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Creating a membership option for customers will ensure they keep coming back and are satisfied with the job.
eoccurring monthly revenue, or RMR, can help your company ensure it will outlast your competitors and safeguard your business for the future. Imagine for a moment that twice a month your company receives payments totalling somewhere between $10,000 and $100,000? This might sound like science-fiction, but it is possible. To my best knowledge, Union Gas was one of the first companies that implemented a RMR strategy. Around this time, natural gas was a new and potentially dangerous fuel that could be used to heat homes with less pollution than oil or coal. Natural gas had a low cost and could be distributed into homes the same way that water and hydro were being distributed. There was only one problem, people were afraid of natural gas since it was still a bit of a novelty at this time. To solve this problem, they started to introduce natural gas through the new home builders. Once word got out about how convenient
By Glenn Mellors
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May/June 2022 – Plumbing & HVAC
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