Project Proposal for LTDGlobal July 14, 2012
Prepared by:
www.prowavemedia.com
Overview § LTDGlobal has recently planned on initiating an enhancement to its current Marketing strategy. It has indicated the need to revamp the current website to integrate social media marketing as part of the long-term campaign. Prowave Media is happy to be part of this project. § This document presents the proposed project plan to meet the requirements.
Document Coverage This project proposal is broken down as follows:
§ Overview § Assesment – Current Scenario § Project Goals § Scope of Work / Pricing § Project Engagement § Proposed Timeline
Assessment – Current Scenario Below are the findings of our initial assessment. While the current website is full of information to provide the site visitor, we had identified the following: • Existing website is currently built on web1.0 model: Ø Mainly static content Ø No media was utilized Ø Lacks social media components • Not optimized for search engines • Needs improvement on user experience Ø Navigational menu items need to be categorized • The company does not currently have FB, Twitter, and Youtube pages, nor e-Newsletter.
Assessment – Present Website
Project Goals The project to redevelop the new website has the following objectives: • Redesign the website to take advantage of the Web2.0 model • Incorporate multimedia to the design • Make the website SEO-enabled • Integrate with social media functionalities (blogs, web videos, etc). • Increase branding and awareness by creating customized FB, Twitter, and Youtube pages.
Scope of Work And Pricing
Proposed Scope of Work – In a Nutshell Website Re-design
Collaterals
§ Overall Concept § Content Copywriting § Artwork & Photography § Web Development § Content Management System § 30-sec Promotional Video
§ Tri-fold Brochure § Company Profile § Business Card § Flyers § E-Newsletter
Scope of Work Social Media
Maintenance Agreement
§ FB/Youtube/Twitter Customization § Web Video Series § Viral Marketing Campaign
§ TBD
Website Redesign
Detailed Scope Description Deliverables
Description
LTDGlobal to Provide
# days
Overall Concept and Design
Based on the pre-production questionnaire and meeting with LTDGlobal, PM will submit a proposed design concept of the website including color scheme and overall look-and-feel. This is the most crucial aspect of the redesign project. In addition, a proposed SITE MAP will be presented to LTDGlobal.
• Color scheme requirement • “Peg” (or sample) of other existing websites • Completed Questionnaire • Review and approval
5
Content Copywriting
PM can provide a content writer based on the inputs from LTDGlobal.
Draft content either from existing materials or talking points; Review and approval
5
Graphics & Photography
Graphics include any artwork associated with the website such as buttons, icons, etc. Photography includes actual shooting on location and/or combination with purchased stock photos.
Models for photoshoot Revew and approval
4
Web Development including SEO
Actual coding and building of new website
Review and approval
20
Content Management System (CMS)
CMS is an important feature of new website designs. CMS is an “extension” of the main website which serves as a backend tool that allows the Site Owner or Admin tosdo a self- update the content of the website (ie. Without aid from the web developer)
None.
5
Short Video
For the initial launch of the redesigned website, there has to be at least one 60- to 120-sec profile or welcome video.
Actors and other props if necessary
4
Social Media Integration
The new redesigned site will include blogs and abilit to integrate to FB or Twitter.
None.
2
Total number of man-days to complete 46 days
Website Redesign Pricing
Deliverable
Pricing
Concept
$400
Content copywriting
$880
Graphics
$640
Photography
$240
CMS
$480
Coding with Search Engine Opt
$1,920
Video Profile
$640
Social Media Integration
$320 Total
$5,520
Marketing Collaterals Detailed Scope Description Deliverables
Description
LTDGlobal to Provide
# days
Create the following: • Tri-fold Brochure • Flyer • Logo • Presentation Folder
Prowave Media to create: • Concept • Content Writing • Final ready-to-print design
• Marketing copy • Review and approval
20
Setup e-Newsletter
Prowave Media will present options and recommedations of various e-Newsletter service providers (e.g. ConstantContact, IntelliContact, BrontoMail, etc. Once selected, PM will do the setup and customization.
• Content
3
Total number of man-days to complete 23
Marketing Collaterals Pricing
Deliverable
Pricing
Tri-fold Brochure Flyer Logo Presentation Folder
$1250
E-Newsletter Setup
400
Total
$1,650
Social Media Campaign Detailed Scope Description Deliverables
Description
LTDGlobal to Provide
Customize the following: • Facebook Business Page • Twitter Page • Youtube Channel
Prowave Media to customize pages for FB, Twitter, and Youtube that is based on LTDGlobal branding (see appendix for sample custom pages).
TBD
Web Video Series
Prowave Media can create a series of web video to promote (e.g video testimonials,etc) or educate (eg. “howto’s”, tips, demos, etc).
TBD
Viral Videos
These are creative marketing videos that will promote the company through social media networks
TBD
Total number of man-days to complete
# days
Project Engagement
Project Team § Onshore • Project Manager • Media Producer • Photographer / Videographer
§ Offshore – Manila / India • Team Lead • Graphics Artists • Writer • Video Editors
Engagement § Media producer to work on-site § Project assets uploaded online for collaboration § Weekly face-to-face status update meeting with Project Manager § Layout and graphics work to be performed offshore § LTDGlobal communicates with On-shore producer
Proposed Timeline
Proposed Project Timeline Milestone
July
Aug 1
Contract Signing and Planning Website Redesign
2
Sep
3
4
5
1
2
3
Oct 4
5
1
2
3
4
5
Sign Contract
Finalize plan Soft Launch
Design / Development Main Launch
Acceptance Testing
Marketing Collaterals Social Media Customization
SLA
Design and Development
Customization
Appendix A Sample Branding*: Website and Social Media Customization
(*Disclaimer: The content of the sample pages in the succeeding pages are for design illustration purposes only. The copyrights of all the illustrated images are still owned by CocaCola, Inc)
Company Website
Facebook Fan Page
Twitter Page
Youtube “Home” Page
Youtube Channel Page with Videos