72 INDIA'S BEST DESIGN STUDIO AWARDS 2016 Finalists in 10 categories AAIBA • ARCHOHM • ASHOK LEYLAND • AKFD DESMANIA • FRACTAL INK • GODREJ • KOSH LOLLYPOP • LOPEZ DESIGN • MORPHOGENESIS MU DESIGN • PROJECT 810 • SARTHAK SAHIL STUDIO WOOD • TATA ELXSI • TATA MOTORS THE NEON PROJECT • THINK DESIGN UMBRELLA DESIGN • UDLAB • WOW DESIGN
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Editor in Chief | sudhir@indidesign.in
August 2016 | # 72
Sudhir and Marianna with the SPN Communications Ukraine team at Kiev
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Six Incredible Years! For well over six years, POOL has been bringing to light groundbreaking stories of India's most creative brains in Design, Art and Innovation. Their journeys and their work have educated us, inspired us, and helped us change this world. As POOL Magazine celebrates its 6th anniversary, our focus is squarely on the future. At a time when so much about India is changing, and the need to find solutions to challenges is so urgent, creativity and design thinking are more important than ever. Thanks to new technologies, and the development agenda of the country, POOL Magazine believes that this will be the greatest age of design in the history of India.
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INDIA'S BEST DESIGN STUDIO AWARDS 2016 Finalists in 10 categories AAIBA • ARCHOHM • ASHOK LEYLAND • AKFD DESMANIA • FRACTAL INK • GODREJ • KOSH LOLLYPOP • LOPEZ DESIGN • MORPHOGENESIS MU DESIGN • PROJECT 810 • SARTHAK SAHIL STUDIO WOOD • TATA ELXSI • TATA MOTORS THE NEON PROJECT • THINK DESIGN UMBRELLA DESIGN • UDLAB • WOW DESIGN
Through our articles and interviews we will explore the future of design and what it means to be a true creative mind.
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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad. Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.
Magazines need to evolve to reflect the sensibility of the moment, and it is important to me that POOL remains relevant and modern. Our core coverage remains true to the spirit of inspiring confidence among the design fraternity. We believe strongly in giving voice to designers in order to understand and get inspired by them. It is our endeavor to inspire more people to accept and practice creative thinking. POOL is poised to give an unrepresented, new and growing industry the platform it needs to be noticed. We are happy to have your support and welcome all ideas and views. Help us continue to make waves! Sudhir
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INDIA'S BEST GRAPHIC DESIGN STUDIO Graphic Design, also known as Communication Design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. These studios are guardians of culture and light bearers of the look of anything.
FINALISTS ★ AAIBA ★ ★
LOPEZ DESIGN TATA ELXSI
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INDIA'S BEST INDUSTRIAL DESIGN STUDIO Industrial Product Design studios create new products to be sold by businesses to customers. A very broad concept, industrial product design is essentially the efficient and effective generation and development of ideas as well as thorough research into users through a process that these studios live by. Materials, manufacturing processes, and technology drive them as much as brand, user and profits to the business.
FINALISTS ★ DESMANIA ★
TATA ELXSI
★ UDLAB
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INDIA'S BEST ARCHITECTURAL DESIGN STUDIO Studios that focus on doing architectural projects. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.
FINALISTS ★
ARCHOHM STUDIO ★ MORPHOGENESIS
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INDIA'S BEST BRAND DESIGN STUDIO Studios that research and design elements associated with a product, service, or organization, that stick in consumers’ minds. They drive logos, packaging, retail and advertising, and even product innovations.
FINALISTS ★
LOPEZ DESIGN ★ THE NEON PROJECT ★ UMBRELLA DESIGN
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INDIA'S BEST FURNITURE DESIGN STUDIO Specialized studios where function and style come together. Many designers believe that furniture is one of the most important aspects of an interior space. Pieces of furniture not only add function and practicality to a space, but also style and personality. We invite studios that play with materials and ergonomics to create works of functional art. Wood, metal, plastic or stone, whatever your specialization, if the word furniture is the reason for your studio’s existence, you must enter.
FINALISTS ★ AKFD ★
SAHIL & SARTHAK
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INDIA'S BEST DIGITAL DESIGN STUDIO These studios use creativity and computer skills to design technology, interactions and visuals. They create everything from Apps to websites and computer-game graphics and may work in a variety of industries, including technology, information, banking, health, entertainment, education and advertising.
FINALISTS ★
FRACTAL INK DESIGN STUDIO ★ LOLLYPOP ★ THINK DESIGN
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INDIA'S BEST PACKAGING DESIGN STUDIO These studios concern themselves with marketing, branding,retailing and transporting of products to users. They are visual studios that also deal with materials, structures and finishes. They specialize in transforming a product into a desirable object.
FINALISTS ★
TATA ELXSI ★ WOW
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INDIA'S BEST IN-HOUSE DESIGN STUDIO In-House Design Awards recognize the best creative work produced by designers doing inhouse work for corporations, associations and organizations. From Industrial Product Design, UX and UI to corporate identity, sales collateral, point-of-purchase displays, employee communication, membership materials and more, this award shines a spotlight on an under-represented segment of the design industry. Submissions are evaluated by business category to ensure that a broad range of design studios is represented.
FINALISTS ★
ASHOK LEYLAND ★ GODREJ ★ TATA MOTORS
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INDIA'S BEST SPATIAL DESIGN STUDIO Crossing the boundaries of traditional design disciplines such as architecture, interior design, landscape architecture and landscape design, furniture and visual design as well as public art within the public realm. Retail Design, Exhibition Design, Museum Design, Design of Theater sets, Pubs, Lounges and a whole lot of spaces can be covered under this.
FINALISTS ★
MU DESIGN ★ TATA ELXSI
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INDIA'S BEST YOUNG DESIGN STUDIO Students and recent graduates who have left university within the last two years and already started working as freelancers or studios are allowed to submit their entries. This is the entry of the new young studios to the big professional design world.
FINALISTS ★ KOSH ★ ★
PROJECT 810 STUDIO WOOD
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