doing with other industries, ICT is continuing to rapidly transform the education landscape, and ePLDT is committed to helping academic

As customers, these academic institutions will also be eligible

institutions accelerate their success with the adoption of digital learning solutions.” The Microsoft AEP Program is designed to authorize and equip organizations that deliver academic products and services through the Microsoft platform with the training, resources and support they need to provide their customers with superior experiences and outcomes. “By becoming AEPs, partners show themselves to be committed and trained in providing valuepriced Microsoft academic products to the education market,” said Anthony Salcito, Vice President of Education for Microsoft Corp.’s Worldwide Public Sector. “This authorization, along with our other education partner initiatives, gives

our partners recognition of their areas of expertise and our academic customers the confidence that they are buying from academic IT specialists.” ePLDT’s inclusion to the Microsoft AEP program also underscores the company’s commitment to enabling customers from various industries and sectors to benefit from cloud technology. “We want to ensure that our customers take advantage of opportunities inherent in adopting cloud solutions for their business,” shared Nico Alcoseba, Head of PLDT Group’s Disruptive Business Group. “Our cloud services not only enable academic institutions to positively transform their operations; more importantly, it allows them to in turn expand their reach and tap new areas for growth.” CC:

snapshots

PLDT ComRel strengthens CSR programs in Mandaue City In its effort to strengthen its corporate social responsibility (CSR) programs in Mandaue City in Cebu, PLDT Community Relations Head/Consultant Evelyn M. Del Rosario, 3rd from left, recently met with Mandaue City Major Luigi Quisumbing, 2nd from left, to discuss possible programs in the city and in Mandani Bay for the transformation of the city into a world-class lifestyle destination. Also in photo are, from left: Visayas Fixed Access & Trans Oprns Sr. Telecom Supervisor Mon Oplas and PLDT Facilities Management Center Head Ariel Aznar.

MVP Group supports building, renovation of Oscar J. Hilado Hall at University of Iloilo Pursuing academic quality, the MVP Group of Companies is supporting the building and renovating of the Oscar J. Hilado (OJH) Hall at the University of Iloilo. A project initiated by PHINMA, the OJH Hall is dedicated to the humble and driven man that is Oscar J. Hilado. Among the participating companies of the MVP Group for the project include PLDT-Smart Foundation, One Meralco Foundation, Philex Mining Corporation, and Smart Communications. PLDT Chairman and CEO Manuel V. Pangilinan also made a personal donation for the project. In the photo are PSF President Esther Santos, extreme right and One Meralco Foundation President Jeffrey Tarayao, extreme left with Oscar J. Hilado, center, during the inauguration.

PDRF presents high energy biscuits for emergency food package The Philippine Disaster Resilience Foundation (PDRF) recently presented â&#x20AC;&#x153;The Care Packageâ&#x20AC;? high-energy biscuits (HEBs) during simple ceremonies. The nutrition-packed HEBs will be prepositioned as food packages for donation in calamitystricken communities to effectively address the perennial post-disaster problem of food shortages. PDRF is backed by top movers of industry and corporate leaders including PLDT, Shell, Aboitiz, among others that work with field experts and reputable humanitarian institutions for private sector solutions to disaster management. Shown here during the presentation rites are, standing, from right: PDRF President Rene Meily, Pilmico Foods Corp (makers of HEBs) Territory Business Manager Risiella Arcena, PDRF Executive Director Marilou Erni and Aboitiz Equity Ventures First Vice Vice President for Government Relations DJ Sta. Ana.

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By Katrina A. Mallari

LDT recently awarded the winning teams of the initial leg of the PLDT 88 Hackathon Challenge in a two-day weekend program for participants from Luzon as well as in the Visayas-Mindanao region.

The winning teams will battle it out in the Ultimate Pitch, the final showdown when they present their winning solutions to PLDT’s top management, Prizes at stake are cash prize of P100,000 and a shot at getting their ideas help millions of Filipino subscribers.

Team White Cloak, Team Pocket Market, and Team Pentagon bested 17 other competing teams of coders, programmers, and IT students to take home the recognition of being the first winners of the nationwide hackathon challenge. Teams Sweet & Halang, and DUitYusip from Davao and Team Logic from Cebu won in the VisMin leg outsmarting 17 other competing groups. Designing and creating solutions overnight, the three teams presented the winning tools to help enhance customer experience with judges deliberating in both Davao and Cebu through a stateof-the-art teleconferencing facility.

Reinforcing PLDT’s commitment to enhance customer experience, PLDT launched this nationwide hackathon challenge for Luzon and VisMin to celebrate its 88th anniversary. The teams were tasked to create digital solutions in less than two days that will complement the Company’s efforts in delivering better customer experience. The PLDT88 Hackathon was organized in partnership with RedWizard Events Management, PLDT HOME, PLDT SME Nation, Smart Devnet, Voyager Innovations, Ideaspace Foundation, and is sponsored by PayMaya and IP Converge. CC:

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PLDT/Smart SVP for Network Services Mario Tamayo presented current challenges in the Philippine broadband industry and the importance of wired network infrastructure during the recently concluded DICT Summit.

LDT has recently called for the harmonization of national policies and local government regulations to speed up the deployment of broadband infrastructure and support the vision to transform the Philippines into a digital nation. Echoing an industry-supported resolution, PLDT recommended that a standard permit system be set up to minimize bureaucratic delays and strengthen stakeholder support for the rollout of network infrastructure to more areas in the country. In a speech delivered at a recent summit hosted by the Department of Information and Communication Technology (DICT) for government units and ICT players, PLDT and Smart Communications Senior Vice President for Network Services Mario G. Tamayo presented current challenges in the rollout of wired broadband infrastructure. According to Tamayo, there are currently no standard fees in applying for permits. Particularly at the level of barangays and municipalities, telcos face different sets of permit fees and processing timelines. Tamayo also said that PLDT has to deal with widespread cases of cable theft and fiber breaks due to digging activities for national and local public works. He reported that these third-party causes account for about 80% of service interruptions for the country’s largest telecoms provider. “We are calling for a national consensus to harmonize policies and regulations in support of building digital data infrastructure. We also hope to deepen understanding of our people, at the community level, how vital telecoms infrastructure are to our lives. When these facilities are damaged or stolen, this harms our welfare as surely as when roads and bridges are washed away.” Tamayo also proposed that the Department of Public Works and Highways (DPWH) allocate space for telecoms infrastructure in public highways to reduce right-of-way issues and expedite deployment of fiber facilities.

From national government agencies to local communities

PLDT calls for national consensus to support rollout of broadband infrastructure By April Kagaoan, Smart Public Affairs

In anticipation of the continued growth of data traffic and digital services in the country, PLDT plans to increase the capacity of its data infrastructure by ten times come 2020. For 2016 alone, PLDT has allocated P48 billion capital expenditure to fortify and expand its fixed and wireless networks, including the utilization of its recently acquired 700 MHz spectrum frequency. Currently, its fiber cable links span 140,000 kilometers, the most extensive fiber network in the country. These support fiber and DSL connections, as well as provide vital transport for the mobile networks of Smart and Sun. PLDT has also significantly invested in landing stations and international cable links that connect the Philippines to the US, Europe, Australia and Africa. Having the most number of these

“Building a national consensus in support of digital data infrastructure can make a real difference, so that we can improve and harmonize our policies and regulations, from the national level, down to local governments and local communities.” - PLDT/Smart SVP for Network Services Mario Tamayo

in the country, the company says that these are important because 90% of internet content accessed by Filipinos come from overseas, mostly from North America. CC:

Seen at the event are, from left: Department of Information and Communications Technology (DICT) Secretary Rodolfo Salalima, National Telecommunications Commission Commissioner Gamaliel Cordoba and Tamayo.

From left: PLDT Alpha Head for Enterprise Mainstream Jun Darjuan, PLDT Alpha Relationship Managers Karla De Guzman and Marie Gan, PLDT Alpha Head for Government Joy Hilao and PLDT/Smart Public Affairs Head Ramon Isberto pose for a souvenir shot at the Unified Collaboration booth set-up of PLDT Alpha.

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@ t a e r G l l i t S

By Olive O. Barrozo

n the late 1920s, while its current competitors were still deep in slumberland, dreaming of someday seeing the light, PLDT was already adding a new technological dimension to the comfortable lives of Filipinos back then. The Manila resident, according to renowned writer and historian Nick Joaquin, “lived a solid tranquil life in an orderly world…” He had “an equal affection for all the diverse features of his city: the domestic charm of the Luneta, the pageantry of the traditional processions in Intramuros, the good-humored bawdiness of the vaudeville shows. His world then seemed so stable that he was undisturbed even when, toward the end of the 1920s, the news spread that business had crashed in the United States…” Laid-back and unperturbed, our affable forebears have begun to connect with their families and friends near and far, thrilled to actually hear their loved ones’ voices from a delightful new device called the telephone. All because PLDT established the connections.

Quezon). In 1933, it connected the Philippines with the United States and other parts of the world via overseas radio telephone services. After the 2nd World War, PLDT restored 12,000 telephones into service, rehabilitated Malate and Sta. Cruz exchanges, and resumed telephone service in Bacolod, Cebu, Iloilo, and Davao in 1949. The Company had 33,712 stations in 1953, exceeding for the first time the number of telephones in service before the war. Refleeting PLDT’s maintenance vehicles in 1956 involved scooter type vehicles and jeep units with special utility bodies. Jumpstarting Connections The Company’s rich history began on November 28, 1928 when then Governor General Henry Stimson signed into law Act No. 3436 which was passed by the Philippine Legislature. It gave the Philippine Long Distance Telephone Company (PLDT) the franchise to establish and operate telephone services in the country, with Theodore Halsey as president and J.E. Hamilton Stevenot as executive vice president and general manager. On its first ten years, the fledgling company connected 28,579 telephones at a flat monthly rate of P7.50. Linking the country together, PLDT then launched new telephone exchanges in Tarlac, San Fernando Pampanga and La Union, Dagupan (Pangasinan), Lucena, and San Pablo (now

In the 1960s, the microwave system started operation between Manila and San Fernando, Pampanga and Tarlac. Phase 1 of the Company’s service improvement and development program was launched in 1964 to provide an additional 40,000 new telephones costing P112 million. On January 1, 1968, PLDT became a Filipino-controlled corporation when Ramon U. Cojuangco led a group of Filipino industrialists and businessmen to acquire a block of shares owned by the General Telephone and Electronics Corporation of New York. The Filipino group formally assumed management of PLDT with Gregorio Licaros, Sr. as chairman of the board and Cojuangco as president and CEO. PLDT celebrated its 50th year of service in 1978 with a gross revenue of P626,787,000, net income of P187,020,000, a total of

since our founding 88 years ago, pldt has served our people longer, and better, than any other telco. our history with this nation, our affinity with what’s filipino, and yes, with our size and presence touching everyday lives, pldt ‘ang tunay na telco ng bayan.” -mvp

496,266 telephones in service, and 6,716 employees. It started to introduce the electronic or computer-controlled switching system for its X-4 Program, with a target of 216,000 EWS lines. The Cellphone is born The modernization and expansion program continued in the 1980s with the five-year X-5 Program which modernized much of PLDT’s network with the installation of digital switches and fiber optic cables. System modernization involved the introduction of direct distance dialing for domestic and overseas toll services, and the electronic telephone special services, line condition report (LCR) in repair service, upgrading of toll centers from analog to digital, and data transmission facilities. It was also during this period when PLDT launched the first cellular mobile telephone network in the country. Internet comes into being In 1995, the number of telephone lines installed reached more than one million. Two years later, the Company established the first internet hub in the country – the Philippine Internet Exchange or PhIX. And in 1998, the First Pacific Co. Ltd., with Manuel V. Pangilinan took over the reins of the Company. It also acquired Smart Communications whose wireless capabilities helped increase revenues and widen subscriber base. Transforming into multimedia As the world moved to the digital

age, PLDT likewise transformed into a multimedia company, offering the latest innovations to its customers, such as PLDT Fibr and Cloud technology. It acquired Digital Telecommunications Philippines Inc. (Digitel) and has continued to provide customers with the best values in price, quality, range of products and services and “unlimited” offerings. The Company adopted a new emblem in 2012, featuring a fiber optic cable bringing forth numerous screens that captured the changing face of telecommunications - PCs, laptops, tablets, smartphones, and smart TVs that people used to connect to each other. The New Day Welcoming a new day at 88, PLDT and its mobile subsidiary Smart embraced new logos symbolizing the powerful convergence of PLDT and Smart that combine fixed and wireless technologies to serve individual and enterprise customers. The Company has also changed its name from “Philippine Long Distance Telephone Company” to “PLDT Inc.” to better represent the Company’s current thrust to decisively shift its business to data-driven services.

transforming our business. We’re committed to providing great customer experiences. We’re committed to our vision of leading and inspiring Filipinos to create a better tomorrow.” In an unpredictable world where things come and go, hitherto celebrated trends disappearing overnight in a chasm, we need strong, committed partners to hold on to and keep our lives on track despite the challenges. To reliably connect us to our family, friends, and people who make our days more meaningful. At 88, PLDT has a lifetime of irreplaceable experience, having worked hard for nearly a century, honing its expertise of connecting people which spells the difference between mastery and mere bluster. A decidedly rich experience can beat most challenges, such as the one posed by the intrepid digital realm where ways of communicating take on unprecedented levels. Only a seasoned and knowledgeable company like PLDT, with its exceptionally vast experience, can unwaveringly lead the industry far into the future. CC:

The year 2016 marked PLDTSmart’s going on a digital pivot that aims to transform its networks into the country’s most data capable infrastructure that delivers a growing array of compelling digital services. According to PLDT and Smart Chairman and CEO Manuel V. Pangilinan: “Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy.” On the Company’s 88 years in the industry, Pangilinan said, “PLDT has served our people longer and better than any other telco. Our history with this nation, our affinity with what’s Filipino, and yes, with our size and presence, PLDT is ‘Ang Tunay na Telco ng Bayan.’ We’re committed to

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d e t a c i d e d m a a te s i t n e v e g i b y ce…” n e i r e p x “Behind ever e r e tom s u c t s e b e h t to deliver ew VMV) L DT ’ s n P n o s e k a t (and other

By Olive O. Barrozo

ur values say a lot about us. The guideposts of our lives, these are the standards that we consider important so we follow them the best way we can, well aware that they tend to define us. They are expressed in simple quotidian deeds like when you’re loud and boisterous at a relatively quiet Starbucks and seem to want to tell the world of the goings-on in your life, then being considerate and discreet may not be part of your value system. Companies also create values for its employees to follow and eventually imbibe. Just as our personal values reflect our character to people we know, corporate values define the company to its stakeholders and customers. On its 88th anniversary, as it pivoted into the digital world and welcomed a new day, PLDT established a new set of Vision Mission Values (VMV) that would guide its employees as they perform their tasks. These are: Deliver awesome customer experience, Take care of our people, Collaborate to win, Fast is better than perfect, Malasakit, and Humility to listen and learn. To further appreciate the VMV, we asked employees from various PLDT divisions and locations how they apply these new values in their respective jobs. Here are their answers:

Trudy Gine Amoranto, Policies &

Procedures Development On collaborating to win, “the knowledge, skills and abilities of my teammates are backed-up with a deep understanding of and heavy experience on various Company policies and procedures. I am the newest member of the division, yet I am thankful because my teammates are very open in terms of sharing their knowledge. They are approachable and are always willing to collaborate to accomplish any project regardless if they are directly assigned to it or not.” She finds listening and learning with humility useful to their projects which “are based on internal client needs where it is important that we always keep an open mind on what they intend to achieve. In meetings, we take time to listen to them first and learn from them before we share our insights and recommend certain interventions.”

Alan Abrina,

Davao Customer Serv Oprns Zone Head On delivering awesome customer experience, “I always ensure that long-term solutions are implemented so as to achieve results with improved Quality of Service that subsequently encourages customers to talk about their enhanced experiences as a PLDT customer. “Taking care of our people is making sure that my colleagues are happy and contented in their work environment. I treat them fairly and appreciate them generously for a job well done. “I collaborate to win by upholding the best interest of the Company, working beyond borders with friendly coordination among other PLDT organizations and even reaching out to other companies in the MVP group, such as Smart, TV5, PLDT-Philcom, Cignal, Davao Doctors Hospital, and FCMI. “Fast is better than perfect can be attained by always finding solutions ahead of the competition and obtaining the largest share of the market.” Malasakit means the world to him: “PLDT is my first job and my second home. Since I was hired, I have been working more than what is expected of me. I always strive to perform my duties and responsibilities beyond compensation, benefits and rewards. I never regretted working for PLDT. I love my job and have always enjoyed working. When I retire, my dream is to be part of a legacy where I was able to contribute something valuable to the next generation.” He listens and learns with humility “by keeping an open door all the time and always taking time to listen to possibilities shared by colleagues and making conscientious decisions.”

Evelyn Espinosa,

Regulatory and Industry Support “For 88 years now, PLDT has been showing compassion not only to its subscribers but to its employees as well. For me PLDT is like a human machine, complete with a heart and soul. As a Licensing Assistant, under the Regulatory group, who has direct contact and coordination with the National Telecommunications Commission, I will continue to take part in attaining effective and efficient service by extending assistance to subscribers who need immediate help and attention, thus, delivering awesome customer experience.”

Renelia Villanueva,

Officer Payroll Administration On collaborating to win and humility to listen and learn, “For me, everyone’s input is very important. I eliminate the thought that ‘this is my idea.’ I always listen to the team’s comments and suggestions.”

Gina Ledesma, Home Sales and Service Center Management - Baguio “For 31 years of being with PLDT, I have been a witness to the various innovations the Company has made in order to further satisfy our customers. One that I value most is the quality of service that I have done through the years as a Customer Service Assistant. Quality customer service encompasses four of PLDT’s VMVs namely, delivering awesome customer experience, taking care of our people, malasakit and humility to listen and learn. I have been doing all four VMVs as I serve every one of my customers daily. For each customer’s concern, malasakit goes a long way because empathizing means you understand their concerns and you are willing to take steps to take care of them. Our customers will always be our customers and our unofficial extended family. Through the years, I have also encountered irate subscribers when their concerns were not attended to immediately due to calamities. It is always my practice to be humble and to just listen to their concerns and let them know and feel that I am giving them my undivided attention and that I am doing something to solve their connectivity problems. The end result? Awesome customer service experience. Each customer served always gives me a sense of satisfaction because at the end of the day, what matters is not the amount of work I have rendered but the amount of smiles and thanks that each subscriber has given me.” Marielle valenzuela

Rose Florido,

Employee Development “For me, delivering awesome customer experience as a trainer is making sure that I am always very much prepared for the training that I will conduct/ facilitate and ensuring that my participants will learn and enjoy learning! “For employees who need training for their promotion, I am always ready to help either to schedule right away a special class for them or look for their list of trainings attended that may be considered equal to the requirements. “My take on fast is better than perfect is that I never refuse any urgent request for training that I handle - no matter how far it is, no matter how soon the schedule is - even if it falls on a Saturday or Sunday. “Malasakit for me is helping the Company cut down on costs. Though we are provided with P300-load monthly for communication which I would say is not enough for coordination with my internal clients especially when I have out-of-town classes, I don’t totally depend on the Company’s resources. I find my own ways and means to apply personally for perfect plans for me with both Smart and Sun to meet my monthly communication needs. I also take care of myself religiously so I would be able to attend to all my commitments and so the Company won’t spend much for my health.”

Maria Isabella Yatco,

SME Community Engagement & Marketing Communication “Success is, without a doubt, a team effort. Every year, our group mounts big events such as the Bossing Awards to cater to SME’s valued clients, and behind every big event is a team dedicated to deliver the best experience for all the attendees, whether internal or external. A lot of hard work, collaboration, and saluhan comes into play among our teammates—all of which pays off whenever we get great feedback from the guests :D “In a dynamic group such as SME, I’ve learned how to work efficiently and respond quickly to concerns and requests for media-related matters, thus being a fast worker is vital. Though some processes do take time, compromise, coupled with your best effort, can get you a long way.

Home Customer Care Sales Support Strategy & Performance Management “Our team is always hard at work to deliver awesome customer experience in our PLDT Sales and Service Centers (SSC). Prior to the formation of our team, the PLDT SSC was known as the business office where customers visit solely for the purpose of payment and aftersales transactions. But with the direction of our bosses, our job shifted to transforming the PLDT SSC from a business office to a retail destination, where customers can experience the latest PLDT products and services by introducing retail tools and concepts like self-service kiosks, new interior designs, and by studying customer behavior in our stores. But all of these are easier said than done. All our projects, and improvements of the PLDT SSC are a result of collaborating to win. We work closely with other departments such as Property Facilities Management, Zones, Customer Care, Marketing, Procurement, Finance, as well as our vendors. CC:

Guests gather in front of the SSC for its formal opening.

s t o re p i h s g a l f p e ns

a l e b a s I , o g a i t n a S PLDT o

By Olive

O. B a r r o

A cozy and comfy lounge welcomes subscribers and visitors.

Employees offer a toast in celebration of the first flagship SSC in Isabela.

PLDT Business Development Head Louella Aquino, 4th from left, turns over the new store to the SSC Santiago Team by giving a symbolic key.

LDT’s iconic flagship store has reached the bustling city of Santiago in Isabela as it opened its 8thSales and Service Center (SSC) designed to serve customers in the Northeastern Luzon area. Known as the investment hub of Northern Philippines, Santiago is home to large corporations, as well as three of the biggest TV networks in the country which includes TV5, a member of the PLDT Group. Like the other SSCs, this store in Santiago is equipped with the latest digital devices for customers to try and experience

and well-trained and efficient personnel to assist them. Its customers’ lounge is outfitted with a couple of 32” interactive screens with custom-made PLDT games and apps and a 50” LED TV to entertain customers and their families. “We are happy to serve customers in Santiago with this new SSC, a convenient, cozy place with the latest products and services that they can directly experience as they wait for their turn to conduct business,” said PLDT Business Development Head Louella Aquino who leads the team that creates these flagship stores.

The upgraded Infotouch is also set and ready for customers in this SSC. The 24” HDquality digital device enables subscribers to inquire about their bills, request for repairs, and update their knowledge of PLDT products and services on their own. “PLDT’s flagship stores, like the Santiago SSC, give us more opportunities to reach out to customers in many areas around the country, ” said PLDT VP of Retail Strategy and Development Nicanor David, Jr. “The comfortable atmosphere of the SSC makes it possible for more people to experience and appreciate the value and efficiency of our products and services.” CC:

The Philippine sepak takraw team in action.

opening chapters with great optimism

PLDT supports PH sepak takraw team

By Katrina A. Mallari

ports is one of the many things every Filipino strongly identify themselves with. Be it the collegiate basketball or our very own Gilas Team, the collegiate volleyball or the teams in the reinforced conference, there is much to be joyous about as Filipinos celebrate every sport. But among the many truly Filipino games that are often seen in the Palarong Pambansa is the sport known as sepak takraw. Sepak takraw is a native sport among Southeast Asian countries, including Malaysia, Philippines, Thailand, and Vietnam. It has some similarities with volleyball, with the exception of players only using their feet, knee, chest, and head to touch the ball. Last November 3, the Philippine Sepak takraw team visited the PLDT headquarters for a meet-and-greet session with executives. Narrating the story of their humble beginnings, the team sparked interest among the executives. They were all ears as they listened to the story of the team who beat number one-ranked Thailand.

into our lives, only good luck has been happening to our team. We’ve been competing for so many years in the world championship. The first year and the first time, PLDT has supported us,” Caballero said. “We couldn’t believe ourselves that we would actually be beating the number one in the world, which is Thailand and now we are a record-holder for sepak takraw,” Caballero added.

2010. Having played the sport for six years, Huerte talked about the overwhelming joy, which he felt as they were declared 2016 Sepak takraw King’s Cup Champions. “Napakasaya namin kasi binigyan kami ni God ng pagkakataon para Manalo at ipakita sa buong mundo kung gaano talaga kagaling ang mga Pilipino sa larangan ng sepak takraw.” The women’s sepak takraw Philippine team, on the other hand, also brought home bronze. Both teams have brought tremendous honor to the country, creating opportunities for Filipinos to be recognized internationally as well as to provide a platform through which sepak takraw can truly flourish.

PLDT Controller and Financial Reporting Controllership Head and Smart Chief Financial Officer Chaye Cabal-Revilla underscored the immense drive, in which the passions and aspirations of today’s youth are built. “PLDT has always advocated the path towards creating countless opportunities for the youth – be it in all aspects of education, sports, and the arts. It is with great delight that we see PLDT Controller and Financial Reporting the budding sport Controllership Head and Smart Chief Financial of Sepak taktraw Officer Chaye Cabal-Revilla holds the PLDTsponsored team uniform. She is shown here flourish it into what with PASTA President Katrina Tanchancois today,” CabalCaballero. Revilla said.

The male’s Sepak takraw Philippine team is composed of 13 players. During the 31st Thai King’s Cup World Championship of Sepak takraw, these men hailing from Luzon, Visayas, and Mindanao won its first gold in the double’s event. Team Captain Jason Huerte, 23, has been part of the team since

The pride and glory brought by the Philippine sepak takraw Team has mirrored hope for Philippine sports, with every new chapter written with great optimism and unbelievable potential. CC:

PLDT Subsidiaries/VIP Acct. Mgmt. Executive Jojo Alonzo has played a vital role in the Philippine Sepak takraw team as he accompanied the team in Thailand and continuously rooted for them throughout the competition. Philippine Amateur Sepak Takraw Association Inc. (PASTA) President Karen Tanchanco-Caballero acknowledged PLDT’s generous support for the team. “We would like to believe that since PLDT came

Photo shows the sepak takraw team with some of PSF 2G’s executives in a souvenir shot. Seated, from left, are: PLDT Financial Systems and Control Head Francis Bautista, PLDT Command Center and Special Operations Rose Gutierrez, PASTA’a Tanchanco-Caballero and PLDT Fixed Business Transformation Office Aileen Regio. Standing, at center is PLDT Subsidiaries/VIP Acct Mgmt Executive for Enterprise Subsidiaries & VIP Account Management Jojo Alonzo.

ulture C o in ip il F f o s tricacie n I e h t g in t a r b Cele Festival

a r a k s s a M l a u n n a s t r o p p u s T PLD . Mallari By Katrina A

PLDT ComRel Head/Consultant Evelyn M. Del Rosario, 2nd from right, awards the winners of the art workshop. Also in photo are, from left: Negros Museum Executive Director Tanya Lopez, Art Association of Bacolod-Negros Co-Chairman Rafael Paderna, Art Association of Bacolod-Negros President and Chairman Rodney Martinez, 1st place winner Daisy Mae Monceva, 2nd place winner Crystal Ann Galindez, 3rd place winner DhalzenBorres, 4th place winner Angelo Galagar, 5th place winner Cris Angelo Gubat, and Negros CSOZ Head Renato Santillan.

s a yearly celebration of the country’s culture and tradition, Masskara Festival 2016 is a reminder of an intrinsic Filipino value – that despite hardships and struggles, a warm smile and a fighting spirit never fail to become visible in everyone’s faces. PLDT, through its Community Relations Division and its business unit PLDT Home, supports the annual festival in Bacolod City. ComRel, in partnership with the Art Association of Bacolod – Negros and the Negros Museum, celebrated one of the country’s most colorful celebrations – the Masskara Festival –through a special art workshop for out-ofschool youth.

PLDT Home sets up a booth during the Masskara Festival, encouraging everyone to avail of their products and services.

out-of-school youth are given the opportunity to showcase their own individuality and creativity through the original creations they made.” Hailing from barangays 17, 19, and 21, Barangay Alijis, and San Sebastian Cathedral, a total of 72 out-ofschool youths – aged 7 to 18 years old – participated in the workshop drawing inspirations from different faces, scenes, and events during the festival for their artistic creation. Barangay officials from the different participating groups were

With the theme, “The Faces of Masskara,” the workshop was aimed at encouraging outDel Rosario, 3rd from left, paid a courtesy visit to Bacolod City Mayor of-school youth to Bing Leonardia, 4th from left, during the festival. With them in photo are, appreciate and create art from left: Quantity Solutions President Rynor Jamandre, Bangladesh in the spirit of the festival. Ambassador John Gomes, Bacolod City Councilor Em Ang and PLDT Negros CSOZ Head Renato Santillan. Organizers mounted a weeklong exhibit for the output of extremely supportive of the PLDT the workshop at the Negros Museum. ComRel art initiative. PLDT Bacolod employee-volunteers gave their “PLDT has always recognized the full support to the success of the importance of culture and the arts workshop. in shaping the lives of the youth,” PLDT ComRel Head/Consultant Present during the workshop were Evelyn M. Del Rosario said. “Through some of Negros’ local artists including this special art workshop, these

Ihvonie Sevillano, Rodney Martinez, Rafael Paderna, Fe Sumagaysay, Dennis Valenciano and Bogie Alvarado. Judges composed of Negros Museum Executive Director Tanya Lopez and artists Martinez and Paderna were greatly impressed by the artistic expression and skills exhibited by the participants. Adjudged as top seed for “The Faces of Masskara” art workshop, Daisy Mae Monceva from Brgy. 21 wowed the judges with her art entitled, “Karalight.” Clinching winning spots during the workshop and placing second to fifth places, respectively, are Crystal Ann Galindez from Brgy. 17 with her artwork entitled “The Living Mission”, Dhalzen Borres from San Sebastian Cathedral with her artwork entitled “Colorful World”, Angelo Galagar from Brgy. Alijis with his artwork entitled “The Acoustic”, and Cris Angelo Gubat from Brgy. 19 with his artwork entitled “Aqua Masskara”. Continuously bringing smiles to people’s faces with their blimp displays and merry making parade, PLDT Home also made its presence felt during the celebration. Highlighting the Home DSL, PLDT Home representatives offered products to the people present during the event, encouraging each one to try out the new Home products as they set up booths to further expound on brand information. The Masskara Festival is a great display of Filipino talent, ultimately, showcasing artistry and craftsmanship. Through the art workshop initiated by PLDT ComRel, engaging the youth through their active participation in the arts creates opportunities for continuous learning as well as a rediscovery of one’s potentials. CC:

dan n u b A Love in

Renowned balladeer Basil Valdez performs some of his hit OPM classics.

PSF supports youth scholars of Caritas Manila By Katrina A. Mallari

uilding pathways towards a better future, PLDTSmart Foundation (PSF) recently supported Love in Abundance: An Outpouring of Blessings in a special fundraising concert and raffle for the benefit of Caritas Manila’s Youth Servant Leadership and Education Program (YSLEP) scholars.

Love in Abundance concert was one of the initiatives of Caritas Manila to collect funds that will help fulfill this cause, creating opportunities for today’s youth to have a better and brighter future. Directed by Floy Quintos, the benefit concert featured performances by the Philippine Philharmonic

In celebration of its 63rd founding anniversary and in support to almost 5,000 YSLEP scholars of Caritas Manila, Smart Infinity, D Source, Inc., together with PSF, One Meralco Foundation, Ayala Corporation, Ayala Land, Inc., and BPI Foundation held a benefit dinner concert last October 26, featuring the inspirational music of

Chairman of the Board of Trustees His Eminence Luis Antonio G. Cardinal Tagle, DD is joined by PSF President Esther Santos, Meralco President and CEO Oscar Reyes, and One Meralco Foundation President Jeffrey Tarayao, from left.

“Through this musical event, we aim to sustain the needs of Caritas Manila’s YSLEP scholars and to be able to send more youth to school to help and guide them to have a better future,” Fr. Pascual said. Photo shows the generous donor, center, speaking to the audience about selfless act of giving. With her are Caritas Manila Executive Director Rev. Fr. Anton CT Pascual, left, and Tagle.

Orchestra and some of the countries outstanding singers, including Bo Cerrudo, Esang de Torres, Bituin Escalante, Celeste Legaspi, and Basil Valdez. Notable singer Bituin Escalante entertains the audience with some of her hit songs.

renowned composer and musician maestro Ryan Cayabyab. “PSF continues to advocate equal and quality educational opportunities for all. Love in Abundance greatly celebrates the ultimate vision of hope – one that is rooted in the idea of infinite possibilities for a better tomorrow for today’s youth,” PSF President Esther Santos said.

More than just a night of delightful music, members of the audience also had the chance to be given special gifts such as expensive jewelries and other collectible items donated by a generous benefactor spurred by mercy and compassion to help the poor as supported by Caritas Manila. Caritas Manila Executive Director Rev. Fr. Anton CT Pascual underscored the importance of this special event – one that celebrates opportunities and hope.

Striving for academic excellence, YSLEP is the flagship program of Caritas Manila, which extends financial assistance to poor but deserving youth and honing them to become servant leaders and good members of the community. PLDT Chairman and CEO Manny V. Pangilinan is a member of the Caritas Manila Board of Trustees and through PSF, has been one of the active benefactors of the organization. To date, Caritas Manila has produced over 10,000 graduates and continues to provide educational assistance, values formation workshops, and leadership trainings to almost 5,000 students nationwide with an average of 300 college and technical/vocational graduates yearly. CC:

Ten finalists took the stage singing this year’s required competition piece – an original Filipino Christmas song – plus another pop song with original arrangement. Each finalist impressed the audience as they sing their hearts out to every Christmas tune, while adding fresh beats of contemporary music such as Maroon 5’s One More Night, Backstreet Boys’ I Want It That Way, and One Direction’s Story of My Life.

Akapela Open 2016

Holding proudly their trophies, members of Astrafellas celebrate their victory as Akapela Open 2016 Champion.

ilipinos are known all over the world for their musical artistry. With unbelievable vocal range, Filipinos are regarded to be great singers wherever they may be. But more than their musicality, their originality and ingenuity when it comes to creating beats, melodies, and tempos are considered truly one of a kind. Likewise, the art of contemporary a cappella has evolved throughout the years in the Philippines, welcoming a community that tends to

Celebrating four years of Filipino musical artistry By Katrina A. Mallari

ConChords belts out its first-runner up winning piece in this year’s Akapela Open.

Open marks a new chapter commemorating the humble beginnings of a cappella, while ultimately basking in the delight brought by a growing community of musicians. Celebrating its fourth year, Akapela Open 2016 is a Korean a capella group Doo Wop Sounds wows the much-awaited event, grow even crowd with its version of Sana Ngayong Pasko. not only because more as time its two prominent a passes by. cappella leaders – 2014 Akapela Open Champion Pinopela and 2013 Organized by the PLDT-Smart and 2015 Akapela Open Champions Foundation (PSF), One Meralco Acapellago – are not competing this Foundation (OMF), and the Music year. But a new chapter opens as the School of Ryan Cayabyab, with competition welcomes a new set of the generous support of PLDT finalists, a foreign competitor hailing Home, Metro Pacific Investments from South Korea, and ultimately Corporation, and Philex Mining declaring a new champion. Coporation, this year’s Akapela

Interesting mix It was an interesting mix of finalists as five out of ten groups are all-male participants as the competition itself opened its doors to minor participants.

Korean a cappella group Doo Wop Sounds wowed the crowd with their rendition of Ariel Rivera’s Sana Ngayong Pasko, softly singing the beautiful and romantic Filipino lyrics. A Doo-Wop Sounds member thanked the audience as well as the event organizers for welcoming participants from the international a cappella scene. Winning Best Arrangement and adjudged as this year’s Akapela 2016 Champion, Astrafellas sang a Backstreet Boys medley, reminiscent of the good old ‘90s. The songs pumped up the crowd who cheered their hearts out for the all-male Astrafellas. Ending the show with their performance, the group sang their version of One Direction’s Story of My Life. Aside from Astrafellas and Doo Wop Sounds, completing this year’s finalists were: Ten Thousand, ConChords (which won first runnerup), MVIBE, GVABS, PhiSix, Street Voice, Fratoneity and Callafellas. CC:

THE BANDWAGONER Reinforced solidarity and inspired commitment for the practice of ‘pagmamalasakit’ during the VMV Power Encounter Learning Event for Smart Network Operations Center!

t cannot really be taught. But it can be inspired. Here’s one of the Tagalog words that has no exact translation in the English vocabulary. Still, we know it when it happens. In an organization challenged by cut-throat competition and ambiguous game changers, the commitment among ‘malasakit practitioners’ is to assume the mindset of business shapers who see their work beyond the call of duty. The passion here lies in the willingness to seize all opportunities to care for the Company’s welfare through ‘moment of truth’ encounters that will impact revenue generation, operational efficiency, market leadership and customer service experience. Lest all these sound like motherhood aspirations, here are the meaningful manifestations that would attest to the high impact practice of this value: :: Accountability that transcends job descriptions by addressing

surfacing concerns that do not necessarily fall under our work unit’s stated responsibility or at the very least, proactively referring the concern to the right party :: Volunteering help when it is needed without waiting to be assigned the task especially if doing so would impact service reputation and company image :: Being in the lookout for both preventive and corrective approaches to ensure quality of service and cost efficiency at all times through proper use of company resources :: Putting one’s self-interest aside in problem solving, decision making and executing game plans and letting the organization’s goals be the primary driver for all initiatives. Think team. Think company. Not self. Competencies that enable the high impact practice of this value: :: Ability to determine when a problem warrants cross-functional

solutions formulation and act as the ‘go-between’ agent in creating the task force :: Decision making skills when a service has to be immediately addressed by sound judgment calls :: Positive attitude and strong willingness to share one’s knowledge and information to others in order to help them address concerns that affect service delivery :: Maturity to look beyond one’s own job by taking responsibility in helping others performs theirs better :: Custodianship of company properties and resources employing cost-effective utilization and preservation measures Malasakit. Great when taught. Greater even when caught. Transcending skills.More attitude than aptitude, actually. Let’s breed more of this kind in an environment that will make malasakit an embraced habit!. CC:

poetry | prose | artworks | photography

“Aruga at Kinaadman sa Gitna ng Digmaan” Illustration by Mark Daryll Sambat PLDT Media

malasakit

Naalala ko Lamang

Ni Melvin Artugue, ESAM Team C

Awa ng Diyos at ang operasyon ay tagumpay Nadugtungan pa ng Panginoon ang kanyang buhay Kaya tila nabunutan ako ng tinik Ang paghinga ko’y di na nagsisikip

Minsan ako’y naglalakad sa lansangan ng Maynila Hapung-hapo at gutom na gutom na Pero wala akong dalang pambili ng pagkain Kaya naman ito’y aking titiisin

Lumipas ang araw at maaari na raw siyang mailabas Unti-unti namang bumabalik ang kanyang lakas Ngunit malaki ang babayaran nila sa ospital Paghingi ng tulong ang kanilang inuusal

Nasalanta ng bagyo ang aming tirahan Pamilya ko’y di ko na malaman kung nasaan Palabuy-laboy na lang ako sa Quiapo Minsan nama’y umaabot pa ng UP Paliko

Binayaran ko ang lahat ng mga gastos ni Manong Pasasalamat ko sa pagkupkop sa akin sa kanilang bubong Gulat na gulat at tuwang-tuwa ang pamilya niya Sa mga nangyari’y di sila makapaniwala

Isang araw ay talagang di ko na kinaya Sa gutom at hirap ay bigla akong tumumba Nasagi ko ang mga kaldero ng isang kainan Nagulat ang lahat ngunit ang karamiha’y dedma lang

Sa huli ay humarap na ako sa pamilya ni Manong Tinanong nila sa akin kung sino ang sa kanya’y tumulong Ang sabi ko’y alagaan nila si Manong nang hindi na madulas Nagpasalamat na rin ako sa binigay niya sa aking mainit na sopas

“Anong nangyari sa’yo iho? Ayos ka lang ba?” Tanong sa akin ng matandang may-ari ng karinderya Di ako makasagot dahil wala akong lakas Tinayo niya ako at pinakain ng mainit na sopas Tinulungan niya ako kahit di niya ako kaanu-ano Habang ang karamiha’y dinadaan-daanan lang ako Napakalaki ng utang na loob ko sa kanya Magsisikap ako sa buhay para lalo siyang matuwa Kinuha ako ng DSWD at inilagay sa isang ampunan Nang naglao’y nagkaroon ako ng pangalawang magulang Pinag-aral nila ako ng medesina sa Uste at Ateneo Nakapagtapos ako’t ngayo’y doktor na ako

PLDT@88

Ni Cherry W. Alaban, EPLM Puso at diwa, malasakit ang naging sandigan. Sa 88 taon sa industriya, subok na ang paninindigan. Sa pag-unlad ng bayan, tunay na maaasahan. Nakahandang umagapay sa bawat nangangailangan. Layunin ay makatulong sa bawat Pilipino. Maging bahagi at katuwang sa ating pag-asenso. Kamay mo ay aabutin, saan mang sulok ng mundo. Maghahatid ng koneksyon, malapit man o malayo.

Lumipas ang maraming taon at may dumating sa aking balita Naaksidente raw si Manong, ang may-ari ng karinderya, at siya’y lubhang nanghihina Nabagok daw ang ulo niya noong siya ay nadulas Pipti-pipti na raw at pagpapaalam na ang binibigkas

Digital man o hindi, nananatiling matatag. Anumang panahon pangalan ay mamamayagpag. Laging handang sumabay sa agos ng pag-unlad. Hindi magpapaiwan, magpapatuloy sa hinahangad.

Laking gulat ko na siya pala’y naririto Sa ospital kung saan ako ay nagtatrabaho Kaya nama’y dali-dali akong nagprisinta Espesyalista ako, at ako ang mag-oopera sa kanya

Tatak PLDT, mula noon hanggang ngayon. Sa puso ng pamilyang Pilipino ay nag-iisang champion. Bawat produkto at serbisyo ay sadya upang makatulong. Naniniwalang “The stongest connections are at Home.”

“Ako, para sa Iyo” Ni Tricia Blue

Bawat nilalang ay may kabuluhan Bilang isang anak, magulang o kaibigan Hindi natatali sa iisang tao lamang Bukas ang kalooban sa nangangailangan Tayo ay nilikha na kawangis ng Ama Malinis ang puso at puno ng pag-asa Sa mga taong lunod na sa problema Tulong ay ibahagi at magbigay ng himala May pagkakataong malalim ang usapan Iba’t iba ang opinyon ng mga nagmamahal Ngunit hindi lahat solusyon ang ibibigay Kundi ang balikat na maari mong maging gabay Sa mga nakaratay sa mabigat na karamdaman Magbigay ng pag-asa upang lumaban sa buhay Patatagin ang isipan upang katawan ay sumabay Kasama ng dalangin sa “Poong Maykapal”

Artwork By DANNY “Bimbo” HANDAYAN PLDT Tondo Sales & Service Center

Pusong PLDT-Puso ng Pagmamahal at Pag-asa Ni Ma. Leonora S. Malenab, Santiago SSC

Hindi biro ang magbigay ng buong sarili Katulad ng sakripisyo ni Kristo sa ating lahi Sa puso nagmula ang kanyang mga gawi Ito’y kanyang ipinamana sa ating mga binhi

Isang taon na naman ang naidadag sa ating kumpanya, Isang taon na punong puno ng pagpapala. Dumanas man tayo ng iba’t ibang problema at mga trahedya, Tayo’y nanatiling matatag, naging sandigan ang isa’t isa.

Pagmamalasakit ay taglay ng bawat isa Ito’y ating ibahagi ng walang paghuhusga Itanim ang kabutihan upang lumago pa At maliwanagan ang paligid ng taong tila nasa bartolina

Lubos ang pagpapasalamat – sa lakas at sa karunungan, Maging sa pagmamahal na sa ating puso’y umiiral. Dalisay na hangarin sa ati’y gumagabay, Malasakit sa isa’t isa ang sa ati’y nananalaytay. Pag asa sa puso’t isipan, hindi mawawala kailanpaman. Anumang problema ang dumating, ngiti sa ating mga labi palaging nandiyan! Walang tatalo sa pusong PLDT at sa ugaling Pinoy Pagmamahal, pagtutulungan at pagdamay sa kapwa’y kusang dumadaloy! Lubos ang ligaya sa puso ang nadarama, Pag nakita mong, kahit sa konting tulong na ipinadama, May saya at pag asa na sa mga puso nila! Kami’y lubos na nagpapasalamat sa mga biyaya at tulong na tinanggap, Sa Diyos na Dakila, sa gabay at proteksiyon na sa ati’y binigay Niya, Ating pasalamatan ang araw araw na tayo’y buhay pa. Ligtas sa anumang sakuna, kapahamakan at disgrasya. Sa Kaniya ang pasasalamat , papuri at pagsamba!

haikus

It’s never too late Everything begins anew When tomorrow comes Adriste G. Judan

Today’s Culture, Needs great Innovation For a better Future Glenn Bryan A. Dela Cruz Life might stray today But hold your dreams high, since time Gives hope and chances. John Anthony A. Flores Inspire together Arise, change for the better ‘Cause we’ll empower Pol Wilbert Gavino Durugin ang Globe Go PLDT, Go Smart Together we rise Angelie Dela Cruz Wag kang matakot Na harapin ang bukas Magtiwala ka Jerika A. Hermo Let’s serve with a heart So customers will not part Future will be bright Marissa R. Posadas Curse of the dreamer To know, love a perfect world Wake, reality Taimu Villasin The future is yours Think forward and beyond it You are SMART enough Anthony D. Lacdao Be afraid, it’s cool Turn fear to inspiration Bright sunrise awaits Anthony D. Lacdao Each day is a chance To change to dream and aspire To excel in one’s life Mary Ann F. Cauilan Learned from yesterday Continue success today Be proud tomorrow Hernan S. De Quiroz

Hard at beginning And messy in the middle But gorgeous in the end Taimu Villasin In your every day Be the best that you can be For brighter next days Marie Cris M. Garcia Things will get better Because we know we’re the best We care, love, and share. Gene Mark M. Tobeza

Sapatos

Ni Marina Rowena I. Pumar, Regulatory Di ko siya kilala pero agad ko siyang tinulungan Sa loob ng dalawang araw siya ay aking pinagtuunan Ng oras at panahon sa kanya ko inilaan Upang maibigay personal niyang pangangailangan Sa suot niyang sapatos agad akong napatingin Ang aking mga mata’y para bang may ibig sabihin Kung iba ang makakakita di ito maganda sa paningin Halika.... lumapit ka.... at ako ay kausapin Isa sa janitress natin ang aking pagkakaalam Laging nakangiti, bumabati kaninuman Di halata sa kanya problemang pasan- pasan Sa Diyos lang siya kumakapit sa lahat ng pangangailangan Nagkita kami at bibilhan ko na sana siya ng bagong sapatos Nabanggit niya sa akin wala na pala silang pang-gastos Pambili ng pagkain, bigas at gatas ay halos naubos Sa liit ng kinikita di sapat at naghihikahos Anupa’t ang kalooban ko ay parang dinudurog Puso ko’y kumirot pakiramdam ay parang sasabog Kung di ko siya tutulungan ako ay kinakabog Di nagdalawang-isip malasakit sa kapwa ay ipinagkaloob “Salamat po mam” sa akin ay kanyang ipinaabot Habang kami ay kumakain ngiti at luha ay umaagos Masaya ko siyang niyakap sa kanya din ay nagpasalamat Ginamit ako ng Panginoon upang biyaya ay kanyang matanggap Kapag tinutulungan natin ang ating kapwa Ipinaparamdam nating sila ay may mahalaga Di ito naghihintay ng anumang kapalit Basta bukal sa loob ang ang pagtulong sa kanila

Ang Sakit sa Malasakit (it’s a disease and it H URTS Chapter 1 )

By Leopoldo Lalim

he current millennial and generation z group is all about that “purpose” in work. Why am i doing this? What am i here for? What is this? - we (yes, i am part of these generations) are looking for more than just job security now. We (yes, we, i need to reiterate) are looking for more than corporate achievements. We are most often thinking of “what’s out there” than what’s in here - it’s a fact. It’s quite a wonderful thing but statistics indicate that these generations have also shown a staggeringly growing amount of depression and suicide cases. Why is this so? Often our malasakit entails instantaneous giving - from seeing the eyes of the ones we are giving to - we “give in” and give out what we have right there and then. This is our malasakit. Again, it’s a wonderful thing. It’s wonderful thing. But This. Is. NOT. Malasakit. The malasakit that we most often appreciate SERVES US MORE than it serves the people we think we’re helping. How often have you given something to the less fortunate and not even remember their faces? How often have you taken pictures of yourself giving when there are kids and other people around you that are not even aware what a “selfie” is? How often have you gone home and revelled at the fact that your social media post garnered so many likes without thinking again of the people you just “helped” that day? How often have you reacted and commented on these social media platforms without even reading the entire article or asking what you can do rather than just speaking your mind? How often have you asked, what can i do for these people - over and over again? There is a DISEASE in our malasakit. The new generation does not understand it yet as what they’re used to is a fire-and-forget process which removes the most essential thing about malasakit. In keeping up with modern times, the disease has also crept up (or down) the line to older groups. It is not simply compassion. It is much deeper than that. I wonder sometimes if most depressed people would find it hard to care for the real “depressed” people - if they only cared to look. From my experience, depressed people HATE the guilt trip “strategy,”

they HATE, with a passion, how people tell them to look at better things and to compare themselves to poorer people. I know this because i think i have in my hands the missing essential thing about our malasakit (that is not actually malasakit - tongue twister but i know you get it). I don’t know if you’ve noticed but my first two statements contradict each other. I had said that depressed people need to look and in the next, i had said that depressed people don’t want to do that. SO WHAT ARE YOU SAYING, LEO??? - just a sec. It is not simply compassion. To say it very simply, THE MOST ESSENTIAL THING ABOUT MALASAKIT IS… ...walking. Am i kidding? - no. What do you do when you walk? You spend time. You talk. And you won’t realize it but most often when you walk with other people, your steps synchronize (PLEASE WATCH DEAD POET’S SOCIETY TO UNDERSTAND THIS). I understand because I am there, I talk (a lot) to them and become one of them. There is PAIN in malasakit. This pain SHOULD be felt. Both from outside and inside. We see the pain in others’ plight and we feel that pain. The former, I dont have to explain. As for the latter, the pain we will feel is from the giving of a piece of ourselves that we will not get back. I am not talking about the dole outs that we do in our extemporaneous bouts of “heroism.” I am talking about giving, everyday, or better yet, bringing up that person until he can give his or her self as well to other people. I am talking about being consistent until that need to give to that person no longer exists. Not because you are tired, but because you have brought that person up from the state that needed your help - THIS is malasakit. Walk and let it hurt. What are you doing exactly, my friends? Often, we feel more excited to show to the world what we’re doing than showing the person that we’re helping the world and the possibilities that they still have for themselves. We so enjoy the happy faces that we bring, but what about tomorrow and the day after that? Are you enjoying the day that you gave them that smile even for a day? Whom had you served that day? What are you doing exactly, my friends? Are you sick or are you hurting? CC:

How Do I Live By Marjory C. Sy, ProdServ Man is not meant to live alone in this world At points in life, he needs somebody to Love and be loved, as this is the central cord of All things Life is about, not aptly expressed in words. Such profound emotion most amazingly embodied by our Lord At the Calvary, He gave us the freedom from sin, a chance to Kingdom Heavenly where the Father awaits In joyful hope that we will return Home when our borrowed time is due To partake in His Goodness where there will be no more reasons for tears Are we going through this Life for our self-centered goals or are we Living to serve others just like the way Christ epitomized? To change the world by being different, not indifferent Revolutionizing how we treat our neighbors by showing compassion Understanding them instead of giving premature judgment, Involving ourselves to ease their pain rather than being oblivious Seeking justice and common good, replacing egocentric ambitions Making this world a better place for another, by abiding in His Likeness daily. Ask yourself then, “How do I live?”

haikus From Experience Capture the uncertain New Design and own it Anthony D. Lacdao

Accept and move on For a better tomorrow Let Go and Let God. Mary Ann F. Cauilan

Let us work as one, To produce big results For a better world. Maria Bella R. Sayson Future is unclear But the zeal and drive today Will make things happen Loida V. Nardo Change can happen here, We just have to admit wrongs, And start a new day. Mitzi B. Bolaton Learn to change worrisome thoughts They affect and run your life Be optimistic Mary Ann F. Cauilan Strive and be your best Stand and endure each challenge Everything’s worth it. Jed Santarromana Bagong pag-asa Pananampalataya Sa Diyos umasa Mary Ann F. Cauilan Start each day with hope Correct your mistakes and learn Don’t fear tomorrow Jerika A. Hermo As the sun rises A new hope and a new life Better days will come Mary Ann F. Cauilan If you fail today Stand up and face tomorrow Aim to be better Niña Marie S. Lumanog

Face the world Fiercely Then let us work heart to heart Reach our goals open arms Charmaine P. Calma

Magmalasakit Ibigay ang galing mo Para sa Bayan. Angelie Dela Cruz

Kinabukasan Simulan natin ngayon Ang pagbabago Mark Dennis L. Ong

Amplifying lives Attenuating problems Tomorrow unfolds. Jayson E. Martin

Remove Barrier Everyone deserves better So help each other! Veronica S. Garcia

Remove bad vibes now, And change whatever needs to For some good ahead. Mitzi B. Bolaton

If we desire change, It begins with you and me, We work together as a team. Mitzi B. Bolaton

A change from within A great tomorrow to bring New world we’ll live in. Alma A. Merin

When tomorrow comes We will still be number one Give your best today. Angelie Dela Cruz