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Latika Khosla pg 10 Akshat Bhatt 02 Anumita Jain 22 Janak Mistry 28 Mukul Pandey 34 Ashita Singhal 42 Simoul Alva 48 The Pool Show 2019 54 Abhijit Bansod 58

WHY ENTER?

DESIGN AWARD 2020

The iF DESIGN AWARD has a reputation as an internationally recognized sign of design excellence since its founding in 1953. For a designer, winning an iF award can launch a career or take it to the next level. For a company, it can be the key to breaking into a new market – or getting valuable media attention and respect.

SERIOUS RELIABLE PRESTIGEOUS

Judged by a panel of over 70 renowned experts in design, industry and architecture, the iF DESIGN AWARD is an event, a unique marketing instrument, and much more.

THE DISCIPLINES

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28 Jun 2019 27 Sep 2019

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Packaging

18 Oct 2019 21-23 Jan 2020 May 2020

Last chance registration Jury session iF design award night

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Communication

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Interior Architecture

Discipline 5.0

Professional Concept

Discipline 6.0

Service Design

Discipline 7.0

Architecture

FEES Discipline

Registration by 28 June 2019

Registration by 27 Sep 2019

Registration by 18 Oct 2019

Fee for Award Winners

Product

EUR 340 per entry

EUR 450 per entry

EUR 490 per entry

EUR 2700 per entry

Packaging

EUR 250 per entry

EUR 375 per entry

EUR 425 per entry

EUR 2700 per entry

Other Disciplines

EUR 250 per entry

EUR 375 per entry

EUR 425 per entry

EUR 1600 per entry

Contact: iF DESIGN AWARD India phone +91 020 2729 3552 | sudhir@indidesign.in

www.ifworlddesignguide.com

November 2019 | # 111

At WDA 2019 in Hyderabad with Srini Srinivasan, President of World Design Organisation (WDO), and Past President Luisa Bocchietto

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Editor in Chief | sudhir@indidesign.in

Clarity of Concepts One thing that designers need to be really good at is taking in various confusing and ambiguous inputs and creating clarity out of nothing. This is something that many people credit to being creative.

I often find myself listening to a client, vendor, friend, fellow designer, or my staff telling me different things about different subjects in different order...and I sit there trying make sense out of it all!

Sometimes it feels as if our job is just that - to make things clear.

Once you have clarity on a situation, solutions emerge from smoke.

I do the normal post-it gathering exercises in the mind. Club similar things in one basket, put chronology in place, arrange process to address the gaps, and add details before and after events on each post-it. Each time I do this, it brings me to another level of clarity that is very important for growth.

Latika Khosla pg 10 Akshat Bhatt 02 Anumita Jain 22 Janak Mistry 28 Mukul Pandey 34 Ashita Singhal 42 Simoul Alva 48 The Pool Show 2019 54 Abhijit Bansod 58

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@indipoolmag

Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

http://in.groups.yahoo.com/group/designindia

Often, when we hear words, jargon, concepts and ideas, we tend to assume their meaning without questioning the real meaning and its relevance. Professionals mostly fake a common understanding of these concepts. It is good to step back and question these a bit, to bring clarity to yourself. What do you mean when you say ‘logo’ or ‘user’ or ‘color’? What do you really mean when you use words like ‘successful’, ‘premium’, or even ‘experience’?

It is also good to provide this clarity when you make a presentation or when you are talking. You will be surprised at how this eases communication of ideas. Common language and understanding is the basis of any meaningful conversation. Try to make this a part of your professional understandings as well. This simple clarity is eye opening and perhaps the big secret to fostering creativity.

Sudhir

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Born in borrowed space and quickly making an impact, Akshat Bhatt’s architectural practice is now ready to contribute to improving the built environment of Indian cities

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BRAND DESIGNED BY

COVER STORY

Latika Khosla has spent four decades convincing clients which colors work. She is the founder and design director of Freedom Tree Design, a Mumbai-based color and trend studio that undertakes color consultancies and design assignments for various well-known Indian and international brands. She is associated with several reputed organizations in India and abroad, and is the founder director of The Freedom Tree home store in Mumbai and Goa. At the recently held POOL Show, she engaged in an illuminating chat with Suranjana Satwalekar about pursuing a career in color in a country that is synonymous with color!

Here are excerpts from that Poolside Chat…

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Misty monsoon

For ceramist Anumita Jain, using her creations to make a lasting connection with her customers is what is most satisfying about her work

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IF WORLD DESIGN GUIDE

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INNOVATION

GO CARGO! Scoo-Go™ is a hybrid, human-electric cargo carrier for indoor and outdoor use designed by Janak Mistry, a faculty and design principal at the Srishti Institute of Art, Design and Technology, Bangalore. He believes that simple and sustainable are the two key attributes of any good design.

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ity

Vinayak Arts 986, Sadashiv Peth Dnyan Prabodhini Road Pune 411030

int

ing

(+91 20) 2447 7253 (+91 98) 2275 7538 info.vinayakarts@yahoo.in

pr

al u q

BRAND DESIGNED BY

FURNITURE

Elevating simplicity A lot of thought goes into Mukul Pandey’s minimalistic designs, resulting in furniture that is as impactful in function as in form

Monk sideboard

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Thank you for making it special!

TEXTILE

leftovers get a new twist

Social entrepreneur Ashita Singhal’s Paiwand Studio is good news for the fashion industry, which routinely generates shocking amounts of textile waste

Ashita receiving India’s Best Design Project Award 2019 from Subrata Bhowmick

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www.bhikharamchandmal.in

IBDA & THE POOL SHOW 2019

Designers from across the country gathered in Pune yet again for The Pool Show 2019, a daylong event featuring memorable and engaging conversations, and culminating with the presentation of India's Best Design Awards 2019

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IBDA 2019

For more than two decades, Xclusiv by Studio ABD has been crafting impeccable design stories and shaping unique identities for various events. Abhijit Bansod tells us what it took to create the trophy for this year’s India’s Best Design Awards.

We remember most award events by their iconic trophies. And in the creative award space, trophies are even more objectified. If you win an award at Cannes, you bring a Lion home, from D&AD you carry a Pencil, at Kyoorius you lift a blue elephant, and at IBDA you earn an Egg. Winners do not just take back a trophy to display in their cabinet - they carry the story of the award that honored them, the pride and memory of their efforts, their success, and the honor bestowed upon them.

When Sudhir Sharma invited Studio ABD to redesign the IBDA trophy, we were really excited about the opportunity to reinterpret the existing trophy, which many of us enjoy showing off. The challenge was to create a new one, yet not lose its core idea and familiarity. We decided to retain the core concept of the 58 POOL #111

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