GREAT MINDS ON
MUSIC,ON BRANDS AND 101 GREAT MINDS BEHAVIOR MUSIC, BRANDS AND Who is Who of the advertising BEHAVIOR
industry to discuss the role of music in branding, what drives creative decisions and how sound impacts consumer behavior.
For his book "101 Great Minds on Music, Brands and Behavior", amp's Global CMO and audio branding expert Uli Reese sat down with the Who is Who of the advertising industry to discuss the role of music in branding, what drives creative decisions and how sound impacts consumer behavior.
dirk schönberger, john rocco,
creative director, adidas sport
vice president marketing,
style division
sonnet insurance "It's about the importance of craft in advertising. Music can't be an afterthought" READ MORE →
"If you think about what audio can trigger in people, I think music will always be at the forefront of creating emotions, and connecting people to a certain emotion."
Aug 31, 2017
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Aug 25, 2017
david lubars, chairman & chief creative o cer, bbdo worldwide “Music is outrageously important. It‘s the most visceral of the art forms. It‘s one hundred percent feel. Great brands communicate through music.“ READ MORE →
Aug 23, 2017
james carnes, vice president of global brand strategy, adidas david droga, founder, creative chairman, droga5 “Music is one of the most in uential parts of a brand.“
"How consumers feel makes 7590% of their takeaway - and music can have a dramatic in uence on how somebody feels." READ MORE →
Aug 9, 2017
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Aug 22, 2017
ferdinando verderi, founding partner & creative director, johannes leonardo "From being a soundtrack, music is now becoming a medium in itself,
arguably the most powerful way into the audience’s world." READ MORE →
Jul 21, 2017
amp & adidas originals at cannes lions 2017 We had the pleasure of talking to
john adair, president & founder, emoto music "The trickiest part is to try and climb inside someone’s head, to gure out what they’re hearing, what they’re feeling, and translate that, when they don’t speak music"
silvia calligher, director of global pr, social media & trend marketing, adidas originals
"When you look at how easily accessible music is today, selecting the music that is relevant becomes the real challenge."
jenny pham, global director of communications & brand marketing, adidas originals
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"The question is: What’s the key to turn a brand into an entertainer at every touchpoint?"
alegra o'hare, vice president
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Jun 19, 2017
Jun 14, 2017
global brand communications, adidas originals "It’s much more about the culture of music versus just music by itself." READ MORE →
matt preschern, cmo, hcl technologies
Jun 6, 2017
"Music is the big global language. How could we as marketers ignore it?"
chuck porter, founder & chairman, crispin porter + bogusky
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May 16, 2017
"When you pay more attention to the music, you end up with better work" READ MORE →
May 8, 2017
natanael sijanta, dir. of global marketing communications, mercedes-benz cars “Corporate sound will play a much bigger role in the future, especially seeing that video is increasingly becoming more important.” READ MORE →
Apr 27, 2017
dr. jens thiemer, cmo, mercedes-benz cars
washington olivetto, chairman w/mccann
"It would be irresponsible not to implement audio in a very conscious and concerted way."
"A song is worth a thousand pictures."
READ MORE → READ MORE →
Apr 19, 2017
Apr 18, 2017
tony granger, global cco young & rubicam "Music is often times an afterthought - that, to me, is a big mistake." READ MORE →
Apr 17, 2017
advertising icon cindy gallop
paul gaudio, global creative director, adidas
"If you ask people: 'What is the sound of your brand?', nobody can answer that question."
"Be a part of culture - don't borrow or rent." READ MORE →
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Apr 14, 2017
Apr 17, 2017
toby southgate, worldwide ceo brand union "Audio is an asset of value which brands and organizations should invest in." READ MORE →
Apr 14, 2017
tham khai meng, worldwide cco, ogilvy & mather marcello serpa, ex-partner, almapbbdo "I love when the music piece makes me feel something strong about the brand, when the brand is not just trying to be trendy.“ READ MORE →
"Music is visceral and emotional. It cuts across generations, culture and time.”
president, havas worldwide “Music is engraved in the spirit of a brand.” READ MORE →
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inamoto & co.
jacques séguéla, vice chairman,
gaston legorburu, chief
havas
strategist, publicis.sapient Audio as "the magic sauce".
"Audio comes before the visuals."
"If anyone says that music isn’t important, there is something wrong."
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Apr 5, 2017
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Apr 10, 2017
Apr 3, 2017
britta poetzsch, global creative
amir kassaei,
director, ogilvy & mather
cco ddb worldwide santosh padhi, founder of taproot india “You can hook consumers in many ways, but music is what binds all elements together.” READ MORE →
Apr 14, 2017
Apr 12, 2017
Apr 11, 2017
rei inamoto, founding partner
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mercedes erra, executive
"Advertising doesn't happen without music anymore."
"It's about the strategic question 'What should my brand sound like?'" READ MORE →
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Mar 27, 2017
Mar 28, 2017
Mar 14, 2017
carter murray & nigel jones, ceo and cso, fcb "It’s interesting that the mnemonic approach is not more widely used. I bet if you did an audit of brands, less than 10% would have a recognizable audio signature." READ MORE →
Mar 7, 2017
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