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Payal Saluja

www.indipool.com

pg 14 | Photographed by Ishaan Shivadheen Dixit

IBDSA 2016 02 Keshsa and Shivani 08 Veena Chandran 24 Rahul Spall 30 Margarita Bergfeldt Matiz 34 Nilesh Kharade 40 Malcolm Rebello 44 Vineesh Vijayan 50 Nitika Bose 54

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Editor in Chief | sudhir@indidesign.in

September 2016 | # 73

INDI Design team at IBDSA 2016

Imaginative, Creative, Innovative Creative

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I believe creativity is not rocket science. It is a structured, systematic way to solve problems. If you are successful at anything, anywhere, you are successful because you are a good problem solver. And, if you are a good problem solver, you are 'creative'.

Being creative doesn’t mean you have to pick up colors and paint; that is being creative in drawing or painting. You can be creative in your own discipline.

Payal Saluja pg 14 |

I repeat, if you can solve problems, you can be creative.

Photographed by Ishaan Shivadheen Dixit

IBDSA 2016 02 Keshsa and Shivani 08 Veena Chandran 24 Rahul Spall 30 Margarita Bergfeldt Matiz 34 Nilesh Kharade 40 Malcolm Rebello 44 Vineesh Vijayan 50 Nitika Bose 54

Imaginative The process starts with imagining solutions. Being creative begins with you realizing that there is another way, a hidden pattern, and connection to what seems unrelated initially. This thinking is not as easy as it seems. It requires practice.

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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

However, if you just 'think' of a solution and not do anything with it you are being only 'imaginative'. Being creative involves being imaginative and then doing something with those ideas.

Innovative If your creativity results in a significantly 'improved' product, service or process that creates value for business, government or society, you are being 'innovative'.

You cannot be innovative without being creative. You cannot be creative without being imaginative. Imagination is always helped by knowledge, discipline, experimentation, exploration, questioning...

Learning to be innovative is like learning a sport, you need consistent exercise and a supportive environment.

That's how it becomes a culture. Try this consciously. The results will surprise you!

Sudhir

http://in.groups.yahoo.com/group/designindia

Endorsed by

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Celebrating

INDIA’S BEST DESIGN STUDIOS ‘India’s Best Design Studio Awards 2016’ were recently presented at a grand event in Pune This much talked about ‘design event with business at its heart’ notched a prominent spot for itself in the design calendar of the country. Held at the Conrad in Pune on 2nd September, the ‘India’s Best Design Studio Awards 2016’ show was attended by almost 200 guests, including renowned design professionals, business leaders, Jury members, and senior faculty and students of leading design schools in India.

Unlike other awards extravaganzas, this one was preceded by several hours of ‘Fireside Chats’ on topics ranging from finances, marketing, and HR to inspirations and insights on running a successful business. Hosted by well known design leaders and featuring some of the IBDSA finalists, the lively and interactive sessions were an interesting prelude to the eagerly awaited awards presentation ceremony that felicitated winners of 2015 and 2016.

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Winners INDIA’S BEST DESIGN STUDIO AWARDS 2016

Think Design receiving the 'India's Best DIGITAL DESIGN Studio 2016' award from Sudarshan Dheer

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SUSTAINABLE FASHION

VEGAN VERVE Keshsa Vasant and Shivani Patel bring art and nature together through ‘Arture’, their premium lifestyle accessories brand

Classy alternative to the bulk of a wallet

What is the story behind Arture Designs?

K&S: Shivani and I (Keshsa) re-connected after several years.

I had come back to Chennai from the US (Denver, Colorado) for a short break after my graduation (Master of Science in Marketing) and Shivani was in the process of searching for a good alternative to leather. An accessory designer from NIFT, she wanted to use her educational background and expertise to see if she could use any material that was non-leather, environment- and animal-friendly. I wanted to start something on my own that was different and unique, something I would be passionate about. We got talking and that’s when we stumbled

upon cork fabrics; instantly we knew this was what we wanted to do, and Arture was born. Arture makes premium lifestyle accessories made out of cork fabrics for both men and women.

I am the ‘ideator’ while Shivani is the ‘creator’. As design entrepreneurs our goal is to give people good alternatives to leather. We hope that when people are looking for a good bag or wallet they will think of Arture and consciously make the decision of not buying leather. We want to be the go-to brand when people think of buying an accessory. Our accessories are designed with soul and compassion; we carefully hand pick our materials so

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From playing dress-up as a child to a flourishing career as Costume Designer, Payal Saluja has come a long way.

The National Award winner tells POOL more about what it takes to create an unforgettable, and believable, look for a film’s characters.

What does costume design mean to you?

PS: For me the biggest challenge is to break the persona of an actor, to make him the live the character from the script through the costumes.

How do you go about doing this?

PS: In most of the films I have done for the Indian film industry, I design the overall look of each character: that involves hair, makeup, clothing, accessories, and footwear. Once the creative concepts are ready, my assistants and I source the fabrics, and start the process of getting the costumes stitched along with fittings with the actors. Since the stakes for each shooting day are so high, there

With Apsara Award (Producers Guild Awards) for Dedh Ishqiya

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CERAMIC DESIGN

Ceramic artist Veena Chandran uses her architectural sensibilities to create stunning works of art in clay

ALL FIRED UP

Circumvolution

Sculptural work-part of the Sci-fi series 24 POOL #73

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DO IT YOURSELF

IDOL CRAFT In a bid to make festival gifts more interesting and enduring, Rahul Spall, architect and designer, has created a unique range of do-it-yourself mythological models How do you balance architecture and design?

RS: As Principal Architect of Gurgaonbased Spall Associates, I start my day at 8 am and get most of the thinking / resolving problem work done before the staff comes in at 10 am. The days are spent in project discussions with staff, clients, consultants and site visits; the evenings are given over to completing the communication loop and planning the next day’s work.

We practice architecture in a slightly different manner. We make 3D models of our projects from day one. I insist on making scaled prototypes with actual materials. Our architecture work is very graphic, bold and colorful. I think it comes from the part of me that is a designer. The signage, way-finding solutions, wall graphics treatments and color compositions that we use in architecture and interior design represent the designer in me.

spending time in his office, playing with tile and laminate samples, and imagining forms while stacking them.

In school, I was good at drawing and enjoyed art classes more than mainstream subjects. After a Bachelor of Architecture degree from Guru Gobind Singh Indraprastha University, I worked with Ranjit Sabikhi and Associates for a year and then got admission to Parsons School of Design in New York. I pursued a Master’s in Fine Arts, with the Dean’s scholarship, majoring in Design and Technology.

Durga Ma Model Assembly Time: 2-3 minutes Number of Pieces: 17 Size: 85 X 30 X 110 mm

What drew you to study architecture?

RS: I grew up in a joint family, the youngest among one sibling and five cousins. My father, who is also an architect, had his practice at home. I remember coming back from school and

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ACCESSIBILITY

MAKING LIVES EASIER

What are the exhibitions trying to highlight?

MM: The exhibition ‘Design for Dignity’ presents innovative Swedish design products that have facilitated significant improvements in the quality of life of people with disabilities. The exhibition highlights the importance and benefits of being inclusive when developing products for the future. It is accompanied by a photo exhibition ‘AccessAbility’, where Swedish photographer Markus Marcetic and

Indian photographer Sunhil Thakkar have portrayed 24 persons with different disabilities. The portraits and personal accounts of these 24 individuals from Sweden and India tell a story of dreams, hope, sorrow, love, family, daily life, work and leisure.

The two exhibitions have a beautiful dialogue where the public can get close to the personal accounts and at the same time relate with a designed tridimensional product that features

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STREET ART

THE LARGER PICTURE Visual artist Nilesh Kharade is using street art to get his message across to a wider audience

How is street art different from other art forms?

NK: Canvas art and paper art have limited exposure – people can see them only in art galleries and exhibitions. Wall paintings are done in public areas, where the visibility is much more.

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ILLUSTRATION

MAKING FACES Caricatures are not the only thing that Malcolm Rebello enjoys creating but he does them with élan!

Tell us about the journey from Goa to Pune.

MR: I graduated in Fine Art from Goa College of Art in 2013, specializing in Illustration. I was part of a team of artists who made caricatures of Goan ‘Tiatr’ actors and singers for the International Film Festival of India (IFFI) in 2012. In 2015, I co-founded an online design store for Goa, called icescrewd.com.

I moved to Pune for better opportunities and to extract the cultural essence of a new place and people - to get inspired and inspire others. Currently I work as a Visual Designer for the animation / video team at Cognizant Technology Solutions Pvt. Ltd. However, I have been freelancing for individuals, organizations, design labels, and event 44 POOL #73

companies for more than 10 years. My strength lies in illustrations, digital art, caricatures and character design.

Can you recall any early influences?

MR: I was always sent for inter-school drawing competitions and won some prizes too, and that feeling of going on stage to receive a prize was great. Even better than that was having friends, teachers, and family appreciate me.

I loved drawing as a hobby, but the number one inspiration to eventually pursue art as a career was my school drawing teacher, Sir Mark. I was that kid who was bribed by students to complete their drawings! I still remember drawing a 3-foot long bus servicing scene in standard seven; that was when Sir suggested I should get into the field of Art. “Why not build your career in something you love and get paid to do it,” he said. My family has been a great support too, I would not have been at the level I am right now if they had stopped me at the start.

SCULPTURE

FIGURES THAT SPEAK Vineesh Vijayan believes that the real beauty in his sculptures lies in the details When did you first notice your inclination for sculpture?

VV: I tried my hand at clay modeling for the first time at the age of 10 after seeing a documentary about sculpting. My mother noticed I had some talent in sculpting and encouraged me to make more clay models. Veteran artist Kanayi Kunjiraman’s work was my inspiration to do realistic sculptures. By the age of 12, I got my first commissioned project for a temple idol in terracotta. My great challenge was learning sculpting techniques myself. I used to look at

broken sculptures to find how armatures were built and other materials used.

By the age of 15, I started using plaster of Paris. I made armatures using wood (later iron rods) and paper, then applied plaster of Paris over it and carved shapes. By the age of 17, I had my first Solo exhibition at Sopanam in Kollam, Kerala.

Did you engage in formal design education?

VV: I initially did a diploma in Film Making from AAT Media College,

Giving finishing touches to Shirdi Sai Baba idol 50 POOL #73

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JEWELRY DESIGN

SILVER SPEAK

Inspired by daily life, Nitika Bose’s handcrafted creations are a striking blend of tradition and modernity DAKSHIN Anklets (openable) Vintage silver with PADHASTH ring/toe ring 54 POOL #73

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POTTERING AROUND

How Ceramic Pottery is coming of Age in India

Ceramic kettles waiting for their turn at the kiln

Hand-thrown clay vase

Contemporary ceramic coffee mugs

Contemporary ceramic serveware

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