SEASON 3 MEDIA KIT
P
ower Ng Pinoy is an awardwinning weekly 30-minute TV program that features success stories of Filipino movers and shakers. Produced in a documentary format, the show introduces and salutes successful individuals, groups and organizations that continue to make a difference in the lives of Filipinos in the U.S. and in the Philippines.
Power ng Pinoy won the 2012 Gold Hermes Creative Awards
Power Ng Pinoy also features other entertaining side stories
that would strengthen and further solidify the bond of the Filipino community in general.
O
ur mission is to empower and provide inspiration to fellow Filipinos in their continuous perseverance and sacrifice to realize their American dreams and, more importantly, give back to their community.
The show intends to educate people on some of history’s significant achievers, some of the world’s best assets and some of our nation’s greatest treasures. Some of our Episodes
Dado Banatao in Silicon Valley : Son of a Farmer turned Engineer and Venture Capitalist
Jessica Cox: The Armless FAA-Certified Pilot
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Rich Cabael and VuQo, Inc. : How he started his Premium Vodka company
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Program Schedule
Airs every Sunday night in US and Canada with a weekday replay Additional airings globally via GMA International network UK, Middle East Asia Pacific Season 3 consists of 13 episodes and airs beginning September, 2013
Target Demographic
The Show’s Philosophy: Success is Giving back to the Community Power ng Pinoy puts the primary emphasis on the giving back to the community. It is the show’s philosophy that true success is not only just about achieving your goals and dreams. It is about sharing what you got with the society and paying it forward. At the end of each episode, our objective is not only to inspire our audience but also to make them realize that giving back is part of being successful.
18 to 64 Years old
This is a Half-Hour Program presented in a documentary-magazine style. It is divided into: 22 minutes of content featuring : Profiles of Filipino Achievers Tidbits Segment – Quick Q/A education segment about various topics related to Philippine culture, arts, etc Lifestyle and Business Segment “Man on the Street” on-location interviews 8 minutes of Ad Spots (30-second spots)
Seasion 3 Media Kit Page 3
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Partial List of Featur ed Stories Name
Accomplishment
Dado Banatao
Entrepreneur – Technology Venture Capitalist; had 3 startup companies Fil-am pilot flying with just her feet Kababayan LA TV Show Host Chairman HFPA- Golden Globe Awards Fil-Am R&B singing group; backup singer of Justin Bieber Hollywood Actor; Lead actor – “Akeelah and the Bee” movie UC Berkeley Professor ; Discovered “Lunasin” cancer-preventive medicine Celebrity Professional Dancer; “Dancing with the Stars” multi-winner Founder and President, L&L Hawaiian Barbecue Entrepreneur – Technology Jway.com (President) Fashion Designer, Finalist “Project Runway” TV Program Mayor of Milpitas, California Entrepreneur, President VuQo Holdings Entrepreneur, President Pacific Food and Beverage, Inc (simplyCalamansi.com) Celebrity Fashion Designer SF Commissioner Fil-Am Arts Exposition; Founder and Organizer Annual “Pistahan” Gawad Kalinga Board Member Radio Disney Talent Queen of Jazzipino Wimbledon and French Open tennis player; #1 Filipino Tennis Player Award-winning Novelist Well-known DJ artist in the US
Jessica Cox Jannelle So Ruben Nepales Legaci Sean Michael Afable Ben de Lumen Cheryl Burke Eddie Flores Jerry Paraiso Jay Sario Jose Esteves Rich Cabael Victor Elizaga Francis Libiran Al Perez Joe Millares Amber Lily Charmaine Clamor Denise Dy Geraldine Solon DJ Qbert
The show also incorporates the following contents: “Man on the Street” Interviews To add variety to our show, we have included short MOS soundbites to get oncam answers from people and share their personal thoughts about success and their own journey.
Show is endorsed by the Philippine Government
SF Consul General Paynor at the Premiere Launch of Power ng Pinoy
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Anthony Rivero
Alyssa Libao
Eliza Rica Anderson
The Power ng Pinoy Production Team
Arnold Pedrigal Executive Producer
Jack Dumaup Creative Consultant Ricky Delos Reyes Director / Voice Over Page 5
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Power ng Pinoy is more than just a TV Show. It is an advocacy which promotes the great values of the Filipinos. We organize and produce events for the Community. We need your help to sustain our show so we can keep on helping the Filipino community.
Paertnership with Philippine government
Community Events
Entrepreneur and Networking Seminar Series
Supporting local artists and Philipine culture
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More Than Just a TV Show Power ng Pinoy is proud to produce events that benefit the Filipino community. Since its inception in 2011, we had been organizing and sponsoring fundraising events, seminars, concerts, and various community events such as the ones below. Fundraising Events
Candy Canes of Hope For the benefit of the Mangyans
Sponsored Introvoys Concert
Zumbathon Charity For the benefit of National Children’s Hospital
Fundraising for Jessica Cox, pilot without arms
Professional / Business / Cultural
Sponsored launching of ISFFA – San Francisco Chapter
Organized an entrepreneurial Seminar for Startups
Co-organized a community event with Seafood City
Sponsored event for Fashion and Arts for young Filipinos
Co-organized Events with the SF Philippine Consulate
Booklaunch of “The Assignment” by Geraldine Solon
Booklaunch of “The Philippines in Hollywood” by Ruben Nepales
Philippine Independence Day Celebration
Seminar on Following your passion
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Why Be A Sponsor On Our Show? According to a study by Thinkbox, sponsorship can help brands by association. The study shows that for fans of the content, brand fame is increased by up to 10%. Sponsorship not only makes brands famous but increases purchase intent and favorability By associating brands with television programmes, sponsorship can create a sense that brands are bigger and better known than they really are. In fans’ minds, brand fame can be increased by up to 10% (3% on average) through television sponsorship Sponsorship can effect how viewers feel about brands, how relevant they perceive them to be, their likelihood to buy and ultimately it bestows a degree of stature and legitimacy to brands in a way that only television can.
Ben efits of Spon soring the Power ng Pinoy Show: Power ng Pinoy TV Show is tackling the very heart of the Filipino viewer – our stories provide the inspiration to them to achieve their dreams and aspirations . Power ng Pinoy is not just a TV show but also an advocacy. When you sponsor our show, you also carry the ideals that our show believes in. We organize various community events throughout the year . Power ng Pinoy has great visibility among the Filipino communities. We have a partnership with Fil-Am newspaper and with a number of organizations including the Philippine Consulate. Our show is aired not just in the US but also in other parts of the world through GMA International. By associating with an award-winning show, we can help build your brand through our viewership who also believe in our cause. Page 8
Season 3 Media Kit
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Social and Print Media Exposures Percentage Breakdown of Social Media Followers by Age and Gender Age / Gender
13-17
18-24
25-34
35-44
45-54
55-64
60+
Female Male Total
0.8
4.2
16.3
15.3
14.0
3.3
1.9
0.7
4.1
12.5
12.0
8.3
2.6
2.1
1.5
8.3
28.8
27.3
22.3
5.9
4.0
Source: Power ng Pinoy Fan Page: Facebook Insights for Season2 airing Sept – Dec 2012
Power ng Pinoy TV show heavily uses the power of Social Media for marketing and promotion. Based on the above data, Power ng Pinoy Show is popular among viewers from all ages but concentration is between age 18 to 64. It can be noticed that the majority of these people are in the working professional age group (25-54) with women viewers outnumbering the men. This is expected considering that the show’s content highlights the featured guest’s journey to achieving success – something everyone would like to follow and serve as a role model. From the advertisers and sponsors point of view, this data showing concentration of viewers in the working age group is beneficial since decisions on spending are made by people in this bracket. Our goal is to increase the number of viewers in the younger Fil-am (18-24) viewers and that is already part of the plan in the upcoming seasons.
In late 2012, Power ng Pinoy has partnered with Manila Mail, the largest Filipino-American newspaper in Northern California. Power ng Pinoy is providing content as part of its weekly column. As a an advertiser or sponsor, you will have the opportunity to take advantage of this print media exposure. We are working on getting other partnerships in other parts of the US such as Southern California, New York, Chicago, Hawaii, Washington, and other cities where there is a high concentration of Filipino-Americans.
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Filipinos in America In the midst of economic uncertainties, Filipinos continue to migrate to the land of the free, stepping out of their comfort zones and leaving families back home in pursuit of their piece of the American dream.
A
ccording to 2011 statistics, 3.4 million Filipinos are accounted living in the US, making them the 2nd biggest immigrant bloc, next only to Mexicans. Filipinos have a median annual income of $76,874, more than 50% higher than the nationwide average of $50,740. This is the secondlargest Asian American group with a population of 1,864,120 in the U.S. Between 1990 and 2000, the number of Filipinoborn immigrants to the United States grew by 34%. Overall, the Filipino community population grew 30.3% from 1990 to 2000 and 81.6% from 1980 to 1990.
Education
39% of adults age 25 or older have a bachelor’s degree or higher.
Occupation
36.7% work in a technical, sales or administrative capacity
26.6% are classified as managers and professionals
16.8% work in the service
Highest employment rate of any U.S. ethnic group at 68.9 percent compared to 64.8 percent, nationwide
Economics
Filipinos are among the biggest spenders in the U.S., second only to Indians, and spend an average of $88.6 billion in goods and services annually. .
Season 3 Media Kit
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Power ng Pinoy Airs Nationwide and Globally
US
Canada
GMA Pinoy TV is enjoyed by over 350,000 cable subscribers across the US and Canada, translating to an almost 2.1 million viewers as of December 2012. The flagship international channel of the leading network in the Philippines, GMA Pinoy TV provides the best in Filipino entertainment and news. GMA Pinoy TV's top-rating soaps, comedy, talk, reality, game, variety shows and awardwinning and credible newscasts offer a sense of home with television content that keeps viewers one in heart with the rest of Filipinos around the world.
Nam lobortis felis sed est commodo posuere.
www.powerngpinoy.tv Page 11
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In addition to the nationwide and gloibal distribution of Power ng Pinoy through GMA Pinoy TV, the show has just recently signed an agreement with Crossings TV to air in Comcast Xfinity and Time Warner Cable channels. This is part of the show’s plan to continuously expand its distribution to reach more Filipino audience.
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Power Ng Pinoy is a partnership production between GMA Pinoy TV and Prowave Media, LLC, a 100%-Filipino owned media company based in the Silicon Valley, California area. Prowave Media is an award-winning creative marketing and corporate communications company integrating creative minds, seasoned project management, technical expertise and Internet prowess. For information about the company, please visit http://www.prowavemedia.com.
Power ng Pinoy TV Won 3 Awards in 2012
GOLD WINNER 2012 Hermes Creative Awards
BRONZE WINNER 2012 Telly Awards
Honorable Mention 2012 Plaridel Awards
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Contact Us For questions about this media kit or to sign-up for any of our advertising and sponsorship opportunities please email or call us.
www.prowavemedia.com Main Office: Prowave Media, LLC 2900 Gordon Ave., Suite 100 Santa Clara, CA 95051 USA
sales@powerngpinoy.tv +1.510.378.0887
www.powerngpinoy.tv facebook.com/powerngpinoy Page 14
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