POOL 60

60

www.indipool.com

5 YEARS – 60 ISSUES d e s i g n

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a r t

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i n n o v a t i o n

* the big deal issue *

Turmeric Design 11 Desmania 21 Lopez Design 29 Mathew & Ghosh Architects 37 Play Clan 43 Fractal Ink Design 53 Sangaru Design 61 Eeksaurus 69 Nivasarkar Consultants 77

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60 th Issue

Editor in Chief | sudhir@indidesign.in

The Art of Winning POOL 60

60

www.indipool.com

5 YEARS – 60 ISSUES D E S I G N

•

A R T

•

I N N O V A T I O N

* THE BIG DEAL ISSUE *

Tumeric Design 11 Desmania 21 Lopez Design 29 Mathew & Ghosh Architects 37 Play Clan 43 Fractal Ink Design 53 Sangaru Design 61 Eeksaurus 69 Nivasarkar Consultants 77

www.indipool.com facebook.com/poolmag twitter.com/poolmagazine info@poolmagazine.in

Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community. www.in.groups.yahoo.com/group/designindia International Design Media Network Participant

I have always been confused about awards, not sure whether I like them or not. I certainly feel great being on a Jury, and I have been on a number of them, right from Cannes, Rebrand, Dutch Design Awards, and Design Turkey to many in India. I have also enjoyed winning a number of awards, feeling inspired and rejuvenated each time. But where a majority of design awards (and there are many in the market) are concerned, I feel guilty about spending time and money for self gratification.

In most commercial awards, you enter your work, you present it the way you want, you say things about yourself that you want to say and then you pay for it. You may win or not. Then there are awards that are given without competition. Organizers just feel that they need to felicitate some people and they announce random lists and awards. No jury, no competition.

There are some in India like this.

Since POOL has been recognizing design talent and work for more than five years now, we thought it was time to recognize the design studios; not the people and not the work, but the studios or design agencies.

In recent years young people have started organizing themselves into studios, and are evolving practices Endorsed by

that give jobs to fresh talent as well as produce great work for India. Though companies want to work with great talent, they also want to work with great studios that have structure and organization. This is new in India and this needs recognition.

We looked at various ways of organizing this, and figured our own way to move ahead. This is perhaps not the perfect way yet and I am sure with your help and feedback we will make it better. The first indication that we were on the right path came when a few acclaimed studios (who did not participate in the open survey) started protesting after the shortlist was out and they found their names missing.

The protests were in the form of mails to Jury members, posts on social media, and in blogs. The question always asked was 'how can you have a shortlist without us being there'.

Fortunately, the Jury showed its unanimous faith in POOL magazine and our commitment to fair conduct.

And we have the results. For this year we may not have a special event, though it would have been nice to hand over trophies to the winners. But like our awards, we are still looking for the appropriate format for the event.

Do let us know if you have an idea.

Sudhir Supported by

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india's best design studio 2015 pool magazine The shortlist for ‘India's Best Design Studio 2015’ was created by designers and recognized by peers. An email survey was conducted among 100 experts; and over 500 professionals participated in the online survey conducted among the Design India community on Facebook and the Yahoo group.

‘India’s Best Design Studio 2015’ is organized under 10 main categories: India’s Best Graphic Design Studio India’s Best Industrial Design Studio India’s Best Brand Design Studio India’s Best Architectural Design Studio India’s Best Fashion Design Studio India’s Best Merchandise Design Studio India’s Best UI-UX Design Studio India’s Best Craft Design Studio India’s Best Animation Design Studio India’s Best Furniture Design Studio

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india's best design studio 2015

HOW TO BECOME THE BEST DESIGN STUDIO We were very happy to see over 90 design studios in the Best Design Studio shortlist. Preparing the shortlist was a tough job. Over 200 studios were nominated, but the studios that made it to the shortlist were the studios that were known. The shortlist was drawn by select Designindia group members and a general survey amongst the design fraternity over social media.

So, how do you make it to the shortlist?

You need to be perceived as a good design studio that has done some creditable work in a particular category. You need to do good work and then be seen to be doing good work as well. Be active at design 6  POOL #60

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Turmeric design studio Turmeric Design is a graphic design and illustration studio in New Delhi, set up and headed by Kriti Monga.

Projects at Turmeric Design comprise brand identity, visual strategy, illustration, print and environmental graphics. We combine our professional experience in design, branding, communications, lettering and illustration with interests in travel, food, literature, art and music to create a range of work for the Hospitality, Travel, Luxury Retail, Lifestyle and F&B industries.

Our unique voice is a result of our process: a combination of problem-solving, functional logic with intuition and painstaking, hand-crafted richness for connect and memorability. We believe in telling better stories for our brands, and that only if the designer has an emotional engagement with their product will the customer have one too.

We believe in the power of leveraging businesses to create everyday touch points of beauty, meaning, joy and connection in people’s lives.

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Studio DESMANIA Desmania is a pioneering and top ranked design company. Established in 1993, Desmania has evolved into a multidisciplinary design service provider with a strategic perspective. Backed by a talented team of thinking designers, Desmania has cooperated with the best companies in India and abroad to create award winning designs. We have learnt how to dive into the deeper depths of problem solving, to create spectacular details that cater to the delight of the user and all the stakeholders. Desmania is a smart partner to rejuvenate business through thoughtful design practices.

Desmania has full services design offices in Delhi and Mumbai along with its in-house prototyping factory in IMT Manesar, Gurgaon. Desmania offers product design, packaging design, automotive design, and retail solutions to the corporate sector. Desmania has partnered with the best names in the industry, like Whirlpool, LG, Voltas, Eureka Forbes, P&G, and Reckitt Benckiser.

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lopez design studio Lopez Design is a brand consultancy that provides varied visual design services, covering identity programs, environment and exhibition graphics, print design, interactive design, packaging design, and product graphics. Our clients include PricewaterhouseCoopers, Headstrong, UNICEF, EY, TI Cycles, Murugappa, and Mercer. We approach branding by creating immersive and compelling experiences true to the ethos of the organization. We are responsive.

We practice disruptive thinking. We pursue excellence. www.indipool.com  29

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mathew & ghosh architects At the core of this work is the desire to introspect and build a critical architecture that is rooted in its physio-social context, and simultaneously at another level to transcend context towards the abstract-universal. The built/unbuilt object must reveal relationships - between man and nature, between man and man.

We believe that the technology used must strive to express the poetic possibilities inherent in the nature of material and its construction. Refined detailing of the concept is thus critical to the expression of it. www.indipool.com  37

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Based on the judging criteria it seems like Mathew and Ghosh Architects is the best choice in terms of quality of space and light, form and contrast of materials used. – Aman Nath

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fractal ink design studio We are a digital design agency with a dream of making a dent in the universe. We are defined by our emphasis on understanding our client's business and the user's objectives. More than vendors, we are strategic partners to our clients and help them meet their business goals. Going beyond platforms, geographies and technologies, we strive to create meaningful experiences for users.

Our work spans diverse streams – from BFSI to entertainment, and from interfaces to devices.

We are key partners to leading global consulting firms and work alongside them to help businesses adapt to the connected age.

We seek to spread delight through all we do and for all we touch, and to have a good time through it all.

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sangaru design studio Work at Sangaru’s is informed by a significant commitment to local material and local knowledge. Craftsmen contribute with their traditional knowledge of working with a material efficiently and effectively. At the same time, they are exposed to the design process and learn ways to develop new products - from an idea on paper, to a prototype, and then to the market.

The method of making multiple prototypes before we finalize one that is ready to be produced involves constant interaction and experimentation. We believe that creating good products requires healthy collaboration. Along the way, we as a team are creating new knowledge, innovations and markets to inspire the younger generation to practice and disseminate these sustainable traditional methods. www.indipool.com  61

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Studio Eeksaurus In a world where products are crawling and vying for the consumer’s attention, Eeksaurus, through its effectual narrative and design centric approach, has brought ideas that have enabled brands to break free from the clutter. Eeksaurus has successfully woven stories by combining modern sensibilities with Indian esthetic traditions.

It was established with a core objective of creating ads with high quality live production combined with animation.

Having worked with leading brands such as ICICI, Dominos, Britannia Nurtrichoice, Horlicks, Nestle, UNICEF, Rotary International, Sony Pix Films, Bank of Baroda, Sulekha.com, Google, Usha Janome, Woodland, Dulux, Cadbury Gems, BP, Ixigo, Levis, and Channel [V], Eeksaurus recognizes the need for fresh perspective in each campaign it works on. In the future the company is looking to have multiple creative directors with the ability to combine their strengths with the core vision of Suresh Eriyat.

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Studio nivasarkar consultants Established in 1978 in Pune, Nivasarkar Consultants has been offering services in architecture, interior design and furniture design. The design studio also has its own workshop engaged in developing new designs and prototyping of furniture.

Shrikant and Usha Nivasarkar, founders and Principal Designers of the studio, were recently joined by their architect son Arjun, and are assisted by a diverse team of about 10 people.

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64 POOL #59