GREAT MINDS ON
MUSIC,ON BRANDS AND 101 GREAT MINDS BEHAVIOR MUSIC, BRANDS AND Who is Who of the advertising BEHAVIOR
industry to discuss the role of music in branding, what drives creative decisions and how sound impacts consumer behavior.
For his book "101 Great Minds on Music, Brands and Behavior", amp's Global CMO and audio branding expert Uli Reese sat down with the Who is Who of the advertising industry to discuss the role of music in branding, what drives creative decisions and how sound impacts consumer behavior.
dirk schönberger, john rocco,
creative director, adidas sport
vice president marketing,
style division
sonnet insurance "It's about the importance of craft in advertising. Music can't be an afterthought" READ MORE →
"If you think about what audio can trigger in people, I think music will always be at the forefront of creating emotions, and connecting people to a certain emotion."
Aug 31, 2017
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Aug 25, 2017
david lubars, chairman & chief creative o cer, bbdo worldwide “Music is outrageously important. It‘s the most visceral of the art forms. It‘s one hundred percent feel. Great brands communicate through music.“ READ MORE →
Aug 23, 2017
james carnes, vice president of global brand strategy, adidas david droga, founder, creative chairman, droga5 “Music is one of the most in uential parts of a brand.“
"How consumers feel makes 7590% of their takeaway - and music can have a dramatic in uence on how somebody feels." READ MORE →
Aug 9, 2017
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Aug 22, 2017
ferdinando verderi, founding partner & creative director, johannes leonardo "From being a soundtrack, music is now becoming a medium in itself,