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Mahesh Borse pg 10 | Photographed by Shiraz Chand Ashiesh Shah 02 Aashit Singh 24 Reyaz Badaruddin 32 Harshit Desai 38 Parth Kothekar 46 Mounica Tata 52 Zuzana Gombosova & Susmith CS 58

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Editor in Chief | sudhir@indidesign.in

April 2019 | # 104

With the MDes Class and Dr. Nanki Nath at NID, Ahmedabad

104

Goals and Objectives Though goals and objectives are related, they are not the same thing. We often use these terms interchangeably in our projects and life.

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Goals are long-term achievements; they are future-focused and aimed at giving a direction. They don’t usually come with steps to reach there or measure them. For example, one may want ‘to be the best designer in India’. Now that’s a goal; it doesn’t say how will you become the best designer or how will you know when you become one.

Mahesh Borse pg 10 | Photographed by Shiraz Chand Ashiesh Shah 02 Aashit Singh 24 Reyaz Badaruddin 32 Harshit Desai 38 Parth Kothekar 46 Mounica Tata 52 Zuzana Gombosova & Susmith CS 58

Objectives are specific achievements. They have timelines and are measurable. For the above goal, an objective could be ‘to win India’s Best Design Studio Award this year’.

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You can always break goals into many achievable objectives.

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Goal: ‘I want to own my own studio with a national reputation for great work.’ Now this goal is obviously is long-term, it is future-focused, and doesn’t come with specific steps for setting up your studio and building your reputation.

Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

Objective: ‘I am going to join an entrepreneur workshop to learn about setting up a studio business in May this year, and make a list of ten publications in which I will publish my work within one year.’

http://in.groups.yahoo.com/group/designindia

Knowing the difference between goals and objectives will help you develop achievable goals.

Sudhir Endorsed by

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INTERIORS

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COVER STORY

Table linen and curtians developed for export 10 POOL #104

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WE DESIGN ECOSYSTEMS TO DELIVER YOUR BRANDS TO YOUR CUSTOMERS. • Branding and Communication

• Packaging Design

• Digital Experience Design

• Service Design

• Strategy Planning

• Design Research

• Environment Design

• Films

• Product Design

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ENTRIES OPEN 1st April - 31st May

“No bigger reward than the one that the industry leaders pick” - FIREBRAND, IBDA WINNER 2018

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DIGITAL ART

We are who we are

Though co-founder and creative director of an advertising and design agency in Mumbai, it is his parallel roles as digital visionary artist and landscape photographer that allow Aashit Singh to get in touch with his true nature

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BHUJIA NAMKEEN | SNACKS SWEETS | PAPAD w w w.bhik h a r a mc h a nd ma l. in

CERAMICS

Above & Right (detail): A Cup of Tea. Installation combining earthenware tiles and tea cups

At Atelier Lãlmitti, his studio in the mountains, ceramic artist and teacher Reyaz Badaruddin uses red clay to give form to his imagination

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ART DIRECTION

If he could he would only design main titles! Till then, award-winning art director and designer Harshit Desai is making a clear mark in the world of motion design.

What does it take to become a successful art director?

HD: I don’t think there is a set path for becoming a successful art director.

I believe the basic qualities of hard work, perseverance and impeccable work ethic take you a long way. It also helps to have interest and knowledge in a number of non-design subjects. Whatever it is, you should delve into it fully - philosophy, music, cooking, murdermysteries, nature, politics, travel. You never know when that knowledge would come into use. But in a more tangible sense I would say it is being exposed to good work. If you reference and follow great designers, films, 38 POOL #104

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ity

Vinayak Arts 986, Sadashiv Peth Dnyan Prabodhini Road Pune 411030

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(+91 20) 2447 7253 (+91 98) 2275 7538 info.vinayakarts@yahoo.in

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BRAND DESIGNED BY

PAPERCUT

It takes more than a steady hand to create the delicate and intricate artwork that Parth Kothekar does with such skill

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BRAND DESIGNED BY

DOODLES Freebee

DOODLING WITH PURPOSE

Freelance illustrator and cartoonist Mounica Tata enjoys creating illustrations that make people think

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SUSTAINABILITY

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Reach out to SMART

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WITTY

Design THINKERS, DOERS, EDUCATORS

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