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Brinda Somaya pg 10 | Photographed by Sameer Chawda Vritima Wadhwa 02 Moneet Chitroda 22 Shanoo and Harkiran 30 The Design Intelligence Award (DIA) 38 Aditi and Anjali 44 Pooja Bhagwat 50 Rema Chaudhary 56
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Paper-to-digital: the newest, oldest way to work
Artists, designers, illustrators – each has their own way of working. Some are immediately and purely digital; others love paper at the start of their workflow. Wacom Intuos Pro lets you enjoy both. Wacom Intuos Pro comes in Medium and Large sizes only.
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Editor in Chief | sudhir@indidesign.in
June 2018 | # 94
With the DIA (Design Intelligence Award) team in Hangzhou, China
Get Your Returns Getting asked to ‘work for free’ is a confusing scenario. Professionals in almost all fields face this kind of situation in their careers, especially the young, inexperienced ones. Designers, like most others in this position, are confused about how to respond to such a demand. It is more frustrating when a seemingly well to do manager (who is getting a nice fat salary) tells you they don’t have adequate resources for a project. It has become a trend in Indian companies to get work done for free or for a far lower amount than it is worth. In another language this would be called exploiting. Very few companies have any ethical standing on this issue and most don’t think twice about exploiting young designers to reduce their costs.
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Brinda Somaya pg 10 | Photographed by Sameer Chawda Vritima Wadhwa 02 Moneet Chitroda 22 Shanoo and Harkiran 30 The Design Intelligence Award (DIA) 38 Aditi and Anjali 44 Pooja Bhagwat 50 Rema Chaudhary 56
I have always followed a three-point return system that I call EFL (Earn, Learn and Fun) returns. Every project must give you at least two of these three returns. Earning could be in terms of money or reputation or exposure; Learning can be in terms of a new subject, or a new tool; and Fun could involve working with a great team, traveling to new places, taking in movies, culinary experiences, etc. If at all a project offers only one type of return it better be superlative! For instance, a boring project that you have worked on a few times earlier must get you far higher earnings to compensate for the lack of the other two returns.
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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad. Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.
Do not confuse being busy with being productive. Just because you have a lot of work doesn’t mean you are earning enough or learning enough. Choose your projects wisely, and weigh the EFL returns before you take on additional work. That way you can ensure that you are always being productive and getting the returns you deserve. And even if you do then agree to ‘work for free’, you are still earning something of value. Sudhir
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SPACES
Spaces for the
Senses
As Creative Head at Project 810, Vritima Wadhwa helps reinterpret traditional design principles in the modern vernacular
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INTERIORS
Create directly on screen with our most natural pen experience ever
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COVER STORY
Brinda Somaya heads a multi-award winning, multi-disciplinary architecture and design practice in Mumbai. In the four decades since Somaya & Kalappa Consultants (SNK) was first set up in a garden shed, it has built up a hugely diverse portfolio and a formidable client list. As an Architect and Urban Conservationist of much experience, she has very definite views on the role of architecture in India, some of which she shares with POOL.
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5 REASONS TO ENTER INDIA'S BEST DESIGN AWARDS 2018
ENTRIES OPEN 15 APRIL - 15 JUNE www.ibdsa.com 20 POOL #94
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PRESENT YOUR WORK Doing great design today is not enough! Take efforts to present your work, its context and values - visually as well as verbally.
GET EXPERT OPINION Your design deserves to be seen by others beyond its direct audience. It is important that your work is globally seen and recognised by design experts.
3
IMPRESS CLIENTS India’s Best Design Award is an invaluable endorsement of your work. Clients always trust and want to work with awardwinning designers who follow global ethical practices.
STAND OUT Get noticed in the market ! Get competition talking about you. Winning India’s Best Design Award is a great way to stand out in a competitive, hyped and mostly unorganised design market.
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SET THE BENCHMARK Set the benchmark for others to follow! Your project deserves to become a case study for others to refer to and to learn from. Your studio will attract Good Clients and Good Designers, bringing global recognition to Indian design!
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AUTOMOTIVE
NO K(W)IDDING! Moneet Chitroda is one of the youngest automotive designers at Renault to see a design proposal all the way through to production
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WE DESIGN ECOSYSTEMS TO DELIVER YOUR BRANDS TO YOUR CUSTOMERS. • Branding and Communication
• Packaging Design
• Digital Experience Design
• Service Design
• Strategy Planning
• Design Research
• Environment Design
• Films
• Product Design
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MULTIDISCIPLINARY
Shanoo Bhatia and Harkiran Singh (Gary) Grewal have been working together to create diverse and innovative design solutions for over two decades. Their expertise ranges from branding to furniture design and they bring to the table experience as much as moments of dazzling inspiration. 30  POOL #94
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DIA
HIGHLY PRIZED The Design Intelligence Award (DIA) is much coveted not only in its home country of China but increasingly across the world. As international media partner, POOL had a ringside seat of the recently held celebrations… The Design Intelligence Award (DIA) is a contemporary, innovative design platform established in China in 2015 for the evaluation, promotion and collaboration of industrial design. Since its establishment an expert tank with over 300 industry experts from 26 countries and four continents has been set up. The DIA holds a worldwide interdisciplinary competition encompassing art, technology and commerce that serves as a catalyst for the transformation of original ideas into materialized profit and the actualization of future innovation. Though still a relatively new award, it draws a large number of global designers keen on adding the recognition to their profiles. The awards process For the preliminary evaluation phase, entries are accepted either by public registration or expert nomination. Reviewed and approved by the DIA committee, the nominated works go straight into the final round. The Experts Committee of DIA consists of design masters and cross-discipline experts from all over the 38 POOL #94
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BHUJIA | NAMKEEN | SNACKS | PAPAD | SWEETS w w w. b h i k h a r a m c h a n d m a l . i n
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PLAY
Aditi Agrawal and Anjali Menon go beyond conventional swings and slides to create customized playgrounds that are fun, safe, and developmentally appropriate
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CALLIGRAPHY
Wedding Card Design idea
Creating a blissful experience for her audience is what moves calligraphy artist Pooja Bhagwat to put ink to paper
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PHOTOGRAPHY
MOOD LIGHTING
Rema Chaudhary uses an interesting play of light and shade to draw the viewer in
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