POOL 98

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Editor in Chief | sudhir@indidesign.in

October 2018 | # 98

With his twin, CA Sudhish Sharma, at ‘The POOL Show’ 2018, Pune

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Deserving Design India’s design scene is not only surviving but thriving, and this special issue shows it all. There are many more designers in the field, many more startups, and many venturing into newer more niche areas of design.

www.indipool.com

The recently held ‘India’s Best Design Awards’ and ‘The Pool Show’ show very clear trends in the design industry:

INDIA’S BEST IN-HOUSE DESIGN STUDIOS • GENERAL MOTORS • BRILLIO TECHNOLOGIES • INDIA’S BEST DESIGN STUDIOS • DESIGN FACTORY • DESMANIA • FRACTAL INK • INI DESIGN • LOPEZ DESIGN • SOL BENITO • TATA ELXSI • THINK DESIGN • THOUGHT OVER DESIGN • INDIA’S BEST DESIGN PROJECTS • 266 - THE WINE ROOM & BAR • ADIDAS ORIGINALS EQT POP-UP STORE • ADITYA BIRLA PAYMENT BANK • ALLIES IN STYLE • BABIES & BUNNIES: IDENTITY DESIGN FOR CHIRON CHILDREN’S HOSPITAL • DAMNED ART: CHENNAI. WATER. DIALOGUE • DOTDOTDOT IDAMKNITS • EASYTAAZA • EDGE • FARMRISE - MOBILE FARM CARE • FSSAI EXPERIENCE ZONE • HABBA BIOSCOPE • IDBI FEDERAL LIFE INSURANCE ONLINE CUSTOMER EXPERIENCE • INDIAN MULTI-ROLE HELICOPTER (IMRH) • KRYPTOGRAPHE: THE PULSE OF YOUR PORTFOLIO • MERGING BORDERS THROUGH CRAFT • METRO BIKES • NARENDRA BHAWAN, BIKANER • ORIENT DESERT AIR COOLER - (ULTIMO) • PARTNERS FORUM 2018 IDENTITY AND BRANDING (PMNCH) • SNAPIN • SPINTALES ENGAGING KIDS IN IMMERSIVE STORYTELLING USING AUGMENTED REALITY • STOK - SMART JAR • THE BONJOUR INDIA EXPERIENCE • THE DEN BENGALURU • TOOL BOX EAU DE TOILETTE

1. Design professionals are doing better and earning better than last year.

2. The quality of projects is on the upswing, way better than earlier years.

3. Designers/design companies are collaborating more and working with their own competition.

4. There is a need for a professional forum focused on design.

5. Design domains are fuzzy among the mature designers, but sharply marked for younger practices.

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6. Almost all design companies are engaging in technology projects now.

This yearly event does wonders for my team at Indi Design as well.

Everyone pitches in with extra responsibilities, and the Indi family really comes together at this time. It becomes more of a celebration than work for us. We make new contacts and are exposed to interesting new work, which becomes the content for future issues of Pool.

@indipoolmag

The growing number of award entries and a strong desire to be one of the winners is boosting the reputation of India’s Best Design Awards.

Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad.

Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.

Our sponsors (most of them are Indi Design clients) are equally excited about this event and I am happy that they can join us once a year to celebrate Indian design.

Looking forward to being with friends, teachers, fellow designers, family and clients this time next year!

Sudhir

http://in.groups.yahoo.com/group/designindia

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THE POOL SHOW 2018

Designers from across the country gathered in Pune for The POOL Show 2018, a daylong event featuring memorable talks and engaging conversations, and culminating in the presentation of India’s Best Design Awards The country’s top design professionals rubbed shoulders with emerging talent at the recently held Pool Show, with as many as 180 participants from Mumbai, Bangalore, Chennai, Delhi, and Chandigarh converging in Pune at the Hilton Conrad on September 7.

The third edition of the show was off to a great start in an atmosphere buzzing with anticipation.

visual design, brand design, digital design and product design matched wits before a rapt audience. Also on the agenda were presentations on wayfinding, Bollywood production design, photography, heritage conservation and spiritual spaces. Architect/ designer Shrikant Nivasarkar delivered the Pool Talk, outlining major issues of contemporary Indian Design.

The line-up of 22 speakers did not disappoint the audience comprising design educators, practitioners, and other well known industry leaders. For first-time attendees, the exposure to diverse, thought provoking and often entertaining views was a memorable experience, as was the opportunity to engage with leading lights from the field. The five Poolside Chats covered the gamut of topics, as professionals from space design,

What was already a successful and satisfying day for attendees and organizers alike set the stage for India’s Best Design Awards – recognition of the work of design studios based not only on creativity but also business practices and transparency.

Instituted in 2015 by POOL magazine, the Awards attracted 300 entries this year, providing the Jury with a truly challenging task. Comprising 23 members from 12

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JURY 2018

A galaxy of design luminaries from across the world put their heads together to select India’s best this year!

Abhijit Bansod Bangalore After a decade with Titan Design Studio, Abhijit founded Studio ABD in 2008 to create an open platform to discover new facets of contemporary Indian Design. He believes in celebrating the creativity that combines fragments of Indian tradition with cutting-edge technology and fuses cultural motifs and new age thinking.

Adil Jal Darukhanawala Pune A pioneering Indian automotive journalist, Adil has over 40 years of experience with magazines, events, history, and books. He presently heads Fast Bikes India magazine and is the first Indian ever to be honored at the Guild of Motoring Awards in the UK for his work on Indian motoring history.

Anil Saini Bangalore Director of Design for General Motors, Anil has more than 30 years of professional experience in designing Automotive/Consumer Products and managing various aspects of New Product Development.

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INDIA’S BEST DESIGN AWARDS 2018

Winners

• Design Factory • Desmania • Fractal Ink

India’s Best In-house Design Studios 2018

• INI Design

• Brillio Technologies

• Lopez Design

• General Motors

• Sol Benito • Tata Elxsi • Think Design • Thought Over Design

Winners listed in alphabetical order.

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DESIGN FACTORY

SPATIAL DESIGN

Design Factory India is a multi-disciplinary platform that executes a vast range of works both in terms of scale and nature. These extend from designing a city to designing a chair and from designing strategies to sculpting graphics. DFI continues to successfully cater to a plethora of fields such as design research, system design, product design, visual communication, urban design and architecture. It aims at developing and cultivating a passion-based, design-centric culture by uniting people from different backgrounds and creating teams comprising of students, mentors and managers. The vision embraces the idea that when people from different backgrounds and design aptitudes come together to address a problem, the chance ‘intersection of their lines of lateral thinking’ is bound to provide solutions that are qualitatively superior, fresh and novel.

1 1. Jayaprakash Narayan Interpretation Centre 2. Hussainabad Redevelopment and Branding, Lucknow 3. Taj Mahal Environs - Redevelopment and Branding 4. ‘PathFinders’ Exhibition, Museum on Prime Ministers of India 5. Urban Development of Gateway of India and Projection Mapping

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BHUJIA NAMKEEN | SNACKS SWEETS | PAPAD w w w.bhik h a r a mc h a nd ma l. in

INDIA’S BEST DESIGN AWARDS 2018

Winners • 266 - The Wine Room & Bar by Essajees Atelier for CIBO Hospitality • adidas Originals EQT Pop-Up Store by 02JUNE Design Studios + Few Steps Ahead for adidas India • Aditya Birla Payment Bank by Fractal Ink Design Studio for Aditya Birla Payment Bank • Allies in Style by Knock On Wood • Babies & Bunnies: Identity Design for Chiron Children’s Hospital by Dreamjar Studios for Chiron Children’s Superspeciality Hospital • DAMned Art: Chennai. Water. Dialogue by Miti Design Lab for Goethe Institut, Chennai • Dotdotdot - IDAMknits by IDAM • easyTaaza by CodeCraft Technologies for easyTaaza Agri Solutions • EDGE by Design Quarry for Pune Freshery Co. • FarmRise - Mobile Farm Care by Lollypop Design Studio for The Climate Corporation • FSSAI Experience Zone by Digital Jalebi for The Food Safety and Standards Authority of India • Habba Bioscope by RangDe Habba Fair Price Market Place Foundation for Habba.org • IDBI Federal Life Insurance Online Customer Experience by Think Design for IDBI Federal • Indian Multi-Role Helicopter (IMRH) by Tata Elxsi for Hindustan Aeronautics Limited

• Kryptographe: The pulse of your portfolio

by Think Design for Kryptographe • Merging borders through craft by Firebrand for Plumage • Metro Bikes by CodeCraft Technologies for Metro Bikes • Narendra Bhawan, Bikaner by AKFD for MRS Hospitality, Jaipur • Orient Desert Air Cooler - (ULTIMO) by Tata Elxsi for Orient Electric • Partners Forum 2018 Identity and Branding (PMNCH) by Lopez Design for PMNCH • Snapin by Thought Over Design for Duval Enterprises • SpinTales - Engaging kids in immersive storytelling using Augmented Reality by Tata Elxsi for TILT Textiles • STOK - Smart Jar by Analogy Design for IoTracx • The Bonjour India Experience by SpaceMatters for Institut Français en Inde, The French Embassy, India • The Den Bengaluru by Tata Elxsi for The Dan Hotels India • TOOL BOX Eau de Toilette by Sol Benito for EMPER Perfume Dubai

Winners listed in alphabetical order. www.indipool.com 39

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266

Essajees Atelier receiving ‘India’s Best Design Project 2018’ Award from Anthony Lopez

THE WINE ROOM & BAR Project Introduction: This involved a 1500 sq.ft. wine bar to be built on Bandra’s Linking Road, a very high visibility area in Mumbai. The challenge was to work with an extremely linear and hard-to-navigate space. The front area was a defunct brewery and the back area a 50-yearold Punjabi restaurant. We wanted to convert the front room into a lively bar and the back room into a more private dining area while extending out the kitchen and making it much larger without compromising on the number of seats.

Client: CIBO Hospitality

Designed by: Essajees Atelier

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Is education possible without knowing reading or writing?

Excerpts from the book ‘Q&A on Education’, S Balaram’s meditative, minimalist, experimental art book that attempts to throw light on a weighty subject through simple questions and answers 70 POOL #98

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