POOL 81 by Designindia Magazine

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Nivedita Saboo pg 11 Sejal Sethi 02 Ankita Brahmbhatt 23 Rahul Agarwal 30 iF Design Award 2017 36 Ravi Kumeriya 44 Dakshayini Gowda 50 Tanay Kumar 56 S Balaram 62

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Editor in Chief | sudhir@indidesign.in

May 2017 | # 81

Sudhir with other jurors on track in Coimbatore for Evo/Fastbikes powered times auto awards

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Preconceptions We all remember things, experiences and opinions...which is very good. We also form impressions or ideas about our future experiences based on earlier experiences, which is also good. We have another huge power of forming impressions about a future experience, not by direct past experience but by computing some unknown codes about related or non-related experiences in the past. We could call this ‘intuition’, but most often, it is a ‘preconception’. To have an impression of something before you have contact with the actual experience is a very dangerous thing for designers. This is what we call the ‘baggage’ or ‘burden’, and it can be a big roadblock to new ideas, new experiments and new thinking.

Nivedita Saboo pg 11 Sejal Sethi 02 Ankita Brahmbhatt 23 Rahul Agarwal 30 iF Design Award 2017 36 Ravi Kumeriya 44 Dakshayini Gowda 50 Tanay Kumar 56 S Balaram 62

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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad. Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

It is usual for clients to have preconceived ideas about the outcome of a project. That is why when we start each project we need to ‘unburden’ the client - take the preconceptions away, so they are open to accepting new ideas. Designers themselves need to unlearn often. This is one way to be fresh and open. Design Thinking offers tools that can help to unburden clients by making them experience needs from a different perspective. We have many simple tools that help the process of unlearning, Let’s explore them. Sudhir

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CERAMIC DESIGN

Playing with Clay While utilitarian pottery is her forte, young ceramic artist Sejal Sethi thrives on experimentation

Ceiling Lamp

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COVER STORY

Known for her luxury couture creations, Nivedita Saboo has made quite a name for herself in the quicksilver world of fashion

Where did it all begin? NS: I have always had a passion for every aspect of fashion and a continuous thirst for knowledge, which led to a gold medal in fashion designing from National Institute of Fashion Technology (New Delhi). At the age of 19, I was chosen to head the design department at Arvind Brands in Bangalore. Designing for brands like Arrow, Lee,

Wrangler, Flying Machine, and Excalibur not only ingrained a sense of discipline and corporate culture into my style of working but also added a remarkable dimension of being head designer for brands produced and sold in large volumes in India and globally. I started my own label – Nivedita Saboo Couture - in 2002 with my first luxury couture store in Pune, followed by a flagship www.indipool.com 11

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TEXTILE DESIGN

Ankita Brahmbhatt of Unees Bees believes it’s the little imperfections inherent in handcrafted clothing that give it character

Colors inspire me! I was brought up in Vadodara and had always been creatively inclined. Growing up, my mother would take me along when she visited fabric shops around the city; that is how an early interest in fabrics came from. When the time came to choose a career, Clothing Design was a clear choice. I completed my Bachelor’s in Fashion Design from M.S. University Vadodara,

which provided a strong base in clothing and traditional textiles, and then moved on to an Advanced Course in Merchandising from SASMIRA, Mumbai, which focused more on Fashion and Styling. After completing my studies, I started working with a fashion house in Mumbai, where I had my first experience with fashion weeks and glamour, only to www.indipool.com 23

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PRODUCT DESIGN

When product designer Rahul Agarwal set out to redesign the spoon, he had no idea that it would capture the imagination of more than 36,000 backers across the world! Rahul Agarwal was a product design student at the National Institute of Design in India when a senior advised him, “Do not tackle designs that have reached the final stage of their evolution. For example, a spoon.” For Rahul, that was a challenge he had to accept. “Taking inspiration from the human hand, which is fat, but cups itself to different sizes depending on the quantity of material being held (sand, water, etc.), the idea for Polygons was born. After extensively testing with various shapes and materials, I arrived at an optimal geometry. This was in 2014,” he recalls. Made of eco-friendly material, Polygons is an origamilike measuring spoon that lays flat and folds to four different sizes to fit various cooking and baking needs. It folds to whatever size needed depending on the way it is picked up by the user. Premarked areas on both spoon sizes (tablespoon and teaspoon) indicate where www.indipool.com 31

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DESIGN AWARDS

Held recently in Munich, the iF DESIGN AWARD 2017 ceremony celebrated the winners of one of the world’s most valued design competitions What we love about design is that it evolves with technology and innovation. As Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” While designers continuously create new ‘things’ with enhanced user experience,

there are only a handful of organizations around the world that recognize design excellence and give these designers their moment of fame. One such institution is the iF International Forum Design GmbH, which organizes one of the world’s most celebrated and valued design competitions: the iF DESIGN

Award winner Kochi Metro Rail Passenger experience design by Tata Elxsi 36 POOL #81

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ILLUSTRATION

Ravi Kumeriya, a young Mumbai-based illustrator, follows his dreams, unshackled by the expectations of society

My diary: Lazy soul busy heart 44 POOL #81

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TEXTILE DESIGN

Collection 2015 spotted neckpiece

Dakshayini Gowda is both designer and social entrepreneur, helping traditional Indian craftspeople to make a sustainable livelihood 50â&#x20AC;&#x192; POOLâ&#x20AC;&#x201A;#81

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OPINION

Mumbai-based Fractal Ink Design Studio was recently acquired by Isobar, a global, fullservice digital marketing agency that is part of the Dentsu Aegis Network (DAN). Tanay Kumar, CEO of Fractal Ink Design Studio - Linked by Isobar, tells POOL what it means for one of India’s best digital design studios to be acquired by a global company with incredible reach.

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EXCERPT

What exactly does it mean ‘to educate’?

Excerpts from the book ‘Q&A on Education’, S Balaram’s meditative, minimalist, experimental art book that attempts to throw light on a weighty subject through simple questions and answers 62 POOL #81