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Tony Joseph pg 10 | Photographed by Sujith G.S. Arosh Thevadathil 02 Sanchit Sawaria 22 Priya Sundaravalli 28 Malika Budhiraj & Surkhi Matharu 36 Namrata Cavale & Sushmita Charlu 42 Ayesha Kapadia 48 Saniya Kantawala 52 Neha Singh 58
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September 2019 | # 109
At Volodymyrska Hill Park, Kyiv
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Tony Joseph pg 10 |
Editor in Chief | sudhir@indidesign.in
Thinking Design I have been thinking about this for a long time. What is the difference between a product, service, place or even ritual that has evolved over the years, with no conscious working on it, and a product, service, place or ritual that has been designed recently by a designer with design education or practice experience?
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In both cases the ‘object’ or ‘objective’ has been designed. Anything humans make or conceive can be said to be designed... someone planned it and took action. I guess the difference is the ‘thought’; the first set of ‘objects’ may have been designed without the application of thought in a certain way, so the evolution took years and centuries to reach where it is now. The second set has involved conscious thought to design, so we have perfect results in one go.
Photographed by Sujith G.S.
Arosh Thevadathil 02 Sanchit Sawaria 22 Priya Sundaravalli 28 Malika Budhiraj & Surkhi Matharu 36 Namrata Cavale & Sushmita Charlu 42 Ayesha Kapadia 48 Saniya Kantawala 52 Neha Singh 58
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Many sciences where the ‘thought’ is a question of life and death have used current resources to Think Design. Medical Science is one example. You would not cut open a person and then think about what you had to do. Thought always comes before action in such matters.
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More and more, modern industry is realizing the potential of Design Thinking to quickly evolve ‘object’ strategy and plans; and this shows quick results for some of them. But whenever Design Thinking is not followed by Design Activity (Design Action), the gain is marginal. While managers, CEOs, strategists, planners and other nondesigners are embracing Design Thinking, designers themselves need to move on to ‘Thinking Design’, a design action that is informed by thought. You will hear more about this soon. Sudhir
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ILLUSTRATION Social media post on Abhinandhan
Arosh Thevadathil and his team at Funcher Shop never tire of creating happiness for themselves and their customers
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GRAPHIC DESIGN
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CERAMICS
Priya Sundaravalli moved from the pursuit of science to the art of ceramics and now uses clay as a form of self-expression
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TABLEWARE
Handpainted Cherry Forest brass plate
Through their tableware brand Baarique, Malika Budhiraj and Surkhi Matharu are using contemporary design to revive ancient Ayurvedic wisdom
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Coasters and Trivets
Namrata Cavale and Sushmita Charlu started Studio Vrtta to reinforce their common desire for sustainability in every stage of a product’s life cycle
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ART Page from 27 zine
Playing with ART
As a multidisciplinary artist, Ayesha Kapadia has a vast professional canvas that she fills with the help of a very active imagination
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INTERIORS
Esora Winery and Bar
Saniya Kantawala has varied creative interests that add new dimensions to her multifaceted interior design firm
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Neha Singh’s handcrafted silver and gold jewelry tells vivid stories from India
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