Profiles: One-On-One With KEVIN WOODHURST

BY JOE TRUSTY | PHOTO CREDITS: KEVIN WOODHURST

For over 30 years, Kevin Woodhurst has been leaving an indelible mark on the pool industry, crafting awe-inspiring aquatic designs that have captured the hearts of countless clients. With a wealth of experience under his belt, Kevin has been directly and indirectly responsible for the design and construction of thousands of new swimming pool projects and remodels, earning him a well-deserved reputation as a visionary pool designer.

From the very outset of his career, Kevin immersed himself in every aspect of the pool business, donning various hats and acquiring an unparalleled understanding of the industry. His journey has taken him through every role imaginable, allowing him to amass a comprehensive knowledge of pool design, construction, and management. As a result, he stands tall among the industry’s experts, armed with insights that can only be garnered through years of hands-on experience.

Today, Woodhurst is a Design Consultant for Claffey Pools, one of the most prominent and highly regarded pool construction firms in the nation, where he continues to push the boundaries of contemporary pool design and construction. His knowledge and experience in the various aspects of the pool business make him an invaluable asset to the company.

Recently, we had the opportunity to chat with Woodhurst on the Pool Magazine podcast. We discussed how he got his start in the pool industry and why he’s still passionate about designing pools after three decades in the game.

PM (Pool Magazine): We were hoping that you could talk about your background a bit and discuss how you first got started in the industry.

K W (Kevin Woodhurst): I fell into the industry and I kind of like to use that as an example of what happens to designers. One of the things that I say pretty regularly is you can check in any time, but you can never check out.

About 30 years ago, I purchased a home and decided that we needed to have a pool and reached out to a few pool builders in Phoenix, and lo and behold, I landed somewhere and that started it all.

I had a pretty extensive construction background and mechanical background while serving in the military for about 13 years. I spent a lot of years drawing and designing things, so it really came pretty natural to join the industry.

PM: We saw you mentioned once that working in the pool industry has enabled you to build a career that really reflects your truest self. Can you share what initially drew you into this industry and why you stayed passionate about it over the years?

KW: I think a big part of it is there’s a certain build-up and excitement in meeting with potential clients and helping these people visualize not only verbally, but in some sort of media, some sort of format.

Years ago, when I first started, we used a pencil and paper, onion paper, and sat at people’s dining room tables designing projects.

It’s a little fascinating to me that we were able to sell pools that way because the modern technology now is so good and there are so many options for it that it seems so weird that people bought pools that way. But, yeah, it’s been a fun experience watching this industry grow and mature from what it was.

PM: You have a diverse background in design and construction and project management. How was your experience in these areas influenced your approach to

designing pools?

KW: I had some good mentors along the way and one of them very early on convinced me that it was important to really apply myself to the trade and to the craft. He encouraged me to go through the certification programs and get actively involved with the industry. That’s been a big part of it.

I enjoy engaging with the industry. Whether or not it was the trade shows or the associations. I had some good experiences with NESPA very early on and had some influences from some of the “godfathers of the industry” that are no longer with us, like Al Rizzo and John Romano, both of whom were legends in the pool industry.

Certainly, that would be my suggestion to anybody that’s new in the industry - to get out there and meet some of these people. To find a mentor and the guys that are shaking it up and making it happen out there.

There are a lot of truly good guys who are going to share. They want to increase the knowledge base out there and want to see our industry continue to grow and mature.

PM: Can you tell us a little bit about how collaboration has helped shape your career and the benefits it’s brought to the design and construction process you employ today?

KW: I’ve spent a lot of time out in the field working with the trades and really understanding what they were doing. I think part of that is I just have this engineer’s mindset where I need to know how stuff works before I can design it and ultimately be able to explain it in a way that homeowners can

We all have to remember, they just see pretty pictures. They don’t understand what’s going on in the ground, under the ground, the piping, the structural aspects of pools, how turnover works and how filtration works, and how all these mechanical systems ultimately function.

PM: You charge for design services rather than using them solely as a sales tool. What led you to make this shift and how do you communicate the value of your design work to clients?

KW: I’ll tell you, it was a hard transition. I only say that because, at least in the market that I was in, so many people said that it was just impossible. No one’s going to pay for plans. But the reality is there are people that will.

You’ve got to be able to pick and choose who your clients are and learn when to be okay with not getting a particular job.

I think people that really understand the complexity of swimming pools understand that it is a major investment in the property. They’ll pay for plans. But at the same time, you’ve got to be able to produce a set of plans that they can look at and go, well, that was worth the money.

For those out there that have gone through a lot of the training, whether it’s through Watershapes University or the Genesis program or any of the associations, you have to value your time before you can expect anyone else to.

PM: How does being selective with the projects that you take on contribute to a better client experience and outcome?

KW: Well, you have to know your limits. You have to know what you’re capable of. I find that to be a very valued trait of someone is knowing when a job is too big to tackle on their own.

Knowing your limitations is a big part of it. But also consider, there are plenty of other people out there in the industry that can help you. You may pay for their time, but that’s just part of that learning process many years ago. Almost 20 years ago, I took on a million-dollar project, and we ended up doing a cost plus on it because it just didn’t make sense for me to put us in that sort of position.

I got some help from within the industry on that project. Building out the hydraulics, et cetera. But knowing your limitations is a really good thing and it just sets a bar for you and a point of reference. ‘Okay, here’s where I’m at and I want to continue to get better, so I can move forward and get to do some of those bigger projects.’ There’s nothing wrong with that.

PM: During the construction process, how do you ensure that your clients are well-informed about the ins and outs of pool ownership and what that process is going to be like?

KW: It’s a lot of information for a homeowner to try to digest. I think to some degree you’ve got to be able to pare your presentation back to the mindset or the level of knowledge that they do have.

Meeting with a homeowner in their space on their property and spending time asking questions is going to give you a little bit of background of what they’re looking for. It’s not a canned speech for everybody.

PM: Looking back on your own career, what has been one of the most rewarding aspects of being a professional pool design consultant?

KW: Well, I still love it. I’ve been involved in the design and construction of thousands of pool projects. I just still love meeting people and seeing the excitement, especially on a young family with kids and you can see the excitement in their faces over the probability of having a swimming pool in the backyard. When you can make the connection with people where they get really engaged with the process, that’s a lot of fun.

Of course, I get excited when I go to a multimillion-dollar home and we’re looking at a very high-end, very exotic swimming pool. But most of the satisfaction really comes from taking that design and taking it from conception to completion.

I have a project going on right now out in Possum Kingdom, which is a big lake here in Texas that is a pretty awesome job. It’s a big vanishing edge pool near a cliff and it’s just that kind of stuff that gets exciting.

I’ve spent half my adult life now in the pool industry, and it’s kind of weird when I think back on it, because I’ll be 61 this year and, man, the years fly by. It’s fun. It has definitely had its moments, but when all is said and done - after three decades, it’s been really good.

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