Special Sections - Women in Business 2020

Women

IN BUSINESS

An advertising supplement produced by Peninsula Daily News and Sequim Gazette

WOMEN in REAL ESTATE

Liz Parks

President

When I moved to Sequim in 2001, I decided to begin my real estate career with my husband Richard being my biggest cheerleader. My business grew and I worked at three different brokerages in the first few years of my new career, ending up at RE/MAX Fifth Avenue in 2007.

On April 1, 2010, we bought RE/MAX Fifth Avenue, and despite the date being April Fools Day, we knew we were making a smart decision for our future.

We were fortunate to have Team McAleer, Trisha Cobb, and David Kruth take a chance on us and stay with the company. RE/MAX Fifth Avenue became RE/MAX Prime in February 2016 when we moved to our new office at 901 West Washington Street in Sequim. Since 2010, the company has grown with many wonderful brokers, who are not only hard working, but also incredibly kind. They all give financially as well as donate their time as volunteers to organizations in our town, knowing that in order to sell in this community, they must also be a part of making it even better.

In 2012, we were #1 in sales volume in Clallam County, and have remained #1 every year since then. Thanks to all our loyal, amazing clients for trusting us with their most expensive asset, thanks to you we are able to financially donate to our community, we appreciate you all. We could not do this without our team of fellow associates, photographers,lenders, inspectors, appraisers, and title companies, etc.,because team work makes the dream work!

These ten years have been the absolute best years of my career. My RE/MAX Prime family makes coming to work an absolute joy and they have all taught me so much.

Thanks to the finest brokers and Heather, our amazing office manager. Having had the pleasure of working with you all, means so much to me.

Heather Eldredge

Trisha Cobb

Michael McAleer

Shawnna Rigg

Claire Koenigsaecker

Rita Adragna

Michele Jaeger

Greg McCarry

Maggie Bassett

Catherine German

Tiffani Mote

Gina Rocha

Office Manager

Dan Tash

Molly McAleer

JoElle Munger

Lance German

RE/MAX® Prime

901 W. Washington St., Sequim

Independently owned and operated

360-683-1500

www.sequimprime.com

Nell Clausen

Linda Barnfather

Marcus Oden

Dianna DaSilva

Strong Women.

May we know them.

May we raise them.

May we be them.

042486556

2 APRIL 2020 | WOMEN IN BUSINESS

Peninsula Daily News / Sequim Gazette

Women

IN BUSINESS Produced and published by the Peninsula Daily News & Sequim Gazette Advertising Department Offices: 305 W. First St., Port Angeles, WA 98362 360-452-2345 · peninsuladailynews.com 147 W. Washington St., Sequim, WA 98382 360-683-3311 · sequimgazette.com Terry R. Ward publisher Eran Kennedy advertising director Michelle Lynn circulation director Shawna Dixson special sections editor

Olympic Peninsula businesswomen are ambitious leaders, proud innovators and inspired trendsetters.

Our goal with this publication is to draw readers’ attention to the amazing ladies of the North Olympic Peninsula who work hard to keep the community going strong.

Within this digest, you will find advertisements that highlight the hardworking women of our communities and provide information about their businesses, plus general business stories and facts about the world of entrepreneurship.

We believe these determined women deserve a space for recognition and celebration.

Without their perseverance, tenacity and ability to balance work and life, our communities wouldn’t be as vibrant as they are today.

These women serve as shining examples to future generations of businesswomen on the Olympic Peninsula.

Through their determination and resilience, they are blazing trails and cultivating economies for the future of our families, friends and communities.

We celebrate these entrepreneurs here.

Opportunities at Olympic Medical Center Olympic Medical Center is an equal opportunity employer. Women make up approximately 76% of our workforce. We are proud to offer opportunities for advancement in a variety of career paths throughout our organization.

To review our current job openings, please visit OlympicMedical.org > Careers.

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Peninsula Daily News / Sequim Gazette

WOMEN IN BUSINESS

| APRIL 2020 3

Simple ways for businesses to earn customer loyalty

It’s possible to build loyal customers.

A strong emphasis on customer service is essential to such a process.

doing business with a company because of a poor customer experience, while 93 percent said they are more likely to make repeat purchases with businesses that offer excellent customer service.

Promptly respond to customer inquiries, issues and complaints, and make every effort to ensure every customer experience is a positive one.

• Encourage customers to share their experiences. Encouraging customers to share their experiences is a great way to engage customers and learn about what they like or don’t like about a business.

The internet may seem like a sounding board for negativity, but one especially appealing demographic is more likely to tell others about a good experience than a bad one. In 2017, the American Express Global Customer Service Barometer found that millennials tell an average of 17 people when they get great care.

These customers want to share their positive experiences, and encouraging them to do so can be great for business.

• Request feedback about customer service.

Business owners won’t know what their customers are thinking about their service experience unless they ask. When fine-tuning customer service policies, include customer feedback sessions at the end of each support session. Such feedback can give business owners an idea of what their customer service experiences were like, and as already noted, such experiences can be the greatest driver of loyalty.

By Metro Many businesses aspire to build loyal customer bases. In the age of online shopping, that can seem like a fool’s errand, as online shoppers have a reputation of being obsessed with the bottom line and willing to take their business anywhere that offers the best deal. But brand studies have cast doubt on that reputation, highlighting just how important customer loyalty can be to a business’s long-term success.

According to a 2018 study from InMoment, a firm devoted to helping businesses compete in the experience economy, 77 percent of consumers say they’ve held relationships with specific brands for 10 years or more, while 75 percent admit they will recommend a brand to friends and family. Building such loyalty can help business owners meet both their short- and long-term goals.

Building a loyal customer base is not an overnight process, but one that requires patience and perseverance on the part of business owners. Various strategies can inspire customer loyalty, and business owners can employ as many of these tactics as they feel necessary to promote the long-term success of their companies.

• Emphasize exceptional customer service.

Customer service is essential to building a loyal customer base that can serve as the foundation for the growth of a business. In a 2018 survey from Hubspot, 80 percent of respondents indicated they would stop

Celebrating Women in Business When it comes to making one of the biggest financial decisions of their lives, people like to work with a trusted professional. That’s why more buyers and sellers in the Pacific Northwest turn to Windermere than any other real estate company. They know that Windermere hires the best people and is focused on service to our clients and community. Our local experts have access to best-in-class tools and resources that help give their clients an advantage over the competition. It’s what makes Windermere agents the best in the business.

SEQUIM-EAST

SEQUIM

842 E Washington St, Sequim 360-683-4844 Deb Kahle

SUNLAND

www.SequimProperty.com

PORT ANGELES

711 E Front St, Port Angeles 360-457-0456 www.PortAngeles.com

Rhonda Baublits

Dollie Sparks

Holly Coburn

Carol Dana

Susie Devereaux

Jennifer Felton

Helga Filler

Carolyn Dodds

Michelle Gulka

Molly Herring

Jody McLean

Jennifer Holcomb

Kelly Johnson

Marcee Medgin

Sheryl Payseno Burley

Linda Kepler

Harriet Reyenga

Cathy Reed

Shamber Twedt

042486559

4 APRIL 2020 | WOMEN IN BUSINESS

PORT ANGELES

137 Fairway Dr, Sequim 360-683-6880

Peninsula Daily News / Sequim Gazette

—Sarah Dessen, American novelist

Women Doing Business of Jefferson County (WDB) offers enlightening educational programs and speakers as well as recognizing leadership and professionalism.

Task Force opportunities offer the chance for entrepreneurs and business/organization professionals to encourage other women leaders and serve as community mentors to coming generations.

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“You should never be surprised when someone treats you with respect. You should expect it.”

Join the task force or participate in the programs to learn the “secrets of success” from other women entrepreneurs, to be mentored or become a mentor, or to be inspired by knowledgeable speakers with topics.

meet our Olympic Peninsula Home Loan Team!

These women offer 52 years combined banking experience.

Feel at home with us!

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Heather Souza NMLS #413366 Sequim

Peninsula Daily News / Sequim Gazette

Krista Levens NMLS #730891 Port Angeles

Kirsten Pavlak NMLS #646169 Sequim

Sequim Village | Port Angeles Port Ludlow | Sequim Creekside soundcb.com | 800.458.5585 apply now | orca.soundcb.com WOMEN IN BUSINESS

| APRIL 2020 5

How small businesses can engage their communities

By Metro Many working professionals aspire to open their own businesses. Those who make the leap know how exciting and challenging opening a new business can be.

It’s typically vital for small business owners to engage their communities. Local residents may help a small business stay afloat during the notoriously challenging five-year period after opening, providing necessary capital by making purchases and even spreading the word to friends and family members who can become future customers. According to the Bureau of Labor Statistics, roughly half of all small businesses survive at least five years. By engaging their communities right out of the gate, small business owners give themselves a great chance to survive for five years and beyond.

Volunteer within the community.

Volunteering is a great way to help a good cause.

Taking time to support a local charitable organization also provides positive exposure for a small business while giving owners a chance to meet potential customers. Sign up for a local cancer walk, encouraging staff members to join you. Print T-shirts with your company logo to let fellow volunteers know your business exists and supports good causes.

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Peninsula Daily News / Sequim Gazette

<<ENGAGE continued from page 6

Work with fellow business owners.

Another great way to engage community members is to work in conjunction with fellow small business owners. For example, restaurant owners can cosponsor a food and beverage tasting with a local brewery or vineyard. Such an event can draw beer or wine lovers to your restaurant, and foodies to your cosponsor’s brewery or vineyard.

Host special events.

Storefronts can do more than serve as display areas for your products. If you have enough room in your store, offer the space to local artists, like authors or musicians, for public readings or performances. This can be a great way to attract potential customers to your store and gives you a chance to support fellow members of your community.

Sponsor a youth sports team or nonprofit organization.

Many small business owners engage their communities by sponsoring local youth sports teams or supporting organizations that offer activities for youngsters, such as the Girl Scouts. This can garner positive exposure for your business and help support a good cause.

Celebrating the Power of WOMEN In BUSINESS

Lynn Bedford

Kathy Brown

Melissa Clawson

Sarah Forshaw

Kayli Gentry

Jean Irvine

Anna Jensen

Brenda Lovik

Pat Thomson

Joyce Underwood

Ann Waltenburg

Weiping Zeng

Broker / Owner

Broker

Broker

Broker

Broker

Broker

042486555

Broker

Broker

Broker

UPTOWN REALTY Peninsula Daily News / Sequim Gazette

Broker

Office Administrator

Broker

360.452.7861 UptownRealty.com 1115 E. Front St. Port Angeles

WOMEN IN BUSINESS | APRIL 2020 7

8 APRIL 2020 | WOMEN IN BUSINESS

Peninsula Daily News / Sequim Gazette

Peninsula Daily News / Sequim Gazette

WOMEN IN BUSINESS | APRIL 2020 9

The traits of good leaders

By Metro Successful leaders have the skills to guide organizations on the right path. Such men and women are often the first up for promotions and routinely relied on for critical projects. Solidifying your own leadership qualities can be just what you need to land a great job and start climbing the corporate ladder.

Good leaders often share a key array of skills.

Below are some of the qualities that make strong workplace leaders.

Communication Being able to communicate effectively with all of the people in your work environment and beyond

is one of the most essential leadership skills you can possess.

Honest communication can build trust and being open to feedback can ensure that everyone is working toward a common goal.

Communicating effectively means knowing when to speak and when to listen.

Self-management It can be challenging to manage or oversee others if you can’t effectively take charge of your own tasks.

Being able to self-manage involves gaining control and prioritizing goals and actions. However, it also extends to being able to manage emotions, recognize

weaknesses and strengths and focus attention where it’s needed.

Integrity Great leaders are trusted by others. Consistently acting with decorum and respect and delivering on your promises will inspire others to trust you.

Stick to your core beliefs and values.

Confidence Effective leaders have the confidence to make decisions and stand by them.

Note: there is a fine line between confidence and being boastful or cocky.

It may take a little while to develop the right balance that encourages others to support your efforts.

Delegation Delegating tasks is not a sign of weakness.

In fact, it is a quality consistently found in strong leaders. Being able to delegate means you have the confidence in others to share responsibilities based on their skill sets. Delegating also promotes teamwork and lets others know you’re not afraid to share success.

Accountability Leaders make mistakes just like everyone else.

Owning your mistakes like you own accomplishments is a good trait to have. Placing blame elsewhere when it’s not warranted can diminish others’ trust in you, while taking blame when it’s due will only increase that trust in you.

Leadership skills are valued in all walks of life.

Honing such skills can benefit professionals as they look to accomplish their goals and advance their careers.

“You had the power all along my dear.”

—Glinda the Good Witch 2483904

10 APRIL 2020 | WOMEN IN BUSINESS

Peninsula Daily News / Sequim Gazette

Peninsula Daily News / Sequim Gazette

WOMEN IN BUSINESS | APRIL 2020 11

How to approach returning to work after maternity leave

“You’re not too fat. You’re not too loud. You’re not too smart. You’re not unladylike. There is nothing wrong with you.”

—Jessica Valenti WOMEN in CANDLE MAKING

Full Moon Candle company has been around for over 20 years and owned by our family for 4 years. As a pioneer family, community is important to us, and we do all we can to support local organizations and kids. We offer over 30 candle scents and custom items for all occasions. We carry more than just candles...come check out our gift selections!

The length of maternity leave depends on a host of factors, including company policy. Paid maternity leave is not a requirement in the United States, while the Canadian government sponsors an insurance plan that allows both parents to earn some income while on leave.

ENGAGE continues on Page 13 >>

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12 APRIL 2020 | WOMEN IN BUSINESS

Negotiate your return to work.

Your Favorite Bankers.

Wendy Duede Market Manager Port Townsend Branch

“Making it Better for Someone... Every Day!”

discuss their feelings with their spouses and loved ones if they are experiencing difficulty processing them.

How smoothly women transition to work after maternity leave may depend on how well they plan ahead. The following are some ways women can make returning to work after giving birth go smoothly.

042485046

Mikie Smith, Owner

FULL MOON CANDLE CO. 609 W. Washington St. Suite 13 Sequim, WA 360-683-8377 www.fullmooncandle.com

Working mothers are no longer an anomaly. According to the U.S. Bureau of Labor Statistics, seven in 10 women with children under the age of 18 years were in the American labor force in 2015, the most recent year for which statistics were available.

Though it might be considered the new normal for mothers with young children to work, that does not make it any easier for mothers to manage a career and being a mom. That’s especially true for first-time mothers returning to work at the end of maternity leave.

Returning to work after maternity leave can produce mixed emotions.

Mothers who have thriving careers may be excited to get back to work while simultaneously feeling sadness or even guilt at the prospect of leaving their infants at home with a spouse or nanny or at a daycare facility. Such mixed emotions are normal, and women should

Anita Schmucker Branch Manager Hadlock Branch

Elisa Simonsen Branch Manager Port Angeles Branch

Years of combined experience in banking, and in serving the communities of the Olympic Peninsula.

Enjoy personalized service by the best bankers in the business.

734 Water Street, Port Townsend 360-385-1885 10 Oak Bay Road, Hadlock 360-385-1891 134 West 8th Street, Port Angeles 360-457-2747

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<<ENGAGE continued from page 12 In advance of giving birth, women can attempt to negotiate their post-maternity leave return to work. If you had initially intended to take three months’ leave, speak with your boss about returning part-time after two months or request to work remotely one or two days per week on your return. This gives you a chance to ease back into work and your child a chance to adjust to spending time with others. Many companies may be flexible with their maternity leave policies, but women will only know if they ask.

Devise a daily schedule before returning to work.

Lighten your load.

Balancing work and family is a tall order for anyone, but especially for mothers who just gave birth. Delegate more at the office on returning to work, and take that spirit of sharing home, too. Make sure cooking and cleaning duties are shared, and don’t hesitate to order takeout more frequently until you adjust to being a working parent.

WOMEN in FIBER ARTS

Take care of yourself.

MarySue French and Beth Witters have owned and operated Cabled Fiber & Yarn LLC in Port Angeles for more than eight years. They have been active and involved in the fiber arts for more 50 years. Beth has been teaching spinning and weaving for 25 years and is active in the Port Angeles Downtown Association and downtown events. MarySue teaches felting and knit/crochet techniques and is active with nonprofits in the community, such as Feiro Marine Life Center and the NorthWest Women’s Chorale.

To combat fatigue and recover quickly, make sure you see to your own needs. This can be especially hard with an infant around, but it will make all the difference in your immune system’s effectiveness and, ultimately, your ability to work.

Eat plenty of healthy foods. Find time to sleep and don’t be afraid to nap if your body is telling you that you’re tired. Get plenty of exercise.

Planning ahead can help women successfully navigate their return to work after maternity leave.

‘We offer expert advice and classes, too!’

Beth Witters & MarySue French Owners

125 W. First St. Port Angeles, WA 360-504-2233 www.cabledfiber.com

Conveniently located in downtown Port Angeles since 2011

OLYMPIC PENINSULA’S DESTINATION YARN STORE

032486527

Mothers who plan to continue breastfeeding even after they return to work will have to carve out time each day to pump. Pumping can be time-consuming, and working mothers should speak with their bosses to explain their desire to pump during the workday. Employers cannot tell women they can’t pump during the workday, but many women unfairly feel pressured to spend as little time as possible pumping. Laying out a daily schedule that includes when you plan to pump during work hours

and sharing it with your boss before you return to work may help reduce that pressure and, therefore, make the transition back to work easier.

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Peninsula Daily News / Sequim Gazette

� WOMEN IN BUSINESS | APRIL 2020 13

Learn how to be more assertive in the workplace

By Metro Gender equality in the professional arena has come a long way in the 21st century. But women still face challenges unique to females as they look to establish themselves professionally and advance their careers.

According to the U.S. Census Bureau, women still earn roughly 80 percent of what men are paid in the same positions. Assertiveness is an art for both genders, and women can take steps to be more assertive without giving the impression they’re ruffling feathers.

Be confident in your speech.

It is easy to fall into “weaker language” habits when advocating for an idea. If unsure about the reaction to a proposal, you might say, “I think this is a good idea” or “I believe this will impart change.” More assertive language is to simply stand behind the point: “This is a good idea.” Confidence can go a long way.

Allow people to disagree.

It is acceptable for others to disagree with you. This can lead to discussion

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and an opportunity to present evidence why something should be done in a certain way. It also enables you to point out the strong points in their argument.

Listening to all ideas can sway people in your favor, even if they don’t necessarily agree with all you believe in.

Be proactive & future-oriented.

This is especially pertinent when asking for raises or promotions. Explain to a boss how you respect yourself and that your work merits the right compensation. Point out clearly defined future goals and successes you’ve had that warrant consideration for higher pay.

Don’t fear conflict.

Conflict doesn’t have to be confrontational, especially when respectable language is used and everyone is allowed to voice their opinions.

Conflict can inspire great change. And remember, while you need to have solid relationships with coworkers, they do not have to be your best friends.

Assertiveness in the workplace can help female professionals achieve their goals and showcase their value.

WOMEN in SPECIALTY CARE MANAGEMENT

A strong community of women proudly and happily serving the Peninsula for over 25 years!

Stacey Baskaran, owner/stylist Laurie Kern, owner/stylist Robyn Veenema, stylist Brittney Vincent, stylish

360-681-3749

Shari Ioffrida Fair Manager

Shari Ioffrida, Fair Manager, has worked for Clallam County since 2006 where she started out as an assistant in the Fairgrounds Office and became Fair Manager in 2008.

This will be her 15th Fair. Besides keeping busy year round planning the Fair, she wanted to let people know that the fairgrounds has a lot of events, like weddings, company picnics, fundraisers, garage sales, and RV rallies, with plenty of parking and very reasonable rates.

14 APRIL 2020 | WOMEN IN BUSINESS

Founder of Bridge Builders

P.O. Box 610 Sequim, WA 98382

Email: info@bridgebldrs.com Phone: (360) 683-8334

042485075

www.clallamcountyfair.net 1608 W. 16th St, Port Angeles, WA

Mindi R. Blanchard

042486086

Call the Fair Office at 360-417-2551 or send me an e-mail at fairgrounds@co.clallam.wa.us with any inquiries.

042484342

21 Valley Center Place (Hooker Road, Sequim)

Founded in 2003 by Mindi R. Blanchard, M.Ed., CPG, Bridge Builders, Ltd. provides quality care management, fiduciary and guardianship services, serving the Clallam, Jefferson and North Kitsap counties.

Bridge Builders, Ltd. is blazing a new trail in long-term care by using an innovative approach to assisting clients. Unlike many other similar agencies, we excel in crisis management. Our strength lies in our ability to access resources and move quickly to stabilize a crisis situation when necessary. We tailor our services to the needs and wishes of our clients.

Peninsula Daily News / Sequim Gazette

WOMEN in ENTREPRENEURSHIP

Paula

Owner

There are many examples of women in business success stories. Great, truly inspirational female business leaders that have overcome great odds and varying degrees of hardship and serve as a beacon for all those to follow. I vulnerably place my past hardships before you to give you hope that even in the lowest of times, there IS a place for you within your community. You do have a purpose larger than what you thought possible. And making your mark in this world is in fact achievable.

Here is my story.

I grew up right here in Port Angeles, WA. After graduation in 1994 I moved to Tacoma where I then lived for nearly 20 years. In that time, I raised two children Steven and Mercedes and practiced as a National Makeup Artist for Estee’ Lauder and NARS cosmetic companies. A divorce then brought me back again full circle to Port Angeles, WA. I now needed to find shelter and sustainable employment in an area that didn’t present many opportunities.

In the winter of 2015, I found myself blindsided with no other resort than to live from my car that was awarded me in my divorce. This car became my home for 8 months. In economic terms home is a place to accumulate the physical things that support you in leading a productive life. Home is where you wash clothes, cook food, and restore and refresh yourself to go out and do your work in the world.

I now had to be creative. The above mentioned, were now considered a luxury.

The plague of homelessness stretches across all racial, ethnic, and societal boundaries, and can touch anyone’s life at any time. I found myself the face of homelessness.

I found humble employment and continued seeking out a home. Eventually in 2016 I found just that.

I could finally rest my weary soul in the safety of proper shelter. I continued to work harder than ever to move forward and to be grateful that I had come out of my deepest tribulation intact. I reached out to many strong professional women in our community. I created a “tribe” that uplifted me, inspired and encouraged me.

In 2019 with the encouragement of many business minded friends and my wonderful husband I essentially put one foot in front of the other, shut my eyes, and stepped off the edge into entrepreneurship “. That courage led me to create Pacific Northwest Resourcing which since it’s opening in June of 2019 has employed our community roughly $220,000.00. I am a full staffing and recruiting agency here in Port Angeles, WA. I provide mentoring and a full wardrobe and toiletries program for both men and woman in our community that are actively seeking out employment or who have employment but simply need help with wardrobe and toiletries. My donations for “Attire” come literally from across the United States. I am overwhelmed with the love and outpouring this program has created. We are moving along strong and the business is graduating into other possibilities for community enrichment. I share this success with my new husband, children and 5 grandchildren. My life is full now more than ever.

The one common thread among the stories of success is that success does not come easy. Success goes hand in hand with hardship and challenges.

Never lose sight of your struggles, they are a requirement for great things. Never underestimate the “power of positive thinking” and be willing to forgive those around you.

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”-Oprah Winfrey

Peninsula Daily News / Sequim Gazette

042486544

I am proud to say, “I am a Washington Female Entrepreneur”.

WOMEN IN BUSINESS | APRIL 2020 15

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