ONLINE RESEARCH IN SERBIA ONE STEP AWAY FROM YOU
Dear colleagues, Plum Mark, independent research agency from Serbia, formed Pipl online panel for the research through internet. Today Pipl panel counts more than 10.000 members and their number is getting higher every day. A lot of information regarding the internet-penetration in Serbia and the structure of the Pipl online panel you can read in this brochure. Feel free to contact us for all additional information about Pipl online panel. We are ready to provide you the very best prices.
Nikola Jovanovic CEO at Plum Mark ESOMAR member mob: 063263463 www.plummark.com nikola.jovanovic@plummark.com
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ABOUT PLUM MARK Plum Mark is research agency based in Nis, Serbia, specialized for fieldwork data collection in market, public opinion and social research projects. Apart from Serbia, we also conduct research studies in Macedonia, Bosnia and Herzegovina, Montenegro and Kosovo. Recently we have formed an online panel named Pipl, with the intention to gather the members from all of the listed countries in it, making a largest online sample source in Balkans. Pipl online panel is guided by ISO 26362 International Standard for online research.
ABOUT PIPL ONLINE PANEL Pipl panel is initiated in early 2013 and for a very short period it has recruited thousands of panel members in the Republic of Serbia. In the spring of the same year Pipl panel becomes a part of the Cint’s global Opinion Hub panel, thus making its panelists available to clients worldwide. By the end of 2015 Pipl panel expands to Croatia, Bosnia and Herzegovina, Montenegro, Macedonia and Kosovo. Our goal is to develop Pipl online panel in the countries of Balkan - by connecting the number of panelists but also connecting the representativeness of the sample made of active and verified members.
Up to 30% lower prices of the online-research compared to the competition!
WHAT ARE THE IMPORTANT ADVANTAGES OF ONLINE PANEL RESEARCH?
PERMANENT CONTROL OF THE COLLECTED DATA Online panel research offers the possibility of the realtime control of collected data better than any other research method. Numerous methods of control and validation are enabling verification of the quality of the collected data an also the removal and additional analysis of suspicious data.
REPRESENTATIVE SAMPLE OF INTERNET USERS Our panel structure is completely representative for the population of internet users in Serbia. More than 50% of the population older than 15 years has internet access. Almost 3,5 million adult citizens of Serbia uses internet. When talking about the internet-penetration in urban environment, percentages are higher than average and goes beyond 59,2% or approximately 2,2 million people.
Pipl online panel provides
representative
sample of internet users in Serbia!
WHAT ARE THE ADDITIONAL ADVANTAGES OF ONLINE PANEL RESEARCH?
NATIONAL REPRESENTATIVITY FOR THE POPULATION UNDER AGE 35 The percentage of internet users in Serbia is particularly high among the younger population (age 15-35) and it is over 85%, while that number is in capitol Belgrade as much as 95%! Therefore the online research is nationally representative for this age group which, according to latest census, numbers more than 1,8 million citizens.
GREAT TERITORIAL COVERAGE Respondents in the panel research are residents of all municipalities in Serbia, in urban and rural parts. The structure of the panel is geographically representative. On the other side, as Pipl panel consists of a large number of research-participants (and that number increases on a daily basis), representative sample is provided on a regional level and at the level of Serbia’s largest cities.
85% of people in
More than
Serbia aged 15-35 uses internet!
View the structure of Pipl online panel members!
September 2014. Number Percentage
Age 15-17 years
494
5%
18-24years
4290
43%
25-34 years
3793
38%
35-44 years
1029
10,3%
45-54 years
298
2,9%
55+
102
0,7%
Total
10.006 Number Percentage
Gender Male
4038
40,2%
Famale
5968
59,8%
Total Urban/rural
10.006 Number Percentage
Urban
7319
73,3%
Rural
1388
13,9%
Small Town
1299
12,9%
Total
10.006
Do you need more information? Click here!
Plum Mark Research Bulevar Nikole Tesle 57/2, Niš, Serbia www.plummark.com office@plummark.com