MOBook

POP UP MOB

POP UP MOB IS A ONE STOP SHOP FOR POP UP EXPERIENCES.

The Mob creates pop up experiences from concept to execution and the gradients in between. Our unconventional storytelling method connects brands and consumers through unforgettable narratives.

WHO ARE WE?

We are an award winning team of women-led, like-minded individuals who live to create some of the most unforgettable experiences today.

We are a worldwide team [present and popping up in New York, Los Angeles, Miami, London, Paris, Dubai, and more!] with the creative power of some of the greatest minds in the industry.

DEVELOPMENT

• STRATEGY: With almost a decade of experience, we are experts and will develop a comprehensive plan for immersive brand experiences that align with your objectives

EXECUTION

• PRODUCTION: from the logistics to the technical details of bringing the brand experience to life– from sourcing materials and coordinating vendors and talent, to overseeing the installation and operation of everything on site

OPERATIONS

• POINT OF SALE: We will manage the integration of sales and transactions into your own POS system seamlessly, allowing customers to make purchases on site

• CONCEPT IDEATION: Our creative team will brainstorm and develop creative ideas to ensure that your pop up is completely unique and memorable

• BUILD-OUT: We do the heavy lifting so you don’t have to! We can handle physically constructing and fabricating the elements of the pop up, – from fabricating custom set pieces to interactive installations

• STAFFING: Our team can provide trained and experienced personnel to manage various aspects of the brand experience, including customer service

• DESIGN: Our designs are renowned for being a picture- perfect, realistic view of exactly what you’ll find when you walk through the doors IRL

• LOCATION SCOUTING AND LEASE EXECUTION: Pop Up Mob will identify suitable venues for the pop up, and negotiate leases or rental agreements that align with the overall vision and strategy

• INVENTORY MANAGEMENT: From tracking and maintaining an accurate inventory to ensuring that they are properly stored, maintained, and merchandised for sale

• DATA ACQUISITION: Gathering and analyzing relevant data and insights from the pop up, including customer behavior, feedback, and engagement metrics, to inform future marketing strategies and optimize the impact.

• PERMITTING: We will navigate the legal and regulatory requirements involved in executing brand experiences in various locations, and then ensure that all necessary permits and licenses are obtained–no need to worry!

• MERCHANDISE DEVELOPMENT: Designing and creating custom branded products and merchandise that enhance the overall brand experience and provide customers with a tangible takeaway.

SOME OF OUR CLIENTS

ALEXIS BITTAR

ALO YOGA

ANASTASIA BEVERLY

HILLS

ANDREW FITZSIMONS

A$AP FERG

A$AP MOB

A$AP ROCKY

BABYLIST

BENEFIT

BIOSSANCE

BUMBLE

CHARLOTTE TILBURY

CLIQUE MEDIA GROUP

COLOURPOP

DKNY

DE SOI / KATIE PERRY

EVERLANE

FASHION BUNKER

FEIYUE

FOX

GARAGE

GISOU

GUESS

HARPER COLLINS

HOWARD HUGHES

CORP.

HUDA BEAUTY

JENNIFER FISHER

JOSE CUERVO

JONATHAN VAN NESS

KARL LAGERFELD

KAY’S

KENZO

KYGO

KRISTIN ESS HAIR

LEMLEM -BY LILY

KEBEDE

LIVE NATION

LIQUID IV

LOUIS XIII

MIANSAI

MINI COOPER

MUGLER

M&MS

NBC

OUAI

PLAYBOY

POP + SUKI

PORNHUB

PRETTY LITTLE THING

REBECCA TAYLOR

REVOLVE

RAINS

SAMSUNG

SEZANE

SHAKIRA

SHEERTEX

SHEIN

SHEGLAM

SOL DE JANEIRO

SPOTIFY

T2

TARGET

TATTLY

TIESTO

TIMO WEILAND

TOUS

TRU TV

UNIVISION

VVARDIS

WOMEN’S WEAR

DAILY (WWD)

ZANEROBE

THE POP UP INDUSTRY

EXACTLY WHY YOUR BRAND NEEDS A POP UP

EXPERIENCES AND ENGAGEMENT EXPAND LOYALTY WHILE BUZZ DRIVES BRAND: POP UPS CAN DO BOTH!

Gen Zers are the most experiential generation yet, so Pop Ups are some of the most effective ways to reach them– especially with the social shareability of pop up experiences!

Pop up stores engage a younger audience through experiential solutions that are easily shareable on social media.

Brands are able to control the environment in pop up stores, which can create a holistic experience.

Pop ups are changing retail by allowing brands to affordably test brick and mortar and create meaningful relationships with customers. Pop ups are intrinsically exciting and drive the impulse of the consumers, while also allowing for localization for specific targets.

According to a study the top 3 reasons to visit a pop up store: Explore brand storytelling [61%] Unique products [39%] Shop locally [8%]

Pop Up stores build awareness and sell products IRL. which has a long term impact on sales for brands.

CASE STUDIES

BENEFIT PORE WASH

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

The Benefit Pore Wash transported consumers into a retro-themed car wash made to service their faces, rather than their vehicles. Immersed in a bubble-filled, colorful world tailored to treat each skincare concern one might have, the consumer had the opportunity to attend a one-on-one session with a Benefit Porefessional to focus on specific concerns. The experience ended in a bodega themed shop, where consumers could purchase products and specialty Pore Wash merchandise.

LAUNCH EVENT

To kickoff the launch of Benefit’s Pop Up, VIP influencers were invited to a night out of PORE DECISIONS at the Box NYC, with piercings and tattoos on-site and live entertainment - it was a party for the books! The weekend wrapped with a spa day as the influencers were pampered with the new Pore Care line and private experiences at AIRE Ancient Baths.

THE EXPERIENCE

NYC: 3 DAYS - 2,160 VISITORS

LONDON: 14 DAYS - 8,183 VISITORS

BENEFIT ROLLER LINER DINER

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party PlanningDesign & Renderings - Buildout & Production - Staffing & Merchandising - Co-Branded Partnerships

OUR ROLE

The Roller Liner Diner took Benefit Cosmetics back to the 50’s with an interactive pop up to launch the brands roller liner and mascara duo. This classic LA diner was covered from top to bottom in Benefit pink, with the staff wearing roller skates serving the best milkshakes in town– and while visitors sipped away, they were welcome to test and play with Benefit’s latest makeup launch at the counter.

LAUNCH EVENT

The launch event for Benefits Roller Liner Diner was an exclusive, invite only sneak preview for some of LA’s top influencers. A tasty partnership with MILK, branded sundaes and shakes were provided for all - along with merch giveaways and the opportunity to play with some of Benefits best selling products, there were hundreds of selfies taken that created a buzz so big the pop up sold out!

LOS ANGELES: 12 DAYS [2 FULL WEEKENDS] - 4,776 VISITORS

MASCARA & MILKSHAKES, STRAIGHT FROM THE MID CENTURY!

HUDA BEAUTY’S MERCURY RETROGRADE

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in Covent Garden in London, Pop Up Mob partnered with Huda Beauty to create a month-long immersive experience for the launch of Huda’s Mercury Retrograde Palette. Filled with unique colors, textures and top sound technology, the space was transformed into outer space, while attendees were encouraged to get completely lost in that feeling we all know– of Mercury in retrograde. Every sense was enveloped in space.

THE EXPERIENCE

LONDON: 29 DAYS

GISOU’S TAKE OUT AND REFILL POP UP

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

In the heart of New York City, Pop Up Mob turned the iconic hot dog stand, Papaya Dog, into a Gisou take out counter. By creating large dispensers, customers were able to refill smaller bottles with their hair product of choice. The entire space was covered from top to bottom in Gisou leaving nothing untouched.

LAUNCH EVENT

As Gisou opened the doors to the first-ever NYC Papaya Dog takeover, VIP Influencers were invited for an intimate first look at the space–and to refill their own products! After that, the public was invited in to meet Negin Mirsalehi and explore the pop up for themselves!

THE EXPERIENCE

NEW YORK: 3 DAYS - 1722 VISITORS

THE GISOU HOLIDAY SEASON POP-UP

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Popping up in Paris’ creative center, the Pop Up Mob team helped turn the iconic Season Paris restaurant into the coziest place to launch their limited edition holiday collection! Not only were Gisou products for sale, but the restaurant continued to operate by transporting people to a Gisou-branded holiday experience [complete with Gisou honey-infused menu items].

THE EXPERIENCE PARIS: 10 DAYS - 2680 VISITORS

CHARLOTTE TILBURY MAGIC CREAM

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob brought dreams to life for fans of the Charlotte Tilbury Magic Cream in Milan’s Piazza Cordusio. Visitors were stunned by a giant Magic Cream in the middle of the square, after witnessing references to the activation all over the city! Once you entered, you were transported to a fully immersive experience with the entire Charlotte Tilbury product line.

THE EXPERIENCE

MILAN: 7 DAYS - 4854 VISITORS

NEUTROGENA’S SKIN SINS FORGIVEN

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in New York, Pop Up Mob created Neutrogena’s skin heaven where invitees confessed all their skin sins. The space was filled with interactive elements of both touch + smell and of course a DJ spinning the best tunes all night. With several photo opportunities and a wall to smash all your skin sins, this pop up created a social buzz like no other.

THE EXPERIENCE

NEW YORK: 1 DAYS - 250 VISITORS

SOL DE JANEIRO’S FIRMEZA OIL

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Sol De Janeiro went from coast to coast to launch their new Bum Bum Body Firmeza Oil. From a two week brick and mortar location in NYC to a one day teardrop trailer in LA, each pop up showcased the brand’s identity through color, texture, smell and even taste! The activations were taken to the next level with custom flavored coffee in NY and popsicles in LA.

LAUNCH EVENT

We brought all the Brazilian beach vibes straight to NY at the Sol De Janeiro launch event - traditional brigadeiro and pão de queijo were served, caipirinhas were sipped, massages with the new Firmeza Body Oil were given, polaroids were shot, along with bossa nova tunes on the acoustic guitar! It was a vibe that created a social media frenzy!

NYC

BIOSSANCE TOUR

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

For the Biossance tour we took an average school bus, painted it pink and branded it in all things Biossance! From San Diego, to Orange County, to Los Angeles and all the way up to Napa, this tour was attention grabbing and full of brand awareness. Consumers were able to step inside the bus to test products, snap pics and learn more about the brand. The best part? Bissance exceeded their sales goals with Sephora during this live activation!

LAUNCH EVENT

Influencers + content = buzz! Biossance invited their top 30 VIP influencers to the launch of this tour, gifted product and generated viral moments all over social media.

THE EXPERIENCE

6 DAYS [2 days per location]

OUAI X DEDCOOL

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing

OUR ROLE

OUAI came to Pop Up Mob with the ask of creating a one day mobile activation focused on brand/product awareness for their latest collab with DedCool, the Melrose Place Dedtergent. A perfectly pink flower truck, [branded in all things OUAI x Dedcool] made a lasting impression on both Melrose Place & Abbot Kinney. Consumers were generously gifted a bouquet of flowers, product samples, cookies, rolls of quarters and stickers all wrapped up a OUAI tote. The line was consistent, energetic, and eager to learn more about exactly what was going on!

THE EXPERIENCE

LOS ANGELES: 1 DAY

SHEERTEX’S BODEGA TURNED LAB

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

We found a fully functioning bodega in NYC and knew this was the perfect location for our Sheertex pop up, so we emptied and transformed the space into a complete Sheertex-branded moment. Fridges and vending machines filled with tights gave the look and feel of a classic NYC bodega but with a Sheertex twist.

THE EXPERIENCE

NEW YORK: 16 DAYS - 308 CUSTOMERS ACQUIRED

KARL LAGERFELD CARA KARL

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

The iconic luxury brand, Karl Lagerfeld, did the ultimate futuristic collab with Cara DeLevigne, appropriately titled Cara <3’s Karl to pay tribute to the strong bond the designer and model shared. With both NY and LA running simultaneously for one month, consumers were able to shop the limited collection in person. A space filled with chrome that fully transported you into another universe.

LAUNCH EVENT

We threw the ultimate kick off parties for the launch of this iconic collab. NY was filled with celeb sightings, passed d’oeuvres, cocktails and a DJ spinning tunes all night. Back in LA we embraced the sunshine and took over the center lawn at The Grove. Custom blankets, large bean bags, photo opps, branded popsicles, free coffee and a DJ hyping up the crowd all day.

LOS ANGELES: 31 DAYS - 5149 VISITORS

NEW YORK: 31 DAYS - 1834 VISITORS

NYC

NIKE’S CURVYCON

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

During New York Fashion Week, Pop Up Mob partnered with Nike at Curvycon’s 3 day body positivity convention for plus size women. Through a holistic sport and style experience, this neon filled pop up allowed women to see themselves as part of the Nike brand with several photo opportunities to show off favorite Nike pieces.

THE

EXPERIENCE

NEW YORK: 3 DAYS

ALO’S WINTER WONDERLAND

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party PlanningDesign & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

PUM turned the City of Angels into a winter wonderland full of wellness, warmth, and magic. A 5000 sq ft activation that included an ice skating rink, infinity yoga room, giant inflatable snow globe, icy food and beverage counters, shopping and services area, and, of course, irresistible photo ops. A-list influencers and celebs on an invite list only made this exclusive pop up a huge PR moment for the brand and surpassed their ROI expectations.

LAUNCH EVENT

The pop up consisted of several small events throughout the 2 week activation. We brought in specialty vendors: coffee truck, bartenders, ear piercers, and facialists to deliver a variety of unique experiences for guests

THE EXPERIENCE

LOS ANGELES: 18 DAYS

KENZO’S JOY OF COLA TRUCK

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob and Kenzo took over the streets of Paris in a branded see through Kenzo truck that showcased the latest capsule collection in collaboration with Britney Spears. Filled with color and life, customers were drawn into the truck to press their luck to win a chance to meet Britney on tour.

THE EXPERIENCE PARIS: 2 DAYS

PLAYBOY LOS ANGELES

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

In what became our longest continuously open pop up to date, Playboy at the Westfield Century City was an experience for the books. We designed and produced a retail - forward activation for Playboy that presented their iconic legacy IP to customers in new ways. In the lounge, we created a tubular velvet wall, custom tufted logo rug, and mirrors with translucent imagery from past playboy shoots, We used real neon produced by a local artist throughout the space for a warm, timeless ambiance. Over 5.5 months, we organized events, redesigned for holidays and new product launches, and really became an extension of the playboy team.

THE EXPERIENCE

LOS ANGELES: 5.5 MONTHS

FOX 90210’S PEACH PIT

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob took over a Los Angeles diner to recreate the original Peach Pit to celebrate the relaunch of the hit series, 90210. Visitors were instantly transported back to the 90’s in this fully functioning diner experience with burgers and shakes ready to order. Leaving no detail untouched the iconic After Dark was included in this activation, bringing the full Beverly High experience to life.

LAUNCH EVENT

What’s a launch event without some of your favorite 90’s sitcom actors? With over 200 guests we filled the diner with nostalgic food and drinks to celebrate the launch of the hit new season.

THE EXPERIENCE

LOS ANGELES: 3 DAYS - 1500 VISITORS

SPOTIFY’S DIA DE LOS MUERTOS

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party PlanningDesign & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Celebrating Day of the Dead, Pop Up Mob partnered with Spotify to create the ultimate commemoration for Jenni Rivera and all Latin musicians that have passed on but their music continues to live. Inspired by the Pixar movie “Coco”, Pop Up Mob took 150,000 marigold flowers and covered a bridge located inside The Hollywood Cemetery in Los Angeles creating a visual unlike any other, bringing together the connection between the living and the dead.

THE EXPERIENCE

LOS ANGELES: 2 DAYS LIVE

SAMSUNG’S GALAXY TOUR

SERVICES BY POP UP MOB

Logistics & Operations - Consumer Journey Strategy - Buildout & Production - Staffing & Merchandising

OUR ROLE

In 125 different cities across the country, Pop Up Mob partnered with Samsung to assist in the operational tasks for the launch of the new Galaxy phone by gathering data on various markets. Focusing on staffing, training, permits, location scouting and inventory management, Pop Up Mob oversaw the entire operational aspects from start to finish.

THE EXPERIENCE

4 MONTHS: JUNE - SEPT

15 CITIES: CHICAGO, MINNEAPOLIS, WASHINGTON D.C., NEW JERSEY, PHILADELPHIA, NEW YORK, BOSTON, DALLAS, HOUSTON, AUSTIN, MIAMI, SAN DIEGO, LOS ANGELES, SACRAMENTO, SAN FRANCISCO

LOUIS XIII SERIES

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Design & Renderings - Buildout & Production - Sustainability Strategy - Staffing

OUR ROLE

This series of activations for the incomparable Louis XIII was a true partnership with multi-brand luxury boutique, The Webster. The Drop is a wearable collection of 1cl cognacs, which displayed seamlessly alongside the carefully shopped and curated offerings at The Webster. We activated at The Webster locations in New York, Los Angeles, and Miami to showcase The Drop, utilizing Treize’s signature red and white alongside lighted plinths which made the cognac glow from within. Designing and producing activations for the same team behind the highly lauded and most expensive Cognac in the world was an honor.

THE EXPERIENCE

NEW YORK: 11 DAYS

LOS ANGELES: 14 DAYS

MIAMI: 14 DAYS

NYC

RAMONA’S RIDES

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in The Hamptons, Pop Up Mob designed a branded tuk tuk for Ramona’s best selling spritz. Following the brand’s Summer aesthetics of pink and yellow hues, Ramona was successfully able to make a splash and keep The Hamptons fully hydrated for the month-long activation.

THE EXPERIENCE

HAMPTONS: 30 DAYS

DE SOI’S FIND YOUR FLAVOR

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing

OUR ROLE

When Katy Perry’s team at De Soi asked us to produce the launch event for their non-alcoholic aperitif, we knew we were going to deliver something spectacular. We took over the rooftop at the Heimat in LA with sensory experiences for guests to taste, touch, and smell the up to 18 botanical ingredients in each of the 3 flavors of De Soi. We collaborated with Executive Chef Fernando Darin of Mother Tongue to create custom canapes featuring the ingredients and paired perfectly with the flavors of De Soi. We sourced and presented all 45 ingredients - from reishi mushrooms to Ashawahganda, beneath bell jars for guests to smell. We even created a 20’ long greenhouse experience with many of the real plants those ingredients come from - from rosemary to black pepper - for guests to see and touch. This was a immersive, sensory experience like no other!

LOS ANGELES: 1 DAY