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Tony Joseph pg 10 | Photographed by Sujith G.S. Arosh Thevadathil 02 Sanchit Sawaria 22 Priya Sundaravalli 28 Malika Budhiraj & Surkhi Matharu 36 Namrata Cavale & Sushmita Charlu 42 Ayesha Kapadia 48 Saniya Kantawala 52 Neha Singh 58

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September 2019 | # 109

At Volodymyrska Hill Park, Kyiv

109

Tony Joseph pg 10 |

Editor in Chief | sudhir@indidesign.in

Thinking Design I have been thinking about this for a long time. What is the difference between a product, service, place or even ritual that has evolved over the years, with no conscious working on it, and a product, service, place or ritual that has been designed recently by a designer with design education or practice experience?

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In both cases the ‘object’ or ‘objective’ has been designed.

Anything humans make or conceive can be said to be designed... someone planned it and took action. I guess the difference is the ‘thought’; the first set of ‘objects’ may have been designed without the application of thought in a certain way, so the evolution took years and centuries to reach where it is now. The second set has involved conscious thought to design, so we have perfect results in one go.

Photographed by Sujith G.S.

Arosh Thevadathil 02 Sanchit Sawaria 22 Priya Sundaravalli 28 Malika Budhiraj & Surkhi Matharu 36 Namrata Cavale & Sushmita Charlu 42 Ayesha Kapadia 48 Saniya Kantawala 52 Neha Singh 58

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Many sciences where the ‘thought’ is a question of life and death have used current resources to Think Design. Medical Science is one example. You would not cut open a person and then think about what you had to do. Thought always comes before action in such matters.

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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

http://in.groups.yahoo.com/group/designindia

More and more, modern industry is realizing the potential of Design Thinking to quickly evolve ‘object’ strategy and plans; and this shows quick results for some of them. But whenever Design Thinking is not followed by Design Activity (Design Action), the gain is marginal.

While managers, CEOs, strategists, planners and other nondesigners are embracing Design Thinking, designers themselves need to move on to ‘Thinking Design’, a design action that is informed by thought. You will hear more about this soon.

Sudhir

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ILLUSTRATION Social media post on Abhinandhan

Arosh Thevadathil and his team at Funcher Shop never tire of creating happiness for themselves and their customers

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GRAPHIC DESIGN

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CERAMICS

Priya Sundaravalli moved from the pursuit of science to the art of ceramics and now uses clay as a form of self-expression

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TABLEWARE

Handpainted Cherry Forest brass plate

Through their tableware brand Baarique, Malika Budhiraj and Surkhi Matharu are using contemporary design to revive ancient Ayurvedic wisdom

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ity

Vinayak Arts 986, Sadashiv Peth Dnyan Prabodhini Road Pune 411030

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SUSTAINABILITY

Coasters and Trivets

Namrata Cavale and Sushmita Charlu started Studio Vrtta to reinforce their common desire for sustainability in every stage of a product’s life cycle

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ART Page from 27 zine

Playing with ART

As a multidisciplinary artist, Ayesha Kapadia has a vast professional canvas that she fills with the help of a very active imagination

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INTERIORS

Esora Winery and Bar

Saniya Kantawala has varied creative interests that add new dimensions to her multifaceted interior design firm

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JEWELRY

Tribal Triklets

Neha Singh’s handcrafted silver and gold jewelry tells vivid stories from India

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Editor in Chief Sudhir Sharma sudhir@indidesign.in Publisher INDI Design Pvt Ltd www.indidesign.in Contact us INDI Design Pvt Ltd 18 High Street, Pashan - Baner Link Road, Pune - 411 045, INDIA Phone: 020 2729 3552 All sponsorship enquiries to tarun@indidesign.in All content related enquiries to pool@indidesign.in Printing & Binding Vinayak Arts, Pune

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