Brochure 2011

branding, packaging and communications

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We are creative problem solvers

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Whether creating communication for a launch, refreshing a brand that’s lost its way or extending an already strong one, there’s nothing we like more than creating something new and different to help solve a business need.

This book will tell you a bit more and features some of our most effective work in packaging, digital and print.

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The new product launch When Philips AVENT launched an innovative new product, we helped position it so both consumers and retailers would understand it in an instant.

Bringing a brand up to speed Motor Sport magazine had a proud heritage but needed to modernise its offering. We took it into the world of online, e-commerce and new product development.

Rediscovering a household favourite Whilst an ADDIS product could probably be found in almost every household in the UK, too many ranges meant the brand was being overlooked and needed unifying.

Creating a new brand world An ethical and environmentally conscious company, TotsBots had a great product but needed a new strategy to communicate the spirit and ethos of their brand.

A modern look for a traditional retailer We were asked by Floris, London’s oldest perfumier and supplier to the royal households, to create packaging for a new range targeted at younger customers.

An identity to reflect the service Portman Heritage is one of the most exclusive property agents in London. A brand identity and collateral was needed to reflect the high quality of service offered.

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From the initial creative spark to the execution of the ďŹ nal designs, Point 6 have been integral to the success of the steamer blender’s launch.

You really understood the market and the product, and it showed. Thank you.

Laura Nicolosi Consumer Marketing Manager Philips AVENT

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The new product launch The context The Philips AVENT steamer blender was a completely new product in the marketplace with unique features and no direct competition.

Steam, fl

The brief Create an impactful headline and visual that succinctly explains the unique properties of the product, which steams and blends vegetables in the same vessel, and develop concepts for in-store point of sale.

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, flip, blend and serve

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The work

The results

We developed the initial creative concept – ‘steam, flip, blend and serve’. This was then used as the main marketing message across packaging and in-store point of sale worldwide. Amongst other sales materials, Point 6 also created a multilingual recipe book and a demonstration film.

A brand new product was brought to market globally with a clearly defined proposition that was quickly appreciated by busy parents.

Demonstration film

Multilingual recipe book

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Motor Sport has very speciďŹ c brand values and it is imperative that these are reected in our website. Point 6 took this on board immediately and delivered a website that sits perfectly with the magazine.

I am grateful for their commitment to our title.

Damien Smith Editor Motor Sport

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Bringing a brand up to speed The context Motor Sport magazine has been trackside since 1924, reporting on the personalities, feats and heroics that have made racing history. It had a great print product and a rudimentary website when it was purchased to be run as a privately owned stand alone title.

The brief Motor Sport asked Point 6 to grow its online revenues, use digital techniques to sell more subscriptions and to work with them in the creation of new revenue streams.

The work Website – within six weeks, Point 6 had designed and launched a new website that reflected the style and personality of the title. The site has now evolved to include bespoke content to attract regular users and an online shop selling subscriptions and other merchandise.

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DVD archives – we also worked on the development of new products for Motor Sport, most notably the creation of a series of DVD archives to be sold via the new website.

Arranged by decade, the DVDs collect together all the content for every issue since 1924 into an interactive and searchable format. As well as managing this epic feat of production, Point 6 designed the premium packaging for the DVDs.

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Email marketing – the statistics for the regular html emails we create for Motor Sport speak volumes. Sign-ups to emails increasing by 2% each month. Open rates averaging between 40-55% month on month. Click-through rates between 22-55% month on month.

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The results Through all this combined activity, Motor Sport’s subscriptions have increased by 10% year on year, the website enjoys a loyal audience with over 30,000 visits each month and sales of brand extensions such as the archives regularly sell out.

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It is refreshing to work with an agency with the ability to interpret and meet the objectives of a creative brief ďŹ rst time, every time and on time.

Janine Davies Marketing Manager ADDIS Housewares Ltd

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Rediscovering a household favourite The context ADDIS, one of Britain’s best known houseware brands, was in need of clear positioning. With a multitude of product ranges having been introduced over many years, the brand had become fragmented.

The brief ADDIS asked Point 6 to help revitalise the brand identity and to design new packaging for the entire range.

The work Our aim was to reposition ADDIS products as ‘part of your home’. To do this, it was clear that we needed to bring consistency to the packaging. And before we did anything we helped restructure the product categories.

Colour-coding and a consistent look and feel helped unify different groups of products and gave clearer stand-out at point of sale. We also evolved the brand logo, adding a little sparkle for extra star quality.

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To conclude the process, we redesigned the product catalogue to reflect the new identity and to showcase the newly repackaged products.

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Using lifestyle photography and quirky copywriting to add personality to the brand, the end result feels friendly and natural, helping to re-establish ADDIS as a UK household favourite.

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The results The company has enjoyed a resurgence and is again growing from strength to strength. Having helped to create a distinct personality and livery for the brand, Point 6 is proud to have been part of this impressive success story.

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Point 6 is a great creative team to work with. They very quickly understood the ethos behind our brand and have produced a very effective rebrand. Always very efďŹ cient with timely delivery on all briefs. I can’t recommend them highly enough.

Magnus Smyth Managing Director TotsBots

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Building a new brand world The context

The brief

Founded in 2000 by husband and wife team Magnus and Fiona, TotsBots make a range of reusable nappies and related products. They have principled ethics at heart which are reflected both in the products and their business. However, to take them to the next level in an increasingly competitive market, they needed a credible brand with the right tone of voice.

Point 6 were asked to capture and portray TotsBots’ positive energy in the packaging and marketing.

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The work Point 6 positioned TotsBots as a fun and funky brand.

We created the ‘TotsBots world’ which is used as a consistent backdrop for all marketing materials. The new identity is vibrant and joyful whilst extending the brand’s environmental credentials.

The results Since the rebrand, TotsBots has grown considerably, extending its innovative product portfolio to become the UK’s leading reusable nappy brand.

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The stunning designs you created really are just what we need for our new ranges.

Edward Bodenham Marketing Director Floris London

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A modern look for a traditional retailer The context London’s oldest perfumier, founded in 1730 and still a family owned business, Floris had a loyal but ageing customer base.

The brief Create contemporary packaging for two new ranges.

Extend Floris’ appeal to a broader audience without alienating their long-standing clientele.

The work Floris ‘At Home’ – we took inspiration from current interior design trends. Moving away from the company’s traditional floral pattern on the packs, we introduced a new striped design with complementary rich and zesty colours.

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Floris ‘Natural Benefits’ – our delicate designs for each bottle feature soft photographic images, communicating the natural ingredients used.

In addition to the visual appearance, we communicated the premium nature of the range by using foil blocking and silkscreen printing onto soft touch bottles which increased the tactile experience.

The results These two new-look ranges received excellent press coverage, refreshed the range portfolio and enticed a new generation of consumers to the Floris brand.

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Point 6 have an instinctive understanding of what’s required and have been quick to grasp the essence of what we want to achieve.

Archie Riby-Williams Managing Director Portman Heritage

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An identity to reflect the service The context Portman Heritage develops, markets and manages premium London properties for an exclusive British and international clientele.

The brief We were asked to review all of its print and digital marketing material to ensure it accurately reflected the exclusive nature of the service.

The work Website – we created an appropriately elegant, image-led website to showcase the exceptional properties available and present the range of services.

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Brochure – the sophisticated design perfectly presents the impressive settings and interiors of these luxury homes, allowing the imagery to tell the story.

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Office livery – having evolved the brand identity for the brochure and website, Point 6 worked with Portman Heritage to design the livery of their own prestigious new premises in Marylebone.

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The result The cohesive look and feel to the Portman Heritage brand identity now reflects the aspirations of its target audience.

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Overview Whatever we do, we strive to achieve one goal for our clients: to create brand passion.

By developing memorable and consistent branding solutions, we help form emotional connections that motivate target audiences to purchase our clients’ products or services.

Established

1993

Located

London, W10

Directors

David Tulett Jennifer Bradley

Employees

18

Expertise

Clients

Packaging

ADDIS

Point of sale

BSL Consulting

Brand identity

Comet

Digital

Floris

Literature

Knight Frank

Advertising

Montessori

Film

Motor Sport Magazine

Creative development

Philips AVENT

Strategic development Copywriting Photography Illustration Reproduction

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Philips UK Corporate Philips Lighting Philips Respironics Portman Heritage TotsBots Vodafone Woodstock Furniture

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We hope you like what you’ve seen.

If you’d like to know more, please get in touch with Simon or any of the Point 6 team.

Jen

Simon Davies Business Development Director +44 (0)20 8962 5899 simon@point6.co.uk

Laura

Simon

David

Emma

Natasha

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James

Antoine

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Hayley

Vijay

Andy

Graham

Ange

Lara

Russ

Aaron

Martin

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Where we are…

Point 6 Design Ltd 5 The Linen House 253 Kilburn Lane London W10 4BQ +44 (0)20 8962 5880 www.point6.co.uk

KILBURN LANE

04

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RR OW

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A5 MAIDA VALE

A4

A41 FINCHLEY ROAD

A5 KILBURN HIGH ROAD

SALUSBURY ROAD

CHAMBERLAYNE ROAD

Queen’s Park

A40 WESTWAY

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Printed on fully recyclable and Elemental Chlorine-Free FSC certified paper. All inks used in the production of this brochure are vegetable based and solvent-free.

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www.point6.co.uk

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