Florida Swims Foundation Announces SWIM FOR LIFE PLATE

BY FSPA | PHOTO CREDITS: FSPA

New license plate will generate funds for the Florida Swims Foundation.

The Florida Swims Foundation has unveiled its new “Swim for Life” license plate that is now available for pre-order through the Florida Swims Foundation website in conjunction with the Florida Department of Motor Vehicles.

The Foundation, which operates under the umbrella of the Florida Swimming Pool Association (FSPA), collaborated with graphic designers at Converge Public Strategies to create the license plate art.

Sales of the plate will benefit the Foundation’s mission to fund swimming lessons for children throughout the state of Florida.

“We are thrilled to share this new opportunity with the public as a way to invest in the Foundation’s mission of providing education around water to under resourced children. Swim lessons are life changing and every child should have access to them,” said Elizabeth McMurray, FSPA Executive Director.

The license plate is currently accepting pre-orders through a variety of options, which are detailed in the graphic included.

“The partnership between the Florida Swims Foundation, FSPA, and various state regulation agencies is stronger than ever after our collaboration on this important project,” said Dallas Thiesen, FSPA Senior Director of Government Affairs. “We look forward to continuing our work together as we move into the implementation phase with license plate pre-sales.”

The specialty license plate will be offered to motor vehicle owners statewide once it hits a 3,000 minimum pre-order threshold. Once met, production will begin immediately on the plates and they will be distributed to drivers statewide.

“It has long been a goal of the Florida Swims Foundation to create a long-lasting visual symbol of our mission,” said Ben Evans, President of the Florida Swims Foundation.

“To have the new ‘Swim for Life’ plate be that symbol is the realization of that goal. We are excited to share our mission with Floridians state-wide through this new venture,” explained Evans.

“The history of the artwork is actually really special to us,” said McMurray, “we have a really great relationship with Converge Public Strategies. They are actually our lobbying firm in Tallahassee. They helped us create some different design options for this plate that speak to the mission, the FSPA, and our goals.”

Coming up with the concept art of what would actually go on the plate was a collaborative effort according to McMurray.

“One of our team members came up with the concept art and Converge was able to leverage that to make it visually appealing.

It speaks to the consumer at large about the lifestyle of owning a pool, but also has the verbiage ‘SWIM FOR LIFE’ on the plate. If you learn to swim as a child, you are a swimmer for life,” said McMurray, “that is a lifelong skill that you carry with you so that your interaction with the water is a positive one. So we think the visualization of the plate speaks to all of those things.”

The Florida Swims Foundation funds swimming lessons for children throughout the state, as well as provides scholarships for dependents of employees of Florida Swimming Pool Association (FSPA) member companies through the Margaret M. Brown Scholarship.

The Florida Swimming Pool Association is a trade association for the pool and spa industry in Florida. There are approximately 750 member businesses in 16 Chapters across the state. Members are required to abide by a code of ethics and to be properly licensed and insured.

FSPA provides the industry with access to continuing education courses, information on current trends and issues, and an arbitration program and government relations representation. FSPA is governed by a Board of Directors.