ACC:ESS October 2016 by PLDT Media

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PLDT, SMART BOOST CONNECTIVITY IN KEY TRANSPORT HUBS SMART POSTS 1.4GBPS DATA SPEEDS USING LTE-ADVANCED #CONNECTEDDAVAO: BETTER, FASTER INTERNET, FREEBIES & GADGET FAIR PLDT ALPHA unveils 1st UNIFIED COLLABORATION SERVICE solution PLDT RECEIVES GOOD GOVERNANCE AWARD PLDT ENTERPRISE ROLLS OUT ELEARNING PROGRAM FOR MILLENIALS’ STUDIES 08 PLDT, SMART RESTORE SERVICES AMIDST STRONG TYPHOON LAWIN

12 FEATURES////////////////////////////////////////////////////////////////////// 12 PLDT MEDIA KICKS OFF COMPANY’S 88TH ANNIVERSARY THRU FLATLAY CHALLENGE 14 the way of all digital COVER STORY 16 In the Platform Economy universe, where do YOU fit in? SIDEBAR 17 TECHNOLOGY INCLUSIVITY OF SMES A GAME-CHANGER 18 VALUING CREATIVITY AND INTENSIFYING INNOVATIONS AT USAID SYNERGY FORUM 2016

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FROM THE EDITOR SNAPSHOTS THE BANDWAGONER LIFE & ARTS

23 ABOUT THE COVER PLDT continues to embark on an innovative journey towards change. As the Company transforms itself into becoming more digital, it creates greater pathways towards a multifaceted communication experience. The cover of ACC:ESS October issue by in-house graphic artist Mark Daryll Sambat shows a dynamic collaboration of various communication tools and applications, paving the way for an empowered and far-reaching social media platform.

EDITORIAL

The World is

Plat

merican author Thomas Friedman was the first to make an assertion in the post-modern era that the world is flat. In his view, the world has become more interconnected through globalization that historical or geographical divisions are becoming less relevant. That was in 2005 when his controversial book, “The World is Flat: A Brief History of the Twenty-First Century,” was published. Today, we are seeing another fundamental shift in global commerce. The rise of Facebook, Google, Apple, Amazon, Alibaba, Uber and Airbnb has opened the world to the platform economy. According to the Harvard Business Review (HBR), the fundamental rules of business strategy changed with platforms. “Strategy shifts from controlling to orchestrating resources; from optimizing internal processes to facilitating external interactions; and from increasing customer value to maximizing the value of the ecosystem.” “The failure to transition to a new approach explains the precarious situation that traditional businesses find themselves in. For traditional firms, the writing is on the wall: learn the new rules of strategy for a platform world, or begin planning your exit,” it boldly added. Thus, our October issue dares to make the assertion that now, the world has become plat. It is not just getting flatter but it is also being ruled by platforms. The word “platform” itself came from the mid-16th century French word “plateforme” which literally means “flat shape”.

ACC:ESS is published monthly by PLDT Media Division for employees and friends. Address all communications to: The Editor-inChief, ACC:ESS, Ramon Cojuangco Building, Makati Avenue, Makati City. Telephones 810-3190 and 8168515. Email: jrencarnado@ pldt.com.ph http://issuu.com/ pldtmedia

Mon R. lsberto Public Affairs Head EDITORIAL Butch G. Jimenez Editor Jay-Anne R. Encarnado Editor-in-Chief Sennen F. Lacsamana Managing Editor Olive O. Barrozo Literary Editor

If Friedman had 10 flatteners, the main “plattener” at present is digital technologies. The ubiquity of the internet plus the widespread reach of mobile devices has enabled tech companies like Airbnb to connect consumers, in its case, travelers, to their desired products or services, which are accommodations, without having to own a single hotel or apartment. This goes for Facebook also. It contains the most expansive content such as news, photos, videos, and yet, it doesn’t generate its own content. For Uber, it is now the world’s biggest transport services company but it doesn’t own any car fleet. This is the world that we live in right now. And it’s just starting. As PLDT transforms into a truly digital company, we are also engaging in platforms to enrich our menu of services and create an ecosystem. We have built partnerships with Facebook, Uber, Airbnb, and Amazon, among others. Shifting to platforms is the way to go or as HBR advised, we may as well just plan our exit.

Jay-Anne R. Encarnado

Adrian T. Elumba Sarah Azucena-Reodica Katrina A. Mallari Raymond C. Co Writers Daniel G. Moratalla Jay F. Garcia Photographers Annie O. Salazar Arnel N. Samson Circulation

Carlo D. Gonzalez Mark Daryll P. Sambat Graphic Design Contributors Cherry Alaban, Elaine Alanguilan, Marga Belosillo, Edel Cabiles, Rachel De Guzman, Angelie De La Cruz, Evelyn Espinosa, Cecile Nicole Golloso, Danny Handayan, Jessica Lu, Luis Maglanoc, Loy Verdadero-Nardo, Jun Poligratis, Nora Rejano, Rebelyn Rosales, Marjory Sy

Nonong F. Noriega Columnist

O U R V I S I O N S T A TE M E N T To be the proactive strategic communications partner of our stakeholders so that together we can inspire brand love and loyalty for PLDT. #SUPERMEDIA

news

‘Hotspotting’ PH

PLDT, Smart boost connectivity in key transport hubs PLDT and Smart have rolled out high-speed internet in major transport hubs all over the country amid public demand for connectivity due to rising usage of smartphones, and relevant digital services. Since July, PLDT and Smart have been deploying carrier-grade Smart Wifi in airports and ports identified by the Department of Transportation, including the four terminals of the Ninoy Aquino International Airport (NAIA). This state-of-theart communications infrastructure will help boost the country’s tourism sector given the reliance of today’s travelers on mobile apps for information and services to make their trips enjoyable, memorable, and productive.

With a backhaul capacity of up to 1 gigabit per second, up to 3,000 concurrent users of Smart Wifi will have seamless digital experience in checking their social media accounts, email, or keeping connected to home and office while traveling. “More installations are in the pipeline as we put up more Wifi hotspots

so more Filipinos can experience super-speed internet on a larger scale. Smart Wifi will allow our customers to optimize the use of their smartphones and digital services,” said Eric R. Alberto, EVP for PLDT/ Smart, and president and CEO, ePLDT.

through the deployment of enhanced LTE and 3G coverage all over the country, which is part of Smart’s three-year network improvement program,” said Kat Luna-Abelarde, FVP and Wireless Consumer Operations Head at Smart.

“Smart Wifi complements our mobile internet service that we are also boosting

Smart Wifi is now available in Davao City’s Francisco Bangoy International

More installations are in the pipeline as we put up more Wifi hotspots so more Filipinos can experience super-speed internet on a larger scale. Smart Wifi will allow our customers to optimize the use of their smartphones and digital services, - eric alberto

Airport, Misamis Orientalâ&#x20AC;&#x2122;s Laguindingan Airport, Bacolod-Silay International Airport and Iloilo International Airport, Roxas Airport, Zamboanga Airport, Clark International Airport, DumagueteSibulan Airport, Laoag International

Airport, General Santos International Airport, Kalibo International Airport, Boracay Airport, Puerto Princesa Airport, Tagbilaran Airport, and Dipolog Airport. Smart Wifi has also been installed in the Batangas International

Port in Batangas City, and Calapan City Port in Mindoro. High-speed internet will soon be installed in MRT and LRT stations in Metro Manila, as well as the MactanCebu International Airport. Smart has allocated about P1 billion this year for the first phase of the

Smart Wifi nationwide rollout. This is part of the PLDT Groupâ&#x20AC;&#x2122;s P48billion capital expenditure program for 2016 that is focused on improving data connectivity using both fixed and wireless infrastructure. Elaine R. Alanguilan, Smart Public Affairs

Stepping Up LTE Deployment

Smart posts 1.4 Gbps data speeds using LTE-Advanced Working with strategy and technology partner Huawei, PLDT wireless unit Smart Communications (Smart) has achieved test data speeds of 1.4 Gigabit per second (Gbps) using the cutting-edge data capabilities of LTEAdvanced (LTE-A). In a series of laboratory tests done this month, Smart successfully combined five frequencies or “component carriers” using Carrier Aggregation to consistently achieve data speeds in excess of one gibabit per second. Smart has thus joined a handful of leading operators actively testing ultra-high speed wireless data capacity in anticipation of demand for gigabit-level speeds. Carrier aggregation refers to the capability of LTE-A to combine two or more radio frequency bands in order to deliver bigger bandwidth and much faster data speeds to mobile users. “Through these tests, we have demonstrated that we are constantly looking ahead to anticipate the ever increasing demands of mobile broadband customers,” said Joachim Horn, PLDT and Smart chief technology and information advisor. “It will take time for carrier aggregation on five frequencies to be deployed, largely because capable handsets are not yet commercially available. But the excellent results of these tests have encouraged us to roll

out LTE-A using two or three component carriers which can already be utilized by several handset models in the market,” Horn said. LTE-A capable handsets include Samsung Galaxy S7, iPhone 6s and 7, and Huawei P9.

“LTE-A is the sharp edge of our efforts to bring high-speed mobile internet throughout the country through our LTE deployment program. LTE facilities, with strengthened transport links, can be quickly upgraded to LTE-A,” Horn said. Smart’s efforts to boost its mobile internet capacity are complemented by PLDT’S ongoing deployment of fiber and high-speed DSL fixed line technologies which are also capable of delivering one-gigabit speeds. Last April, Smart fired up the country’s first LTE-A base stations in the resort island of Boracay. Combining three component carriers, where Smart achieved peak speeds of 250 Mbps on a single-user basis in a live network. Today, Smart’s network on the island involves a multi-band LTE setup combining the low-band 850 MHz frequency and the high bands

Photo shows Huawei product manager Daniel Peng pointing out to Smart executives Mario Tamayo and Ramon Isberto the consistent, Gigabit-speeds achieved by the tests using carrier aggregation.

1800, 2100, and 2300 MHz frequencies. This delivers average speeds of more than 100 Mbps to users with LTE-A capable devices. LTE-A base stations will soon be activated in major urban areas such as Metro Davao, Metro Cebu, and Metro Manila. This is part of Smart’s three-year plan focused on expanding LTE coverage, to bring highspeed internet service to 95% of the country. “We are accelerating our LTE deployment because this provides us the platform to deliver faster, more reliable, and affordable internet services throughout the country,” added Horn. In the three-year network roll-out plan that parent-company PLDT submitted to the National Telecommunications Commission (NTC) last July, Smart said it is

focused on rapidly deploying LTE, to make it available to users in 1,551 cities and municipalities across the country by end2018. This new roll-out plan includes the use for LTE of the 700 MHz frequency band that Smart obtained access to under a co-use arrangement as a result of the acquisition of the telecoms business of San Miguel Corporation (SMC) by PLDT and Globe Telecom last May. In addition, Smart is also using the low-band 850 MHz frequency to expand its LTE coverage. Low-band frequencies like the 700 and 850 MHz have longer range and better indoor penetration. These enable Smart subscribers with compatible phones to have strong and stable internet connectivity in more areas, even when indoors CC:

#ConnectedDavao:

PLDT, Smart holds 1st digital event of its kind

PLDT and Smart recently staged the first digital event of its kind in Davao dubbed #ConnectedDavao. The two-day event showcased the latest products and services available for Davaoeños to enjoy as Davao now boasts of being an LTEcovered city.

Attendees and onlookers were offered the best deals and bundles available, while Digital Discussions, where the region’s top influencers and business owners talked about how PLDT and Smart can help them pursue their passions and business ideas, highlighted the event.

The event featured experiential zones with subscribers trying out firsthand PLDT and Smart’s digital convergence offerings with products, services and innovations.

It also placed the spotlight on Smart’s full LTE rollout in Davao City where subscribers can enjoy surfing the net in ultrafast speeds of up to 42 mbps - six times faster than ordinary 3G.

Attendees and onlookers during the #ConnectedDavao event enjoy PLDT and Smart digital convergence

“With Smart LTE, everything is in high definition and real time – videos, games, photos, music and even video calls,” said Katrina Luna-Abelarde, Head of Wireless Consumer Operations for Smart. “Because Smart has more cell sites in Davao City than any other network, subscribers will have the best mobile experience. They can watch videos on YouTube, update their friends on Snapchat and Instagram and communicate via messaging apps faster and more efficiently,” added Luna-Abelarde.

school and a co-working office and cafe during the event. A connected home powered by PLDT keeps entertainment and other digital needs for the family close at hand. Through this set-up, the everyone was invited to test out products using PLDT Home’s high speed internet. In the high speed work station setup, Davaoeños got to experience efficient and consistent SME/ WiFi and Enterprise solutions, while others tried out the Samsung VR displays and other innovative gadgets in the school set-up. CC:

PLDT and the #ConnectedHome PLDT also put up a connected home, a

PLDT and Tata Communications officials raise a toast to launch another first in the country with the cloud-based Unified Collaborations.

PLDT Enterprise unveils the country’s first enterprise cloud-based Unified Collaboration solution PLDT ALPHA, in Unified Collaboration partnership with is a full-featured Global Indian business virtual conferencing conglomerate Tata platform. With its HD Communications, content sharing feature, recently launched the attendees can share country’s first Unified images, videos, audio, Collaboration solution and presentations. It – a a simple cloudalso allows for instant based solution that messaging between enables enterpriseindividuals or groups. wide collaboration Its virtual meeting on any or multiple rooms can accommodate devices. The turnkey up to 100 participants interoperable system simultaneously. And to allows organizations to allay privacy concerns, host virtual conferences end-to-end data by removing encryption old technical keeps these barriers between meetings conferencing secure and devices and confidential. platforms. Team members on Enterprises any Immersive will be able and personal to experience telepresence firsthand the systems, PCs, solution’s Macs, Android content and iOS phones sharing and and tablets, desk interoperability PLDT VP and Head phones and most features and of ALPHA Enterprise web browsers explore the Jovy Hernandez can participate in flexibility of virtual meetings. brand agnostic virtual conferencing. In Powered by Tata’s Jamve addition, they expand application, PLDT’s their organization’s

and future-proof their collaboration tools.

communications capabilities through sharing and chat features on a platform that is accessible on multiple devices. Aside from web, video and telepresence collaboration, this cloud based service can still be reached through audio conferencing call. It has a wide regional footprint accessible even in hard to reach but highly business critical spots. Enhanced collaborative capabilities and secured meetings increase productivity and better teamwork. Furthermore, enterprises can leverage existing investments

“Communications is vital to the growth of businesses today,” said FVP and Head of PLDT ALPHA Jovy Hernandez, “As enterprises expand globally and support an increasingly mobile workforce, PLDT ALPHA is ready to equip them with a conferencing solution where anyone, using any device, can participate. We are thrilled to enable organizations with this exciting new solution that will help them expand, explore, and experience future-forward communications.” CC:

Guests and heads of various companies try out and watch the different features being demonstrated during the event.

Receiving the award from the organizers are PLDT FVP and Head of Investors Relations Melissa Vergel de Dios, and PLDT SVP and Head of Corporate Legal Affairs Ma. Lourdes Rausa-Chan, 4th and 5th from left. Also in photo are, from left: Chris Razook of the International Finance Corp., Angel Marie Pacis of TOAP, Josefina Tuplano of FMAP, Ramon Blanco of the USAID Philam Fund, Ben Thomas Panares of Philippine Investment Funds Association, and Rachel Guinto-Lambuson of PJS Corporate Support Inc.

PLDT receives Good Governance Award in Investors’ Forum 2016 PLDT was recently cited for good governance during the 2016 Investors’ Forum. Based on the criteria of the ASEAN Corporate Governance Scorecard, PLDT was recognized for its consistent efforts on responsible and good governance

in its programs and engagements with its shareholders, public disclosure and transparency through its detailed annual report and corporate website. Also among the 15 companies recognized for good governance

were Philex Mining Corp. and Meralco, which are also led by PLDT Chairman and CEO Manuel V. Pangilinan. The forum was organized by the USAID, Institute of Corporate Directors (ICD), Fund Managers Association

PLDT Enterprise rolls out eLearning program to aid millennials’ studies PLDT Enterprise, via their Digital Mobility team, leads innovation in eLearning or digital technologybacked education as it recently launched SMART’s new eLearning Program for the academe and training institutions. This consists of a suite of products that leverage the benefits of internet-based technologies in schools. This erases the perception that many people have of technology such as gadgets as mere distractions to students’ studies. The products in this suite are specifically developed to benefit not only students and teachers, but also administrators, parents, among many others.

“Mobile learning supports the learning process rather than being integral to it. Mobile learning can also be a useful add-on tool for students with special needs. It can be used as a ‘hook’ to re-engage disaffected youth,” Chet Alviz, Head of SMACS (Social, Mobile, Analytics, Cloud and Security) added.

For the eLearning App, there will be package options such as app-only, app with SIM, as well as tablet bundles. More than a Learning Management System (LMS), the SMART eLearning program creates an end-to-end Digital Campus Experience. SMART is set to roll out the eLearning program with select schools. The whole suite offers PLDT iGate, SMART WiFi, SMART M2M SIMs, SMART Prepaid SIMs, customized website with eCommerce capability to help establish online presence, Vehicle and Personnel trackers for the school transport

of the Philippines (FMAP), the Philippine Investment Funds Association (PIFA), the Trust Officers Association of the Philippines (TOAP), and PJS Corporate Support, Inc. Katrina A. Mallari

as well as for student use, customized App, including evolved learning solutions such as SMART’s eLearning LMS and Microsoft Office 365. All these can be accessed by authorized teachers, admin, and students in and out of the campus. “We are very pleased to have included in our service portfolio an educational digital tool that not only benefits students, but also the entire school ecosystem. Parents, for example, will be able to gain access to their child’s developmental progress. Educators, on the other hand, will be able to freely interact with both students and parents on the more important aspects of today’s learning experience,” added Nico Alcoseba, Head of PLDT’s Disruptive Business Group. CC:

PLDT, Smart restore services amidst strong super typhoon Lawin

Two truckload of goods are dispatched in the provinces of Cagayan and Isabela.

Making landfall in the northern Philippines on October 19, Super Typhoon Lawin (international name: Haima) brought damaging winds and storm surge flooding, destroying P26-million worth of agriculture in Cordillera. With maximum sustained winds at 140mph during its initial landfall, the super typhoon severely affected 13,428 families in 118 barangays in Regions of Ilocos, Cagayan, Central Luzon, Bicol, and Cordillera. A total of eight individuals were reported dead and one injured in Cordillera. With the onslaught of Typhoon Lawin, PLDT and Smart intensified restoration works and relief operations in areas where vital services were severely affected – Benguet, Cagayan, Ifugao, Ilocos Norte, Ilocos Sur, Kalinga, Mountain Province, and Isabela. A total of 38,036 subsbcribers were affected with 285 network accessibility failures. The response team completed restoration works at Sulvec and

Volunteers from the MVP Tulong Kapatid prepare to distribute the goods to the typhoon survivors.

barangay in the west zone of the Municipality of Amulung as well as hygiene items from AKF and water from Maynilad. Some typhoon survivors gratefully receive their food packs and relief goods.

Sta. Maria, Ilocos Sur. Manpower was deployed in Vigan, Ilocos Sur for fault localization. A total of 32 sites in Tugeugarao, 21 sites in Ballesteros, 48 sites in Vigan, and 58 sites in Laoag were kept running due to the efforts of the restoration team. The major transmission links in Ilagan-Tugegarao, Laoag-Curimao, ViganCandon were likewise restored. Smart’s mobile phone services were up in 80% of the cities and municipalities of North and Central Luzon despite the impact of super typhoon Lawin. Pre-positioned teams of engineers and technicians worked round-the-clock to restore wireless communications services in these affected areas. PLDT Community Relations distributed

relief goods in the areas of Peñablanca, Cagayan, Tuguegarao, and Ilocos Norte. ComRel has also donated 450 relief bags, which the Philippine Disaster Resilience Foundation (PDRF) turned over to the Department of Social Welfare and Development. The PLDTSmart Foundation (PSF) likewise provided relief goods (family packs), blankets, and community water filtration devices. The MVP Tulong Kapatid dispatched two response teams and two truckload of goods from AKF to cover severely affected areas in Isabela and Cagayan. The response teams were deployed in Isabela and Cagayan, bringing food packs from PSF, OMF, and AKF as well as water from Maynilad. . PSF also served cooked food in an evacuation center in Peñablanca, Cagayan. PSF, OMF, and AKF also distributed food packs in an isolated

Alongside its restoration efforts, PLDT provided free charging stations in Tuguegarao as well as in Sto. Tomas, Ilagan City, Isabela. Smart also provided free call and free charging services to affected communities as well as Libreng Tawag using Smart Satellite Phones at Santa Bridge, located in Brgy. Sta. Tumauini, Isabela. Libreng Charging services were also made available at Aurora Telecoms in Baler, Aurora. Satellite communication services were deployed to the Department of Social Welfare and Development (DSWD), Office of Civil Defense (OCD), and response units for use during relief operations. These initiatives for network resiliency, rapid response and disaster preparedness were part of Smart’s #SafePH advocacy launched in late 2012 and conducted year-round. Katrina A. Mallari

Two employeevolunteers work together in planting a tree along the Cavitex carriageway.

PLDT ComRel, Cavitex partner for tree-planting activities Aiming to promote a cleaner and better environment, PLDT recently partnered with Cavitex Infrastructure Corporation (CIC) for treeplanting activities. Dubbed “Cavitex Beautification Project – A Landscape of Flowering Plants and Trees,” the goal of this project is to grow seedlings of flowering ornamental plants and trees like bougainvillea, caballero, flame tree, agoho tree, bakawan, camachile, banaba, and bamboo. The activities are directed to be carried throughout the whole expanse of Cavitex carriageway.

PLDT provided financial support for the project with PLDT Community Relations and its employeevolunteers partnering with Cavitex Advocates for the Restoration of Environment (CARE) composed of CIC, Public Estates Authority Tollway Corporation (PEATC) employees, and Cavitex partners and volunteers to work together in the tree-planting activities.

PLDT ComRel Head and Consultant Evelyn M. Del Rosario underscored the importance of a greener, cleaner, and better environment. “PLDT has always advocated the restoration and beautification of nature. It is through creating various ways in order to improve the state of our environment that we pave simple paths towards the world becoming a better place to live in,” Del Rosario said. After the tree-planting activity, the PLDT employee-volunteers were given an

appreciation tour around the vicinity of the Cavitex office at the PEATC compound. The areas visited on the tour were Oil and Water Separator area; Material Recovery Facility area; Organic Vegetable farm area; Water Ponding site; Plastic Recycling and Carbon filtering chamber; Seedling management Area; Irrigation and Drainage system assembly; Mangrove Nursery area; Board walk tour; and Bakawan Pavillon. Katrina A. Mallari

PLDT ComRel Head/Consultant Evelyn M. Del Rosario along with PLDT employee-volunteers happily pose for a shot after their productive tree-growing activities.

PLDT employee-volunteers were able to plant around 6,000 various seedlings at the Northbound, Cavitex Carriageway between Imus Bridge and Viaduct 3.

MVP Tulong Kapatid collaborates on CSR projects MVP Tulong Kapatid, the corporate social responsibility (CSR) consortium of the MVP Group of Companies, together with PLDT’s Community Relations (ComRel) Division recently collaborated with newly-acquired company Roxas Holdings, Inc. (RHI) in embarking on a community and plant tour at Central Azucarera Don Pedro, Inc. (CADPI) in Nasugbu, Batangas. The CSR activity was participated in by the MVP Tulong Kapatid CSR Council and PLDT

ComRel along with RHI CSR volunteers. The project aimed to introduce RHI and CADPI’s various CSR programs and activities. RHI gave an orientation on the operation of CADPI and its sugarcane business in the

Philippines. It also provided a venue to explore potential collaboration within the group. The members of MVP Tulong Kapatid include PLDT-Smart Foundation, One Meralco Foundation, Alagang

Kapatid Foundation, MPIC Foundation, Roxas Foundation, Maynilad, MNTC, MPTC, Asian Hospital Charities, Inc., Makati Medical Center Foundation, Cardinal Santos Medical Center, Delos Santos Medical Center, and Philex Group Foundation. Katrina A.

The MVP Group CSR Council and PLDT ComRel gather together for a group shot at the CADPI Community and Plant Tour.

snapshots

PSF, PNP turn over scholarship certificates to police officers’ dependents PLDT-Smart Foundation (PSF) recently donated a check amounting to P500,000 for the scholarship program, supporting the education of dependents of police officers, who were either killed or wounded during their service. Photo shows PSF President Ma. Esther Santos and PNP Chief Ronald “Bato” Dela Rosa turning over the certificates to 47 college dependents, one of them a police officer’s dependent.

MVP inducts new AFPEI directors The newly-elected directors and officers of the Association of Former PLDT Employees, Inc. (AFPEI) formerly PLDT Retirees Association, Inc. (PRAI), recently paid a courtesy visit to PLDT Chairman and CEO Manuel V. Pangilinan. MVP warmly welcomed the AFPEI Directors at the RCB Board Room. The directors introduced themselves and their former positions in the Company. After exchange of pleasantries and discussions on the association’s goals and objectives for its members, MVP inducted the AFPEI Directors to their respective offices. Inducted into office were: Reyes, president; Tony Ballesteros, vice president; Babes Ledesma, secretary; Edel Cabiles, asst. secretary; Clarisse Bernardo, treasurer; Ver San Buenaventura, asst. treasurer; Tess Cariño, auditor; Manny Viardo, asst. treasurer; Jun Poligratis, PRO; Bernz Galupe, asst. PRO; and Bobby Roque, office administrator. Edel Viray-Cabiles and Jun Poligratis, AFPEI Publication Committee

PLDT EmpDev head is one of the panelists during business forum The science of business analytics has become the impetus for Human Resources practitioners to pursue systems that would enable organizations to profile and craft interventions that would address and eventually arrest perplexing people issues. This became the meat of discussion among panellists that included OD AVP & EmpDev Head Nonong Noriega during the 6th P&A (Punongbayan & Araullo) Grant Thornton Business Forum. Noriega articulated his insights on how an interactive dashboard of data can serve as jumpstart reference for mounting competency development and employee engagement programs. The lively banter of ideas was inspired by Dr. Virgel Binghay’s talk on analytics and HR metrics. Joining him in this segment is Rhia Dhee Dee of P&A Grant Thornton.

feature PLDT welcomes customers to its brand new Sales and Service Center (SSC) in Angeles City, Pampanga.

e r o t s p i h s g PLDT’s fla ty i C s e l e g n A n i is now

The PLDT Business Development Team.

Cutting the ceremonial ribbon at the inauguration of the new SSC are, from left: PLDT Pampanga-Bataan-Zambales Customer Service Operations Zone Head Ernest Roland Mendoza, Vice President of Retail Strategy and Development office Nicanor David Jr., Business Development Head Louella Aquino, Home SSC Management Head Anna Fernando, VP and North Luzon Customer SvcOp District Head Gerry Castro, and VP and Head of Customer Care and Sales Support Paolo Lopez.

Ready to serve Angeles City customers are the PLDT SSC personnel.

An inaugural toast for the most recent PLDT SSC.

By Olive O. Barrozo

LDT’s subscribers in Angeles City, Pampanga, one of the country’s renowned tourist hubs, may now experience the latest digital devices as they visit the recently-inaugurated PLDT Sales and Service Center (SSC) in the bustling city center. Aside from Angeles City, this brand new SSC also serves the towns of Magalang, Mabalacat, and Porac in Pampanga. “This SSC will enable our customers in these towns to experience the hottest PLDT

products,” said PLDT Business Development Head Louella Aquino. “Our efficient and knowledgeable staff will be there as well to assist them and answer their queries.” The welcoming façade of the flagship-inspired store leads to a chic and cozy interior that’s complete with gadgets designed to entertain subscribers and visitors as they wait for their turn to transact business. Awaiting them at the comfy lounge are the twin 32” interactive screens with their custom-made PLDT games and apps and the 50” LED TV where they can watch their favorite shows.

Also at hand is the upgraded Infotouch, the 24” HD-quality digital gadget where subscribers can inquire about their bills, request for repairs, and learn about the latest PLDT products and services. “We are committed to provide the innovative products and the best customer service to Angeles City residents. PLDT will always be there for them, offering the most viable solutions to their connectivity requirements,” said PLDT VP Custcare and Sales and Service Center Head Paolo Lopez.CC:

Flatlay by Mary Grace O. Sze, Enterprise Auxilliary Contact Services

Flatlay by Paula Rae B. Reyes, IT Support Systems Management

gement On Employee Enga

Flatlay by Napoleon S. Pamaran, Mindanao Fixed Access & Transport Operations

ersary iv n n a h t 8 8 ’s y n a p ff Com o s k ic k ia d e M T D L P

thru

A. Mallari By Katrina

LDT’s digital pivot is a continuous effort to adapt to the ever-changing world. It provides a glimpse of the many possibilities that the Company comes across as it moves forward. The unveiling of new chapters allows it to truly soar high – enabling a transformation anchored on countless opportunities and bright innovations. As the Company’s 88th anniversary draws nearer, the PLDT Media Division once again engaged

Flatlay by Ma. Gina B. Garcia, Cash Accounting & Assurance

employee participation with a competition dubbed “Flatlay Challenge” – a three-week activity for PLDT employees using Flatlay, an Instagram phenomenon that quickly evolved into a new form of aesthetic for photography. Flatlay is the perfect way to showcase a collection of things – be it one’s favorites, or just randomlyorganized clutter, laid on a flat surface and photographed from a drone’s eye view.

Flatlay by Natalie Nicole T. Lim, Policies & Procedures Development

Each challenge consisted of themes with four winners selected at the end of every week. For the first week, the employees were asked to work on the theme “Create 88” depicting a clearly distinct, visible, and highlighted ’88.’ The second week saw participants creating a new set of flatlay concepts based on the theme “Deconstructing Digital” – in line with the Company’s efforts towards digitalization. The last theme hit closer to home, as employees were

Flatlay by Marvin C. Yasa, Supply Chain Performance & Risk Management

Flatlay by Jocelyn N. Yumul, Home Sales & Service Center Management

Flatlay by Mary Joy C. Aguilar, IT Transformation & Service Delivery Management

asked to create “Workstation Situations” featuring the PLDT values – deliver awesome customer experience, take care of our people, collaborate to win, fast is better than perfect, malasakit, and humility to listen and learn. The ‘Create 88’ challenge marks the creative flatway artworks designed and photographed by the employees. IT Architect Paula Reyes exhibits her artistry through triple silvers and a single gold as she creates her flatlay inspired by the passion, drive, and hardwork manifested during PLDT’s participation in the MVP Olympics. Gina Garcia, a financial analyst, creates a quirky display of her flatlay creation as she dominantly features the graceful color pink in her art. Garcia includes a couple of 88s in her photograph as she marks the Company’s celebration in her artistic way.

on deconstructing digital. Lim’s photograph includes a pile of handwritten letters with a cellular phone on the foreground, displaying lovestruck stickers in a messaging application. Lim explains the difference on how things were done back then and now. “I wanted to show how differently we used to do things in the past versus the present,” Lim said. “While before we wrote letters by hand and sent them through snail, now a short message through Facebook messenger is sent instantaneously, and is enough for us to catch up with friends and loved ones no matter the distance.”

Natalie Lim, a young analyst under Policies & Procedures Development, creates a fusion of the old and the new as she brings to life her own perception

Flatlay by Darwin S. Fernando, Network Migration & Support

Asked about her expectations on the Company’s 88th anniversary, Lim envisions an even more innovative approach towards the digital pivot. “As PLDT turns 88, I expect that the Company will continue to move forward and innovate,” Lim said. “We will continue to be a household name, not only in terms of telecommunication and internet services, but to expand our reach to other aspects of the digital age as well—content, applications, and more.’

Flatlay by Jan Jan I. Eledana, Customer Service Operations Process & Performance Analytics Management

Flatlay by Camille Victoria Q. Robles, Technical Training

As PLDT embarks on a new milestone in line with its digital transformation, employees were encouraged to visualize the PLDT values through their own workstation situations. Facility Management Officer Vergel Serrano exhibits his own ingenuity as he showcases different tools which are essential in his everyday work. The creation stands out as a mixed of eye-catching colors blend in to make a powerful statement. Serrano provides an opportunity for the rest of the PLDT community to see a glimpse of his work life. The winning photographs – all 12 of them – done by employees who have embraced the digital idea through a photography competition mounted in line with PLDT’s 88th anniversary celebration will be featured in the 2017 PLDT desk/tent caldendars. The winning photographs successfully capture PLDT’s vision to become the hub of digital transformation. CC:

Flatlay by Vergel F. Serrano, Metro Manila North Facilities Management

cover story

. Barrozo By Olive O

oing digital has been a seamless transition for most Filipinos. They took to it like dawn welcoming the morning with wide open arms. And while other countries were still figuring out the new gadgets, we have already earned the title “texting capital of the world.” The mobile phone, to begin with, has become an extension of ourselves, our days are incomplete without it. Life sans a cellphone can make people fidgety, confused, and hesitant to do things, having just lost a body part.

Connected forever The strong bond with mobile phones is not surprising, considering their numerous capabilities that can make our lives more relaxed, entertaining, convenient, and secure. Consequently, ownership of a cellphone is a requisite among Filipinos. According to the survey results of We Are Social’s Comprehensive New Digital in 2016, 87% of adults in the Philippines own mobile phones (all types), 55% have smart phones, 43% keep laptops or desktop computers, 24% tablets, 8% TV

streaming device, 5% e-reader, and 5% wearable tech. We Are Social also reported that 47.13 million Filipinos, out of the 101.47 million population, are active internet users, 48 million are on social media, while 41 million use their mobile for social media. On the frequency of internet use, 46% say they’re on the internet every day, 30% go online at least once a week, 16% once a month, and 8% less than once a month.

87%

Among the activities conducted on the mobile phone, 33% of the population use mobile messengers, 26% watch videos, 23% play games, 21% tap mobile banking, and 25% benefit from the mobile map services. E-Commerce by device is also gaining traction. The survey revealed that 39% of the respondents searched online for a product or service to buy for the past 30 days, while 29% actually purchased a product or service

adults in PH own mobile phones (all types)

55% 43% 5%

SMARTPHONES laptops/desktops

e-reader

24% 8% 5% tabletS

tv streaming device

wearable tech

Source: We Are Social’s Comprehensive New Digital in 2016

online, 31% visited an online retail store, 24% bought online via laptop or desktop computer, and 18% purchased online through a mobile device. Hyper engaged adopters An earlier study conducted in December 2014 by the GSMA Intelligence, entitled Country Overview: Philippines Growth through Innovation (by Jan Stryjak, Akanksha Sharma, and Tim Hatt), showed that: “Mobile users in the Philippines are rapid adopters of new technology and have been quick to embrace and engage in new services. On a host of metrics, the Philippines is well ahead of expectations given its status as a lower middle income country. At the top level, 50% subscribe to mobile services, with 3G penetration within that nearly 40%. Smartphone adoption meanwhile is around 25%, although some of these will be 2G users, implying high demand for mobile internet services from both low and higher end consumers.” “The combination of a youthful and literate population that is ‘hyper engaged’ with mobile, a large proportion of English speakers, an improving economy and increasing interest from VC investors, and the presence of operators in the innovation space is creating a perfect environment for the development of innovative mobile services.” Haven for innovations The GSMA Intelligence Analysis pointed out three main reasons why innovation is enjoying success in the Philippines. These are: demographics which refer to the engaged, highly literate and youthful population which is ideally suited to investment and innovation, with the demand for new content and services growing all the time. The next couple of reasons, economic stability and credibility, are reflected in the outlooks of credit ratings agencies, and the country now attracting more and more foreign investment and venture capital. And the third, mobile operators being active in innovation, signify direct initiatives or partnering with entrepreneurs and start-up companies. Even the difficulties can be turned to opportunities. According to the study, “the still uneven wealth distribution, high poverty in rural areas, large unbanked population and high incidence of

47.13M

filipinos out of 101.47M active internet users

48M

are on social media

41M

use their mobile phone to access social media

Source: We Are Social’s Comprehensive New Digital in 2016

natural disasters have provided natural impetus for product and service development. Multi-sector collaboration brought about by a nationwide need to overcome the country’s socioeconomic challenges through mobile services has driven innovation in areas such as mobile money, education and disaster response, but opportunities remain to continue these initiatives in the near future.” PLDT’s digital pivot Cognizant of the Filipinos’ penchant for things digital as the aforementioned studies affirmed, PLDT is accelerating its digital pivot to provide the fast-changing needs of its customers. “Our first task is to raise the level of our network capacity and resiliency in order to meet the rising demand for data services, particularly increasingly rich video services,” said PLDT Chairman, President and CEO Manuel V. Pangilinan. “Our second task is to further broaden the range of compelling digital services that can be delivered to our customers through both our fixed and mobile networks by tapping both homegrown innovations and through partnerships with leading technology companies here and abroad.” Innovative solutions for customers’ digital lifestyles These digital services include the partnership with Uber, the world’s most popular ride-sharing service, where PLDT - through its mobile subsidiary Smart – provided free WiFi inside Uber cars, the first such offer in Southeast Asia. PLDT SME Nation, meanwhile, presented connectivity solutions to Filipino partner drivers of Uber. PLDT and Smart likewise tied-up with Airbnb, the world’s top online accommodations sharing service, to offer innovative solutions to

customers who prefer to directly experience the unique culture of other lands as they travel. Another innovative service of PLDT, through its subsidiary Voyager, is the PayMaya, the leading over-thetop (OTT) digital payments mobile app in the Philippine market, which offers Smart Padala, the domestic remittance service brand in the market with the most extensive money-in, money-out centers, numbering 15,000. The Smart Connected Home PLDT HOME has also launched the Smart Home, built on the key pillars of connectivity, peace of mind, entertainment, convergence and automation. The Smart Home has powerful connectivity and an integrated suite of innovative, reliable, and familyfriendly products and services, made possible with several local and global partners. Among them are US-leading video streaming platform from Roku Inc. for internet TV, global internet television network Netflix for an extensive library of award-winning TV and movie titles, e-commerce giant Amazon for online shopping, and iWant TV, the leading player in the OTT content platform in the Philippines. Other partners include iflix, Alcatel, Cignal, D-Link, Family Zone, Fox, Huawei, Intel, Microsoft, PayMaya, and Sony. These are some of the digital innovations that the companies under the PLDT Group are offering their customers. An array of digital products and services are also available for corporations and enterprises – from microbusinesses to large multinationals. But that is for another story. Something we can look forward to in the coming issues. CC:

sidebar

y m o n o c E m r o f t a l P e h t In ? in it f U O Y o d e r e h w universe, eodica

By Sarah G. Azucena-R

little over a year ago, Tom Goodwin gave us an epiphany about the rise of the platform economy. In his most quoted write-up for tech media outlet TechCrunch.com, he said: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Indeed, in a world where technology becomes the great equalizer, interesting things are happening overnight to change the way we do business, the way we make friends, or even the way we think about getting into a car with strangers. (Hello, #UberPool)

No longer does one need to shell out a lot of capital to build a physical store when the most wanted location for your business is not inside the mall, but rather, in the homepage of a user’s mobile phone. With a great idea that intends to solve a problem, written in the internet’s primary language—code—the next “big thing” to join the ranks of Uber, Facebook, Alibaba, Airbnb and others can be born. At the heart of this burgeoning phenomena is the user—you. Yes, YOU. Raise your hands if you consume news via Facebook. Raise your hands if you flag a cab using only your thumb—selecting either Grab or Uber. Raise your hands if an “emoji” communicates your thoughts better than the words coming out of your mouth. These seemingly mundane actions have already become the norm, so

much so that PLDT, together with Smart and Voyager, are focused on expanding its network capacity and in strengthening the digital foundation of the country’s platform economy. The Company, after all, is the preferred solutions provider for businesses, and main enabler of the digital lifestyle for consumers. Thus, the responsibility of providing a seamless, satisfactory experience of availing a service or product on-demand is a herculean task that the PLDT Group strives to execute. So as the next Mark Zuckerberg dreams up the next revolutionary product right now, at this very moment—whether in the corners of Silicon Valley, or right here in the Philippines—always remember that YOU are at the center of this pivot. CC:

“Booking this hip apartment now.”

“Gotta post my selfie at the airport.”

“Gotta get an Uber going to my apartment.”

Travel circa 2016... 16

PLDT’s DIGITAL ACCESS AND SOLUTIONS

Technology inclusivity of SMEs a game-changer

ame-changing digital tools will enable microsmall, small and medium enterprises (SMEs) in the Philippines to better respond to rapid changes in consumer behaviors and technology. In an interview, Eric Alberto, Executive Vice President of PLDT and SMART and president and CEO of ePLDT, the digital arm of the PLDT Group, said SMEs in an emerging market should have ready access to e-commerce and technology for increased productivity, process automation, and lowered costs for enterprises. “PLDT likes to see technology be more inclusive within reach of a wider market base. Using technology, SMEs would be enabled to a very refined level that they can engage their own customers intimately, and they can do transactional influence directly to their end customers,” Alberto said. PLDT’s digital access campaign for SMEs, considered by the giant telco as the driving force in the country’s long-term economic development, is seen as a gamechanger in the enterprise market as

media, advertising, marketing, and management is expected to evolve.

drive and make them available on any of the end-user’s devices.

“Not very long ago, if you are an SME and the big player comes to your town, you are basically wiped out. Such as is no longer because we are trying to get enabling technologies within the reach of new enterprises, even how small you are, as a leveler of the playing field,” Alberto said.

“If you are an SME a few years ago, your market is limited to anywhere between a 20- to 30-kilometer radius from your place of operation. E-commerce and technology will change all that,” Alberto said.

Since 2008 PLDT has been providing entrepreneurs especially small players who lack the financial means to put in place IT systems to efficiently run their businesses, with technologies ranging from broadband, mobility solutions and enterprise-level ICT that ride on a robust nationwide infrastructure. The PLDT executive also said technology will enable enterprises to expand their market prospects, particularly in the use of Cloud services to advertise, schedule appointments, text customers, and processes payments. A Cloud service is any resource that is provided over the Internet using various applications designed to store desktop contents in a Cloud

Technology development in the country in the last ten to twelve years have seen the emergence of numerous new ventures, breakout and start-up companies that resulted to the evolving needs of both enterprises and consumers in the market. PLDT’s enabling technologies are geared towards helping make these SMEs grow into larger and globally competitive companies in the near future, Alberto said. “This is all about sustainability as we would like to see these SMEs to further expand and for our country to build on the momentum that we are enjoying today, such as it actually ensures, not only survival, but our own thriving future,” the PLDT executive added. CC:

PLDT-Smart Foundation (PSF) President Esther Santos, left and USAID-STRIDE/RTI International Chief of Party Dr. David Hall, right awards the check to Early Action Response System (E.A.R.S.) co-founder Maria Cristina Isabel J. Guanzon, center.

USAID Synergy Forum 2016

Valuing creativity and intensifying innovations By Katrina A. Mallari

aking part in the Company’s continuous efforts towards the digital pivot, PLDTSmart Foundation (PSF) recently supported the 2016 Synergy Forum with PSF President Esther Santos as one of the judges during the pitching session. With a theme of “Valuing creativity, intensifying innovations, forging connections,” this year’s Philippine Innovation Summit – Synergy 2016 proved to be a truly special one, bringing together innovation professionals from the Philippines and the United States for two days of dynamic discussion and idea engagement on putting innovation at the forefront of creating inclusive economic growth. Organized by USAID, in collaboration with the Intellectual Property Office of the Philippines (IPOPHIL), Synergy 2016 is an annual conference aimed at discussing strategies on how to create more connections and collaborations between industries, government, and the academe. The sessions were focused on industry-academe collaboration, developing knowledge and technology transfer offices in universities, managing the intellectual property portfolio, and understanding venture capital operations. Participated in by 300 attendees, a special Pitching Session, during

which university research teams presented their innovative product to industries. PSF awarded the prize money to Early Action Response System (E.A.R.S.) co-founder Maria Cristina Isabel J. Guanzon, who was named Best Pitcher during the session. E.A.R.S. is a wearable, assistive, safety device, made especially for the deaf and hard of hearing; a premiere product of Innovable, Inc., a start-up

using a variety of sensors and a vibration and flash alert system, e.a.r.s alerts the wearer of any oncoming threat from behind or beyond his or her line of sight to be able to react in time and get out of harm’s way.

company co-founded by Guanzon, dedicated to provide innovative, adaptive, and assistive solutions for differently-abled persons. The main inspiration and driving motivation for this was borne out of Guanzon’s personal experience to which she is profoundly deaf. Through E.A.R.S., Guanzon envisions a world that is safe, provides equal access to every individual, and helps to realize the maximum potential of the differentlyabled. Using a variety of sensors and a vibration and flash alert system, E.A.R.S. alerts the wearer of any oncoming threat from behind or beyond his or her line of sight to be able to react in time and get out of harm’s way. It provides the advantage of becoming keener to one’s surroundings and safety for the wearer as well as peace of mind for his or her loved ones. PSF President Esther Santos lauded the innovative efforts of today’s youth. “It is inspiring to see young creatives and start-up entrepreneurs like Cristina to raise awareness that provides greater advantage for the differently-abled,” Santos said. Through PSF’s relentless support, individuals like Guanzon were given the opportunity to turn their innovative ideas into a reality –digital ideas such as E.A.R.S. that truly spark a digital revolution in this modern time. CC:

The event draws hundreds of female employees from different sites.

o G s ’ t Le

z l r u G

e ealiz r o t omen o rt h w w g d n n i a wer gths n e Empo r t s i t i es, l i b a cap

By Cecille Nicole Q. Golloso, Career Management

n line with PLDT’s 88th anniversary, an event dedicated to women dubbed “Let’s Go Gurlz!”, was held recently at the AVR Teltec. The main goal of the program was to empower female employees and make them realize their capabilities, strengths and worth as a woman through booths, talks, workshops and live performances. In the day-long event, the audience of almost a hundred women got inspired by the stories of young entrepreneur Cara De Jesus, Multinational CEO Rebecca Bustamante and Prima Ballerina Lisa Macuja-Elizalde; was REJUVENATED through the personality development workshop by 1997 Bb. Pilipinas Universe Abby Arenas, Zumba workshop by Myjell Bayanin and Yoga Workshop by Anna Price; and was able to ENJOY the mini concert which featured rock princess Barbie Almalbis, Indie music duo The Chimichangas, and talented employee Lian Domingo.

Singer-songwriter Barbie Almalbis wows the crowd with her performance.

The country’s first prima ballerina Lisa MacujaElizalde impresses the audience with her world-class moves.

Because of the success and outstanding feedback received by Let’s Go Gurlz, PLDT EmpRel is looking into having other pocket events that would showcase the power and achievements of women in different fields. Event participants are having fun with some simple “yoga at work” exercises. CC: Photos by marga belosillo, rachel de guzman and angelie de la cruz, emprel

PLDT ComRel, along with 86 teachers nationwide, pose for a group shot featuring Juan Luna’s Spoliarium at the National Museum.

a tribute to everyday mentors

PLDT ComRel celebrates Teacher’s Day By Katrina A. Mallari

n the hustle and bustle of everyday life, rarely do we meet people who inspire us to become better versions of ourselves – showing us how the impossible can be achieved, or how our dreams are stepping stones towards our own reality. As children who grew up to be young adults

Standing, 4th from left, PLDT ComRel Head/ Consultant Evelyn M. Del Rosario awards the certificate of recognition to the teachers.

and into full-grown adults, we’ve come face to face with the routine brought by school. Within these four corners and familiar halls, we were often guided by the very persons who have left a mark in our lives – our teachers. PLDT, through its Community Relations (ComRel) Division, celebrates Teacher’s Day by inviting 86 participants from Luzon, Visayas, and Mindanao. As part of its PLDT Infoteach Outreach Program, ComRel pays tribute to the valuable contributions these dedicated teachers have imparted to the youth of today.

Teachers roam around Intramurosas they appreciate Filipino creativity.

PLDT ComRel Head/ Consultant Evelyn M. Del Rosario underscored the continuous efforts of teachers nationwide in providing educational opportunities for the youth. “PLDT has always envisioned countless opportunities for the youth

Teachers attentively listen during the tour orientation.

Continuing their advocacy for digital literacy, ComRel extends their gratitude to these teachers who have become invaluable partners in making the PLDT Infoteach Outreach Program a success throughout the years. As they continue to touch lives, these teachers relentlessly pursue their commitment to educate and empower the youth of today. Last September 30, ComRel took 86 teachers for a fun-filled day in Manila as they embarked on an educational tour in Malacañang Palace, appreciated the Filipino artistry and ingenuity in the National Museum, and revisited history in Fort Santiago and Casa Manila.

through better quality education,” Del Rosario said. “As we celebrate Teacher’s Day, we pay tribute to the ones who have helped nurture the dreams of today’s generation – one that is constant within this everchanging world.” Before the celebration ends, teachers, including schools division superintendents, principals, and division ICT coordinators, happily showcased their creative presentations through singing, acting, and dancing. After which, ComRel awarded a certificate of recognition to these mentors. It was indeed a day full of gratitude and appreciation that paints a smile to these everyday life-changers. CC:

The Peñafrancia Festival has been a trademark celebration by the Bicolanos

PLDT once again makes its presence felt By Katrina A. Mallari

artaking on the many festivals throughout the year, PLDT through its Community Relations Division has recently participated in yet another round of joyous celebration as it supports this year’s Peñafrancia Festival. Imbued with deep religious fervor and with the pomp and pageantry that honors a religious tradition, the festival has been the trademark of the Bicolanos’ pious devotion to their Virgin of Peñafrancia, Bicol’s loving ina. Making its presence felt throughout the celebration, it was through PLDT ComRel that the Company was accorded a co-presentor package, which was greatly appreciated and duly acknowledged. Division Head/ Consultant Evelyn M. Del Rosario lauded the devotion showcased by the Bicolanos. “Exhibiting pious devotion, the people of Naga have always underscored the importance of faith and love. The Regional Peñafrancia Festival is truly a manifestation of the people’s

faith, coupled by their own artistry and creativity,” Del Rosario said. Throughout the two-day celebration, PLDT Home also showed its support by promoting some of its products such as the DSL Famplan and Ultera. PLDT Home set up their booths in three different areas in Naga, including the PLDT Office – Digitel, Centro Square, and Plaza Quince. Forging a more lively celebration of the festival, PLDT Home encouraged its customers to write in the freedom wall, made available during the event. PLDT Home also had a face painting activity at Plaza Quince as well as blimps to make the festival more colorful and fun. PLDT Home garnered hundreds of submitted application forms during the celebration. CC:

A PLDT HOME booth has set up in three different areas in Naga.

A face paint booth has also been set up to make the festival more festive and fun.

THE BANDWAGONER

The Mandate to Deliver Awesome

Customer Experience

dequate is never enough if service providers want to be a cut above the rest. Separation from competition means we all stop at nothing to serve our customers in the most winning ways imaginable. The passion here lies in wowing the public with digital and multi-media solutions that will work wonders on how everyone will interface with each other. The following manifestations come to mind if we are to behold genuine evidence of the high impact practice of this value: :: Network reliability experienced through swift WiFi accessibility. :: Happy service encounters with frontliners brought about by solutions-driven approaches. :: Products that utilize the technological breakthroughs of PLDT-Smart’s converged multimedia platforms and digital engines.

:: Strong partnerships that would enable our corporate clients to grow their business with PLDT-Smart as winning differentiator. Here’s the equation: Awesome Customer Experience = Marked Improvement in Sales Performance = Stronger Stability in Market Leadership Our service has to be overwhelmingly good! What are the competencies that enable this engine to roar with results? :: Ability to be a credible spokesperson of our banner products and services, their features and benefits to the customers. :: Ability to promote our service brand, win customers and cultivate loyalty :: Basic knowledge on digital and multi-media technology and processes in promoting PLDT-Smart as choice provider

Here’s the equation: Awesome Customer Experience = Marked Improvement in Sales Performance = Stronger Stability in Market Leadership :: Service EQ and CEM 101 :: Relationship Management 101 Small wonder Customer Experience has become the overarching drive to actualize our pivot to digital. The consumer is now in a most empowered state to shape our business. In him rests the ability to enhance or disrupt momentum for all our initiatives. He has to be constantly impressed and thrilled to purchase, patronize and eventually be a drumbeater for everything we’re all about.

An enthralling show of commitment to the six corporate values from Mindanao Technology Operations during the Vision-Mission-Values Power Encounter Workshop!

For no less than ‘awesome’ has become the standard. CC:

poetry | prose | artworks | photography

“Creation of Future Generations” Artwork by Mark Daryll Sambat PLDT Media

Terror By Cherry W. Alaban, EPLM

didn’t like to see her but I needed to. I didn’t want to listen to her but I had to. I didn’t want to follow her commands but then again, I had to. I didn’t have a choice but to do what she wanted because she was my Teacher in a major subject: Accounting. She was known as the Terror Teacher. At that time, if only I could prolong the weekend or the President turn Tuesdays and Thursdays into regular holidays, I’m sure I would have been delighted. But I knew these notions were impossible. Whether I liked it or not, I needed to attend her class. And as she entered the room, I started to pray hard that she won’t call me. Actually, all of us in her class were saying the same prayer. Before we met her, rumors of her temperament were already circulating. I was so curious then to know why

almost all of her students were scared of her. As the semester went on, I learned the secret to her game: She was there to teach and, as a student, I had to learn. Since then, I started to accept her challenge. I studied, did my assignments and was always prepared so anytime she called on me to recite, I wouldn’t get nervous. Eventually, I realized that I was no longer afraid of her. She might have been a terror to everybody but for me she was a true teacher and she had influenced my life. Every teacher has her or his own way of teaching but they have one thing in common: They want to spread knowledge to everybody. Being a teacher is not easy. Patience and passion are two of the most important tools needed to meet their goal. Let us not waste the opportunity and privilege given to us to learn before it gets late. We have to remember that the one who plants the tree will have the right to harvest its fruits.CC:

Gratitude

By Jessica G. Lu, East GMM Fixed Access & Transpo Operations

I still remember my first day as a grader The day when all i wanted was to play You were there when my mother’s away You were there to guide me the way

I became who i am because of you Wouldn’t have achieved those galactic dreams Wouldn’t have seen the real beauty of things Wouldn’t have mastered those “MDAS” equations without you

Sometimes i got anxious every time you talked Got a little nervous when i was called Behaving nicely when you were around I would always look down on the ground

Taught us what we needed to know, as you Eagerly participated in the beauty of life, you had Audacity and courage for all the challenges Confident and proud in everything we say Hover and soar to reach our dreams Everything of value i learned from you Rabbi, you will always be a part of me.

As i reached my tertiary Seeing you brightened my day Reading those books incessantly Always inspired and enlightened You became my friend, one of the best You inspired me to unleash my inner thoughts You nurtured me with every word You shook me out of my complacency

Thank you dear Teachers 

Thank You Teacher Lourdes By Loy Verdadero-Nardo, FSQA

Dear Teacher Lourdes, thank you very much For the depth of your commitment In making a difference in my life You readily offered your helping hand To save me from a terrible aftermath.

Artwork By DANNY “Bimbo” HANDAYAN PLDT Tondo Sales & Service Center

“Titser”

Ni Tricia Blue Hinirang na Ama’t Ina ng silid-aralan Tinig ninyo ay gabay na aming pakikinggan Galing ay ibabahagi sa nangangailangan Sisikapin na lahat ay may matutunan Inyong adhikain aming tutuparin Mag-aral ng mabuti upang grado ay pataasin Hirap man sa umpisa, isipan ay hahasain Basta’t may sipag at tiyaga at apaw sa dalangin Guro ang dahilan ng ating tagumpay Nang pumasok sa eskuwela paligid ay nagkakulay Pamilyang matatawag sa loob ng paaralan Kaagapay ng magulang sa labas ng tahanan Ordinaryong empleyado, mayaman sa prinsipyo Sobra sa serbisyo, at walang reklamo Puhunan ay talino, malambot ang puso Dama ng estudyante, pagmamahal sa trabaho Inyong pamana, aming aalagaan Gintong kaalaman ay yaman ng katauhan Pakakaingatan at gagamitin sa kabutihan Upang maging armas sa pag-abot ng tagumpay Titser ang tawag ng mga estudyante Lambing ng mga anak sa magulang sa klase Respeto ay ilalaan sa lahat ng sandali Babaunin ang kaalaman hanggang sa pag-uwi

Thank you for the advice and guidance That gave me strength and confidence To traverse the treacherous path For the inspiring words and wisdom You extended to nurture the courage in my heart. Thank you for the unconditional love you shared For being my life’s tutor, enabler and a caregiver For opening my mind to dream and hope For your untiring support to see the future clearly To walk with faith to reach the success of my destiny.

老师, 您辛苦了

Labor of Love

By Marjory Sy, ProdServ Parents entrusted little tots to your care You lovingly embrace them and unselfishly share Time, talent, love – your commitment to mold The hope of tomorrow, with dreams strong and bold Little rascals as other adults may see us You regarded us as extensions of your heart Knowledge and skills you willingly impart They are the best gifts, the best investment that lasts As years make your crowning glory grey We remember how you painstakingly create A universe where learning is fun, A world where creative minds can ask freely About anything under the bright sun Nothing seems tough for you – Math, Physics or Chemistry Where we now stand is the fruit of your labor of love You give more than what gold and silver can afford Your sacrifices, your untiring support, all that you have More than ribbons, trophies or medals we can accord Thank you, our dear teachers - the mentors we meet Without your guiding light, our goals we can never complete.

The 15-minute Teacher A letter from my former students at the Holy Redeemer S chool of Dasmariñas, Cavite Wednesday, January 9, 2013, 11:28pm He walked into our room. We thought he was a transferee. And then he introduced himself. We were shocked to know that he will be our Values teacher. We laughed to our hearts’ content when he begins to crack outdated, corny, but sometimes funny jokes. He had a vast library of stories that he related to our daily lives. He knew what we were thinking, and what we ought to say. If you’re not attentive to what he’s saying, he always had a way of catching your attention. Then the whole classroom will be filled with laughter. He was multifaceted. There were times when Values turned to History, Math, Chemistry, Physics, Theater and Arts, current affairs, trivia, gameshow, room party, talent show, advertising spoofs, and comedy bar. But we always returned to Values. Then when he becomes silent for a while, it meant that he has something new right up his sleeve. Either you will just try not to cry, or you can’t help but weep because this man in front of you had touched your life. Then he would clarify that he was not being corny, or just acting and getting melodramatic. He would say that it wasn’t him but God who touched our lives.

Forty seven sections, from Grade V, to 4th year high school, morning till afternoon,God touched our lives through him. Although his classes were held every Tuesday and Wednesday, it didn’tmean that he stopped being our teacher from Thursday to Monday.

There’s a lot of truth in his words. He motivated us with words from the Bible and from famous people. The 15-minute class wasn’t enough. We craved for more. At first we thought that we can use him as a scapegoat from the subjects that we didn’t want to attend. But we realized that his class wasn’t about anybody. It was all about God.

In fact, he was always there for us, as our brother, mentor, counselor, tutor, and friend. He opened the pages of his life to us, his triumphs and heartaches, successes, frustrations, and failures.

And then he rushes to the next room. We bet those students in that room will also be like us - changed.

His words of wisdom and encouragement will remain in our hearts forever. He is our legendary, one-of-a-kind, 15-minute teacher...Sir Melvin “Mevs” Artugue. CC:

Surrounding Melvin Artugue, seated, are some of his students during his teaching stint at the Holy Redeemer School of Dasmariñas.

Becoming life-changers

By Katrina Dominique A. Mallari, Media The age-old question— What do you want to be when you grow up? Ask any kid aged seven, and they’ll tell you A spectrum of characters — A fireman, a princess, the president, A gymnast, a writer, a singer, A ballerina, a doctor, a boxer, And a familiar answer — a teacher. Each one is wonderfully unique And beautiful on its own Each one sparks its own significance, Continuously changing lives But what a teacher does is quite special indeed Teachers become the stepping stone That one needs— To be the characters we dream to be Spending hours to shape lives, Empowering individuals to aim high As one dreams the impossible, A teacher would say, “It’s always possible!” They teach many things— From singing ABCs To counting one, two, three Algebra, Calculus, and Chemistry

To Our Teachers By Nora N. Rejano, Financial Closing Teachers are dedicated, caring, loving and nurturing. They gave their best shot for us to have the best education. Their sincere kindness warm our feelings, giving us hope for a brighter future. They guide and protect us with their watchful eyes and motherly care. They never cease to amaze us with their melodious voice, jokes, and boundless patience. Their helpful pieces of advice fill us like bread. They don’t just instruct but encourage. They don’t teach us to believe but give us a sense of relief. They say there’s nothing out there that we cannot achieve if we have the will and determination, and that in life we will all succeed!

But most of all, They teach the things which are most invaluable Teachers tell us not to simply dream But to rediscover potentials we may have initially failed to see

They think about our future most of the time, working tirelessly to veer us away from conflicts, strife, and crime. At the end of the day, teachers understand that it takes both discipline and love for our young minds to expand.

And that’s how the age-old question starts— A series of spectrum of what one can possibly become But one that ends with a similar response, “When I grow up, I want to change the world.”

Now on this very momentous event, the month dedicated to all our teachers, we want to wish them the best. We want them to feel that their love for all their children in the schoolroom is greatly appreciated. We wish them all the luck! CC:

Because truly, everyone dreams Of the greatest of things— One of which includes Becoming life-changers through the versions we’ve come to be.

Pangalawang Nanay “Bakit ka tumatangis?” tanong ng aking titser “Wala po ito,”tugon ko ng walang kiber “Tinukso ka na naman nila kaya ka umiiyak” “Di po, napuwing lang ako sa bulaklak”

Di ko alam kung tutungtong pa ako sa kolehiyo Pang-enrol nga sa hayskul ay wala pa ako Isang araw ay may inabot sa akin si Mam na sobre Tuition fee ko raw yon! Ay grabe! Nahiya ako at gusto ko sanang ibalik Pero sabi niya, sapat na ang isang yakap at isang halik Kaya nama’y nagsimula akong mag-ipon Para mabilhan ko siya ng regalo sa susunod na taon

Pagka-ring ng bell, pumasok na kami sa silid-aralan Habang sa bay kami ni Mam, kami’y pinagtitinginan “Di ba sabi ko walang mang-aasar sa kanya ng bading?!” Nagalit sa kanila si Mam, pero lahat ng tingin ay sa akin bumaling

Meyk-ap ang naisip kong ibigay Luma na kasi ang kolorete niyang taglay Paisa-isa kong binili ang mga kailangan Lahat ng ito ay lingid sa kanyang kaalaman

May bumulong na tila na kahanap daw ako ng kakampi Paawa lang raw ako at umaarte lamang na inaapi Tanging si Mam lang ang nakakaalam ng totoo Kapitbahay kasi naming siya sa Gagalangin, Tondo

At nakita ng isa kong klasmeyt ang isang lipstick Binatukan nila ako at pinagpipitik Kinutya akong di raw tunay na lalaki Di nilabatid na para kay Mam kaya ko ito binili

Nakikita niyang binubugbog ako ng aking amain Iniwan kami ni tatay, at si nanay ay wala na rin Kami na lang ng nag-iisang kapatid ko ang magkasama Nagpaubaya siya sa akin, at nagtrabaho muna

Habang ako’y pinapatahan niya Pilit niyang inalam kung para saan ba talaga Ang sabi ko’y, “para ito sa iyong kaarawan” “Yan lang ang kaya ko, pagpasensyahan mo na po Mam”

Kapag kinakapos kami ay tumutulong sa amin si Mam Nakakahiya na nga kasi nilulutuan niya rin kami ng ulam Mabuti na lang at di nagseselos yung mga anak niya Sabay kasi kami ng lumaki bilang magkakatropa

“Itinuring mo kami bilang tunay mong mga anak” “Di mo kami pinag-isipan ng anumang masamang balak” “Taos-puso ang pasasalamat naming sa iyo ni kuya Papay” “Para sa amin, ikaw ang aming pangalawang nanay.”

Ni Melvin Artugue, ESAM Team C

Lessons My Teacher Taught Me By Luis Maglanoc, CSO-BPM What would I be if lessons were never learned? The person I am now, and the generation next. Struggling to achieve what I longingly yearn. My teacher showed the path that is best! I had doubted myself, what am I capable of? Feared tomorrow, afraid of a new morning. She assured me that what I have is enough! A bright strong future, soon will be unfolding! Through my tears, she shared stories of triumph! Back then, I didn’t know, these were tales of her own. It fueled my resolve, to aim and dream endlessly. Reached greater heights, to dare where I have flown!

The love for her chosen craft, reflected in her eyes! Notwithstanding a lesser monetary consideration. Devoted most of her life to teaching, her patience never dried. Getting even half her achievements, my noble ambition! To most people, my teacher was exemplary yet humble. But for me, she was my strength, my place of solace! When things became hurtful and unbearable. Her words found my peace, thru my tear-drenched face. To tell you frankly, she was a public school teacher at Old Balara. Her lessons were so precious, though I never studied there She was happy teaching with her long-time “barkada”. Yet I am proudest to tell you, this TEACHER is also my MOTHER! I Am Kristian Miguel 84139173 14Oct2016

Salamat Guro

Ni Rebelyn Q. Rosales, Business Process Assurance “Busy days we have spent With our crayons and pencils Drawing papers, matching colors Singing our ABC As we bid goodbye To our dear teachers now We will never forget All the memories we shared Dearest Mama, dearest Papa We knew early on In our kindergarten class We were happy as can be” Isang awiting tumatak sa aking isipan Kantang isinulat ng mga gurong pinagpipitagan Pagbabalik tanaw sa mga araw na nagdaan Salamat sa paghasa ng aking kaalaman

Ako’y nahihiya sapagkat laging talunan Hindi man lang nakapagbigay ng isang karangalan Tunay na makulay ang ating samahan Nandiyan yung tawanang nagpasakit sa tiyan Tampuhan at galit na nauwi sa iyakan Na naging dahilan upang umalis ang ilan Marahil ay inyong naitatanong Kami kaya’y kanila pang naaalala Sa panahong inyong ginugunita Nung kami’y mga batang tinuturuan niyo pa Ang bawat tagumpay ng isa sa amin Hindi lang sa pansariling sikap kundi sa inyo rin Sa inyong paghubog ng aming pagkatao Salamat GURO nasa PLDT na ako.

Nais kong ihandog ang tulang ito Sa mga gurong humubog ng aking talino Hindi matatawaran ang inyong sakripisyo Salamat sa pagiging magulang sa isang tulad ko Sa bawat paligsahang ako ang kumatawan Wala man lang tropeo na naiuwi sa paaralan