POOL 102

102

www.indipool.com

Snigdha Karmahe pg 10 | Photographed by Pratik Pandare Vishnu Nair 02 Keta and Varun Shah 22 Roshni Merchant & Pritpal Singh 30 Sudeep Gandhi 38 Ritika Nanda 44 Paul David Martin 50 Geetanjali Gondhale 56

Subscribe on Magzter and read all pages

Wacom India Pvt. Ltd. Delhi Bangalore Mumbai Hyderabad

www.wacom.com

I

store.wacom.co.in

426, Tower B, DLF building, Jasola, Mathura Road, New Delhi - 110025 439, Ground floor 3rd Cross, 6th Main, Wilson Garden, Bangalore - 560027 2 & 3, Midas Tower, Sahar Plaza, Chakala, Andheri East, Mumbai - 400059 2nd Floor, Fortune Monarch Mall, Jubilee Hills, Road 36, Hyderabad - 500033

Tel: (+91) 11-47239400 Tel: (+91) 80-40918396 Tel: (+91) 22-40100276 Tel: (+91) 9866591995

2017 Wacom Company Limited. Wacom, the logo is registered trademarks of Wacom Company Ltd. All other company names and product names are trademarks or registered trademarks of their respective owners.

February 2019 | # 102

At the release of POOL 100 during the Ahmedabad Design Festival with Mr. Sudhir Nanavati, Riha Subodh, Subrata Bhwmick and Anil Sinha

Editor in Chief | sudhir@indidesign.in

‘Invention of the Wheel’ Many of you may not be aware, but when computers first came on to the design scene, along with all the software, they created a huge shift in the professional practice of design. So many new roles came in, and many jobs that were earlier handled only by trained designers got automated and started to be done by people with a singular skill in operatinga software. While computers changed the way design happened and the design process, the final application areas of design remained the same. Print, Films, and TV remained mass media of consumption.

102

www.indipool.com

The ‘digital’ change that is taking place now, where the media itself has changed, has again created massive changes in design practice, process and outputs . This change that happened in the last few years and is still happening is more fundamental and seismic in nature. I believe this will be considered as major as the ‘invention of the wheel’. This time, it is the way media is being consumed that has changed and that has shifted the role of design forever.

Snigdha Karmahe pg 10 | Photographed by Pratik Pandare Vishnu Nair 02 Keta and Varun Shah 22 Roshni Merchant & Pritpal Singh 30 Sudeep Gandhi 38 Ritika Nanda 44 Paul David Martin 50 Geetanjali Gondhale 56

www.indipool.com pool@indidesign.in

@indipoolmag

Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

http://in.groups.yahoo.com/group/designindia

Design is now created in the head (it always was, but putting it out using skills counted as design too) - extracting it from the head and communicating it has become the role of so many other professions.

Expect education to follow suit now. Traditional education in design is going to be useless very soon. Design education has always been practice based - it will now be even more rigorous in terms of coping with technologies. Technology is evolving and changing even before students graduate. What is required is a flexible education system. We perhaps need to evolve a continuous education system instead of the prevailing one shot education system. It will be interesting to have a dialogue on this.

Sudhir Endorsed by

Subscribe at

www.indipool.com

Get POOL App

Subscribe on Magzter and read all pages

www.indipool.com 1

ILLUSTRATOR 'Monsoon' (2018)

Vishnu Nair balances a day job as graphic designer with a personal illustration practice and still finds time to put paint to canvas!

2  POOL #102

Subscribe on Magzter and read all pages

WE DESIGN ECOSYSTEMS TO DELIVER YOUR BRANDS TO YOUR CUSTOMERS. • Branding and Communication

• Packaging Design

• Digital Experience Design

• Service Design

• Strategy Planning

• Design Research

• Environment Design

• Films

• Product Design

www.indidesign.in

COVER STORY

10 POOL #102

Subscribe on Magzter and read all pages

WHY WINNERS WIN?

INDIA’S BEST DESIGN AWARDS

CHECK WINNERS SHOWCASE

bestdesignawards.in

INTERIORS

The Project Café , Ahmedabad

22 POOL #102

Subscribe on Magzter and read all pages

ACCESSORIES

Graphic designer and illustrator Roshni Merchant teamed up with designer and sculptor Pritpal Singh to create two vastly different but equally satisfying design entities

30 POOL #102

Subscribe on Magzter and read all pages

BHUJIA NAMKEEN | SNACKS SWEETS | PAPAD w w w.bhik h a r a mc h a nd ma l. in

CALLIGRAPHY

Scripting HIS OWN PATH

Calligraphy speaks to the soul of Sudeep Gandhi and as an independent designer he is able to successfully nurture his special talents

38 POOL #102

Subscribe on Magzter and read all pages

ity

Vinayak Arts 986, Sadashiv Peth Dnyan Prabodhini Road Pune 411030

int

ing

(+91 20) 2447 7253 (+91 98) 2275 7538 info.vinayakarts@yahoo.in

pr

al u q

BRAND DESIGNED BY

LIGHTING 1

As Designer, CEO and Founder of Mother Gone Mad Design Studio, Ritika Nanda revels in creating whacky lighting for rebellious spaces!

44 POOL #102

Subscribe on Magzter and read all pages

1

2

3 indipool.com/get-pool-magazine

Purchase a single issue of POOL Magazine

Avail yearly subscription and receive POOL monthly

Read digital copy on your computer or mobile device

JEWELRY 1

56 POOL #102

Subscribe on Magzter and read all pages

JEWELRY

www.gazeto.in

60 POOL #102

BRAND DESIGNED BY

Subscribe on Magzter and read all pages

www.indipool.com facebook.com/indipoolmag

twitter.com/indipoolmag

Subscribing Institutions

Editor in Chief Sudhir Sharma sudhir@indidesign.in Publisher INDI Design Pvt Ltd www.indidesign.in

Editorial Team Marianna Sharma Meetali Ohri

Contact us INDI Design Pvt Ltd 18 High Street, Pashan - Baner Link Road, Pune - 411 045, INDIA Phone: 020 2729 3552 All sponsorship enquiries to tarun@indidesign.in All content related enquiries to pool@indidesign.in Printing & Binding Vinayak Arts, Pune

Copy Editor Ashvina Vakil Art & Design Nilesh Kamble Rohit Chakke Shreya Kabra Gautham Dutt Finance Deepak Gautam

Layout & Production Pradeep Arora Satyajit Harpude Sagar Sadekar Assistants Yamanappa Dodamani Pranil Gaikwad Rafik G Shaikh Subscription & Logistics sub@poolmagazine.in Marketing Tarun Thakkar tarun@indidesign.in Kunal Dewalwar kunal@indidesign.in

64  POOL #102

Subscribe on Magzter and read all pages

Reach out to SMART

STYLISH

WITTY

Design THINKERS, DOERS, EDUCATORS

Advertise in POOL. tarun@indidesign.in

Get your copy at indipool.com

`500/ONLY

facebook.com/poolmag

Subscribe on Magzter and read all pages

64 POOL #59