INAUGURAL ISSUE AUTUMM 2014
NOT JUST POLO A S USUAL
American Polo covers traditional sporting and leisure culture, following the itinerant equestrian circuits seasonally throughout the United States. AP runs on a quarterly basis starting Autumn 2014 with print and online versions. Our readers are the equestrian and luxury sport demographic who we target through multiple media outlets in addition to the magazine. These include our website, which is home to a consistent feed of news, fresh editorial & video content, as well as our virtual store, and moving event series “On the Field.�
ABOUT
American Polo is an equestrian lifestyle brand anchored by a magazine.
POLO
HORSE RACING
HUNTER JUMPER
DRESSAGE
FOX HUNT
STEEPLECHASE
LEISURE Art & Culture Food & Wine Drinks Travel Music
STYLE Fashion Design Architecture Shopping
SCENE The Parties Social Commentary & Opinion
SOCIETY Heritage Tradition Family Power Conservation
FOUNDATION
AMERICA’S EQUESTRIAN CULTURE
ON THE ROAD The ultimate catalog of America’s Polo, Hunter Jumper, Horse Racing, Dressage, Steeplechase and Fox Hunting circuits
WHAT’S NEW OLD SPORT What’s hot in Americas’ Sporting and Leisure Culture literature, art, architecture, food & wine, shopping and travel
FEATURES Including a fashion photo spread, topical polo and equestrian sports opinion articles as well as artist and cultural spotlights
PORTRAITS & PROFILES In depth looks at riders, players, trendsetters and influencers as well as the landscape of America’s Premier Equestrian communities and destinations
HORSICULTURE Humorous tales of the equestrian and sporting world as seen through the words of America’s wittiest writers
THE SCENE American Polo’s social editors share photos and follow the goings on in America’s equestrian communities
THE REGISTRY A column featuring the history and traditions of America’s equestrian enthusiast
THE GOOD HORSE True stories about America’s favorite horses
IN EVERY ISSUE
IN EVERY ISSUE
Our readers represent a savvy and wealthy consumer; one who is well connected, family oriented, and a trendsetter inside America’s equestrian communities. They play and work hard doing what they love. We provide our advertisers and sponsors multi-tiered and unique access to this niche demographic through highly targeted distribution and event programing.
AUDIENCE
REACH THIS HIGHLY COVETED EQUESTRIAN AUDIENCE WHERE THEY LIVE, WORK AND PLAY
TARGET AMERICA’S AFFLUENT EQUESTRIAN SPORT MARKET
AUDIENCE
AUDIENCE
PREMIER EQUESTRIAN COMMUNITIES
Aiken, South Carolina
Dallas, Texas
Louisville, Kentucky
Ocala, Florida
Arlington Heights, Illinois
Denver, Colorado
Kansas City, Missouri
San Diego, California
Fairfield County, Connecticut
Maui, Hawaii
Aspen, Colorado Barrington Hills, Illinois Bedford, Virginia Bedford Hills, New York
Hamptons, New York Harrisburg, Pennsylvania
Memphis, Tennessee Miami, Florida Middleburg, Virginia
Santa Barbara, California Santa Ynez, California Saratoga, New York Shenandoah, Virginia
Bend, Oregon
Houston, Texas
Muscle Shoals, Alabama
Brandywine, Pennsylvania
Lake Forest, Illinois
Nashville, Tennessee
Camden, South Carolina
Lexington, Kentucky
Newport, Rhode Island
Tryon, North Carolina
Charleston, South Carolina
Lexington, Virginia
Oak Brook, Illinois
Wellington, Florida
Sheridan, Wyoming
AUDIENCE
AMERICAN EQUESTRIAN COMMUNITIES
PRINT DISTRIBUTION
40,000 copies of each issue are put directly in the hands of our readers through a combination of direct mail and a highly targeted distribution, complimentary within America’s premier equestrian communities and sporting clubs. Distribution locations include Polo, equestrian, country and sporting clubs, as well as qualified spas & salons, hotels, and onsite at key equestrian sporting events. *Controlled Circulation Audit Underway
ONLINE DISTRIBUTION Every issue is available to view online at americanpolomag.com
DISTRIBUTION
American Polo’s controlled distribution* is designed to directly target America’s affluent equestrian sport markets.
MARKETING OPPORTUNITIES
Purchase standalone advertising insertions or a customized package to further meet your company’s objectives. ADDED VALUE
• Premium Advertising Placement • Onsite Activation at our Signature Events • VIP Gifting • Online Advertising • Social Media and Video Integration • American Polo Store and Print Editorial Product Placement SPECIAL PRINT ADVERTISING RATES
All advertising rates are offered with a 20% discount when purchased as part of an annual package which includes four (4) issues. The run can be started and finished with any issue over a two (2) year period.
PRINT ADVERTISING
PRINT ADVERTISING
“On the Field” is an event series which launches each issue, as well as further highlight the landscape of America’s equestrian communities and destinations. Each event is held field side during a Polo match or an equestrian competition, and features:
• Key Sponsor Activations • Sunset Tasting or Late Luncheon • Toast & Featured Cocktails • Pre-Match and Half time Spectacle • Live Music/DJ • Interactive Editorial and Sponsor Installations
EVENT SPONSORSHIP
EXPAND YOUR REACH BY SPONSORING “ON THE FIELD” EVENT SERIES
Includes an invite only section, corporate hospitality tables, and lawn seating sold to the public.
SPONSORSHIP OPPORTUNITIES We customize each of our sponsorship packages to meet our client’s objectives including: • Premium Advertising Placement • Onsite Activations and Installations • Hospitality Packaging • Product Placement • Virtual Shopping Integration • Web and Social Media Integration • Gifting • Editorial Inclusions Please speak to your representative about sponsorship opportunities and our 2014 calendar.
EVENT SPONSORSHIP
TICKETING
From signature items to goods curated by our favorite American brands and tastemakers, the American Polo Store is an online store which features an exclusive collection for the most discerning equestrian enthusiast. Opportunities for our advertisers and sponsors include product placement and integration between our print publication product pages and the online store. Unique opportunities include integration between print and online editorial.
AMERICAN POLO SHOP
THE AMERICAN POLO STORE
WEBSITE Americanpolomag.com is where our readers can find more of what they love from the magazine with a consistent feed of fresh content including our online store and the latest American Polo news. Polo Newsletter, Blog Sponsorship and Custom Integration.
VIDEO American Polo’s original programming includes lifestyle vignettes and sponsor promotions.
SOCIAL MEDIA American Polo actively promotes through our different social media outlets and offers custom integration to our advertisers and sponsors. Custom sponsorship opportunities are available.
ONLINE
Advertising opportunities include: Run of Site, Home Page Takeover, American
AD CLOSE
LAUNCH EVENT
DISTRIBUTION
AUTUMN
August 6 th
August 30 th
September 1st 2014November 31st 2014
WINTER
November 7th
December 4 th
December 1st 2014February 2015
SPRING
February 6 th 2015
February 27th 2015
March 1st 2015May 31st 2015
SUMMER
May 3th 2015
May 30 th 2015
June 1st 2015August 31 st 2015
*Dates of launch events are subject to change. Please speak with your representative for an updated list of 2014 – 2015 event dates.
EDITORIAL CALENDAR
ISSUE
10”
QUARTER PAGE 5” x 6”
•
12”
6”
6”
• •
12”
HALF PAGE 10” x 6”
PREMIUM FULL PAGE
$6,500
PREMIUM HALF PAGE
$5,000
PREMIUM SPREAD
$15,000
INSIDE FRONT COVER
$12,500
FULL PAGE 10” x 12”
SPREAD 20” x 12”
INSIDE BACK COVER
$8,500
BACK COVER
$15,000
FULL PAGE
$4,000
HALF PAGE
$2,500
QUARTER
$2,000
All rates are gross before agency commission Premium positions are defined as spreads for first five advertisers and single pages running adjacent to TOCs, Masthead, and Editors Letter American Polo has final approval for all ads with respect to content
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American Polo uses the highest possible quality standards with specific attention given to sustainable practices Ask your representative about opportunities in our Back of Book section (Limited Availability). Scent strips close three months prior to the space close date
305.851.5757 x 104
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MARKETING @POMPANDCIRC.COM
ALL INQUIRIES:
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ADVERTISING SALES
10”
5”
20”
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AMERICAN POLO IS A POMP & CIRC PUBLICATION
ALL INQUIRIES:
305.851.5757 x 104
MARKETING @POMPANDCIRC.COM
CONTACT US
/americanpolomag