E-COMMERCE/SUSTAINABILITY
The inside of the corrugated shipper is laminated with a printed top sheet that conveys the upbeat, quippy brand messaging. Stacked shippers illustrate how little space is wasted in this packaging system.
Subscription D2C Supplement Brand Makes Sustainable Impression at Unboxing MATT REYNOLDS, EDITOR, PACKAGING WORLD TOP THREE TAKEAWAYS 1. With an underwater origin story, a new-toscience fatty acid nutraceutical is designed to improve longevity.
2. Seraphina Therapeutics created a sustainability-minded D2C packaging and unboxing experience.
T
he founders of nutraceutical company Seraphina Therapeutics, producer of the new Fatty 15 essential fatty acid supplement, come with an origin story that’s fit for a Bond movie. Dr. Stephanie Venn-Watson, the CEO, is a veterinary epidemiologist with a host of degrees and credentials across disciplines. Dr. Eric Venn-Watson, her husband and COO, is a Navy physician that spent years internationally deployed as a military orthopedic surgeon and aerospace medicine specialist before entering the
3. An impressive starter kit is followed by sleek, pared down refill mailers, complete with water-activated tape.
private sector. Recently, the two have been featured in publications like Forbes, Authority, and Worth as examples of an entrepreneurial power couple. But here’s a wrinkle that could be straight from a comic book: the Seraphina pair discovered their first product—a new-to-science variety of healthful fatty acid—by working on a long-standing project studying Navy-raised and -trained dolphins. The discovery was corroborated with the aid of 60 years’ worth of Navy-collected
20 | Healthcare Packaging • September/October 2021
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