Bright B. Simons Kathryn Boateng
THE
BIG PICTURE
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•1/3 of medicines in the
developing world are counterfeit made by criminals.
• They contain little or no
active ingredients, and have b been known k to t kill. kill
GSEC 2009 PRESENTATION
FAKE MEDS are extremely hard to spot
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8-digit
non-duplicable code 4-digit SMS number 2-second response = saves 1 life. life
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€
Consumers pay $0 and drug manufacturers f t pay 1/4 off standard SMS rate
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Alternatives, eg. holograms are:
1.5x 1 5 more expensive; i 50% have been faked in some regions
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ROLLOUT TRAJECTORY GHANA
NIGERIA
COTE D’IVOIRE D IVOIRE
S SENEGAL G
GAMBIA GSEC 2009 PRESENTATION
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“NUTS
AND BOLTS”
GSEC 2009 WapGrid Presentation
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MANAGEMENT TEAM
K fi Boateng Kofi B t – Chartered Ch t d A Accounting, ti C Central t lB Bank k experience, i Ashifi Gogo — Six Sigma, Schweitzer & Olikamp Fellow, Programmer,
Bright Simons — 10yrs in Media, Marketing Expert, Ashoka, Aspen & TED Fellow, Think Tank Executive Kathryn Boateng — Counterfeiting Expert, Public Health Consultant, World Bank Experience GSEC 2009 WapGrid Talk
PARTNERSHIPS REGULATOR
TELECOM CARRIER
PHARMACISTS
DRUG MANUFACTURERS
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CURRENT PARTNERS
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OPERATIONS Text Message
mPedigree
Consumers
Drug Manufacturers
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RECOGNITION & VALIDATION
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Social
SROI
value created (3yrs) = $120m Total investment= $5.2 million Target T t Population= P l ti 30m 30
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SROI
These 50,000 Kids from Niger were doomed…
Let’s
Change h the h odds for this one!
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THANK YOU QUESTIONS?
GSEC 2009 PRESENTATION