THE TASTEMAKERS By Mike Muirhead, ISG, CMS, Sommelier Who are the modern taste influencers? It might come as a surprise to know that for you, it’s you. When we look at the current movement toward organic, low-intervention, and natural wines, we can see a reflection of what is on a lot of people’s minds: a rising concern for the damage that chemical intervention has
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done to the environment. However, it is, in fact, also an indicator of our current cultural moment and a larger market trend. How we came to this point has been an interesting path. We have gone from following large companies and even bigger personalities for guidance in the wine world to finding smaller, niche wine stories and trusting our own voices (and palates).
