Goat Cheese
Queso Lucía
is developed on a family farm of 107 acres located in the town of Juncos, Puerto Rico. It is the first goat cheese made on the Island that is in charge 100% of their production process: the raising of goats, the extraction of milk, the creation of cheese, distribution and branding. Its operation is led by María Teresa Juan Urrutia, who had the vision to transform what once was an historical family dairy farm, an industry typically led by men, into what is now the center of production of the only commercial goat cheese in the island. Queso Lucia without a doubt is the precursor of the small ruminants movement in Puerto Rico. Currently, their product is the first in its category to achieve all permits and certifications from the health department. This has enabled them to distribute at points of sale such as supermarkets, grocery stores, wholesale clubs, and family markets. In addition, they distribute Queso Lucia goat cheese to restaurants and coffee shops that use it as raw material for the preparation of their dishes. Queso Lucia is proud of the commitment and passion with which they elaborate the product that arrives at the table of each Puerto Rican consumer and is working towards someday exporting their goods and expand their operations. Urrutia Foods, Inc., parent company of Queso Lucía, leader and precursor of the organization and commercial development of the goat's milk industry in Puerto Rico, keeps us at the forefront and innovation of the goat cheese industry and promotes the consumption of high quality local products from our consumers.
Kickstart
of the Puerto Rico Goat Dairy Industry
Our Headquarters
PRODUCED IN:
Hacienda Renacer
JUNCOS I PUERTO RICO
San Juan
Juncos Hacienda Renacer
WE ARE HERE
Why Goat Cheeese?
Highest growth cheese segment in USA and Puerto Rico Quick digestive properties (45 minutes vs 3-4 hours) Multipurpose cheese (breakfast, tapas, preparations) Farm to table Puerto Rican pride
Farmers’ Network
Goat Dairy
FACTORY
MODEL FARM
Food Service Channel
Through Distributor’s Channel
Retail Market
Through Distributor’s Channel
Product Timeline
March
2O19
September •
2O2O
RIGINAL • O L•O RIG NA IN GI I AL R O •
L NA GI RI O
OR IG IN AL
2O16
April
•
RIGINAL • O L•O RIG NA I N GI AL RI O • PESO NETO 4.5 oz (127g)
First food service pound container sold
OR IG IN AL
L NA GI I R O
QUESO de CABRA
NEW PRODUCT LINE LAUNCH Recao and Parcha
RETAIL UNIT LAUNCHED Flavored spreads with local ingredients
Team Structure
María Teresa Juan Urrutia • Team leader • Certified artisanal cheesemaker • Attorney
Mary Jo Vizcarrondo
Melvin Pérez Chef & culinary advisor
Media consultant with thirty years of experience in media production
Samuel D. Prieto
Joel Maldonado
Agronimist with expertise in small ruminants nutrition
Brand consultant with over fifteen years of experience in visual comunication
Romualdo Seijo Retail consultant with over thrity years of experience in the food retail industry
Julio Aponte Farm owner with more than twenty years of experience in goat raising
C!
Creativísimo Social media and design graphic with more than 13 years from experience
Social Media
In Summary
Quality products with traction Substitute imported product Available and growing market Proven business model with contribution to local farming and job creation
María Teresa Juan Urrutia Owner and Founder
Hacienda Renacer Carr. 31 Km 19.2, Bo. Mangó Juncos, Puerto mtjuan@live.com 787.646.6759 Queso Lucía