P
ower Ng Pinoy is a weekly 30minute TV program that will feature success stories of Filipino movers and shakers. Produced in a documentary format, the show introduces and salutes successful individuals, groups and corporations that continue to make a difference in the lives of Filipinos in the U.S. and in the Philippines. Power Ng Pinoy also features other entertaining side stories that would strengthen and further solidify the bond of the Filipino community in general.
O
ur mission is to empower and provide inspiration to fellow Filipinos in their continuous perseverance and sacrifice to realize their American dreams and, more importantly, give back to their community.
The show intends to educate people on some of history’s significant achievers, some of the world’s best assets and some of our nation’s greatest treasures.
2012 Sales and Media Kit
Program Schedule §
§
Airs every Sunday night in US and Canada with a weekday replay Additional airings globally via GMA International network § UK, § Middle East § Asia Pacific
Target Demographic
§ 18 to 55 Years old Filipino-American
The Show’s Philosophy: Success is Giving back to the Community Power ng Pinoy puts the primary emphasis on the giving back to the community. It is the show’s philosophy that true success is not only just about achieving your goals and dreams. It is about sharing what you got with the society and paying it forward. At the end of each episode, our objective is not only to inspire our audience but also to make them realize that giving is part of being successful.
The Format This is a Half-Hour Program presented in a documentary-magazine style. It is divided into: ü 22 minutes of content with 3 segments v Main Segment: Profile of Filipino Achiever v “Balik-Tanaw – stories with historical perspective v “Samut-Sari” (Variety) – features interviews about Philippine culture, arts, lifestyle, travel, etc ü 8 minutes of Ad Spots (30-second spots) 2012 Sales and Media Kit
Past Season Guests Name
Accomplishment
Dado Banatao
Entrepreneur – Technology Tallwoodvc.com (managing partner) Entrepreneur – Technology Jway.com (President) Senior Manager, Cisco Systems (A mother and daughter survival story) Entrepreneur and Artist, Founder of fabric8.com Classical guitarist; Producer Harana the Movie UC Berkeley Professor ; Discovered “Lunasin” cancer-preventive medicine Teenage Tennis Champions Psychoteraphist
Jerry Paraiso Carina Reyes Anita Reyes Olivia Ongpin Florante Aguilar Ben de Lumen Perkin Twins Paulita Malay Jessica Coxe Lawrence Lipana Christia Cabuay Cheryl Burke Rich Cabael Victor Elizaga Allan Manalo Al Perez Joe Millares Jose Esteves Jay Sario Denise Dy Romy Protacio
Fil-am pilot flying with just her feet UC Davis Medical Student Baybayin Artist, Keeping alive Dead Filipino Script Celebrity Professional Dancer; “Dancing with the Stars” multi-winner Entrepreneur, President VuQo Holdings Entrepreneur, President Pacific Food and Beverage, Inc (simplyCalamansi.com) President Bindlestiff Production; Stand-up Comedian SF Commissioner Fil-Am Arts Exposition; Founder and Organizer Annual “Pistahan” Gawad Kalinga Board Member Mayor of Milpitas, California Fashion Designer, Finalist “Project Runway” TV Program Wimbledon and French Open tennis player; #1 Filipino Tennis Player Educator/Journalist/Businessman
The show also incorporates the following contents: “Man on the Street” Interviews To add variety to our show, we have included short MOS soundbites to get oncam answers from people and share their personal thoughts about success and their own journey.
Show is endorsed by the Philippine Government
SF Consul General Paynor at the Premiere Launch of Power ng Pinoy
Power ng Pinoy is more than just a TV Show. It is an advocacy which promotes the great values of the Filipinos. We organize and produce events for the Community. We need your help to sustain our show so we can keep on helping the Filipino community.
Paertnership with Philippine government
Promoting the show with GMA Pinoy TV
Entrepreneur and Networking Seminar Series
Supporting local artists and Philipine culture
Power ng Pinoy is more than just a TV Show.
Filipinos in America In the midst of economic uncertainties, Filipinos continue to migrate to the land of the free, stepping out of their comfort zones and leaving families back home in pursuit of their piece of the American dream.
B
y the end of 2008, nearly 3 million Filipinos are accounted living in the US, making them the 2nd biggest immigrant bloc, next only to Mexicans.
Filipinos have a median annual income of $76,874, more than 50% higher than the nationwide average of $50,740. This is the second-largest Asian American group with a population of 1,864,120 in the U.S. Between 1990 and 2000, the number of Filipino-born immigrants to the United States grew by 34%. Overall, the Filipino community population grew 30.3% from 1990 to 2000 and 81.6% from 1980 to 1990.
The Filipino Acculturation Ø
Because of the presence of American culture in the Philippines, the community does not experience a culture shock after moving to the U.S.The ease of integration and assimilation of Filipino Americans into the American society has gained them the label of an “Invisible Minority.”
Ø Filipinos are overwhelmingly in favor of featuring
Filipino role models, and having Filipino values being reflected in the advertising targeted to them
Education ü
39% of adults age 25 or older have a bachelor’s degree or higher.
Occupation ü
36.7% work in a technical, sales or administrative capacity
ü
26.6% are classified as managers and professionals
ü
16.8% work in the service
ü
Highest employment rate of any U.S. ethnic group at 68.9 percent compared to 64.8 percent, nationwide
Economics ü
Filipinos are among the biggest spenders in the U.S., second only to Indians, and spend an average of $88.6 billion in goods and services annually. .
2012 Sales and Media Kit
The Unique Filipino
C
• • • • • •
ulture
Filipinos maintain their cultural identity and heritage. Filipinos keep close ties to their homeland Filipinos worldwide are passionate for news and entertainment from back home Filipinos value their relationship with their families and friends Filipinos put great importance on religion and education Filipinos are influenced by Spanish, Chinese, and American cultures
Filipino Viewing Habits v The majority of Filipino adults both inside and outside of California would prefer advertising directed to the Filipino community to be in a combination of Tagalog and English rather than in English or Tagalog exclusively. v Filipinos are overwhelmingly in favor of featuring Filipino role models, and having Filipino values being reflected in the advertising.
2012 Sales and Media Kit
Power ng Pinoy Airs Globally GMA Pinoy TV is enjoyed by over 271,000 cable subscribers across the US, translating to an almost 1.8 million viewers as of December 2010. The flagship international channel of the leading network in the Philippines, GMA Pinoy TV provides the best in Filipino entertainment and news. GMA Pinoy TV's top-rating soaps, comedy, talk, reality, game, variety shows and awardwinning and credible newscasts offer a sense of home with television content that keeps viewers one in heart with the
Nam lobortis felis sed est commodo posuere.
www.powerngpin
Why Advertise onTV Nielsen™, as part of its 2010 annual Three Screen Report*, says that: TV still remains the preferred screen of choice: viewers watched 2 more hours of TV per month in the first quarter of 2010 compared to the same period a year prior (158:25 vs. 156:24). They are also continuing to simultaneously use the Internet while watching TV, with the average time spent doing both activities up 9.8% to 3 hours and 41 minutes. As of Q1 2010 the 292 million people in the US with TVs spend on average 158 hours, 25 minutes each month tuning into television. Q1 2010 data shows that 138 million people watching video on the Internet spent on average 3 hours, 10 minutes during the month doing so. As of 1Q10 the 20.3 million people who watch mobile video in the US spend on average 3 hrs, 37 minutes each month watching video on a mobile phone. Neilsen reports that while TV viewing in the home continued to grow, internet use on a PC declined, watching video on the internet grew by a small margin at 3 hours 10 minutes per month, and watching video via mobile phone remained flat at just 3 hours 37 minutes per month.
TV Commercial Advertising Rates Ad Description 0:15 Commercial
0:30 Commercial
0:60 Commercial
Frequency
Rate Spot
Total
6 wks/12 spots
$150
$1,800
13 wks/26 spots
$125
$2,600
6 wks/12 spots
$225
$2,700
13 wks/26 spots
$200
$5,200
6 wks/12 spots
$300
$3,600
13 wks/26 spots
$275
$7,150
Note: All commercial materials must be delivered in DVD, mini-DV tape, or uploaded to Prowave Media Productions FTP-site. Must have a 5-second “dead frames� at the end and back of each spot. Please note that Prowave Media, has the capabilities to produce television commercials for your company. Contact tvcprod@powerngpinoy.tv should you need to have us produce the commercial for you.
Sponsorship Packages Segment Sponsorship
Main Segment Title Sponsor Featured Segment#1 Series* Length 3:00mins
Featured Segment#2 Series* Length 3:00mins
4 8 episodes episodes
12 episodes
Rate/ $1,500 episode Total $6,000
$1,300
$1,200
$10,400
$14,400
Rate/ $1,000 episode Total $4,000
$900
$800
$7,200
$9,600
Rate/ $1,000 episode Total $4,000
$900
$800
$7,200
$9,600
Main Segment Title Sponsorship § § § § § § §
10-sec VO: “This episode is brought to you by: ….” 0:30-sec TV Spot Your company logo at the left-bottom appearing at regular intervals during entire segment Logo appearance on end-credit Video uploaded in website with link to be provided to you for your use DVD Copy of entire episode Company logo on all Power ng Pinoy poster promos and flyers
Feature 1 & 2 Segment Sponsorship Includes: § § § § § § § §
7-sec VO: “This segment presented by ...” Your company logo at the left-bottom within the segment Product placement on the set Taping on company’s location Video uploaded in website with link to be provided to you for your use DVD copy of the video file Logo in Power ng Pinoy Website Optional: pls inquire about your company providing Host Talent for the segment (restrictions apply)
Note: The show airs 2x a week. Sponsorship package covers both the original and the replay airing.
What is a Featured Segment Series? The series will be a presentation of a specific subject or topic but will be broken down into 3-minute segments for each week. For example, an 8-episode series means we will divide the story into 8 parts.
About the Production Power Ng Pinoy is a partnership production between GMA Pinoy TV and Prowave Media, LLC, a 100%-pinoy owned media company based in the Silicon Valley, California area. Prowave Media is an award-winning creative marketing and corporate communications company integrating creative minds, seasoned project management, technical expertise and Internet prowess. Power ng Pinoy is their first venture in TV production to produce content for GMA Pinoy TV. For information about the company, please visit http://www.prowavemedia.com. To contact our Sales and Advertising Team Katherynne G. Santos Director, Sales and Marketing Power ng Pinoy TV Series Prowave Media / GMA Pinoy TV Productions San Francisco Bay Area, CA Tel. 925.597.0874 Email: Kathy@powerngpinoy.tv
www.powerngpinoy.tv